{"version":"1.0.0","episode":{"title":"Auto Marketing Monday w/ Jeff Ramsey, Brian Kramer, and Dustin Clark | Daily Dealer Live","url":"http://getcarcurious.com/episodes/auto-marketing-monday-w-jeff-ramsey-brian-kramer-and-dustin-clark-daily-dealer-live","audioUrl":"https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR5805791027.mp3","description":"Today's show features: \n\n\n\nJeff Ramsey, CMO of Ourisman Auto Group\n\n\n\nBrian Kramer, EVP, Dealer Growth & Success at Cars Commerce\n\n\n\nDustin Clark, CMO of Andy Mohr Auto Group\n\n\n\nThis episode is brought to you by: \n\n\n\nStream Companies – A full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit https://www.streamcompanies.com/\n\n\n\nCDG Circles – A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit ⁠⁠https://cdgcircles.com/⁠⁠ to learn more.\n\n\n\nCar Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It’s the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at ⁠⁠https://carguymedia.com/cdglive⁠⁠ and we hope to see you in Vegas!\n\n\n\n — \n\n\n\nCheck out Car Dealership Guy’s stuff: \n\n\n\nCDG News ➤ ⁠⁠https://news.dealershipguy.com/⁠⁠\n\nCDG Jobs ➤ ⁠⁠https://jobs.dealershipguy.com/⁠⁠\n\nCDG Recruiting ➤ ⁠⁠https://www.cdgrecruiting.com/⁠⁠\n\n\n\nMy Socials:\n\n\n\nX ➤ ⁠⁠https://www.twitter.com/GuyDealership⁠⁠\n\nInstagram ➤⁠⁠ https://www.instagram.com/cardealershipguy/⁠⁠\n\nTikTok ➤ ⁠⁠https://www.tiktok.com/@guydealership⁠⁠\n\nLinkedIn ➤ ⁠⁠https://www.linkedin.com/company/cardealershipguy/⁠⁠\n\nThreads ➤ ⁠⁠https://www.threads.net/@cardealershipguy⁠⁠\n\nFacebook ➤ ⁠⁠https://www.facebook.com/profile.php?id=100077402857683⁠⁠\n\n\n\nEverything else ➤ ⁠⁠dealershipguy.com"},"annotations":[{"startTime":130.5,"endTime":130.8,"type":"term","title":"U.S. tariffs","url":"/glossary/u-s-tariffs","quote":"...pressure the automaker is under from U.S. tariffs and the ongoing Nexperia chip shortage.","canonicalId":"term:u-s-tariffs","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"U.S. tariffs are taxes imposed on imported goods, which can increase costs for automakers like Honda when sourcing parts or materials from abroad.","simplifiedExplanation":"U.S. tariffs are extra taxes that the government puts on products coming from other countries, making it more expensive for companies like Honda to bring in parts."}},{"startTime":130.5,"endTime":130.8,"type":"term","title":"Nexperia chip shortage","url":"/glossary/nexperia-chip-shortage","quote":"...the ongoing Nexperia chip shortage. Net profit fell 37% in the first half of its fiscal year to about $2 billion...","canonicalId":"term:nexperia-chip-shortage","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Nexperia chip shortage refers to a lack of semiconductor chips produced by Nexperia, impacting automotive production and supply chains.","simplifiedExplanation":"The Nexperia chip shortage means there aren't enough computer chips available, which is causing problems for car manufacturers trying to make vehicles."}},{"startTime":153.7,"endTime":154.0,"type":"brand","title":"Acura","url":"/glossary/acura","quote":"...that could affect more than 100,000 Honda and Acura vehicles.","canonicalId":"brand:acura","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Acura is Honda's luxury vehicle division, offering premium cars with advanced features and performance.","simplifiedExplanation":"Acura is the luxury brand of Honda, making fancier cars with more features and better performance."}},{"startTime":206.7,"endTime":210.6,"type":"brand","title":"Aston Martin","url":"/glossary/aston-martin","quote":"So far, Aston Martin is the only brand fully on board. But others, like Ford and General Motors, are worried that Apple's deeper integration...","canonicalId":"brand:aston-martin","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Aston Martin is a British luxury sports car manufacturer known for its high-performance vehicles and elegant design. The brand is often associated with James Bond films, showcasing a blend of luxury and performance.","simplifiedExplanation":"Aston Martin is a famous car company from the UK that makes luxury sports cars. They're known for their stylish designs and fast performance, often seen in movies like James Bond."}},{"startTime":210.6,"endTime":212.5,"type":"brand","title":"Ford","url":"/glossary/ford","quote":"But others, like Ford and General Motors, are worried that Apple's deeper integration...","canonicalId":"brand:ford","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Ford is an American multinational automaker known for producing a wide range of vehicles, from trucks to sedans. The company has a long history in the automotive industry and is recognized for models like the F-150 and Mustang.","simplifiedExplanation":"Ford is a well-known car company from the United States that makes many types of vehicles, including trucks and cars. They're famous for models like the Ford F-150 truck and the Mustang sports car."}},{"startTime":210.6,"endTime":212.5,"type":"brand","title":"General Motors","url":"/glossary/general-motors","quote":"But others, like Ford and General Motors, are worried that Apple's deeper integration...","canonicalId":"brand:general-motors","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"General Motors (GM) is an American multinational corporation that designs, manufactures, and sells vehicles and vehicle parts. GM is known for brands such as Chevrolet, Cadillac, and GMC, and has a significant presence in the automotive market.","simplifiedExplanation":"General Motors, or GM, is a big car company in the U.S. that makes various vehicles under different brand names like Chevrolet and Cadillac. They are one of the largest car manufacturers in the world."}},{"startTime":237.1,"endTime":240.3,"type":"term","title":"Apple CarPlay Ultra","url":"/glossary/apple-carplay-ultra","quote":"...Apple CarPlay Ultra blurs the line between car and smartphone and that's forcing automakers to rethink how much control they're willing to give up...","canonicalId":"term:apple-carplay-ultra","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Apple CarPlay Ultra is an advanced version of Apple's infotainment system that integrates smartphone features into a vehicle's dashboard. It allows for seamless connectivity and control of apps and functions directly from the car's interface.","simplifiedExplanation":"Apple CarPlay Ultra is a system that connects your iPhone to your car, letting you use apps and features from your phone on the car's screen. It makes it easier to access music, navigation, and other smartphone functions while driving."}},{"startTime":254.0,"endTime":254.3,"type":"brand","title":"Lexus","url":"/glossary/lexus","quote":"which is recalling just over 1 million vehicles across the Toyota, Lexus and Subaru brands.","canonicalId":"brand:lexus","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Lexus is the luxury vehicle division of Toyota, known for its premium cars and SUVs.","simplifiedExplanation":"Lexus is a luxury car brand that is part of Toyota, making high-end vehicles like the RX and ES."}},{"startTime":254.3,"endTime":254.6,"type":"brand","title":"Subaru","url":"/glossary/subaru","quote":"which is recalling just over 1 million vehicles across the Toyota, Lexus and Subaru brands.","canonicalId":"brand:subaru","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Subaru is a Japanese automaker known for its all-wheel-drive vehicles and rugged designs.","simplifiedExplanation":"Subaru is a car company from Japan that makes vehicles known for their all-wheel drive, like the Outback and Forester."}},{"startTime":262.3,"endTime":262.6,"type":"term","title":"Panoramic View Monitor system","url":"/glossary/panoramic-view-monitor-system","quote":"The issue affects 39 different models with the Panoramic View Monitor system.","canonicalId":"term:panoramic-view-monitor-system","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Panoramic View Monitor system provides a 360-degree view around the vehicle, assisting drivers in parking and maneuvering.","simplifiedExplanation":"The Panoramic View Monitor system is a feature that shows a wide view around the car to help drivers see better when parking."}},{"startTime":278.24,"endTime":281.9,"type":"car","title":"Honda Civic","url":"/cars/honda/civic","image":"https://upload.wikimedia.org/wikipedia/commons/2/23/2022_Honda_Civic_LX_Sedan%2C_front_right%2C_11-02-2022.jpg","quote":"...ber.  Meanwhile, Honda is recalling about 406,000 Civic models  from 2016 through 2021 tied to aftermarke...","canonicalId":"car:honda:civic","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Honda Civic is a compact car known for its reliability, fuel efficiency, and practicality. It has been a popular choice among drivers for decades and is often discussed due to its strong resale value and the recent recall affecting models from 2016 to 2021, which highlights the importance of safety in automotive discussions.","simplifiedExplanation":"The Honda Civic is a small car that many people like because it's dependable and saves on gas. It's been around for a long time, and sometimes there are safety recalls, which means the company asks owners to bring their cars in for fixes.","imageAttribution":"MercurySable99 (CC BY-SA 4.0)"}},{"startTime":281.9,"endTime":282.2,"type":"part","title":"18-inch alloy wheels","url":"/glossary/18-inch-alloy-wheels","quote":"tied to aftermarket 18-inch alloy wheels sold through dealers.","canonicalId":"part:18-inch-alloy-wheels","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"18-inch alloy wheels are lightweight wheels made from a mixture of metals, providing better performance and aesthetics compared to standard steel wheels.","simplifiedExplanation":"18-inch alloy wheels are special wheels made from a mix of metals that are lighter and look nicer than regular steel wheels."}},{"startTime":301.2,"endTime":305.5,"type":"term","title":"recall","url":"/glossary/recall","quote":"Honda will inspect and replace affected wheels and hubs at no cost. Of course, with owner letters going out December 8th.","canonicalId":"term:recall","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A recall is a request to return a product to the manufacturer for repair or replacement due to safety concerns. In the automotive industry, recalls are often issued for defects that could pose risks to drivers and passengers.","simplifiedExplanation":"A recall is when a car company asks people to bring their cars back to fix a problem that could be dangerous. They do this to keep everyone safe."}},{"startTime":1871.0,"endTime":1872.0,"type":"company","title":"CarMax","url":"/glossary/carmax","quote":"...which is what Carvana and Carmax do. You know, they wholesale after the cars they source...","canonicalId":"company:carmax","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"CarMax is a leading retailer of used cars in the United States, known for its no-haggle pricing and large inventory. They provide a straightforward buying experience and often buy cars directly from consumers.","simplifiedExplanation":"CarMax is a company that sells used cars and makes it easy to buy a car without negotiating prices. They have a lot of cars to choose from and buy cars from people too."}},{"startTime":1871.0,"endTime":1872.0,"type":"company","title":"Carvana","url":"/glossary/carvana","quote":"...wholesale probably more than you should because, you know, which is what Carvana and Carmax do. You know, they wholesale after the cars they source...","canonicalId":"company:carvana","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Carvana is an online used car retailer that allows customers to buy, sell, and trade vehicles through a digital platform. They are known for their unique car vending machines and home delivery service.","simplifiedExplanation":"Carvana is a company that sells used cars online. You can buy a car from them without going to a dealership, and they even have machines that look like vending machines where you can pick up your car."}},{"startTime":2082.1,"endTime":2087.8,"type":"concept","title":"appraisal tools","url":"/glossary/appraisal-tools","quote":"...a lot of the appraisal tools, well, you know, the competitive sets that are calculated with it, they're all different. There's no two appraisal tools that are the same...","canonicalId":"concept:appraisal-tools","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Appraisal tools are software or systems used by dealerships to evaluate the value of a vehicle. They analyze various data sets, including market trends and vehicle conditions, to provide accurate pricing for buying or selling cars.","simplifiedExplanation":"Appraisal tools help car dealers figure out how much a car is worth. They look at lots of information to give a good price for buying or selling a vehicle."}},{"startTime":2114.5,"endTime":2114.5,"type":"term","title":"VHR","url":"/glossary/vhr","quote":"When you remove those, and they're only selling low mileage, clean VHR, the right equipment,","canonicalId":"term:vhr","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"VHR stands for Vehicle History Report, which provides important information about a vehicle's past, including accidents, service history, and previous ownership. It is crucial for buyers to assess a used car's condition and value.","simplifiedExplanation":"VHR means Vehicle History Report. It's a document that tells you what has happened to a car before you buy it, like if it was in an accident or how many owners it had."}},{"startTime":2121.6,"endTime":2121.6,"type":"term","title":"navigation","url":"/glossary/navigation","quote":"the right equipment, panel roof, big wheels, navigation, you take those out of the competitive set.","canonicalId":"term:navigation","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Navigation refers to a system that helps drivers find their way using GPS technology. It can provide directions, traffic updates, and points of interest, enhancing the driving experience.","simplifiedExplanation":"Navigation is a system in cars that helps you find directions using GPS. It tells you where to go and can show you traffic conditions."}},{"startTime":2131.1,"endTime":2136.4,"type":"concept","title":"cost of market","url":"/glossary/cost-of-market","quote":"So if you take all those out, that really, that can make a 102% cost of market become 94% very quickly when you add all those other cars back into the set.","canonicalId":"concept:cost-of-market","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Cost of market refers to the average price of vehicles in a specific market segment. It helps dealerships and sellers determine competitive pricing for their vehicles based on market trends and demand.","simplifiedExplanation":"Cost of market is how much cars are generally selling for in a certain area. It helps sellers know what price to set for their cars to be competitive."}},{"startTime":2632.86,"endTime":2644.5,"type":"car","title":"Toyota Rav4S","url":"/cars/toyota/rav4","image":"https://upload.wikimedia.org/wikipedia/commons/5/5b/2021_Toyota_RAV4_PHV.jpg","quote":"...just type in, I'm looking for 2022 to 2024 Toyota RAV4s, you know, between 15,000 and 35,000  miles. You ...","canonicalId":"car:toyota:rav4","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Toyota RAV4 is a compact SUV that combines spaciousness with fuel efficiency, making it a popular choice for families and outdoor enthusiasts. Its versatility and strong reputation for reliability often make it a topic of discussion, especially when considering used models from recent years.","simplifiedExplanation":"The Toyota RAV4 is a small SUV that has a lot of room inside and is good on gas. People like it because it's practical for families and can handle different types of driving.","imageAttribution":"TTTNIS (CC0)"}},{"startTime":2654.3,"endTime":2659.8,"type":"term","title":"power liftgate","url":"/glossary/power-lift-gate","quote":"I want a power liftgate today or in yesterday's world, that's hard, you know, with the way the build sheet that is to do the Vindicoting.","canonicalId":"term:power-lift-gate","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A power liftgate is a feature in some vehicles that allows the rear hatch to open and close automatically, usually with the push of a button or through a key fob.","simplifiedExplanation":"A power liftgate is a feature that lets you open and close the back of your car automatically, which is really handy when your hands are full."}},{"startTime":3010.78,"endTime":3018.12,"type":"car","title":"Mercedes-Benz GLC","url":"/cars/mercedes-benz/glc","image":"https://upload.wikimedia.org/wikipedia/commons/9/97/2018_Mercedes-Benz_GLC_250_Urban_Edition_4MATIC_2.0_Front.jpg","quote":"...ent,  multiple VHR issues. Then, you know, like a GLC Mercedes that has two wheel drive, no panel  roof...","canonicalId":"car:mercedes-benz:glc","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Mercedes-Benz GLC is a luxury compact SUV that offers a blend of comfort, technology, and performance. It is often mentioned in discussions about premium vehicles, particularly regarding its various configurations and potential issues related to reliability and maintenance.","simplifiedExplanation":"The Mercedes-Benz GLC is a fancy small SUV that is known for being comfortable and having lots of high-tech features. It's talked about because it can have some problems, especially with certain parts, so it's good to know what to look out for.","imageAttribution":"Vauxford (CC BY-SA 4.0)"}},{"startTime":3022.9,"endTime":3027.5,"type":"term","title":"MSRP","url":"/glossary/msrp","quote":"the difference in the MSRP doesn't justify it when it's coming back out.","canonicalId":"term:msrp","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"MSRP stands for Manufacturer's Suggested Retail Price. It is the price that the manufacturer recommends that the dealer sell the vehicle for, but actual sale prices may vary.","simplifiedExplanation":"MSRP is the price that the car maker suggests for their vehicle. It's like a starting point, but dealers might sell it for more or less."}}],"speakers":[{"id":"s1","name":"Car Dealership Guy","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/auto-marketing-monday-w-jeff-ramsey-brian-kramer-and-dustin-clark-daily-dealer-live/transcript.vtt","type":"text/vtt"}]}