{"version":"1.0.0","episode":{"title":"Brad Gelber: How New York’s Largest Auto Group Dominates Social Media | Car Sales | Ep. 679","url":"http://getcarcurious.com/episodes/brad-gelber-how-new-york-s-largest-auto-group-dominates-social-media-car-sales-ep-679","audioUrl":"https://anchor.fm/s/1094c7cb4/podcast/play/109006078/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-8-30%2F408393499-44100-2-030f0e555c96.mp3","description":"In this episode my guest is Brad Gelber, Digital Media and Content Marketing Manager at West Herr Auto Group, the largest privately owned dealer group in New York. Brad and I dive into what it really takes to market a dealership in today’s world without sounding like every other store in town. We talk about the role leadership and culture play in shaping a brand’s voice, why raw phone-shot content often outperforms polished commercials, and how to uncover stories that are hiding in plain sight inside your dealership.You’ll also hear Brad’s perspective on using AI as a tool without letting it replace human creativity, the surprising value of a simple photo in a video-driven world, and his personal test for knowing whether a story is worth sharing.If you’ve ever wondered how to move beyond cookie-cutter posts and start creating content that actually connects, this episode will give you the insight and inspiration to do it.\n"},"annotations":[],"speakers":[{"id":"s1","name":"Michael Cirillo","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/brad-gelber-how-new-york-s-largest-auto-group-dominates-social-media-car-sales-ep-679/transcript.vtt","type":"text/vtt"}]}