{"version":"1.0.0","episode":{"title":"ANC Podcast Replay: Dec. 26, 2025 | Google’s Nisha Hariharan on Gen Z car buyers","url":"http://getcarcurious.com/episodes/anc-podcast-replay-dec-26-2025-google-s-nisha-hariharan-on-gen-z-car-buyers","audioUrl":"https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2467728/episodes/18380820-anc-podcast-replay-dec-26-2025-google-s-nisha-hariharan-on-gen-z-car-buyers.mp3","description":"In this replay of the May 30, 2025 episode, Google Strategic Insights Lead Nisha Hariharan offers some insight into Gen Z car buyers. She tells us who they are, what they want and need, and most importantly, how they shop for new vehicles."},"annotations":[{"startTime":60.0,"endTime":65.0,"type":"term","title":"Gen Z","url":"/glossary/gen-z","quote":"So, Nisha, how do Gen Z's view the car ownership of Journey...","canonicalId":"term:gen-z","priority":0.9,"confidence":0.95,"source":"openai/gpt-oss-20b","data":{"explanation":"Gen Z refers to the cohort born roughly between 1997 and 2012, now aged 13–28. They are the first generation to grow up with digital technology from childhood.","simplifiedExplanation":"Gen Z is the group of people born in the late 1990s to early 2010s. They are used to using phones and computers for almost everything."}},{"startTime":120.0,"endTime":125.0,"type":"concept","title":"digital first generation","url":"/glossary/digital-first-generation","quote":"First off, they are digital first and tech savvy. They're researching online...","canonicalId":"concept:digital-first-generation","priority":0.9,"confidence":0.92,"source":"openai/gpt-oss-20b","data":{"explanation":"A generation that prioritizes digital tools and online experiences in all aspects of life, including car shopping.","simplifiedExplanation":"People from Gen Z usually start by looking online for information and reviews before they even visit a dealership."}},{"startTime":122.0,"endTime":127.0,"type":"term","title":"online research","url":"/glossary/online-research","quote":"They're researching online, watching videos, and getting information digitally.","canonicalId":"term:online-research","priority":0.5,"confidence":0.9,"source":"openai/gpt-oss-20b","data":{"explanation":"The practice of gathering information about vehicles through internet searches, reviews, videos, and forums before making a purchase decision.","simplifiedExplanation":"Before buying a car, Gen Z people often read reviews and watch videos on the internet to learn about different models."}},{"startTime":240.0,"endTime":246.0,"type":"term","title":"automatic parking","url":"/glossary/automatic-parking","quote":"On valuing tech features, like automatic parking, some of the fun stuff you see in cars these days...","canonicalId":"term:automatic-parking","priority":0.5,"confidence":0.88,"source":"openai/gpt-oss-20b","data":{"explanation":"A vehicle feature that uses sensors and software to park the car automatically, often in tight spots or parallel parking situations.","simplifiedExplanation":"Automatic parking lets the car park itself, so you don't have to steer into a tight space."}},{"startTime":240.0,"endTime":250.0,"type":"term","title":"new EV brand","url":"/glossary/new-ev-brand","quote":"...and is much more likely to be open to a new EV brand.","canonicalId":"term:new-ev-brand","priority":0.5,"confidence":0.9,"source":"openai/gpt-oss-20b","data":{"explanation":"A manufacturer that produces electric vehicles and is relatively new to the market, often competing with established automakers.","simplifiedExplanation":"New EV brands are companies that make electric cars and have started selling them recently, like Tesla or newer startups."}},{"startTime":268.0,"endTime":272.0,"type":"term","title":"pure electric OEM","url":"/glossary/pure-electric-oem","quote":"They are 40% more likely to be interested in and consider a new and pure electric OEM.","canonicalId":"term:pure-electric-oem","priority":0.5,"confidence":0.92,"source":"openai/gpt-oss-20b","data":{"explanation":"Original Equipment Manufacturer that produces vehicles powered solely by electric motors, with no internal combustion engine option.","simplifiedExplanation":"A pure electric OEM makes cars that run only on batteries, not gasoline."}},{"startTime":277.0,"endTime":289.0,"type":"term","title":"fuel economy","url":"/glossary/fuel-economy","quote":"So, fuel economy seems to also matter to most demographics, but Gen Z seems particularly driven by this.","canonicalId":"term:fuel-economy","priority":0.5,"confidence":0.95,"source":"openai/gpt-oss-20b","data":{"explanation":"Fuel economy refers to how efficiently a vehicle uses fuel, typically measured in miles per gallon (MPG) or liters per 100 kilometers. It indicates the amount of fuel needed to travel a certain distance.","simplifiedExplanation":"Fuel economy means how far your car can go on one tank of gas. A higher number means you don't have to refuel as often."}},{"startTime":317.0,"endTime":327.0,"type":"brand","title":"BMW","url":"/glossary/bmw","quote":"But where it does get really interesting is the fact that they are also 62% more likely to have considered a luxury car like a BMW during the buying journey.","canonicalId":"brand:bmw","priority":0.9,"confidence":0.92,"source":"openai/gpt-oss-20b","data":{"explanation":"BMW is a German luxury automobile manufacturer known for performance-oriented vehicles and advanced engineering. The brand offers a range of sedans, coupes, SUVs, and electric models.","simplifiedExplanation":"BMW is a German car company that makes fancy, high-performance cars. They’re known for smooth driving and stylish design."}},{"startTime":317.0,"endTime":327.0,"type":"term","title":"luxury car","url":"/glossary/luxury-car","quote":"But where it does get really interesting is the fact that they are also 62% more likely to have considered a luxury car like a BMW during the buying journey.","canonicalId":"term:luxury-car","priority":0.5,"confidence":0.88,"source":"openai/gpt-oss-20b","data":{"explanation":"A luxury car is a vehicle that offers superior comfort, performance, and premium materials compared to mainstream models. They often feature advanced technology and high-end interiors.","simplifiedExplanation":"A luxury car is a fancy, well-built vehicle that usually costs more than regular cars and has extra features like leather seats and advanced gadgets."}},{"startTime":333.0,"endTime":347.0,"type":"concept","title":"affordable luxury","url":"/glossary/affordable-luxury","quote":"But it really highlights this idea of affordable luxury and what they define as value for money.","canonicalId":"concept:affordable-luxury","priority":0.9,"confidence":0.9,"source":"openai/gpt-oss-20b","data":{"explanation":"Affordable luxury describes vehicles that offer premium features, brand prestige, and high quality at a price point lower than traditional luxury models. It appeals to buyers seeking status without extreme cost.","simplifiedExplanation":"Affordable luxury means buying a fancy car that still costs less than the most expensive models, so you get style and quality without paying a fortune."}},{"startTime":502.0,"endTime":506.0,"type":"brand","title":"Nissan","url":"/glossary/nissan","quote":"O'Neill Nissan, a dealership in Newfoundland, their top video on YouTube has over 100,000 views.","canonicalId":"brand:nissan","priority":0.9,"confidence":0.95,"source":"openai/gpt-oss-20b","data":{"explanation":"Nissan is a Japanese automotive manufacturer known for models like the Altima, Rogue, and Leaf.","simplifiedExplanation":"Nissan makes cars that people drive every day, like the Altima and Rogue. They’re a big brand in many countries."}},{"startTime":513.0,"endTime":516.0,"type":"brand","title":"Kia","url":"/glossary/kia","quote":"Kia Brandford is another example here in Ontario. They've got over 150,000 subscribers on YouTube just higher than the population of Brandford itself.","canonicalId":"brand:kia","priority":0.9,"confidence":0.95,"source":"openai/gpt-oss-20b","data":{"explanation":"Kia is a South Korean automaker that produces vehicles such as the Optima, Soul, and Sportage.","simplifiedExplanation":"Kia makes cars that are affordable and reliable, like the Soul and Sportage. They’re popular in many markets."}},{"startTime":523.0,"endTime":527.0,"type":"concept","title":"vehicle walkthroughs","url":"/glossary/vehicle-walkthroughs","quote":"These dealerships are doing vehicle walkthroughs, highlighting promos and sales and I've seen that Kia Brandford even has their own podcast.","canonicalId":"concept:vehicle-walkthroughs","priority":0.5,"confidence":0.9,"source":"openai/gpt-oss-20b","data":{"explanation":"A vehicle walkthrough is a video or in-person tour that showcases a car’s features, interior, and exterior details to potential buyers.","simplifiedExplanation":"A vehicle walkthrough is like a guided tour of a car, showing its inside and outside so people can see what it looks like before buying."}}],"speakers":[{"id":"s1","name":"Automotive News Canada","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/anc-podcast-replay-dec-26-2025-google-s-nisha-hariharan-on-gen-z-car-buyers/transcript.vtt","type":"text/vtt"}]}