{"version":"1.1.0","producer":"fm.getcarcurious","layer":"official","episode":{"title":"AI Search Visibility: How Customers Find Your Auto Repair Shop [THA 492]","url":"http://getcarcurious.com/episodes/ai-search-visibility-how-customers-find-your-auto-repair-shop-tha-492","audioUrl":"https://episodes.captivate.fm/episode/8b27e9bf-6d9e-4243-b0e0-7f09ce6b5490.mp3","description":"Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty\n\nWatch Full Video Episode\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nArtificial intelligence is rapidly changing how consumers search for auto repair services, and shop owners who don't adapt risk becoming invisible online.\nCarm Capriotto welcomes Heather Myers, Chief Technology Officer at KUKUI, and Connor Tracy, Director of Partner Development at KUKUI, to explain how AI-powered search is transforming local marketing. They separate fact from fiction, share practical strategies for improving AI visibility, and explain why strong marketing fundamentals remain the key to long-term success.\nWhat You'll Learn\nWhy optimizing your Google Business Profile remains the most important step for local AI search visibility.How AI platforms like ChatGPT and Google's Gemini use consistent business listings to recommend local repair shops.Why maintaining accurate Name, Address, and Phone (NAP) information across online directories is more critical than ever.How AI now crawls social media platforms for business information and why authentic, human-created content improves discoverability.What \"Google jail\" is, how AI is filtering reviews, and why violating Google's review policies can seriously damage your online presence.Why review gating and incentivized reviews can put your business at risk.How to use AI effectively by following the principle of \"trust but verify.\"Why better prompting leads to better AI-generated results and how to avoid incomplete or misleading responses.\nAI is changing the way customers find and evaluate repair shops, but success still depends on the fundamentals. Accurate business listings, a well-maintained Google Business Profile, authentic content, ethical review practices, and thoughtful use of AI tools will position your shop to earn trust, improve visibility, and convert online searches into paying customers.\n\nHeather Myers, Chief Technology Officer at KUKUI\n\nConnor Tracy, Director of Partner Development at KUKUI, Listen to Connor's other episodes HERE\nThanks to our Partner, NAPA TRACS\n\n\nNAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/\n\nThanks to our Partner, Today's Class\n\nOptimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/\n\nThanks to our Partner, KUKUI\n\nStop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/\n\nThanks to our Partner, Pit Crew Loyalty\n\nYou’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/\n\nConnect with the Podcast:\n\n\n\n\n\n\n\n\n\n\n\n\n\nVisit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections\nThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/\nRemarkable Results Radio Podcast with Carm Capriotto: Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to"},"annotations":[{"id":458756,"startTime":28.4,"endTime":42.7,"type":"term","title":"shop management system","url":"/glossary/shop-management-system","quote":"For over 30 years, NapaTrax has made selecting the right shop management system easy by offering the best, most comprehensive SMS in the industry.","canonicalId":"term:shop-management-system","priority":0.6,"confidence":0.95,"source":"gemini-3.5-flash","data":{"explanation":"A shop management system (SMS) is the central software platform used by automotive repair shops to run their daily business operations. It handles estimating, invoicing, parts ordering, scheduling, and customer tracking in one unified interface.","simplifiedExplanation":"This is the main computer program a car repair shop uses to run its business. It helps them write up your repair bill, order the parts for your car, and schedule when the mechanics will work on it.","sourceStartTime":28.4,"sourceEndTime":42.7}},{"id":458757,"startTime":38.14,"endTime":40.5,"type":"car","title":"Chevrolet Trax","url":"/cars/chevrolet/trax","image":"https://upload.wikimedia.org/wikipedia/commons/b/ba/0_Chevrolet_Trax.jpg","quote":"in the industry. We'll prove to you that Trax is the single best shop management system in the ...","canonicalId":"car:chevrolet:trax","priority":0.5,"source":"hybrid-fuzzy+gemini-3.5-flash","data":{"explanation":"The Chevrolet Trax is a subcompact crossover SUV designed for urban driving and budget-conscious buyers. It serves as Chevrolet's entry-level utility vehicle, offering a raised ride height and hatchback practicality in a small footprint. The model underwent a significant redesign for the 2024 model year, transitioning into a larger, more modern, and sleeker front-wheel-drive vehicle.","simplifiedExplanation":"The Chevrolet Trax is a small, affordable SUV made by General Motors. It is designed for everyday driving, offering the easy parking of a small car but with a slightly higher seating position and extra cargo space in the back.","imageAttribution":"Benespit (CC BY-SA 4.0)","imageLicense":"CC BY-SA 4.0","imageSourceUrl":"https://commons.wikimedia.org/wiki/File:0_Chevrolet_Trax.jpg","sourceStartTime":38.14,"sourceEndTime":40.5}},{"id":458758,"startTime":274.8,"endTime":280.3,"type":"concept","title":"local search","url":"/glossary/local-search","quote":"Fast forward 10 years later, and it's the single most important thing you can do from a local search perspective.","canonicalId":"concept:local-search","priority":0.5,"confidence":0.9,"source":"gemini-3.5-flash","data":{"explanation":"Local search refers to the process of looking for businesses, services, or products near a user's current geographic location. In the automotive industry, this is critical as drivers almost always look for repair shops within a short driving distance.","simplifiedExplanation":"This is when you search for a business near where you are right now, like typing 'car repair near me' into your phone to find a shop down the street.","sourceStartTime":274.8,"sourceEndTime":280.3}},{"id":458759,"startTime":440.0,"endTime":445.6,"type":"term","title":"NAP consistency","url":"/glossary/nap-consistency","quote":"They are using those same listings that Google has always used to gain that NAP, which is name, address, and phone number consistency.","canonicalId":"term:nap-consistency","priority":0.4,"confidence":0.95,"source":"gemini-3.5-flash","data":{"explanation":"NAP stands for Name, Address, and Phone number. NAP consistency is the practice of ensuring that these three critical pieces of business information are identical across all online directories, search engines, and social media platforms to boost search engine optimization (SEO).","simplifiedExplanation":"This is making sure a business's name, address, and phone number are spelled exactly the same way everywhere on the internet so search engines don't get confused.","sourceStartTime":440.0,"sourceEndTime":445.6}},{"id":458760,"startTime":1216.6,"endTime":1221.0,"type":"concept","title":"review gating","url":"/glossary/review-gating","quote":"They've also gone back to enforcing review gating, which is a huge, huge thing, just while we're on the topic of reviews.","canonicalId":"concept:review-gating","priority":0.5,"confidence":0.95,"source":"gemini-3.5-flash","data":{"explanation":"Review gating is the practice of pre-screening customers to filter out negative feedback before they can post a public review. Businesses typically ask customers if they had a positive or negative experience, directing happy customers to public review sites like Google while keeping unhappy customers in an internal feedback loop.","simplifiedExplanation":"This is when a business asks you if you liked their service first, and only sends you a link to leave a Google review if you say 'yes.' If you say 'no,' they keep your feedback private so other people can't see it.","sourceStartTime":1216.6,"sourceEndTime":1221.0}},{"id":458761,"startTime":1541.4,"endTime":1544.9,"type":"term","title":"black hat techniques","url":"/glossary/black-hat-techniques","quote":"In fact, it's even less likely because now there are AI bots specifically looking for black hat techniques that you're trying to circumvent to get ahead.","canonicalId":"term:black-hat-techniques","priority":0.4,"confidence":0.9,"source":"gemini-3.5-flash","data":{"explanation":"Black hat techniques are unethical or manipulative practices used to increase a website's rank in search engine results. These practices violate search engine terms of service and can result in the site being penalized or banned from search results entirely.","simplifiedExplanation":"These are sneaky or dishonest tricks people use to try to force their website to the top of Google search results, which can get them banned if they get caught.","sourceStartTime":1541.4,"sourceEndTime":1544.9}}],"speakers":[{"id":"s1","name":"Carm Capriotto","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/ai-search-visibility-how-customers-find-your-auto-repair-shop-tha-492/transcript.vtt","type":"text/vtt"}],"alignmentMode":"scalar","fallbackOffset":0.0}