{"version":"1.0.0","episode":{"title":"30 Days In: How Phil Pecoraro’s 26 Years Are Powering His First Store Launch + Hard Lessons Learned | Phil Pecoraro, Operating Partner of Murdock Chrysler Dodge Jeep Ram","url":"http://getcarcurious.com/episodes/30-days-in-how-phil-pecoraro-s-26-years-are-powering-his-first-store-launch-hard-lessons-learned-phil-pecoraro-operating-partner-of-murdock-chrysler-dodge-jeep-ram","audioUrl":"https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR5136140359.mp3","description":"Today, special guest host Sam D’Arc is joined by Phil Pecoraro, Operating Partner at Murdock Chrysler Dodge Jeep Ram. \n\nWe dig into Phil’s first month running his new store — why he’s returning to the same dealership where he earned his first GM role 16 years ago, how he’s carrying forward the legacy of Larry H. Miller’s final store, and much more.\n\n\n\nThis episode is brought to you by:\n\n\n1. CDK Global - Tune in October 21 at 11 a.m. CT for CDK’s 5th annual CDK CONNECT, a virtual event packed with insights, innovations, and expert-led sessions. Featuring Rita Case, Sam D’Arc, and more. Register now or watch on-demand @ cdkglobal.com/connect \n\n\n\n2. FullThrottle.ai - fullthrottle.ai® is a next-generation AdTech powerhouse. The Automotive DSP™ is built specifically for the auto industry, combining advanced programmatic targeting, real-time bidding, and analytics tailored to drive dealership and OEM performance. With fullthrottle.ai®, marketers can reach the right car shoppers at the right moment and optimize toward real business outcomes like test drives, leads, or sales. fullthrottle.ai bridges the gap between auto media buying and results-driven marketing. Learn more at https://www.fullthrottle.ai/\n\n\n\n3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. Meanwhile, the store down the street is racking up millions of views and selling / buying cars using video. That’s where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, to posting, to feedback. Want in with the team behind George Saliba, EV Auto, and top auto groups? Book a call at http://www.trynomad.co\n\n\n\nCheck out Car Dealership Guy’s stuff:\n\n\n\nFor dealers:\n\nIndustry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nDealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nFix your dealership’s social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nRequest to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\n\n\nFor industry vendors:\n\nAdvertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nIndustry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nRequest to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\n\n\nTopics:\n\n00:41 Biggest challenge in the new acquisition?\n\n02:58 How did the key partnership form?\n\n07:53 Early sales lessons from vacuums?\n\n11:12 Best team building and leadership advice?\n\n13:37 Key to turning around a dealership?\n\n21:55 Balancing brand and community involvement?\n\n24:17 Digital vs personal customer experience?\n\n27:58 How to achieve top dealer status?\n\n36:56 Best used car acquisition strategy?\n\n\n\nCar Dealership Guy Socials:\n\nX ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nInstagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nTikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nLinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nThreads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nFacebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nEverything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠"},"annotations":[{"startTime":359.2,"endTime":364.4,"type":"concept","title":"OEMs","url":"/glossary/oem","quote":"...you go approach OEMs or brokers and it's tough to get a serious audience unless you've got that financial backing.","canonicalId":"concept:oem","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"OEM stands for Original Equipment Manufacturer, which refers to companies that produce parts and equipment that may be marketed by another manufacturer. 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They are famous for models like the Civic and Accord, which many people trust to last a long time."}},{"startTime":1124.0,"endTime":1125.0,"type":"brand","title":"Subaru","url":"/glossary/subaru","quote":"...but Toyota, Honda, Subaru, some of those franchises have large multipliers.","canonicalId":"brand:subaru","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Subaru is a Japanese automotive manufacturer known for its all-wheel-drive vehicles and rugged performance. Models like the Outback and Forester are popular for their versatility and safety features.","simplifiedExplanation":"Subaru is a car brand that makes vehicles known for their ability to handle tough weather and rough roads. They are popular for their safety and reliability."}},{"startTime":1253.28,"endTime":1259.56,"type":"car","title":"Ram 1500","url":"/cars/ram/1500","image":"https://upload.wikimedia.org/wikipedia/commons/3/3a/2025_RAM_1500_REV%2C_front_NYIAS_2023.jpg","quote":"but what is a four year old repair order on a Ram 1500 worth? Okay, well, let's go buy those customers right now today.","canonicalId":"car:ram:1500","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Ram 1500 is a full-size pickup truck known for its strong towing capabilities and comfortable ride. It's popular among both work and leisure users due to its versatility.","simplifiedExplanation":"The Ram 1500 is a big truck that can carry heavy loads and is often used for work or family trips. It's known for being comfortable to drive.","imageAttribution":"Kevauto (CC BY-SA 4.0)"}},{"startTime":1264.1,"endTime":1268.0,"type":"term","title":"MPI","url":"/glossary/mpi","quote":"make sure we give them great MPIs, make sure we get great video walkarounds, make sure that those things are perfect...","canonicalId":"term:mpi","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"MPI stands for Multi-Point Inspection, which is a comprehensive check of a vehicle's key components to ensure they are functioning properly. This process helps identify any potential issues before they become serious problems.","simplifiedExplanation":"An MPI is a thorough check of a car to make sure everything is working well. It's like a health check-up for your vehicle."}},{"startTime":1268.0,"endTime":1272.8,"type":"term","title":"video walkarounds","url":"/glossary/video-walkarounds","quote":"make sure we get great video walkarounds, make sure that those things are perfect and those green checkups on the MPIs are perfect.","canonicalId":"term:video-walkarounds","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Video walkarounds are visual presentations of a vehicle, often used in sales or service contexts to showcase the car's features or condition. 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Constantly going up...","canonicalId":"term:labor-costs","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Labor costs refer to the expenses associated with the work done by mechanics or technicians to repair or maintain a vehicle. These costs can vary based on the complexity of the job and the hourly rates charged by the service center.","simplifiedExplanation":"Labor costs are the fees you pay for the work mechanics do on your car. This can include fixing problems or doing regular maintenance."}},{"startTime":1716.0,"endTime":1720.0,"type":"term","title":"service contract","url":"/glossary/service-contract","quote":"...you have a service contract. Let's get that covered for you. 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It was 60% sales efficient when I started...","canonicalId":"concept:sales-efficiency","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Sales efficiency refers to how effectively a dealership converts its potential sales opportunities into actual sales. A higher percentage indicates that a dealership is successfully selling a larger proportion of the vehicles it has available.","simplifiedExplanation":"Sales efficiency is a measure of how well a car dealership sells the cars it has. If a dealership sells most of its cars, it has high sales efficiency."}},{"startTime":2401.3,"endTime":2407.0,"type":"concept","title":"used car auction","url":"/glossary/used-car-auction","quote":"...if you I talked to a used from any other day and said, Hey, what do you think about buying used cars and me going to the auction knowing that I'm going to buy a car...","canonicalId":"concept:used-car-auction","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A used car auction is a marketplace where used vehicles are sold to the highest bidder. Dealers often attend these auctions to purchase inventory at potentially lower prices.","simplifiedExplanation":"A used car auction is like a big sale where people can bid on cars. Dealers go there to buy cars that they can sell in their own lots."}},{"startTime":2428.86,"endTime":2434.92,"type":"car","title":"Chrysler 300","url":"/cars/chrysler/300","image":"https://upload.wikimedia.org/wikipedia/commons/1/1f/2007_Chrysler_300.jpg","quote":"...if we're going to have a Chrysler 300 that we're going to take in on trade this $12,000, I think that you can pay whatever you want for that car because the customer is looking for a payment...","canonicalId":"car:chrysler:300","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Chrysler 300 is a full-size sedan known for its bold styling and spacious interior. It has been popular for its combination of luxury features and performance options.","simplifiedExplanation":"The Chrysler 300 is a large car that offers a comfortable ride and a lot of space inside. It's known for its stylish look and can come with powerful engines.","imageAttribution":"DestinationFearFan (CC BY-SA 4.0)"}},{"startTime":2434.9,"endTime":2438.2,"type":"term","title":"payment plan","url":"/glossary/payment-plan","quote":"...because the customer is looking for a payment a band and you're going to be able to sell that car. But I think when we step back and say,...","canonicalId":"term:payment-plan","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A payment plan is an agreement between a buyer and seller that allows the buyer to pay for a vehicle in installments over time rather than all at once. This is common in car sales to make vehicles more affordable.","simplifiedExplanation":"A payment plan lets you pay for a car in smaller amounts over time instead of paying everything at once. This makes it easier to afford a car."}},{"startTime":2508.2,"endTime":2513.2,"type":"concept","title":"transparent pricing","url":"/glossary/transparent-pricing","quote":"...they're transparently priced. And they're just moving them through the system...","canonicalId":"concept:transparent-pricing","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Transparent pricing refers to a pricing strategy where the costs are clear and upfront, allowing customers to see the total price without hidden fees. This approach builds trust and simplifies the buying process.","simplifiedExplanation":"Transparent pricing means that the price you see is the price you pay, with no hidden fees or surprises. It helps customers know exactly what they are paying for a car."}}],"speakers":[{"id":"s1","name":"Car Dealership Guy","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/30-days-in-how-phil-pecoraro-s-26-years-are-powering-his-first-store-launch-hard-lessons-learned-phil-pecoraro-operating-partner-of-murdock-chrysler-dodge-jeep-ram/transcript.vtt","type":"text/vtt"}]}