The muscle car era was a time when American car manufacturers made powerful cars with big engines, especially in the 1960s and early 70s. These cars were known for being fast and exciting to drive.
Hemi is a type of engine design that helps it run more efficiently and powerfully. It's often found in fast cars because it can produce a lot of power.
The 1969 Mustang Boss 429 is a special version of the Ford Mustang from 1969, famous for its powerful engine and unique design. It's a rare car that many collectors love.
Car
small block Chevy
The small block Chevy is a type of V8 engine made by Chevrolet. It's famous for being powerful and is used in many cars, especially for racing and performance upgrades.
Term
429
The 429 is a big engine made by Ford that is known for being very powerful. It was used in some classic cars, making them faster and more exciting to drive.
The Chevrolet Corvette is a fast and stylish sports car that many people love. It has been around for a long time and is famous for being one of the best American-made sports cars.
A notchback is a car shape where the trunk is separate from the passenger area, making it look more boxy compared to a fastback. It usually has a straight-up rear window.
The Ford Torino is an older car that was popular in the 70s and is known for being stylish and powerful. Many people like it because it has a classic look.
The Chevrolet Camaro ZL1 is a fast sports car from 1969 that is famous for its strong engine and cool looks. It's a classic muscle car that many car fans love.
Naturally aspirated means that an engine gets air from the atmosphere without any extra help from devices like turbochargers. This can make the engine feel more responsive when you press the gas pedal.
Term
396
The 396 refers to a type of powerful engine made by Chevrolet that is often used in fast cars. It's known for helping cars go really fast.
Car
Ford 429
The Ford 429 is a powerful engine made by Ford. It's often found in big cars and trucks because it provides a lot of strength and speed.
The 1979 Cadillac DeVille is a large luxury car that was very comfortable and had a lot of space inside. It was known for its smooth driving experience.
The Mercury Marauder is a big car made by the Mercury brand, especially known for its size and engine. The 1979 version had a large engine but didn't produce much power, which was surprising for such a big car.
Car
Cadillac 425
The Cadillac 425 is an engine used in Cadillac cars. It's known for being smooth and having a good amount of power, making the car feel comfortable to drive.
The DeLorean DMC-12 is a unique car with doors that open up like wings. It's famous for its cool look and for being in a popular movie about time travel.
The Chevrolet Corvair was a small car made by Chevrolet in the 1960s. It is known for having safety problems, which were pointed out by a famous consumer advocate named Ralph Nader.
The Buick Skylark is a type of car that was popular in the past, especially known for its stylish design and performance. It was made by the Buick brand, which is part of General Motors.
The Chevrolet Malibu is a car that has been around for many years. It's known for being a comfortable and reliable vehicle that many people use for everyday driving.
The Pontiac Firebird is a powerful car that was popular in the 70s and 80s. It's known for its cool design and speed, making it a favorite among car lovers.
The Toyota Prius is a car that uses both gas and electricity to help save on fuel. It's known for being very good on gas and is often seen as a smart choice for the environment.
The Ford F-150 is a big truck that many people use for work and everyday driving. It's known for being tough and able to carry heavy loads, which is why so many people like it.
The Volkswagen ID. Buzz is a new electric van that looks like the old VW buses. It's designed to be eco-friendly and is great for families or road trips.
The Mercedes-Benz SL is a fancy convertible car that is known for being stylish and fast. It's a car that many people dream of owning because it looks and feels luxurious.
The Pontiac Sunfire is a small car that was made to be affordable and fun to drive. It's a good choice for people looking for a budget-friendly vehicle.
The Pontiac J2000 is a small car from the 1980s that was made to be easy on gas and practical for everyday use. It's not as well-known today but was popular in its time.
The Jaguar XK is a fancy sports car that is known for being fast and looking beautiful. It's a car that many people admire for its luxury.
LIVE
Hello, hello, hello.
Welcome to the pile up.
The pile up.
Pile up.
Pile up.
Pile up.
Are we going to have a competition to say who gets the last word in?
No, you can have it.
No, you can't.
No, I insist.
If you insist.
I insist.
Thank you.
Happy Wednesday.
I'm cleaning the vans.
And welcome to our podcast.
The pile up.
In case you didn't know.
In case you got here by accident.
What the hell?
Just stay.
Pull up a chair.
Grab some coffee or some tea if that's what you are into.
Tea and crumpets.
Or a biscuit.
Or a biscuit or a croissant.
Or coffee and a donut.
Coffee and a donut.
Feel free to dunk that donut.
Intiments, yeah.
Intiments with the hard chocolate outer.
And then dip that off.
So good.
There you go.
That's what the people need.
I mean, yeah, a dunked donut.
I love a cake donut in coffee.
Yeah, that is good.
That is good.
Like a plain, like the OG.
It's a little gross when the oil gets on top of the coffee from the donut.
A little like, oh, that's my stomach right now.
Looks like the Exxon Valdez down there.
I will say my favorite coffee
was when we did that fresh whipped cream.
That homemade fresh whipped cream.
Oh, that was so good.
That was a taste that I've never had in my life
and never had it since.
That was really good.
This holiday season, whip your own cream.
Dall a bit on coffee.
And enjoy.
Black coffee.
Decadent.
Oh my god.
What do you think?
Are we going to get to podcasting?
I mean, look, you're the one with the hot ticket item.
Oh, okay.
So it's like, I'm not going to introduce your hot ticket item.
You know it far better than I do.
If I introduce it wrong, then how much time are you going to spend excoriating me?
Okay, I'm going to...
For not knowing your topic.
Are you trying to tell me I'm going first?
Well, I think that's on you.
You have the thing.
I do.
I've got papers in my hand.
I've got notes.
I'm going to
look at them at some point.
Okay, all right.
What I'm going to talk about today is the biggest
conspiracy
in the history of...
A scandal?
A straight scandal.
Oh my goodness.
Whispers in the boardrooms.
Slies to the public.
No one would ever believe that.
This happened during the height of the muscle car era.
Which was the late 60s.
Big as we can be. Too big to fail.
Early 70s.
Early 70s, huh?
Yeah, late 60s, early 70s.
Late 60s, huh?
Height of the muscle car era.
And what the companies were doing...
Are you going to name names?
Or is this protection...
You're going to tell the story and protect the people involved?
Oh no, we're going to name names.
We're going to name the names.
What was happening is the automotive companies
were underrating
the horsepower
that they were putting out.
Seems harmless.
Underrating. Seems harmless.
Yeah, and they had good reason to do it too.
Wow, get more than you paid for from a giant company.
And that was one idea.
Remarkable. Exactly.
Couldn't even fathom such a
thought process today.
And that was part of it. It was a marketing ploy.
It was a marketing ploy for people
to think that they were getting more than they paid for.
They were making lifetime customers right there.
At least to think about stuff like that.
Getting a car that you think only has 350 horsepower
and it's got 400.
What? 50 more horsepower.
Holy shit, you're fucking pumped.
And then also part of the marketing ploy too
was that they would underrate
the lower cost
like the economic...
economic...
So if you bought the base model
you were really getting a banger?
Yeah, you would get a banger but they would rate them lower
because then the higher end model
would look that much better.
Boomers really don't know how good they had it.
And they're all like, yeah, I scrapped that car.
Yeah, I sold it for $100 and
somebody hit it with a tractor.
In 1975, when the oil crisis was happening.
Oh, I got a little bit of rust on the hood and I scrapped it.
It was done.
That's how it always...
Yeah.
They also did it for racing purposes
so that they could be in better brackets.
So that was one thing that they were doing which I don't know.
Does that hurt John cheating?
Is that a little bit of a cheating?
Isn't it only cheating if you get caught?
Okay, fair enough.
Right? Fair enough.
But one of the main reasons why they did it
I think this was the main reason why they did it
is because insurance costs were going through the roof.
Oh my god.
And it was based on horsepower.
And so if you bought this higher horsepower car
chances are you weren't going to afford the insurance.
Oh my...
Okay.
Do you want to hear some of the cars?
No. That's... I'm good. Thanks.
Oh, I guess. Yeah, I guess.
I think you're going to be shocked
I guess one or two.
You're going to be shocked at how different these are.
The 1969
Chevelle SS
396
Advertised horsepower
Advertised horsepower
375
375
Actual horsepower
425
50 plus difference
Wow. Now here's something that I didn't find numbers on
is torque
which is also important.
I mean, okay, 396
It's torquey. Probably.
It's a big block. We know it's torquey.
I mean that's the engine of racers.
People that want to make big power drag racing
you're either building a Hemi or you're building a big block Chevy.
Right. Okay. So like that's a torquey...
We're just going to assume it's torquey.
That's a torquey MF-er.
Next up we have the
1969 Mustang
Boss 429.
The 396 had how much?
375. It was rated.
It's not 1 to 1, but it's close.
To 425.
What do you mean? Cube. A horsepower per cube.
Oh, right. Yeah.
That's already like a...
That's like a mark of
the small block Chevy is like the fact that you can make it
and make, you know,
one horse per cube.
That's pretty healthy. Yeah.
300 is a big deal. First of all.
Yeah, 300 is a lot. That's like
C to your pants. So it was over 1 to 1 though
because it was 425.
What was? Eventually.
So it was advertised as 375
but the actual horsepower was 425.
My bad. Okay. Sorry.
Yeah, so it was over. Okay. My bad.
Sorry, I wasn't being a good listener.
Okay.
I was deceived by the marketing.
Yeah, you were deceived. It's okay. You know what?
It's so deceptive. Even today.
You have to be careful with this file.
Sneaky.
I'm just going to gloss over that
and assume that you are listening to me.
What's up?
Exactly.
The 69 Ford Mustang
Boss 429.
69.
69.
Sorry, Mustang.
The advertised horsepower
is 375.
Do you want to guess what the actual horsepower was?
400.
475.
What? Yeah, it was 100 over.
And that's what? A 351?
429.
Oh, it's a 429.
Yeah. That's a whole other beast.
Yeah. And it is a beast.
Yeah. Those are cool motors.
I mean, that's not right. My bad.
The 69 and 70 Mustang have
a sweet spot in my heart
because when I went to work at Allison's Rod & Custom,
the first hot rod shop I worked at,
I mean, I worked at a Corvette shop first,
but that's not a hot rod shop.
So I personally split them apart.
They're a little different.
But we had a 69
and a 70.
They're the same.
We did Celine-style hoods for them.
And then I went to work at another rod shop
or at Stark's Rod & Custom
Excuse me.
I burped. Oh.
And then we probably picked up on here pretty good.
And then I...
We had another 69 there, but it was a Mach 1
or a Boss.
And they're really cool.
I knew a guy
that hung out at Allison's
Bill, and Bill was really into
68 and 9 Tarrinos and like,
I guess...
Oh, was he one of the guys that did only Tarrinos?
Yeah, him and Ross.
And they'd met because they were both into
Model A's at first.
And then they got into these 68 and 9 Tarrinos
and had a gaggle of them. And they're really cool.
They're cool. And I feel like the 69
and 70 mustang also are a cool body
that nobody really talks about.
And it's a two-year-only car.
It's a clear evolution
of the 67
and, you know, an 8.
But it is...
I mean, it's a great-looking car, I think.
Yeah.
I don't know if...
I mean, now I recognize them, too.
It's one of those things, I guess, if you don't know.
What do they... I don't know what they look like, really.
I don't know mustangs very well.
It just has a bigger sail than the 67 and 8.
I feel like the sail panel is a little bit smaller.
Like, it dives into the trunk faster.
Are they fastbacks?
They look...
Yes, and that's what I was thinking about
was whether both of these cars are fastbacks.
I think one was a notchback
and one was a fastback because it had
mirrors on the back window.
But they might have been the same.
I'd have to look at the pictures again.
I don't know.
One of the Torino's that we had in was a fastback
and it was... that's a wild-looking car.
The 68 Torino.
Yeah, I bet.
They're kind of long.
It's a long back.
It's a long fastback.
That's it. It's a long back.
No butt.
Anyway, I like them.
It's a Ford Torino Cobra Jet.
Alright, let's talk.
That was advertised at 335 horsepower.
And it rang in
at 450 horsepower.
That's...
So 115 different...
Detroit's like, we're just going to put a weapon on the street.
Yeah.
They're cooking books big time.
Big time.
People die with these things?
Well, we'll get to that. I'm going to tell you a few more.
And then we'll talk about what happened.
Let's talk about the repercussions.
Yeah, because it sounds bad.
Spoiler alert.
Sounds a little scary.
We got another 69 Ford Mustang Mach 1 428 Cobra Jet.
And that one
335 again
and actual horsepower 450.
That's a lot.
Another 115 over.
That's a lot.
450 horse is
not something I would put a kid in.
No.
Like a grandma.
But do you think you would accidentally not drive it like a grandma?
But can you imagine it being like 1970
and then you've got somebody on the road
in like a
49 Chevy with a straight six
stove bolt and then you've got like
a 450 horse Mustang.
You know.
Just all impatient.
Yeah, running over this business coop.
I mean, granted, people didn't...
I feel like people didn't keep old cars
I mean, that's a 20 year gap and like
I feel like people were probably buying a lot of new.
Mm-hmm.
But they're out there. I'm sure there was a scene
you could think of where there's like a 49
or like a, you know, 55 even
and you've got this
450 horse.
450 horse.
That's still nasty. Yep.
Well, it's gonna get nastier. Okay.
69 Camaro. Okay.
Z01.
Advertised horsepower 430.
Yep, there. Actual horsepower
550.
That's insane.
What, your car is that?
That was another 69.
These are like 60s cars.
That's a lot. They were not fucking around.
That's a lot of power. Yeah.
120 over.
And probably, what?
Naturally aspirated too. Yeah.
Yeah. I was assuming
these are all big blocks, right? You think?
What did it say that one was? It doesn't say
Z01, so whatever engine that was.
And that's a what? A Chevelle?
Or a Camaro? A Chevy Camaro.
Okay, so it's first gen Camaro. 69.
Yeah, first gen Camaro. I thought that would
the first gen Camaro's were in 67.
789, right?
And then 70, the new body stop comes in. Oh, right.
First gen. Sorry. Never mind. Don't listen to me.
That's okay. I'm not listening to you. That's the thing.
I'm gonna assume that that's the 396
or it's a big block. Yeah.
I assume that's the big block car. Seems like maybe.
I mean, look, I'm not gonna pretend to be the definitive
source. I don't have
that level. Are you sure?
I don't have that level of trivia on these. Okay. Yeah.
You don't have to be the definitive. This is
where we get the news wrong. Yeah, exactly.
We're off the hook already. Yeah.
So the biggest and the nastiest
is the 69 Corvette
L88.
Advertise horsepower, 430.
Do you want to guess what the actual horsepower was?
520.
574. Holy shit.
For a little old Corvette.
574?
574.
According to the article that I read. That's outrageous.
Yeah.
What year car?
69. I think it was
every single one of these 69.
Yeah, these are all 69s.
Is that a C3 by that point?
I think it's a
Yeah, I think C3s were
happening by then.
Yeah, what's the jump? Yeah, I think that it's a C3
though with that notch back.
Yeah, what is the C3
68? I think it was like
67 to all the way to
87. I thought it was a slow window.
No, not this one. I mean the notch
back. They had less of a big
back windshield.
Hmm.
Hmm. I don't know if it's technically
called a notch back, but it seemed kind of notchy.
Yeah.
Seemed a little notchy.
Okay, C3 is 68 to
82. Okay.
So it's a C3.
Mine is a whole
big window.
Oh, it's the short little notch at that point.
I don't know. I think it was
like a little
because I think that went until the 70s.
Okay.
That's just my opinion.
Oh, it's your opinion, huh?
Yeah.
Yeah, you're right.
It's got a different back than what mine has for sure.
Some are not. Yeah.
I don't know the rules on that.
Well, as you guessed,
the insurance companies caught on
because they were like, why are these
low rated horsepower cars
crashing and having more
claims than
their competitive higher rated brothers?
Destroying themselves?
Yeah. Why are these cars
destroying themselves when they only have
like 330 horsepower?
Like they, you know, they figured.
It's still in the horsepower to self-destruct.
Yeah, but not compared to 450.
Hell, no, it's not. You're right.
Yeah. You're right. So they figured it out.
And then also the oil crisis happened
and they didn't have to down rate anymore
because they were down rated for real.
And we're talking about smog.
Yeah, we're talking about when the smog.
Well, smog, but also the oil crisis nobody wanted to.
So smog, I guess, did, right?
Yeah. It did take it down as far as physically.
Took it down a peg or two.
It took it down a peg or two.
The oil crisis, which meant nobody wanted
these big, fast, heavy
cars. Yeah, I mean, we're going from,
I mean, that's a funny thing to say, but
we're going from, because cars got
bigger and heavier
after that. They did?
I thought there was like little compact cars that started happening.
I don't know. I think about
Yeah, but think about like Sam's
Oh, yeah.
It's got the 429 in it, but like
it's a big car. That's true.
Or you think of like that 79 DeVille
425 motor in it. It's like the boat motor.
Right. You know, it's like, or is
a boat anchor? Sorry. Right.
So they did it for some people, but also people started
buying more compact cars than
they had before. It's like the
Uncle Buck is like the biggest engine
with the least power that car that he's driving,
which I think is a Mercury Marauder.
I think it's like a 79 Marauder
and it's like the biggest engine they made, but
the least amount of power.
It's like 400 something cubes and like
not even 200 horse. Oh boy.
Which is again, that's like how those
Cadillacs are that 425. Yeah.
Is like
very like
200 horse like right at 200, but it's got the
torque. It can handle
itself as a smooth ride.
But I mean like why they made this giant power
plant sort of a waste.
Yeah, maybe they thought the consumers
so wanted that and they hadn't like a few
companies though did start making the smaller
vehicles.
But then also the imports were going crazy.
People were buying bugs and Hondas and
Mazdas and
probably some Nissan's in there.
No.
Definitely Hondas were going. No.
The Hondas were going nuts. No Nissan's.
The Hondas were going crazy. Yeah, totally.
I mean Honda hit.
Honda was doing motorcycles and then they
started doing the cars and the Honda was a success.
Yeah. Still is.
The engine that Changebook talks about this
because it goes over DeLorean
and the GTO.
The GTO was a package of the Le Mans.
Right?
And that was because of emissions
or what was that? It's because
GM had already gotten in trouble with the Corvair
and they were like you can't go putting these
big engines in these cars and keep getting us in trouble.
Because they were already
on blast from the Corvair being
and that was the government. Dangerous.
Yeah. Mandas. Yeah, Ralph Nader made himself
a name off the Corvair even though it was just
malarkey. Yeah. Unsafe at any
speed. Yeah, a bunch of nonsense.
So
GM was already like no DeLorean
you don't get to put this big engine in this car.
It's not allowed. Yeah.
And he would get his crew
together at the tech center
and they would do things together on weekends.
So they like figured out how to shoehorn
this 383 into Le Mans
you know that I think
had a 360 or something like that before
and it was
they were like okay how can we do this and sell it
right but they couldn't re-badge a car.
The only way they could sneak it through
was sell it as a package and then the corporate
it wouldn't have to go through corporate approval.
Oh.
So the people that were already like watching
for him to do something stupid
knew or didn't know that this was
going on because it was just being sold as a package
and then it was like took off
and then they like did this
advertising because they did the tigers
you know they would have like tigers
in the ad and then they like they had
this one with like a scantily clad
woman and a tiger and they like had the
the tiger in the lobby with the car
and like an executive came in and was like
get this shit out of the lobby.
Whoa. Why?
They didn't like all that jungle theme
and like the youth advertising and stuff.
Oh. Didn't they want that market?
What?
Didn't they want that market?
They were gonna get in trouble.
Okay. With the same thing as before like
building these dangerous cars. Get in trouble like fines?
Yeah. Is that what? Okay.
Grounded. They're gonna be grounded.
Sort of. The first generation of the
GTO is credited with popularizing
the muscle car market segment in the
60s. And some consider
the goat to have started
the trend with all four domestic
automakers offering a variety of competing
models. So really some of this
technically right in
this Wikipedia article, whoever
wrote this is claiming the goat started it
which is you know I mean
that's you know
64, 64 and 65
was an optional package on the intermediate
lima. And let's see
let's get some facts other than
that. They did revive it in
04 and 06 which I thought was sort of like a
Oh right. Yeah. Kind of an insult.
It's a kind of okay looking car. Yeah, my brother
in law had one. He sold it and he's sad
about that. Yeah. It's okay looking
car. Also related
to the Malibu 442 Skylark
Grand Sport. 389
is the V8 and then later
the 400 which is 6.6
liters right. The 389 is 6.4
liters. That's huge. Yeah.
That's a big motor.
6.6. Wow. Yeah.
Compared to my little
350 in the Corvette and the Trans
Am. No, the Trans Am
only has a 305. Yeah.
It's a little WIMP 305. Yeah.
Kind of grumpy. I wanted that
five speed. So it was 325
horse 4800 RPM
with a single Carter AFB
which is what the Edelbrock is based on
as the Carter AFB
chrome valve covers, air cleaner,
seven blade clutch fan, floor
shifted three speed. That's like a $300 package
is what I'm reading to you. Okay. To get the
GTO. Like the early GTO.
It's quite a bit in the 70s.
There's the late 60s, isn't it? Yeah, sure.
I mean, Uncle Blayno talked to me about
like, you know, we were talking about like
van part prices that you would see in
the magazines like, you know, the ads
from van shops and he's like, you know, he's like, sure.
A sunroof was like,
he's like, let's say a sunroof is $20.
He's like, we still didn't have $20.
He's like, it was still unobtainium.
So, but you know, some, some of the other
vanners were like working in steel mills
and union jobs. And so
not everybody will say the same thing, but
Blayno was like, that was still a chunk of change.
He's like, it wasn't free. Right.
It was still sort of like unobtainium to a lot of us.
And Blayno was a teacher.
So. Oh, okay.
So he got paid shit. Yeah.
Even back in this country. Yeah.
He's paid a lot for being a teacher as Canadian
teachers. Oh, good.
Yeah. I have a friend that married one.
Yeah. He was like, she owns multiple houses.
Yeah. In Canada.
Yeah. I think we're super disrespectful to teachers in this country.
Yeah. I think so too.
I think it's, you know, I think it's sort of like baked
in misogyny because it's like
a lot of teachers are women. So like people don't value it.
Yeah. I just think it's like day care.
Yeah. It's not valuable to take care of your kids
for eight hours a day. Yeah. Exactly.
I just think it's not valuable to teach them so that
they can go on to be the leaders of tomorrow.
Yeah. Okay.
So there's a two speed and there's the tri-power
which, you know, 348 horsepower
at the wheels, you know,
sorry, that's on the engine.
That's BHP at the crank
and 65, you know,
it gets a little crazier.
You know, we're up to
355
424 foot-pounds of torque
and that's on the base engine.
It's kind of funny because the tri-power
it says had slightly less peak torque
rating than the base engine,
424 foot-pounds
compared to 431.
So that's kind of funny.
What's the transmission and axle ratio?
The point is that they were beast.
Yeah. I mean, that's it.
I'm trying to find a really, like, really fun fact here
but I think the fun fact of the GTO
is again how DeLorean was like
making his way up through the company.
Yeah. Because it wasn't much after this
maybe the president or the head of
design or
he was something, right? Yeah, right.
Like, let's look that up before I just get that wrong
because I think that he was the president
which is funny
because... And he's sneaking
in these bigger engines. It's kind of punk.
It is. Yeah. And then he was running the show
but I think, because I don't think he was
the head of design. Let me
find a DeLorean... He was the head of
something. That's what I feel like.
Yeah. I just don't want to, it's been a little bit
since I read that book. You don't want to get the news that wrong?
Well, yeah, I feel like
people would be pretty mad. I mean, I think that...
Yeah, we don't want to respect DeLorean like that.
Well, I just, you know, people are like
I'm listening. You couldn't bother to even
figure it out.
Listen,
no, we couldn't bother to figure it out.
Yeah.
I mean, I love this like
in 82 DeLorean was charged with cocaine
trafficking after FBI informant
James Hoffman solicited him as financier
in his scheme to sell
220 pounds
of cocaine. Yeah.
Worth approximately 24 million.
Yeah. And DMC was insolvent
at the time.
17 million in debt. I can't remember
if he got convicted of that
and he went to the prison.
Yeah. So, Hoffman had approached DeLorean
a man he barely knew with no prior
criminal record until DeLorean was able to successfully
defend himself at trial under the procedural
defense of police entrapment.
The trial ended in a not guilty
verdict in August of
84 by which time DMC
had filed for bankruptcy
bank rupture. Bank rupture.
Bank rupture. Bank rupture.
That's funny, sort of, right?
But I'm sort of missing the GTO
legend, so. Well, because, you know,
the cocaine thing is so much more important.
Yeah. He went Christian
too. Oh, well, people
get in trouble always do.
Don't they?
I think it would be fun maybe to do, like,
a little, an episode on him
in his life, maybe.
Or not his whole life, but, you know, the important
parts. Yeah.
You know what's interesting is that he worked
for Packard and I didn't know that
in the 50s.
And that's kind of interesting because
I was just talking to somebody about that last week.
I was like, what if, like, instead of a Buick
Enclave, you had a Packard Enclave?
You know, like, what if Packard had made it
instead of Buick Pontiac or Oldsmobile?
I mean, Packard was just as common
of a brand in Detroit at that time.
Mm-hmm. You know, all the little clips
on your wiring harness, those are Packard connectors.
Oh, okay. I didn't know, I did not know
that.
So, in 56, the Lorian
accepted salary offer of
$16,000 to join Pontiac.
$16,000?
Yeah, he came into Pontiac in 56.
I guess that's a lot in 66.
Oh, it's 56. Oh, 56.
Oh, yeah, that's a lot of money in 56.
That's pretty good money, right? In 56?
Yeah, and the general manager
was Bunky Knudsen.
Was Bunky Knudsen? Bunky Knudsen.
Bunky?
Knudsen.
Wait, first name?
Yeah.
Bunky? B-U-N-T?
His actual first name is Seaman.
Seaman. S-E-M-O-N.
Seaman, quote, Bunky
Knudsen.
With a name like that, you're going places.
Yeah.
Well, he was
a MIT engineering graduate
and at 42 was the youngest man
to head a GM division.
So, DeLorean and Knudsen were good buds
and he was his mentor.
But anyway, let me, again,
try to get some of these.
Okay, so
he did get
it says that he got total credit
for the success of the GTO
and that was the Pontiac's
renaissance, they say. 64.
I mean, that's a big deal,
the GTO. It says that several Pontiac's
advertising campaign themes met with
internal resistance, such as the Tiger campaign
used to promote the GTO and other
Pontiac models in 65 and 66.
In addition, there was Ed Cole's
decision to ban multiple carburetors,
a method of enhancing engine performance
by Pontiac that had begun with the
two four barrels and tri-power.
In response to the pony car market dominated
by the Mustang, DeLorean asked GM
executives for permission to market a smaller
version of the Pontiac Banshee show
car for 66.
That got rejected because that's when
energy went to the COVID.
And then, you know, Pontiac did a
firebird because Camaro was coming up
hot. So
I'm trying to fast forward down to
when he
got moved up there at GM
because I think he was 40.
Oh, wow, so he's young.
Yeah, so he's not president
because Ed Cole is the president.
He definitely was something.
Yeah, I'm really, like,
really biffin' it here.
He was promoted to the head of Chevrolet.
Okay. When did he, because
didn't he have a big part in the...
In 69, he's promoted to the head of
Chevrolet. In the firebird? Didn't he have a big part in the firebird, though?
Yeah, I kind of jumped over that.
So he wanted to do this, like, smaller
version of the Banshee, but
Chevy was putting energy into the Corvette
and then also their focus was on the
Chevrolet Camaro design. So Pontiac
developed its version and the firebird was introduced
for the 67 model years. Oh, okay.
Yeah. Right.
So shortly after the firebird came out,
DeLorean turned his attention to the development
of all-new Grand Prix, the division's
personal luxury car based on
the full-size Pontiac. I love a Grand Prix.
They're so pretty.
But Pontiac wasn't doing great by that point.
Yeah, Pontiac. What do you like about the Grand Prix?
I like the hood.
Is it two scoops? I feel like it...
I feel like I have a friend that has a Grand Prix
and it has the triangle...
Because the later Grand Prix
has two triangle scoops and Coop
put those on... He, like, found one
of the hoods behind a body shot and put that on his
Astro. So he's got those dual scoops
from, like, the 2000s Grand Prix, like
the late 90s. Oh, okay.
Yeah, I don't... I'm thinking of... She has, like,
a 70s one, maybe an early 70s one,
I feel like? Or when did they come out?
I think it's 69-70.
I feel like it has, like, a
triangle, like a
bird beak almost.
But I
could be wrong.
Yeah, does it...
Is it a part of the Monte Carlo? I just remember
thinking that it was a cool car.
Yeah, I mean
that is something that, like,
when I, like, went to that school
for restoration, quote-unquote,
there were, like,
there were cars in there that I was, like,
oh, I didn't even know that this was, like,
a label. Like the GS.
Oh, I know. Like the Pontiac GS.
I was, like, what's a GS? Oh, okay.
It's, like... Good stuff.
Basically, like, a 4-4-2. The Pontiac Good Stuff.
Yeah. Yeah, it's Pontiac Good Stuff.
Yeah.
Good shit.
Pick up the new Pontiac.
Well, I wasn't trying to bring profanity
into this podcast.
The Ghost Slow.
Yeah, new Pontiac Ghost Slow.
Oh, Pontiac.
Yeah, it's like a GoPro, but it's a Ghost Slow.
RIP Pontiac.
I know. Yeah.
RIP Saturn.
This is true.
Yep. RIP Plastic Car.
RIP Geo?
Saturn's had that, like, didn't they have a party
every year for, or that's what,
I feel like the commercials made it seem like
they had a party every year for owners of Saturn's.
Really? Yeah, like a reunion.
Really? I might be making this up,
but I feel like they had this thing
where you could go if you owned a Saturn.
I don't hate it.
No, I think it's really cute. Yeah, I don't hate it.
I feel like they did that, but I could be wrong.
Yeah. Why don't you Google that and find out?
Listen to this Washington Post headline.
What if you had a party and 28,000
Saturn owners showed up?
See? They did it!
Okay, I'm going to read an AI answer.
Okay. All right, because we love
AI answers. We love AI. We're so AI on this podcast.
The term annual Saturn party
must closely refer to the Saturn
homecoming events organized by Saturn Corporation,
a division of General Motors,
which began in 94.
The first such event held in Spring Hill, Tennessee.
Wow.
Attracted over 28,000 owners,
because when I think of Saturn owners, I think of Tennessee.
You do?
Like the earth-conscious plastic car.
That doesn't even sound right.
Anyway, Saturn
owners and their families making it a significant
gathering that celebrated the brand's
customer relationship and philosophy of
togetherness and teamwork.
These events featured factory tours,
concerts by country and gospel artists like
Winona Judge,
and BB and C.C. Winons,
or Winons, I don't know who they are.
I like the judge.
And opportunities for owners to meet the
employees who built their cars.
The enthusiasm of the attendees was notable
with many traveling long distances,
such as from Taiwan or Fayetteville,
North Carolina to participate.
I like that we go from Taiwan to Fayetteville.
North Carolina.
Yeah.
The event was described as a cult car-gathering
reflecting the strong loyalty Saturn owners
felt towards the brand.
And while the first homecoming was a major success,
with Saturn selling over 286,000 cars
in 1995
and topping the JD Power Customer Satisfaction
Survey, the company's long-term
sustainability faced challenges due to
financial pressures and internal
doubts within GM.
The Saturn homecoming events were a key
part of the brand's marketing strategy,
fostering a sense of community among owners,
but the company eventually
was discontinued in
2010.
2010. Wow.
It says discontinued by General Motors.
I think that's a weird part to include.
Yeah. Discontinued by some other
brand that doesn't have anything to do with them.
What?
It wasn't General Motors in charge.
Yeah, it's a GM.
I think that is a brilliant...
I think that's brilliant. I love that.
I think that's very sweet.
I think it's...
That's what any brand craves, right?
Is a connection with them.
Yeah, and they literally made one with their...
I'm glad you brought that up because I've never heard of that.
Yeah.
I'm surprised I knew that.
I think I knew it from the commercials.
I didn't know that people that had Saturns
loved Saturns.
Yeah.
Yeah.
It was like... I feel like it was
an earth-conscious car that was
successful
sort of like how the Prius is
but the Prius is like nobody's
honored to own a Prius but people were
really proud of their Saturn.
Yeah. Yeah.
Because they were convinced that the plastic panels were
better than metal panels.
Because they were lighter. I guess.
Lighter, durable.
I don't know.
Yeah, I don't know that much about them.
I didn't know that they were considered like an ego-friendly
car.
Yeah, I feel like it was an ego-friendly brand.
I like that they made it turn it into like a cult
following.
That's what you want if you can do it?
I mean, I hate that's what the GTO is doing, right?
Right, yeah.
But they weren't having like gatherings and stuff.
I mean, yeah, they didn't have 20.
Like the people made their own gatherings, their own
GTO gatherings.
Yeah.
I guess today if somebody was, if a car company
today was going to do a thing like that,
like do you think people would be stoked?
Yeah, I think the right brand.
What do you think is the equivalent?
Give me an equivalent. We'll see what my enthusiasm
is for it.
Hmm.
Well, there is a Honda but it's no longer
around so it couldn't be that one.
Like the Prius?
Cult classic.
Like you could do the Prius, like do you think
people would turn out for a Prius event?
I think they could, yeah.
You think 28,000 people would?
Or like 200.
Depends on how it's marketed.
I mean Toyota fans are hardcore.
Toyota fans are hardcore?
What about like a Nissan hard body?
If Nissan had done like the hard body truck meetup,
that could have been a big deal.
It would have been a mini truck crazy.
Yeah, what about Volvo's?
Because people are really into their Volvos.
Oh, yeah.
That's a great point.
A Volva owner.
A Volva owner for life.
Wow.
Volvo owner for life.
New bumper sticker.
Volvo owner for life.
But yeah, I feel like they go from,
you know, they keep getting them.
I think honestly,
if it's marketed right,
don't you think you could do that
with almost any car brand?
Well, okay, but let's say,
ones that are right for the picking.
Yeah, well, let's think of it differently.
Like what's a car that wouldn't even need the marketing
that people would be like, yeah, I'll be there.
Like F-150 once upon a time.
I feel like the 90s you could have done
an F-150 get together and people would have...
What about a Dodge?
Shit their pants to be there.
What about like a Ram truck?
Hmm, that is a popular big truck.
And trucks are...
Trucks are it in this country.
So yeah.
Trucks for sure.
What's the following now, oddly?
Oh, the Tacoma, yeah. Well, it's a great truck.
Yeah, but you missed the whole like
big, giant American truck market.
Like you go get a big old truck,
but it's not like you kind of missed out
on the big American truck thing.
You know what I saw new the other day?
Sorry, I'm going to switch the topic for a second.
Okay, go ahead.
I saw a new 4Runner.
And I was highly disappointed.
It's like the cab blended,
like the blended topper.
It had too many angles.
I don't know. It was too faceted.
It had too many facets.
Yeah, I wasn't into it
and I just made a mental note that I wasn't into it.
I saw a guy in a neighborhood with an ID buzz
and I wanted to be like, how is that?
Can you get to where you're going?
It seemed like I'm heckling him,
but I know it's got like a sort of a low...
Yeah, I saw an ID buzz the other day too
when it was dark out. Yeah, they're getting out there.
Yeah, I'm seeing them.
I've only seen one new charger.
It looked good.
The hood looked better than I thought it did.
Is that the last one?
Yeah, like it's got that big dive down in the center of it.
But are they...
I thought they weren't doing them anymore.
It's a challenger that they're not doing.
It's electric now. Remember, we went over this.
They were selling the four door one as an anniversary.
Then they had a tutor
that seemed to have two for sale,
25 and 26 for sale at the same time.
Okay, but they didn't do a challenger.
Is that the one they didn't do?
Or am I wrong?
It is the challenger.
The challenger went from being a four door to being a two door
and then also being electrical only.
With the Hellcat additional purchase motor
that can drop into it.
And be an absolute ripper.
All right.
I'm going to order one tomorrow.
I thought you would.
I found some money in the couch
and I'm just going to go ahead and get that.
Hellcat drivetrain on the way.
Order it up.
It's not a big deal.
I mean,
I think that
I think vanning,
at the time was a big
let's have an event for a group.
Okay, another obscure one
would be like I had that
48 flexible clipper bus
and flexible was the brand with E
was taken out so they could trademark the word flexible
because they made side cars.
They made flexible side cars for motorcycles.
Is how that company kind of started?
Yes, tell me more.
That was like that was long
before when motorcycles were still
an option
compared to cars but once cars got cheaper
than side car motorcycles sort of were
like pointless.
You know, because you could just buy a four wheel
car.
So anyway, they continued and they made buses
and it's owned by a guy that was a part of AC Delco.
And
they do Loudonville, Ohio
is where they were made and they have every two years
they have like a bus nationals with the
flexible clipper buses.
Oh, they do. Okay, but that's by
private or is that by the company?
No, that's by the bus owners
but I think they go to where
the Loudonville factory was
because they were made in Loudonville, Ohio
so they do the meet in Loudonville.
But the company's not involved.
Oh, the company's gone.
I'm just thinking about like
getting specific cars together.
Of course, Faye Butler is a part of the Pierce Aeros Society
and that's a really small group too.
It's a very small, not 28,000.
Wow, no.
It's smaller, you know, it's quite a bit smaller than
man nationals. But I'm just thinking about like, I mean
that one holds up, right? Model A, there's the Model A
SWAT meet coming up.
Model A is definitely
a car that draws a crowd.
I don't know. Yeah.
I think it's more generically like Holley
LS Fest, right? Like anything that's got
an LS motor in it.
Yeah.
It's always an LS motor.
That's the whole point. Oh, okay.
I'm just saying like rather than it being
a type of car, they're like getting together for a type
of engine. Right. Yeah.
Okay. So it draws some different cars.
So that's a thousand million people. Oh, yeah.
Yeah. A lot of LSs out there.
I mean, it's smart, right? Yeah.
I mean, it's like whoever, I mean
the Saturn thing, yeah, is totally
can't believe they pulled it off.
Brilliant. Yeah. It is. It's pretty impressive.
Yeah. You wouldn't think
but. Imagine the corporate
culture at the dealerships.
I mean, they had to be very surprised, but then
they probably like, you know,
you're forever just like chasing that
from that moment on.
It doesn't sound like they did it two years in a row.
I thought they did it till 2010.
The brand closed
in 2010. It didn't say they did the
Oh, okay. That they did it.
It said annual.
Yeah, but it didn't. I didn't get
attendance numbers for the. Oh, okay.
It might have petered out. It could have petered out.
Yeah. Well, it's cool that they even did it once.
Yeah. I guess. Yeah.
Good job, Saturn. I don't even know
the name of the Saturn car. I don't either.
I just, is it what the SL one
or something? Did they have names or was it just
a Saturn? Well, they had different models.
They eventually had that, you know, like
Evan Patterson drove that
Saturn SUV forever.
I forget what it was called. Oh, I didn't know they had an SUV.
Something that I know. You're just like
crazy. Yeah, because you see a Saturn
and you're just like, oh, you're still doing this.
Ouch.
I mean,
I do kind of think that car. What was that
called SL one?
Okay. I don't, I can't
remember when there's
like numbers and letters
involved in a model.
It's very hard for me to retain those.
If it's a word,
then I can retain it. But
does that make sense? Isn't that kind of weird?
What do you mean? Well, like
BMW always has a bunch of letters and numbers
and that's their models
or like sx1, b,
i, m3, 10
and I can't, I just
don't, the model
names go over my head.
Like when I see it,
like you just said SL one,
I already forgot it except for I did just pull it
up. But
it's like, if it's a name
like the judge
or the
Le Mans, like
the Firebird, the Trans Am,
I find those easy to remember.
But when it's
a number with
letters, I just don't
You have the first cars with the Saturn
SC and the SL. How do I know that?
Okay. Wow. I don't know. Production of both
vehicles started in 1990 as early
as 1991 model year vehicles
and then they did the SW
later in 93. Wow, SW
huh? Yeah. That really reached into the
alphabet there. Yeah, really.
Yeah, the first Saturn
was built in red 1990, I remember
the red model year SL2
first Saturn dealership opened in
Memphis, Tennessee. It's 1990
and the first Saturn
dealership opens in Memphis, Tennessee.
Wow. Where were you?
I was in freshman and high school. It was
launched as a different kind of car company.
I remember my friend
Travis's mom had one of these.
Like I was in elementary school and I remember
this car. I did
think it was cool.
Results of Saturn were more doubtful than positive.
What? Apparently
the project was too ambitious.
The car, the plant, the workforce,
the dealer network, the manufacturing process,
not even Toyota, a highly successful
and experienced automaker tackles more than
two new items on any single new project.
Oh, they did a lot, huh?
Yeah. Well,
they were trying to do something. Actual sales
never met the optimistic projected
targets.
In part because of the early 90s
recession.
It also approved cannibalistic
41% of Saturn buyers
already owned a GM car.
Oh.
Oh, oh, oh.
Ooh, and the fact that it
drained 5 billion from other
car projects stirred discontent within
GM's other divisions.
Everybody hated Saturn.
Hmm.
Who knew?
Who knew we'd be talking about Saturn?
That is not where I
envisioned this episode to go.
I didn't think we'd go from the GTO to the Saturn,
but honestly, it's kind of interesting.
I guess we did it.
It's such a weird little
sidecar. I don't know.
Yeah.
Yeah, so Pontiac's done too, huh?
Yeah, Pontiac was done in
the last
Trans-Am they did was in,
or Firebird was in 2012
and I think they went under
shortly after.
It's too bad.
Yeah, RIP. It was good times.
What does that mean if you own a Pontiac? They're more valuable?
Like I said, I just want to see
Packard come back. I don't care.
Maybe you should make that happen.
Like, yeah, me.
Maybe you should champion that.
Be the change that you want to see,
Rose.
Suddenly I realized how stupid
my idea was.
What?
Think about myself out in the world trying to champion
Packard.
Convince people.
I don't even know where to start
with that. It's so nonsensical.
That's what I get for saying such
a dumb thing. But it is fun to think of.
Like just a different world, you know,
where like, yeah, the Packard made it
and Pontiac Olds or Buick didn't
like want to pick one of the three, right?
Yeah, yeah. Like just change the P cars out,
change it to Packard.
So like, you get those transmissions that are called
a BPO where they have like the Buick
Pontiac Oldsmobile Bolt pattern,
but it's still like a 700 R4.
So it would be a Buick Packard
Oldsmobile Bolt pattern.
Okay.
Just like all the Buick names and just make them Packards.
Well, you've got a vision. You've certainly
got a vision. The Packard Solstice.
I'm sorry, the Packard Sunfire.
It's got a ring to it. The Packard J2000.
It's got a ring to it. Again,
there's that J2000.
Did they just come up with a name?
I know. That one is a little, it's a little weird.
I just can't. I can't
remember them. I think that's the problem.
Do you not have a problem remembering
the letters and numbers models?
I think eventually it gets hammered into your head.
People talk about them enough, you know, like the Jaguar XK
or like the XK.
Yeah. Eventually you just hear them enough
that you're like, oh, I quasi know about that.
Hmm. I mean, I think that's what makes
conversations so bad. You know, you talk to people
like, you know, it's car like, yeah, totally.
And they have no idea what you're talking about.
But just because something similar
exists, it sounds right.
Yeah. Okay. Fair enough.
Fair enough.
You been piled up?
Yeah. I mean, listen,
you done been Saturn up.
Should we say goodbye to people and thanks
for listening?
I mean, we got to let them go at some point.
You know, if you like our podcast,
subscribe, leave a review,
you know, tell your friends.
Yeah. I guess don't feel like bashful
about it. Yeah.
DM us if you have any questions or if you have any
topics that you want to cover.
It's at Car Crash, C-A-R-K-R-U-S-H.
Yeah. And thanks
for the people that wrote and
enjoyed the tribute to Mark and
appreciate that. It was nice.
I mean, they're friends and they wrote
and it's a very personal thing.
Yeah. Yeah. It was very sweet. Thanks for listening.
Anyway,
thanks again for listening and checking
out our podcast. I guess, yeah, rate it
if you want. Give us a rating.
Definitely give it a follow in your podcast thing.
So when it comes out, it gives you a little
beep and let you know. Let you know.
I mean, we do come out every Wednesday now, but
just in case, except for that one time where
it came out on a Sunday because we had that horrible
technical problem. Yeah, we did have a
technical problem.
Yeah. Okay.
Thank you. Thank you.
Bye.
Bye.
Bye.
Bye.
Bye.
Bye.
About this episode
Delving into the muscle car era, the hosts uncover a fascinating conspiracy where automotive companies intentionally underrated horsepower to boost sales and manage insurance costs. They share shocking examples, like the 1969 Camaro Z01, which was advertised at 430 horsepower but actually produced 550. The discussion highlights the marketing strategies of the time, the impact of the oil crisis, and the eventual fallout when insurance companies caught on. With a mix of humor and nostalgia, this episode offers a unique look at how the automotive industry played with numbers to create a thrilling driving experience.