LIVE
Everyone, welcome to the Monday Minute from Podium, a quick reset to help you lead better,
to think clearer and to build your dealership with intention.
And Jeff, did you see the newsletter yet?
Of course. I always check it out on Sunday to get prepped for my Monday meeting with my team.
Awesome. The Monday Minute is the mindset. The newsletter is the roadmap. Jeff, what we got this
week. Okay. So we're going to talk about those core values. So I talked about them all last week.
If you didn't listen to last week's, we're going to go over them again today. But this is what your
core values. They're your standards, right? They're there. What do we care about? What do we want to
focus about? And it can be unique for everyone, right? It's a guide on your dealership, how they
show up when things get uncomfortable. When a deal is tied, when a customer is frustrated,
or when a decision costs you in the short term. So what you want to do is start by reflecting
personally, right? Like what matters to you as an owner, right? Is it your reputation? Some people
put God as number one. Some people put their employees as number one. Some people might put
their beach house as number one. That's the most important thing to you. But what principles have
helped you succeed? What lessons came from them when things went wrong, right? Those are the
answers that really matter. Yeah. And Jeff, if you don't write these down, you're not going to
know them, right? So honesty, transparency, community, reliability, customer service, quality,
you don't write them all down that just come in your head and then narrow it down to three.
Because if everything's a priority, nothing is. And we understand that. And then talk about the
applications about how are we going to use these in our dealership. Values matter if they're a real
guide to your decisions, right? Think about different scenarios. If a customer walks in,
their car's broken down, or they've got a flat, they just bought the car yesterday,
they picked up a nail, what are you going to do? How are you going to handle that complaint?
And then working with customers who have challenged credit, or maybe don't appear to
have a lot of money about a car, how are you treating those people compared
to the rest of the people that walk in your dealership? And then let's talk about it.
What does honesty look like for us? Do we instill trust? Are all of our alignments throughout our
dealership, are they working? Is everybody aligned? If all your values are aligned,
then they're not just words, they're actually values.
Yeah, which is different than just a policy, but it's actually a principle. It's built into your
core fabric of your team. I like to say that a lot with my team is like, A, no single decision
will ever take us down. Very unlikely that you're going to make things right by a customer and that
will make us bankrupt. So just make things right by the customer. B, the WWJD, what would Jeff do?
That sounds very arrogant, but it's like, hey, if I'm living the standards and the values that
I'm coming across with integrity to my employees, they're going to know that Jeff doesn't speak
out of both sides of his mouth. He says what he says he's going to do. He does what he says he's
going to do. That's what's important because that builds reputation with your customers.
And the trust, it builds over time that as your customers interact with your employees,
they're going to know that your employees have integrity also. Like, hey, George told me he
was going to take care of me. He took care of me. He didn't lie to me and say this was covered when
it wasn't really covered or he didn't do this and then try to sneak out of it. So when you define
your values and you live them daily, then that guides every single interaction that you have
with your customers. Right, Luke? That's right, buddy. Let's do it.
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