{"version":"1.0.0","episode":{"title":"Against All Odds: This Dealer's Rise from Refugee to 29-Store Auto Empire  | Mario Murgado, CEO of Murgado Automotive Group","url":"http://getcarcurious.com/episodes/against-all-odds-this-dealer-s-rise-from-refugee-to-29-store-auto-empire-mario-murgado-ceo-of-murgado-automotive-group","audioUrl":"https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR8459393171.mp3","description":"Today I’m joined by Mario Murgado, CEO of Murgado Automotive Group. We cover Mario’s dramatic escape from communist Cuba, his journey to building a 29-store dealership empire across five states, the growth model fueling expansion into underserved communities, the day he lost 24 employees in a single immigration raid and so much more.\n\n\n\nThis episode is brought to you by:\n\n\n\n1. Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com \n\n\n\n2.  Widewail - Want real insights instead of guesswork? With Voice of the Customer Analytics, Widewail uses AI to turn raw customer feedback into clear operational insights so you know exactly what to fix and where to focus. Go to https://www.widewail.com/cdg to book a demo.\n\n\n\n3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. Meanwhile, the store down the street is racking up millions of views and selling / buying cars using video. That’s where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, to posting, to feedback. Want in with the team behind George Saliba, EV Auto, and top auto groups? Book a call at http://www.trynomad.co\n\n\n\nCheck out Car Dealership Guy’s stuff:\n\n\n\nFor dealers:\n\nIndustry job board ➤ ⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠\n\nDealership recruiting ➤ ⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠\n\nFix your dealership’s social media ➤ ⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠\n\nRequest to be a podcast guest ➤ ⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠\n\n\n\nFor industry vendors:\n\nAdvertise with Car Dealership Guy ➤ ⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠\n\nIndustry job board ➤ ⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠\n\nRequest to be a podcast guest ➤ ⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠\n\n\n\nTopics:\n\n00:19 What sparked your early tech ventures?\n\n03:18 How did immigration shape your journey?\n\n06:38 Returning to Cuba: key reflections?\n\n10:37 Why enter the car business?\n\n15:36 First dealership acquisition story?\n\n24:01 Current dealership market outlook?\n\n27:49 How do decisions impact employees?\n\n34:55 Marketing to Hispanic communities effectively?\n\n45:15 Future business diversification plans?\n\n\n\nCar Dealership Guy Socials:\n\n\n\nX ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nInstagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nTikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nLinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nThreads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nFacebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nEverything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠"},"annotations":[{"startTime":1332.24,"endTime":1336.72,"type":"car","title":"Pontiac Sunfire","url":"/cars/pontiac/sunfire","image":"https://upload.wikimedia.org/wikipedia/commons/8/89/03-05_Pontiac_Sunfire.jpg","quote":"...tec dealer at that time. There was a car called a Sunfire in Pontiac. It was a four door small compact car....","canonicalId":"car:pontiac:sunfire","priority":0.5,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"IFCAR (Public domain)"}},{"startTime":2361.52,"endTime":2365.44,"type":"car","title":"Mazda Cx7","url":"/cars/mazda/cx-7","image":"https://upload.wikimedia.org/wikipedia/commons/4/46/2006-2009_Mazda_CX-7_%28ER%29_Classic_wagon_%282010-06-17%29_01.jpg","quote":"Hey, do you know anyone here? And then she'll post something on Instagram that says, look, we got this new special. We have this car now. It's a Mazda CX-7. They got this hybrid boom and she'll get her own business that way. Same thing for the guys. I think","canonicalId":"car:mazda:cx-7","priority":0.5,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"OSX (Public domain)"}},{"startTime":3117.92,"endTime":3123.36,"type":"car","title":"Chevrolet Corvette","url":"/cars/chevrolet/corvette","image":"https://upload.wikimedia.org/wikipedia/commons/7/7f/Chevrolet_Corvette%2C_BAS_24%2C_Brussels_%28P1170387-RR%29.jpg","quote":"... of collecting cars, saving cars. I have my first Corvette I bought. So it's that important to me. It's that...","canonicalId":"car:chevrolet:corvette","priority":0.7,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"Matti Blume (CC BY-SA)"}}],"speakers":[{"id":"s1","name":"Car Dealership Guy","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/against-all-odds-this-dealer-s-rise-from-refugee-to-29-store-auto-empire-mario-murgado-ceo-of-murgado-automotive-group/transcript.vtt","type":"text/vtt"}]}