AD #4326 - Lack of All-New Cars Sends Quality Up; Toyota Could Steal GM's U.S. Sales Crown; Gas Vehicles Losing Market Share Fast
Autoline Daily
AD #4326 - Lack of All-New Cars Sends Quality Up; Toyota Could Steal GM's U.S. Sales Crown; Gas Vehicles Losing Market Share FastAutoline Daily · Jun 25, 2026
In this context, incentives are marketing offers used to encourage buyers—often cash rebates, low-interest financing, or lease deals. Automakers use them when they need to move inventory or defend market share against competitors.
IQS is a quality score from J.D. Power based on what new car owners report soon after buying. It’s basically an early “how many problems did you notice?” check.
Cross-functional teams are groups where different departments work together. Instead of one team fixing problems alone, multiple teams coordinate to improve quality.
The episode’s insight is that fewer brand-new model launches can improve measured quality, because new platforms often introduce more unknowns and early-production bugs. When automakers keep updating existing designs instead of debuting everything from scratch, there’s more time to debug and refine.
Alex Partners is a company that does research and forecasting for the auto industry. They’re cited here for predictions about how many people will buy hybrid cars and how market share could change.
A “bridge technology” is something people think is only temporary. Here, the point is that hybrids are no longer viewed as a short-term stepping stone—they’re becoming a main choice for buyers.
Tariffs are extra taxes on imported products. If cars or parts cost more because of tariffs, it can pressure automakers’ profits and pricing in the US.
A weaker yen means Japan’s currency is worth less compared to others. That can make Japanese cars easier to buy abroad and can help automakers’ financial results.
A turbocharger is a device that helps an engine make more power. It uses exhaust gases to push extra air into the engine so it can burn more fuel efficiently.
Bain Capital is an investment company. Here, it’s involved in buying most of a Volkswagen-related business that makes diesel engines and other energy equipment.
Everleance is the company Volkswagen owns that makes industrial energy equipment—like diesel engines for ships and power stations. It’s the part of the business being sold to Bain Capital.
Over-the-air updates are software updates that download to your car wirelessly. Instead of going to a shop, the car can get fixes or improvements directly.
Onboard AI means the car has its own “smart” computer. The concept is that it could help spot problems and possibly fix them without you needing a mechanic right away.
Computer simulation means using software to “model” how something will behave. Car companies can use it to test ideas virtually before spending time and money on real prototypes.
Company
High Speed Rodeo
High Speed Rodeo is the company Joe White is with. They’re being brought in because of their work related to simulation and how automakers can speed up development.
Intrepid Control Systems is a company that makes engineering tools for vehicle makers. The sponsor message says it helps with testing and developing new mobility technology.
LIVE
Speaker 1: This is out Aligned Daily, the show dedicated to enthusiasts of the global automotive industry. It is a bit of
a long shot, but Toyota has a chance of overtaking General Motors in US sales this year. According to Cox Automotive,
Toyota's market share in the first half of the year is projected an increase to fifteen point eight percent thanks to growing demand for hybrids, which we'll have more on later in the show. Meanwhile, GM's market share is expected
to dip one percent to sixteen point eight percent in the first half. If that trend continues for the rest
of the year, Toyota has a chance of taking the sales crowns from GM, but Cox's senior economist says GM will fight to keep that top spot, likely with incentives.
GM has been number one in US sales every year since nineteen thirty one, with the exception of twenty twenty one, when it was crippled by the chip shortage and Toyota took the crown. We've got more on slate because John
was at a media event it held yesterday to provide a deep dive into its vehicles and the company itself.
He got to talk with the CEO, the president, the CFO, the head of engineering, the head of manufacturing, the chief engineer, had a fleet, sales and more. He got so much
information that we can't possibly squeeze it into this show, so more will follow later, but here's some of the top line items. At twenty four nine and fifty bucks
for the base truck, twenty nine nine fifty for the suv, and thirty one nine fifty for the fastback, Slate is in line to make a gross profit on those vehicles, but it will rely on selling accessories to turn that into a net profit. There's also going to be a
destination charge, which we estimate will be about fourteen hundred dollars.
We talked to several analysts at the event, and their consensus was that the average SLATE would sell for thirty three thousand to thirty eight thousand dollars. Slate opened its
web portal yet yesterday and quickly booked over ten thousand pre orders. That's a pretty good start, but we'll have
to see how it does in the long run. Ford
brought out all the top brass yesterday to brag that it shot up the chart on JD Power's IQs which stands for initial Quality Survey. It was a red letter
day for the company because it's been posting record amounts of recalls over the last couple of years and was earning a public reputation for poor quality. Portia top the
JD Power list, followed by Genesis, but Ford was the top rated mass market brand, coming in third place. Overall,
the company made significant changes to improve, including the creation of cross functional teams to tackle problems and with keeping a closer eye over supplier quality. Ford especially concentrated on
long term powertrain durability, running DINOS twenty four to seven and testing everything for more than three hundred thousand miles.
Even so, Lincoln was fifteenth on the list and below the industry average. JD Power says that as a group,
automakers made one of the greatest improvements in quality it's ever measured. So here's our auto line insight. The overall
improvement is largely due to a lack of all new products coming into the market. With so many EV programs
getting canceled and automakers trying to breathe new life into their older ice vehicles, we're not seeing as many all new models coming down the assembly line. And when you
keep making the same old products over and over again, the quality tends to get better.
Speaker 2: Performance that shines even in the rain. That's what really matters.
Bridge don't pretends to tires improved grip in wet conditions.
Speaker 1: Last year, vehicles that solely ran on gas power made up seventy three percent of new car sales in the US, but according to Alex Partners, which is a sponsor of Auto Line, that number will drop to fifty percent by twenty thirty and it will mainly be hybrids stealing that market share. Last year, the powertrain including mild hybrids, accounted
for about eighteen percent of new car sales, but that's expected to jump to twenty three percent this year and thirty four percent by the end of the decade. US
buyers now have nearly fifty hybrid models to choose from, and more are on the way. An analyst from Cox
told Automotive News quote, hybrid is no longer a bridge technology, It's becoming a core volume strategy. Japanese automakers are getting
hammered by US tariffs, but they'll get a bit of relief thanks to a weaker yen. The yen is at
a forty year low, and Bloomberg reports that if it stays at its current level, Japanese automakers will see combined earnings of five point eight billion dollars based on forecast from those companies. Toyota had previously warned that its earnings
could be negatively impacted by rising oil and material costs, but now that the US and Iran have reached an agreement, oil prices have fallen, and along with the weaker yen, analysts believe Toyota could revise its forecast upward. Volkswagen has
entered an agreement with Bain Capital to sell a majority stake in its subsidiary Everleance, which makes diesel engines for ships and stationary generation, as well as heat pumps, turbines and turbochargers. The deal still needs to be approved, but
Bain is in line to purchase fifty one percent of Everlence for seven point four billion euros, which VW says it will use to quote strengthen its own financial position, and it sounds to us like VW could sell off more if it needs to. Averlence used to be the
energy solutions division of manufacturing and engineering company m AN before it was sold to Volkswagen when m An into Tratton.
Then it was renamed to Everlence last year, and a company like Bain is probably interested in Everlence because it's less likely to be impacted by AI. As we reported
earlier in the week, Chinese automakers accounted for most of the increase in European sales. In May, they were up
sixty three percent, capturing nearly nine percent of the market, and according to a new study from Alex Partners, Chinese market share will grow to sixteen percent by twenty thirty.
This should especially concern German automakers. A survey of consumers
found that thirty six percent of Germans between eighteen to thirty four preferred Chinese brands over German ones. I know
this sounds crazy, but could over the air updates soon become obsolete? What if automakers could use onboard AI to
fix problems in cars. That's one of the things we
want to ask Mark Wakefield from alex Partners about. He'll
be on Autoline after hours this afternoon, so will del Costi, the president of seamen's Digital Industries for the Americas. We'll
be talking to him about new ways of using computer simulation and using that to get up to China Speed.
Joe White from High Speed Rodeo will also be on the show and we invite you to join the action as well when it gets going at three pm Eastern Time today. That's a wrap for this show. Thanks for
tuning in.
Speaker 3: Auto Line Daily is brought to you by Bridge Stone Solutions for your Journey CSP the composites solution partner Intrepid Control Systems over the Air Engineering boost your game and thanks to the following YouTube and Patreon members.
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Speaker 3: Learn more at vcsp dot com.
About this episode
Toyota’s hybrid momentum is framed as a real threat to GM’s long-running U.S. sales lead, even as quality metrics improve partly because fewer all-new models are hitting the market. The show also looks at how gas-only sales are projected to keep shrinking as hybrids take share, alongside broader pressures like tariffs and currency. Intrepid’s DOVI Cloud is highlighted for real-time data collection and remote update deployment, tying vehicle software to faster validation and fleet testing.
- Toyota Could Steal U.S. Sales Crown from GM - Slate In Line to Make Profit - Lack of All-New Cars Sends Quality Up - Gas Vehicles Losing Market Share Fast - Weak Yen Bringing Relief to Japanese Automakers - VW Raising €7.4 Billion in Asset Sale - Chinese Expected to Grow EU Market Share