{"version":"1.0.0","episode":{"title":"Bonus: Autocar meets Renault Chief Marketing Officer Arnaud Belloni","url":"http://getcarcurious.com/episodes/bonus-autocar-meets-renault-chief-marketing-officer-arnaud-belloni","audioUrl":"https://sphinx.acast.com/p/open/s/631f3b92b4aca6001290ac09/e/68cd629d146cfd1a651e9354/media.mp3","description":"Step inside Renault’s bold reinvention with this episode of the Autocar Meets podcast. Deputy editor Felix Page rides through London with Renault’s Chief Marketing Officer, Arnaud Belloni, to uncover how the brand is reshaping its identity for a new era. From the launch of Renault’s striking new concept stores – including a new Battersea site – to the revival of legends like the 4, 5, and Twingo, Belloni explains why Renault is leaning into storytelling, design, and emotion to connect with customers. He reveals how the brand is returning to city centres with smaller, lifestyle-focused showrooms, merging cars with cafés, lounges, and curated merchandise to build a brand 'touchpoint' that serves as far more than mere a sales channel. Belloni also reflects on Renault’s evolution since the ‘80s when it was a 'nobody brand', the unique bond the brand has with UK buyers, and why authenticity drives respect in today’s market. And in a fascinating discussion on merchandise, he shares why Renault is following the lead of global lifestyle brands, turning icons like the Renault 5 into not just cars, but experiences you can wear, play, and live with - including £4000 table football sets. Hosted on Acast. See acast.com/privacy for more information."},"annotations":[{"startTime":254.74,"endTime":269.7,"type":"car","title":"Renault Twingo","url":"/cars/renault/twingo","image":"https://upload.wikimedia.org/wikipedia/commons/3/3c/1997_Renault_Twingo_1.15.jpg","quote":"... to launch all our iconic cars like the four, the Twingo, even the Megan, which is quite short and the sce...","canonicalId":"car:renault:twingo","priority":0.5,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"Vauxford (CC BY-SA 4.0)"}},{"startTime":397.26,"endTime":402.5,"type":"car","title":"Renault ZOE","url":"/cars/renault/zoe","image":"https://upload.wikimedia.org/wikipedia/commons/c/c6/2018_Renault_ZOE.jpg","quote":"... than the others because Renault had launched the Zoe and acquired a lot of experience.  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When you see Megane 220, when you see a moment 300 hp, or when you se...","canonicalId":"car:renault:megane e-tech","priority":0.5,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"Alexander Migl (CC BY-SA 4.0)"}},{"startTime":916.54,"endTime":923.08,"type":"car","title":"Land Rover Range Rover","url":"/cars/land-rover/range-rover","image":"https://upload.wikimedia.org/wikipedia/commons/7/78/Land_Rover_Range_Rover_%285th_generation%29_IMG_9481.jpg","quote":"...n Jack, the Queen, the King, James Bond, Bavavou, Range Rover.  I think we used to call this Brit Pop.","canonicalId":"car:land rover:range rover","priority":0.7,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"Alexander-93 (CC BY-SA 4.0)"}},{"startTime":1233.58,"endTime":1239.56,"type":"car","title":"Volkswagen Beetle","url":"/cars/volkswagen/beetle","image":"https://upload.wikimedia.org/wikipedia/commons/a/a4/1957_Volkswagen_Beetle%2C_export_model%2C_in_front_of_Porta_Nigra_in_Trier_2023-05-01.jpg","quote":"...tered Volkswagen in 2000, they were launching the Beetle and the phenomenon was really strong at the begin...","canonicalId":"car:volkswagen:beetle","priority":0.7,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"Palauenc05 (CC BY-SA 4.0)"}},{"startTime":1242.16,"endTime":1249.6,"type":"car","title":"Fiat 500","url":"/cars/fiat/500","image":"https://upload.wikimedia.org/wikipedia/commons/e/ee/0_Fiat_500_-_Rome.JPG","quote":"...me at...  Then I worked for Fiat and launched the 500, which was enormous, except that the problem of F...","canonicalId":"car:fiat:500","priority":0.7,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"Jean-Pol GRANDMONT (CC BY-SA 3.0)"}},{"startTime":1381.98,"endTime":1385.24,"type":"car","title":"5 Renault 5","url":"/cars/renault/5-e-tech-electric","image":"https://upload.wikimedia.org/wikipedia/commons/8/8f/Renault_5_E-Tech_Electric_Auto_Zuerich_2024_DSC_6501.jpg","quote":"...ou were telling me all that,  which was where the Renault 5 was named a car of the year earlier this year.  S...","canonicalId":"car:5:e-tech electric","priority":0.5,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"Alexander-93 (CC BY-SA 4.0)"}},{"startTime":1421.22,"endTime":1429.78,"type":"car","title":"Alpine A110","url":"/cars/alpine/a110","image":"https://upload.wikimedia.org/wikipedia/commons/d/de/Alpine_A110%2C_Motorworld%2C_Munich_%28IAA10018%29.jpg","quote":"So I've got one...  Personally, I've got one LP, A110, I've got 105 that I bought myself, always my mon...","canonicalId":"car:alpine:a110","priority":0.7,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"Matti Blume (CC BY-SA)"}},{"startTime":1510.32,"endTime":1513.36,"type":"car","title":"Porsche Panamera","url":"/cars/porsche/panamera","image":"https://upload.wikimedia.org/wikipedia/commons/3/39/PORSCHE_PANAMERA_FIRST_GENEGRATION_China_%287%29.jpg","quote":"...I don't think he has all the collection to arrive Panamera.  He has the 911.","canonicalId":"car:porsche:panamera","priority":0.7,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"Dinkun Chen (CC BY-SA 4.0)"}},{"startTime":1513.88,"endTime":1515.08,"type":"car","title":"Porsche 911","url":"/cars/porsche/911","image":"https://upload.wikimedia.org/wikipedia/commons/c/c6/2013_Porsche_911_Carrera_4S_%28991%29_%289626546987%29.jpg","quote":"...ll the collection to arrive Panamera.  He has the 911.  He has the icon.","canonicalId":"car:porsche:911","priority":0.7,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"David Villarreal Fernández (CC BY-SA 2.0)"}}],"speakers":[{"id":"s1","name":"Autocar","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/bonus-autocar-meets-renault-chief-marketing-officer-arnaud-belloni/transcript.vtt","type":"text/vtt"}]}