And really, everyone knows by now, this is just a marketing game, right? And I talked about
this in a previous video. It's about the one-year spray coating and everyone went one year, six months,
and I talked about the difficulty from a brand's perspective of quantifying that, right?
And so, I usually tell myself, if a spray bottle says it's going to last five years,
it probably won't last five weeks in real world, rain, sun, wash it. So
durability claims are usually lab tests under perfect conditions, right? And this is,
there's no better proof than when I would do a torture test and people would say,
well, that's not real-world conditions. It's like, well, no, it's not. Real-world conditions are
probably more harsh, but I like to take products to the extreme. So, anyway,
the longer the protection claims does not mean the product is better. The reality is,
the easier a product is to use, the more likely you'll reapply or keep using it,
which means your car will actually stay protected longer. This is a hack that I tell
all my customers in my detailing business when they say, well, how long does this
ceramic coating last? And I could say, I tell them, hey, I could tell you,
it's going to last five years, right? But the reality is I could also teach you
real easy in 10, 15 minutes and a couple of products how you can make the ceramic
coating last forever, literally forever. And that's not marketing BS. That's just
using quality products, reapplying often. And the reality beyond that is,
if you're listening to this podcast or you're watching a YouTube video about
car detailing, the chances are you're not going to apply a product,
ceramic coating, a ceramic spray, whatever, and do nothing to your car
for the next six, 12 months, five years, 10 years. That is just not reality, right?
If you're interested in ceramic coatings, you're interested in ceramic sprays,
chances are you're washing your car often, you want your car looking nice for a long time.
And I think the perfect place where ceramic coatings or ceramic sprays fit in
is they're just additional insurance to make sure that your car is going to look better
for longer, right? But the chances are if you're a car person, car girl, car guy, whatever, car
person, right, that you are going to touch your car often, you're going to wash your car often.
So do you really need something that lasts 10 years and is a nightmare to apply? Or would
you rather have something that lasts five years or six months or three months? But it,
you know, is really, really easy to apply. And that's why something like the Gloss Boss
and Tuffa Shell, they're built for reapplication. They're simple, they're fast,
but honestly, they're super, super durable too. Why? Because I have better technology,
better technology. So line number four, detailing is about perfection. So brands,
you know, YouTubers, they sell the dream of this like perfection, 100% paint correction,
concourse level gloss. Cars, literally, you're afraid to breathe on. You ever see those
videos that it's like, oh, we just spent 40 hours on a detail. It's like cool content,
super fun to watch. But like, who's got 40 hours to detail their minivan, their Honda Odyssey,
right? So, and even then, if you're doing it for money, are you sure that person's paying for that?
A 40 hour detail, you sure about that? Sure about that? Because I think
the truth is perfection is unsustainable. And I think chasing it can actually damage your car.
Too much correction, too much clear coat loss, boom, issues down the line. So I think the reality
and the real world detailing, as I call it, is a balance of this. How do we become efficient,
safe for our paint, our car, but also for us as the humans actually doing the work,
and good enough results that matter more than endless polishing. I don't know about you
guys, but part of, you know, developing the picture perfect polish too was like,
polishing is not my favorite part of the process at all. It's super boring to me. I don't enjoy it
at all. So I want to, and Tom used to laugh at this because he really loves paint polishing.
I don't love paint polishing. And so I was coming at it from a position when we were
developing the product of like, hey, I want to get this done as quickly as possible.
And Tom was coming at it from a point of like, yes, let's get it done quick and as good as
possible, but as safely as possible. Right. And so, you know, what do you think is more
realistic? A show car you never drive or a clean car protected daily, you enjoy it every day. That
is, I think the endless car debate that is going to go on forever. Do you drive the car
or do you keep it a trailer queen? Right? Are cars meant to be driven or cars meant to be looked at?
Are they art pieces or are they art pieces with wheels? And I think that'll be kind of the
debate that goes on forever. But again, in the real world and what I focused on for my product
line are they're made for daily drivers, pros who care about the results. And if you want to
chase perfection, they will get you there. I just had someone email me in that used the
picture perfect polish on a couple concourse cars and he said, I am literally throwing away
everything out of my cabinet, replacing it with the picture perfect polish, because that's all I need.
In fact, truth be told, he said, hey, I'm going to keep them around because if I get into a pickle,
but the reality is that he's always going to reach for the picture perfect polish because it
was just perfect. Right. And so my products have uniqueness where they can meet you,
where you're at. If you're a beginner, I've had, you know, beginners in Texas that are,
you know, applying a ceramic coating for the first time and saying what a dream it is.
And then I have the full, you know, opposite side of the spectrum where there's professional
detailers doing concourse level results. So I want my products to be able to meet you
wherever you are. So I don't have a consumer line and a pro line doesn't make any sense to
me why wouldn't you just make products that work for both. But again, if you
don't want to chase perfection, you can still get great results. If you don't want to clay bar
your car before you apply to have a show, you don't have to. It's still going to work for you.
It's still not going to wash off. May not get the best results, right? But let's go into a bonus
number five lie that we're seeing right now. And I just will touch on it a little bit.
This is a bonus. A lot of the influencer brands you're seeing right now are not
their brands. It's maybe controversial for some, maybe eye-opening for others. They are simply
licensing deals. And guess what? That's 100% okay. 100% okay. And maybe you don't even care.
Some people don't. Does it even matter? I don't know. But the problem becomes is that when
you, the consumer are looking to support someone, you may be supporting someone that you don't,
that isn't even really involved. They're just, it's no different than affiliate commission, right?
And so a lot of these influencer-led brands that we're seeing right now are just licensing deals
for their name. They're not working and developing the chemicals that they say they are. And how we
could tell is if their surroundings haven't changed. Look, when we, when you look at
my videos, you see the boxes in the background. I'm literally packing up your orders, right?
And another brand that comes to mind is Shine Supply. When, when Jeremy puts out a video,
you see his shipping department. You see his downfilling department. You see everything about it.
When Kosh Kemi, USA, you see, you know, their products coming in on pallets and all that.
And with a lot of these influencer-led brands, you don't see anything. They're still just
in their same garage. They're not packing up any orders. They're not even using their
own fulfillment house. And so just know, which again, maybe that's fine, but just know that you
may not be supporting the person that you think you're supporting through that. So that is the
bonus extra lie, number four. So the, you know, the four original lies, big brands equal,
equal better chemistry. Not true. More steps equals you're more of a professional.
Not true. Longer claims equal better. Well, my ceramic coating last 13 years,
that one only last three. Not true. And perfection being the goal, not true, I will say,
with an asterisk in most cases. So, and then number five, a lot of these are just licensing deals,
which I wish the influencers would just come out and say that, hey, I don't actually own this.
You can look up the paperwork and I don't actually own this. I'm simply licensing my name,
leveraging what I've taken the time to build, which no one would fault you for that at all.
I wish you would just tell the truth, but that's in their core. I don't know why they're
deciding to do that. It seems like a cash grab to me. But again, like I've been talking about
through this whole podcast for my product brand, Jimbo's detailing, I try to do the
opposite of what everyone else is doing. So though it's going to add to more gray hairs
and probably balding because it's extremely stressful to grow your brand. It's the way
I see fit for me. So all four of these myths or lies or whatever you want to talk about
or five of them, they're really costing people money time and sometimes even damaging their car,
which is why I wanted to shoot this video. So when you know the truth, you can detail smarter,
not harder, and you can enjoy the process. So everything I mentioned today obviously is
available at Jimbo's detailing.com. If Amazon's easier for you, I have a full store there
too. Again, I'm for the people. Links are in the description. And then let me know what lie
have you fallen for before either drop a comment or send me a DM, send me an email Jimbo at
Jimbo's detailing.com. I'd love to hear any of the lies or myths that you're products that
you've fallen for. So not that it's fun to talk about the myths and lies that you've gotten
trapped in, but sometimes with time it's fun to reminisce on those. So drop a comment,
send me a message or a DM and we'll laugh together. How about that? So thanks for the
sport for the Jimbo's detailing products. Again, I'll have everything linked below
and I'll catch you guys on the next one. See ya.
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About this episode
Uncovering the truth behind the detailing industry, this episode reveals four major lies that brands and influencers perpetuate. With 16 years of experience, the host shares insights on why bigger brands often compromise on product quality for marketing and shelf space. The discussion includes the myth that more steps mean better results, the misleading nature of long protection claims, and the unrealistic pursuit of perfection in detailing. A bonus lie addresses the prevalence of influencer brands operating under licensing deals rather than genuine ownership, encouraging listeners to detail smarter, not harder.
The detailing world is full of hype, myths, and straight-up lies. Today, I'm exposing 4 of the biggest ones that brands and influencers don't want you to know.
In this episode, you'll learn:
Why big brands don't always mean better chemistry (and what they're really spending money on).
How the industry uses extra steps and "systems" to sell more products instead of getting you better results.
The truth behind "5–10 year protection" claims (and why most sprays don't even last 5 weeks).
Why chasing perfection in detailing is a waste of time for most daily drivers — and what you should focus on instead.
These are the insider truths I've learned after 16+ years in detailing and developing my own chemist-backed line of products. If you're tired of wasting time and money on hype, this episode is for you.