The Price Isn’t Right: Car Negotiations w/ Delivrd May 18, 2026

Breaking Down My WORST CALL EVER With Porsche | She Got FIRED?!

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45:23

Car

Porsche Macan

The Porsche Macan is a luxury SUV made by Porsche. It’s designed to be comfortable for daily driving, but it also aims to feel sporty when you drive. People talk about it in shopping and pricing discussions because the exact version you choose can change the cost.

Concept

pre-approval screening

This is the dealership’s early step of checking whether someone looks like they might qualify for financing before doing all the paperwork. It’s a way to avoid wasting time on a full application when it probably won’t work.

Term

five liner

A “five liner” is a quick form a car dealership uses to get the minimum info they need to start checking if you might qualify for financing. It’s shorter than a full credit application and usually doesn’t require as much personal data.

Term

credit app

A “credit app” (credit application) is the full financing application dealerships use to evaluate a buyer’s creditworthiness. Compared with a “five liner,” it typically collects more detailed personal and financial information so lenders can make a decision.

Term

10% off

“10% off” means the dealer is reducing the car’s price by ten percent. It’s a common negotiation target when trying to get a better deal.

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Own the dream.

And like, this is like one of these things.

So let's talk about people getting fired.

This has happened, this is not the first person.

If she got fired,

she's not the only person to get fired on this channel.

My goal, I'm gonna be real clear,

my goal is to reinvent this industry.

I believe some of the people that are working in this industry

should not be working in this industry, I do.

Or they should understand

that this is not the way you treat people.

And it's insane that it took a live stream

with thousands of people watching

for you to realize this is the way you talk to people.

She didn't know who I was at the very beginning

and she still treated me that way.

I was recently on a call

with what I consider the worst car salesman

that I've ever talked to.

And it was at a luxury dealership.

Whatever your price was.

No, I don't have anything.

I just need a credit card to hold the car for you, sir.

It's not that specific.

The thing is, even if you buy MSRP,

I need your information.

Hello, hello, hello, I'm not hearing, hello.

Some people believe that luxury dealerships

give you a better experience, but this was not the case.

And when we did this video, the comments were mixed.

Some people were on the side of the car salesman saying,

Tommy, just give her your email.

Life would be easier.

And other people said this person doesn't deserve a job.

I want to talk about it.

I want to tell you, give my insights,

what I was thinking during the call in those moments.

Want to give you guys the nitty gritty.

I want to tell you the negotiation tips.

You guys see what I do,

but you guys don't understand why I do it or what I do it.

And I want to give you all behind the scenes

of what we're talking about.

So sit back, relax.

Listen to one of the craziest phone calls

that I've ever done in a scene and let's get into it.

Thank you for calling.

How may direct your call?

Can I speak to new car sales?

Yes, of course.

Which model are you interested in?

The Macan.

What was your name?

My name's Tommy, so nice to meet you.

Tommy?

Yes.

Okay, please hold while I connect you to someone in sale.

Thank you.

God save me, Tom.

Thanks for calling.

Hey, I was just seeing if you guys have a car available.

Sure, hi.

What have a pleasure speaking with?

My name's Tommy.

Tommy, my name is Ellie.

What kind of car is it you're looking for?

I have a stock number when you're ready.

Go ahead.

Stock number is J is in Japan, 707 or 2?

Most likely that's an incoming car, sir.

Is it available for pre-sale?

Of course, let me...

20 seconds, please.

Oh, I know you're probably getting a phone call.

It's fine.

Okay.

I'm just checking on the computer.

You're good.

Take it, Tom.

I got nowhere to be.

I'll sit down.

Thank you.

Now, I want to go through.

This is the beginning of the phone call.

I want at one point...

I want specifics in the comments,

please, for the people that disagree.

We're going to break this down.

I'm going to list it in, but I want your ideas.

What did I do that was weird, odd,

and make it a red flag to the dealership?

Like, at what point was Ellie like,

oh my God, this is a red flag.

This guy's clearly...

This guy's so weird.

He's asked...

He's given me the stock number.

He's agreeing to buy it.

Like, what point was I, like, weird?

The dream in my driveway, if you want to have...

If you want to have that conversation, I'm...

Because I'm just a goofy guy.

I'm sorry.

I understand.

So the first call, I ask for her sales,

and then she asks what kind of car.

At a Porsche store, that makes sense

because it could be a 911 specialist

versus a McCann.

Okay, cool.

Second person, I get cold transferred

even though they asked for my name.

We go to there.

And now I'm just holding.

I've already had their phone rang.

I'm most holding.

I'm fast-forwarding through this phone call.

We don't always like to make you guys wait on the videos.

This is a...

Like, I'm holding for a while.

In this video, I know you guys can't see it,

but I'm like, I've grabbed a wand.

I'm playing with a wand.

I'm playing with my staff.

This is like a five minutes,

so just be on a cold, cold hold.

I'm already here.

I'm just checking the date on the car.

There's a McCann GTS,

and the car will be arrived on the 17th.

That's the dream of my driveway.

That's it.

Awesome.

It's going to be after the 17th will be arrived here.

So it's not even pre-sold, huh?

No, it's available.

Awesome.

Perfect.

Well, I'm going to make your life so easy.

I've driven one.

Already know I want it.

Want more of it.

Really just trying to get a great price.

And if I do that, I'll buy a car.

People get really, really questioned.

Like, Tommy, you haven't driven every single car.

Correct.

But one of the jobs with the dealership

is when they're talking to you on the phone,

their job is not to sell you a car.

Their job is to get you in the store.

And the idea behind it

is they will not give you numbers

or serious numbers on a car that you have not driven.

And that is going to be the first objection

that is going to come up every single time.

Well, how do you know you want the car?

Why would you go through numbers

and go through this whole process

for you not to like the car?

There's a million ways that they can overcome

not giving you numbers if you have not driven the car.

If there is a priority order of clients,

it's in store, over the phone, and then email leads.

That's the priority list.

An email and phone are closer than in person.

They would take in person the most seriously.

So you have to overcome that gap

by trying to be the most serious, prepared,

buyer possible or else you won't get numbers.

That's why a lot of you guys end up like saying,

hey, Tommy, I can't get numbers anywhere.

They're not taking you seriously. That's why.

So if you guys don't know who I am,

hi, my name is Tommy.

I negotiate car deals for a living.

My goal is to save you time, energy, and anxiety.

We do over 300 car deals on a monthly basis now.

I have a team of 15 people that are dedicated

to just making this a more enjoyable process.

I advertise that I save you time, energy, and anxiety.

I save you money, but that's a byproduct.

So what is the great price that you'll be?

You know, I talked to some of them.

They were willing to give me 8% off.

They made it too easy.

So I'm just double checking.

You know, I'm trying to get 10% off.

I will ask my manager and get back to you.

I'm not sure if you can do 10% off of that car.

And I will ask and I'll call you back.

You know what? I appreciate your honesty.

But if you can't, then I'll just buy the one

that's because they were so nice.

No, I totally understand.

But let me talk to my manager.

I mean, you're nice. I appreciate it.

You've been nice.

Okay. I will call you like 10 minutes.

Is this okay?

Sounds good. Yeah.

Okay. So you're getting a phone call.

May I want to answer that?

No, that's fine.

That is my phone number.

Okay. I will call you back.

Tell me. Thank you so much.

Okay. It sounds good.

Thank you, baby.

This wouldn't be much of a business

if I was going to do this in five minutes.

You know what?

If your mindset is we have to give away the car

and we can't make money on the rate.

Here's the information on the Mekan.

Selling price is 102 plus a transfer fee.

And he adds any fees.

So I said any other ads, any other fees.

I've already talked to one dealership.

They're willing to give me 8% off.

I hadn't got it down in writing yet.

So I went to another dealership

just to confirm the numbers

and that's where it's at.

Your tone is super condescending

is what somebody says.

Natai, I want to be super clear.

I'm calling on $120,000 car.

Her phone has rung in my ear three times,

or sorry, two times on that phone call.

She has given me not any bit of enthusiasm.

Has it vibed with any of the jokes?

You don't have to vibe with the jokes.

We are car salesmen, right?

Like you're supposed to play.

It's back and forth.

None of this.

This has been like the least enthusiastic person

as of we're trying to buy a car.

All right. Is this Tommy?

This is.

Hi, Tommy. This is Ellie from ****.

Thank you so much for calling us.

I talked to my manager.

It said possibility.

And for us to move forward,

I need to get some information from you.

I need your person.

I got your person as a Tommy,

but I need your last name.

Do you mind to spell your last name for me?

M-I-K-U-L-A.

M, okay.

And may I have your email address, please?

Oh, I don't use email.

I think it's the devil's work.

But you can text me.

Okay. I need, then, for me to move forward,

we need to have everything writing.

And we need to send you the application

for us to accepting the offer.

Okay. So this is where red flags come in

to be out of the bat.

So if you guys don't know, I almost never use email.

Why does Tommy not use email?

I don't use email because I talk to hundreds

of dealerships at the same time.

And having some dealerships email me

versus some texting makes no sense.

Secondly, people can't,

if I say my name is Tommy,

half the time people call me Donnie.

And even if you pull out the phonetic alphabet,

and I do...

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Tango, Mike, India, whatever, doesn't matter.

People still mess it up.

So I'll be waiting for an email

and I have to wonder,

are you waiting for the email because they mistyped it

or they're just having got to me?

So I end up having to call the dealership.

It ends up adding so much time

to the process that it doesn't make sense.

Secondly, I always put the resistance up.

The second thing that I heard here,

and I'm gonna repeat it

so you guys can understand why I knew

that I was not giving her anything.

Okay.

And may I have your email address, please?

She wants an email.

And I say I don't use email

because I always say I don't have email.

But listen to the second part

because a lot of people miss this.

I use email.

I think it's the devil's work.

But you can text me.

Okay.

I need, for me to move forward,

we need to have everything riding

and we need to send you the application

for us to accepting the offer.

Well, why?

So just so you guys understand,

an application in the car industry

is a credit application.

That is what it is.

It is not an application to buy the car.

My client's trying to pay cash for the car.

I don't need an application.

This is what you would do to somebody

that you don't believe can afford the car.

There's no way in any world

that I'm giving somebody a credit app

which means I'm giving somebody my name

or my client's name, phone number,

and social security number

to get numbers on a car.

They can also text all of this as well.

The idea that they can't text this is crazy.

Why do I have to apply?

I'm confused.

What is the application to accept an offer?

Because I'm trying to lock the car for you.

The car you are interested 10% back.

I haven't applied for anything

since I applied for Harvard

and I already went through that.

I don't want to have to make another application.

Okay, but our policy is for us to go 10% back

to have the application for you.

But what is the...

This is something I hear all the time.

I need this to do this.

The dealership doesn't give me anything in writing.

They haven't confirmed they're doing the numbers at all.

The idea that I give them my email,

then give them a credit application

and go in full trusting

and they won't even give me the numbers

down in writing.

That doesn't line up.

That is not normal dealership behavior.

Nothing makes sense here.

There's red flags going off.

And one of the things that people pay me for

is to make sure my clients have a great experience.

And what I'm not going to do

is send my client into a crazy hunt

to buy this car that may or may not come through

and do all these things

just for them to maybe do 10%?

What is the app?

Like, am I applying?

I will be a good Porsche owner

and I will drive the car the speed limit.

Is that what you're asking?

I just don't know what application I'm filling out.

Oh, application, crazy application.

Oh, I'm paying cash.

I'm trying to lock the car

for the pricing you're asking for, sir.

Yeah, but we haven't even talked about it.

Like, I don't know what price you're selling me.

I'm so confused.

You already told me 10% off, didn't you?

You asked for 10% off.

This is an offer and you said

to see if we can make that happen.

You need my email.

I need to know how serious you are.

I need the information for you

for us to honor the offer.

But do you mean how serious I am?

Do people just call for fun?

I need to lock the car.

I need to have, you don't want to give me your email address

but I need to have the email address

to have everything locked in.

I don't want to go to my manager and just say yes.

This is all but confirmed it, right?

She said that she was going to do 10% off.

Then I'm asking for the application

and then she's saying I need to see how serious you are

and if I can't see how serious you are,

I can't even bring the offer to the manager.

Remember, sales people don't actually control the pricing.

She wants the credit app for a few different reasons.

Once you give somebody your social security number

and once you give that, that locks you into one step further.

If that is done and the credit is run

and they believe you can buy the car,

they'll start negotiating the price of the vehicle.

And there's a world where we get to 7%, 8% off,

maybe 10% off.

But the idea that I have to give my social

to get that number is lunacy.

That is crazy and I should never have to make that step.

She wants to show that I'm serious by doing that.

Yes, but I don't have the commitment

for you to need to have that.

I'm doing the commitment, I'm committing to buy the car,

but why does it, if I have any,

you're asking me for my credit application

and we haven't agreed upon numbers.

Yes, I send that credit application

for me to secure the deal.

Well, you can't secure a deal

if I don't even know what the deal is.

You haven't agreed to the numbers.

No, no, no, sir.

You sent 10% back.

Well, again, I just don't use email.

Like I don't want you communicating with me

of the email and I don't check my email.

Oh, but everything, every deal we have to do email.

What do you mean you don't have the email address?

I just don't use my text.

Like it's 2026.

Would you hold on and buy it?

No, hold on, let me talk to my manager.

Okay, so just though the customer service skills, right?

Like I'm not perfect with people.

I can be in a hole sometimes.

I can admit that.

But like when you're talking to a customer

trying to spend money at your store,

you try to take care of them

in the way that they want to do business, right?

Somebody's trying to spend money

and you have the option to do text or email.

Like just do text.

Like the idea that using email is so crazy.

Yes, I will eventually give you my email,

but I don't want to give you my email.

If there's a reason why I don't want to do it,

if you can make it work, make it work.

But make it make sense on why you need email.

And in 2026, everything can be done via text

and this deal could have been done via text.

You hold on one second.

Yep.

Five minutes and a bit of courage is all you need, guys.

Buying a car is so easy.

Five lines of permission, come on.

Yeah, yeah.

Even though if you're doing the cash,

except for us to go to the process,

most likely he's trying to accept your offer,

but I need the fine liner.

Like to be.

She has not once committed to actually giving the ideal.

She keeps saying, to do your deal, I need this.

But every time she keeps putting this mentality in that,

for me to try to accept your offer, I need this.

She is not saying, if you give me the credit app,

you have 10% off.

She is saying, for you to get that offer considered,

I need the credit app.

Red flag to me.

Part of my job is to catch red flags,

as well as actually going through

and getting a great deal from my client.

And these are red flags.

Five liner.

You need five lines.

Five liner is your first time, last time, address, email address.

Okay, what's the fifth line?

You gave me four.

Private license and the home address.

That's your five liner.

Yes.

Are you sure a five liner?

I'm not going to claim that every dealership does this

the same way.

So what I'm going to do now is speak of my personal experience,

as this is very much to me, very car industry verbiage,

that I'm pretty sure every dealership does,

but this is one that I don't really talk to other people

in the industry about because it's kind of niche.

A five liner is what a car salesman would grab

instead of a credit app to get the basic information

to start seeing if we can get somebody approved.

So when a salesperson at my dealership,

when I worked in finance, would give me a five liner,

it would be name, where they work,

where they live, how long they've lived at both,

social security number and date of birth.

So the idea behind a five liner is like a credit app

is a fool's official form.

They get a lot of information.

A five liner grabs a little bit of information

to do the basic.

Like I can go through if I have somebody that tells me

they're a 590.

I might not need to get a full credit app

to do a quick five liner.

A five liner doesn't involve a social security number.

You said you wanted to buy a car.

If you wanted a car.

I know that, but a five liner would have a social,

I'm pretty sure.

No, you don't have.

Think of a tommyatgmail.com.

That's fine.

If that makes sense.

What is it?

tommyatgmail.com.

That email is not secure.

It says it's not valuable.

What do you mean it's not?

I mean, it's not valuable.

I can't sell it for anything.

No, no, it's not valid.

My email is not valid.

It's probably because I never use it.

Okay, then I need some email address.

It works for this email address.

You give it to me.

It's not working, sir.

Just to get numbers on a car,

I have to find my email.

Do you mind?

I don't use email, lady.

I'm sorry.

I never sold a car.

We haven't even agreed to numbers on a car.

Like I'm at the, I haven't even figured out the price.

Sir, please don't raise your voice.

I need to get this.

I need to give you the information.

And if you're a serious buyer,

I need to have your information

because we are almost agreed to the pricing

and I need to know.

Like those are red flags as a car salesman.

Like you have people come in,

but if I say, hey, I'm willing to prove cash,

and if she would have came back to me and said,

I need proof of funds,

I'm willing to do the deal,

but before I do anything, I need proof of funds.

That's a conversation we can have, right?

That's a real conversation that she can have.

But the idea that I have to show

that I'm a serious buyer is insane.

And I didn't like the idea of proof of funds.

It's $120,000 car.

It's not that much money.

Like when it comes down to like,

you could buy a $500,000 car.

This is like, they are treating this like the GT3 RS

they're selling on their lot as well.

It's not, it's a Macon.

The person I'm talking is,

you're not having the information

that maybe we can fold the car for you.

Now I want to be super clear.

Your justification for somebody to spend $110,000

on a Porsche Macon GTS is your requirement

is they have one second.

And it's entire time she's cut me off

and I've let her cut her off,

but cut me off,

but like this is kind of where I was done with it.

I'm like, yeah, I'm just not letting this happen.

Is they have an email.

You're asking 10% off.

You're saying to show that I'm serious

and show that I'm a serious buyer.

I'm so sorry.

I have to create an email.

I'm trying to honor the 10% off on the car

and you're trying to not even give me

your basic information.

I'm so sorry, sir.

Create a gmail.com.

Create an account.

Search.

Do you mind to text me your email address?

I appreciate it.

You can text me.

I don't even have one yet.

I got to create one you're telling me.

So I got to create.

I know the time like you created after

you can text us to this number.

I didn't realize to spend $110,000

I had to have a gmail.

I'm trying to 10% off off.

That thing is what I'm curious.

So you're saying if I agreed to pay MSRP

you wouldn't need any of this?

I'm sorry?

You're saying if I agreed to pay

because I'm asking for such a crazy deal

she needs my email, right?

Like now she's trying to conflate

to me getting a good deal

means I have to give up extra information.

So this is something I always do all the time

as I test logic, right?

I just want to test the logic.

Whatever your price was.

No, I don't have anything.

I just need a credit card to hold the car for you.

So because I'm asking for a discount

you have to collect my email.

But if I wasn't asking for a discount.

Sir, it's not that safe.

The thing is even if you buy MSRP

I need your information.

Do you mind to text me a driver license please?

Well, you asked me for email.

So I'm giving you email.

I don't like email 12

Okay, then you can text me the email.

Thank you so much.

You can text this.

I'm one second.

I'm making you an email.

I'm so sorry.

I have to take this phone call.

If you don't mind.

I'm trying to buy a car from you.

Like I thought you I just said like.

I'm sorry to understand but you're sir

you're trying to create the email

and you want me to hold on the line.

This is the moment you're trying to.

Oh yeah.

Let me get all the info.

Let me get you the numbers.

And like yeah.

Now I'm going to just create a gmail

and try to get it.

If that's what you need.

I'm going to create a gmail.

But the idea that you have a sale on your line

you're cutting me off being rude.

Like I'm just matching energy at this point.

Trying to buy a car right now.

I have my wallet right here.

I thought that was the valuable part.

Now you're telling me how to create an email.

So I'm doing this moment.

She said okay give me a $500 deposit

and we'll get the deal locked up.

But she has still not sent me numbers on a car.

I think it's crazy in 2026

that I cannot get numbers on the car

that I'm trying to buy.

Doing exactly what you said.

Sir the time is the money

and the money is time.

You are holding me on the phone

for creating the email address.

Again I know people don't like me.

Right.

But imagine you are trying to buy something.

Right.

$110,000.

Somebody buying $120,000 portion of the con

is not the deal that you shop the entire dealership over

and wrap in a rope.

That's just not that car.

We're talking about special cars.

There's 3456 $700,000 car.

It's a lot of money for a SUV.

But in Porsche world $110,000 not a lot.

Like I'm sorry in a Porsche world

this is not one of their most expensive cars.

It's not at all.

Secondly I am trying to spend with my client $110,000.

The idea is time is money money is time.

You want to hang up the phone with me

because I'm doing exactly what you told me to do.

And all you have to do Ellie in this deal

is to send me the numbers and this is all over.

Like that's it.

That's something normal what you're doing to me?

I'm so sorry I'm trying to buy a car.

How inconsiderate of me.

I'm trying to buy a car from you

and you could be selling a car.

Gosh, dang, I didn't think of that.

You know what?

Just, I won't even, it doesn't even make,

I don't want to waste your time.

It's okay.

I'm waiting for you to, you create your email.

Sorry about that.

I'm going to wait.

I don't know how long it's going to take for you to create an email.

I don't know either.

I don't use email but I don't worry.

I'll find, okay.

I'm going to try Yahoo because Google said I couldn't create one.

Is Yahoo, I am legitimately trying to create an email right now

but the problem was that I didn't want to give another phone number to my email

so I'm trying to create one without a phone number and it wasn't working.

So I had to give another phone number.

I was trying to use one of our fake numbers that we have

and it wasn't allowing that.

So now I'm like trying to create this email

because I don't want to give her this.

And like the idea they're like, oh no, I'll wait for you.

It's fine.

Yahoo, okay.

I just want to make sure Yahoo is okay.

No, is Yahoo not okay?

What other email you use for your TikTok or Facebook?

This moment she realizes she's live.

I can confirm after the fact that somebody just told her

because I think this had thousands of people live.

People were calling into the dealership.

That's why there was that awkward long silence

and they told her, hey, you're live like on TikTok.

I didn't even think about using that one.

That's a good idea.

Jeez.

And you do have an email because you use TikTok.

Am I right?

I mean, I do use TikTok.

Yeah, I do use it.

Enjoy TikTok.

Do you use TikTok?

I do use TikTok.

Of course.

And I think you are the famous on the TikTok too.

I don't know if I'm famous on TikTok, but I appreciate it.

I thought you are the TikToker.

So you thought the best way to represent your dealership

was this on TikTok in front of thousands of people, huh?

I'm 100%.

I'm trying to sell you the cart like you asked for 10% off.

And I'm only asking for your very basic information, sir.

Yeah, but as you, if you know who I am, I do 300.

I do 300.

The idea that this just becomes a yelling match

is where it ends up being at this point.

I'm setting 100 car deals a month.

And I've never run into this issue before

that I couldn't get numbers without an email.

You are a first out of the thousands of dealers

that I've talked to.

I can tell you that I've done this for three years.

We've done a total of well over 4,000 deals at this point.

This is the first time that I've run into an issue.

I've never had it in the tens of thousands of dealers

I've talked to require an email that I haven't been able to do.

So this is this is so I'm, I'm doing it.

I'm sorry.

I'm saying $110,000 car and I'm discounting it over $10,000

which is the Porsche does not do that as long as I work.

But I'm trying to work the number as you want.

And I'm only asking for the basic information.

And I'm, I'm trying to work and my clients

are gonna buy $110,000 car.

But like me giving you an email doesn't change anything.

Like how hard is it for you to go to your manager say,

Hey, I have, I have the TikToker guy here.

5,000 people watching right now.

This is really good for our dealership.

Can we give them a deal?

Yay or nay?

Oh, hey, sorry we can't do it.

The reason why I still haven't given an email

is email turns into credit app and credit app

is where we end up going down this rabbit hole, right?

So we can do 7% call it a day.

I am, I'm not saying that's any good.

But then you're like, I've got to use an email or else.

And then you just keep like cutting it off.

I have a great news for you.

I said most likely and we are able to get the deal you asking for.

It would be different if she gave me the deal and writing

and said here is the deal.

I need your email to move forward, valid, right?

But like, I haven't got to this.

I haven't got to this.

This is doesn't, it's, I might be able to do 10%

but I need credit app.

Oh, I'm paying cash.

Doesn't matter.

What?

Frankly, I understand you're now advertising in front of people.

I wouldn't be saying your dealership name.

I honestly don't think you're helping your dealership.

Oh yeah, I didn't know you were recording me.

I think if your owner saw this, you would like-

Are you recording me?

Are you recording me because you did not tell me that.

I am 100% live on TikTok.

Say hi, TikTok.

Hi, TikTok.

I live in North Carolina, if you guys don't know.

Hi, it's a one-party consent state.

Every time you call a dealership,

they say almost the same thing every single time.

This call is being recorded for quality assurance.

I don't have to report that I'm recording every phone call,

just like they're not telling me every single phone call.

They are telling you at the upfront

and that creates that mutual effort.

But I live in North Carolina.

Doesn't matter anyway.

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Sorry, I didn't know I'm on the line.

And I thought I'm talking to the actual client

and look interested to purchasing a car.

We're still trying to buy a car.

Nothing's changed.

I'm just asking for the very basic information

because I'm trying to honor the price you're asking

for my management.

And that's our policy to have the basic information.

Again, I just want to repeat for the seventh time.

She still needs to talk to her manager to get the price,

meaning none of this.

Like none of this has been confirmed.

The idea that I give her my email, do the credit up,

still is not confirmed that she will give us numbers.

And that is numbers are going to be 10%.

And on the customer.

Like if you go online and you're trying to look for the car,

the first thing they ask you, first name, last name,

email after sending your phone number.

And that's exactly what I'm trying to do.

What she's referring to is the lead gen source.

So if you go to a website and say inquire about price,

they're going to ask for first name,

last name, phone number, email.

I'm going to blow your mind.

They don't do that because they're showing you're serious.

They want the maximum amount of contact points.

So when you push the button, they say,

a contact will be there.

They're going to email you three times.

You're going to call you four times.

Like that's what's going to happen.

That's why they want both.

It's a better chance of getting a hold of you.

It's not because they need the email

for any other reason other than that.

I think it's a requirement.

It all means to give you an email, to get a number

that, yes, I can do this deal or no, I can't.

This is like, you're serious.

There's no dealership policy that says she has to have the email.

She is just being difficult at this point.

I don't know what is the email for, should have problem.

And I will tell you that any dealership,

and again, salesman can correct me wrong in the comments.

Salesman, if it requires it in your CRM,

everybody does the same thing.

NaNNA.com, like that is what you do.

NaNNA.com, simple, easy.

You know who I am.

I do 300 card deals a month.

Hi, my name's Tommy.

I run a company called Delivered.

We do 300 card deals plus a month.

I've done 70 this week.

I have seven Porsche deals that we could be doing right now,

but instead you're insisting on an email.

Like that's who you're talking to, right?

Now it's like, okay, let's put this aside.

Like that's who you're talking to, right?

You're talking, you have 6,000 people watching.

I have hard time hearing you.

Hello, hello, hello.

I want always people to understand,

because there's two different ways you can react to Tommy, right?

Is I could be the best lead funnel you ever have,

a lead source that you don't want to ever pay for at all

and have hundreds of deals in a monthly basis

that you could be fighting for.

I will tell you, there is a salesperson

that ended up answering this phone call

on one of these crazy scenarios,

does 40 deals a month with me now,

and we are his number one lead source for deals, right?

You wouldn't have to sell anything else.

He just sells them to Delivered clients

because he gives us such great deals.

He takes care of our clients.

It's great.

It's a really great synonymous thing,

but like we can help car salesmen get lots of car deals

if they take care of our clients and it makes sense.

And sometimes those relationships end up falling off.

That's what happens.

But like this idea that like, I want her to know

that like seven Porsche deals a month is a lot of Porsches.

People want to Porsche sales, people Porsche sales,

people luxury sales, people like that,

aren't selling 50 car deals on a monthly basis,

not like Toyota.

Selling 10 to 20 is a big deal right now,

but instead you're insisting on an email.

Like that's, that's who you're talking to, right?

Now, now it's like, okay, let's put this aside.

Like that's who you're talking to, right?

You're talking, you have 6,000 people watching.

I have hard time hearing you.

Hello, hello, hello, I'm not hearing.

Hello, are you there?

I don't hear you.

Hello, hello.

This is clear.

This was hands down the worst attempt at doing the Verizon.

Can you hear me now that I have ever heard in my entire life?

Hello, hello, hello, I'm not hearing.

Hello.

She went, hello, hello, I can't hear you.

Hello, I can't hear you.

Hello, hello, hello, hang up.

If you're going to do this, hello.

Hello, I can't hear you.

Anybody there?

I'm going to be hanging up the phone now.

I'm turning on my volume.

You can call me back if you get me, but like make it believable.

Cool.

Hey guys, speak to the manager.

Of course, let me get them for you.

Our state of the art facility is open.

Oh, I must have disconnected.

I'll call back.

Is enough to shut down an entire dealership that looks bad.

They can't take a new phone call.

Oh, another number.

So I got to the point where this live where I couldn't even get a,

they stopped answering phone calls.

It was crazy.

Hello.

Hey, this is Tommy.

I was on hold and then my phone hung up.

Sorry, I was trying to talk to a manager.

Talking to a manager?

I was trying to do.

Yeah, just hung up on me.

I can't see a manager from my perspective here.

I'm, they transferred it to my office.

Okay, are you, you're not a manager?

No, I'm a salesperson.

Okay.

Let me find a manager on duty and give you a call right back.

Okay.

I will wait around.

Okay, thanks.

Okay.

I don't think we ever get a, do we ever get a hold of LA?

Oh, we'll get back a hold of LA again.

Okay.

We're calling back to LA.

Hello?

Why do you need me to do a credit app?

I'm saying, how are you?

I was looking for you in the live.

Yeah.

Why do you need a credit app?

I need your information because like I need to work the number.

I need your address.

If I need to work on this.

So you know, you know who I am at this point, right?

Like, you know, this is for my client.

I'm not filling a credit out for myself, but you're in the live.

You know that this is real.

You can make the argument that like, Hey, Tommy, I think this is for you.

But at this point, we now know that I am representing a client.

The car is not for me.

Like the idea that they're still, she's texting me at this point on the side.

So you guys don't see this saying I need to fill out this credit app,

send it here and we'll do the deal.

Like that's what she's sending me.

She knows that now all of a sudden I have like,

I'm not going to just fill out a credit up for my client.

It makes no sense.

What are we talking about?

Real, right?

Like, like you don't need a credit app.

Like, you know who like, I don't know.

Like you're just-

No, no, no, no, no.

I need, I find out what you are after I received the email,

after I was talking to you right after towards the end,

I figured out who you are.

And for me, in the beginning, you didn't be, I worked with a broker.

The broker called me and said, very honestly, who they are.

I'm a broker and looking for a car for my client.

You contact me.

You ask me as you are looking for, you wasn't honest in the beginning.

You should sound the broker.

I'm the Tik Toker.

I'm trying to get the older view.

And right now, what's the best number you can do?

That's not a broker.

So that's-

Like you said, you just said it.

You said, I don't look for my car for myself.

I'm looking for my clients.

Yep, correct.

That's what you call it as a broker.

That's what you call as a broker.

That's probably the reason I'm here.

I'm sorry.

Not a broker, but-

But you're collecting money from the client.

That doesn't make you a broker.

So there's a lot of different definitions of what a broker could or could not be.

We don't consider ourselves brokers.

The manufacturer also does not consider us a broker.

They've just put out a whole bunch of guidance on what a broker is and what a not.

Not a broker is.

And manufacturers have put their foot down that what I'm doing is not being a broker.

They just made an entire announcement about it after our Wall Street Journal piece came out.

Was it because of us?

I don't know, but conveniently after we started getting a lot more publicity,

they made it very clear multiple manufacturers of what is a broker to them and what isn't a broker.

But I'm just going to read Toyota's guidance so you guys can understand this.

So what is a broker?

Eligibility for retail sales.

Toyota dealerships will receive retail sales credit for allocation purposes for all vehicles

sold or leased to ultimate consumers in a qualifying transaction when timely manner

and accurately reported.

There's two things that they list.

One is an ultimate consumer, which is an individual who purchase or leases a vehicle

for their individual personal use, not for a resale, rental or subsequent lease.

A qualifying sale or lease must involve the transfer of ownership title and possession

of a motor vehicle directly from the dealer to the ultimate consumer or to the ultimate

consumer's leasing company, which would be because you lease, you don't lease it to the

consumer, you lease it to a company that leases it to them.

A broker, then they define broker underneath.

A broker is an individual or an entity that purchases vehicles from dealerships for the

purpose of resale and not to the ultimate consumer use.

When a broker is sold to a car, it is titled in the broker's entity's name

and not in the ultimate consumers.

The dealer will receive sales credit for the vehicle sale,

for the will not receive vehicle sales credit to the vehicle sale or lease to a broker.

That is what the manufacturer says is a broker.

That is how they define broker.

If we call it as a broker.

So you're saying if I was a broker, I wouldn't need to need,

like why do I need to need, you guys, you know who I am.

I'm not a broker.

No, even if you are a broker, yes, we do.

I would still do a credit act.

So why would it matter if I, if I gave you my zip code,

which is in North Carolina and my client is in California,

it makes no sense for me to be honest about where I am right now,

because that means nothing to you as a dealership.

It matters where the car is being registered.

If people ask me, how is the car being titled?

Is the car being titled in your name?

I have never, you find me the proof.

I have never once said that car is being titled in my name.

I, if, if somebody asked me that exact question,

which is what you're trained as a car salesman to do,

but it's an awkward question.

They normally say, like, is the car for you or for somebody else?

I normally almost say always a business partner,

but I've never once said the car is being titled in my name.

I was honest and told you upfront that I'm in the car to go shoot or my check.

Like she's just throwing a red herring and car salesman do it all the time.

Dude, like this doesn't matter.

It does not matter in a car deal.

You're just trying to find something to get at me.

You know the customer is trying to get the $110,000 car,

the qualification and where I'm selling the car is a state or a state.

I need to know all that.

These are all matter for dealership.

If you're doing this for a long time

and you contact me every single dealer to get all this view

and trying to do this, as you're doing this for a life,

as I know you're doing this for your life,

you're making money off of it

and you are not trying to make me make money.

You're asking for time to just show which dealer is a good dealer.

You contact 10 times a dealership.

But this is not right.

You should be honest upfront that I'm looking for a view on my tiktok.

This is where exactly where she has no idea what she's saying.

She thinks that I'm doing this all for views.

I'm trying to get the tiktok likes.

Car, my tiktoker.

And I would be honest this go

and I would be more than happy to jump with my manager

that I'm talking to the tiktoker on live

and he's trying to get the car from us.

So a lot of people ask like,

Tommy, why don't you just be honest about who you are?

The reason why I do these calls from day one is

my goal is to make it so people can learn how to buy a car.

That is the general idea of like why I do what I do.

I help my clients, but I want people to use the tips.

And if I go through and say,

hey, you're live in front of thousands of people,

what do you think dealerships reactions are going to be?

Are they going to be like, I'm still going to be me?

Like they're not going to treat that interaction this same way.

They're not.

They're not going to trade.

They're going to change.

And you can hear it when I call and they recognize my voice

and they go, hey, this is, how can I help your hall?

Hey, it's a car available.

Oh, hi. Yes, my name is Steve.

How am I going to help you?

It's so nice to meet you.

Like you see everything change

when somebody realizes they're talking to me

and they know somebody is here.

And go ahead and give me a number.

You should be honest.

Because you're telling me you would change your entire process

to make yourself look better in front of thousands of people

rather than just show people.

I'm not. I'm not. This is my process.

Call me from the different number.

If you go on, you need to put your information.

But what I'm saying is if I was honest, right,

let's just say I was honest.

Wait, one second.

Let me talk because I'll let you talk.

If I was honest and told you exactly who I was,

what would that change?

That would be change.

I would go to my manager and said,

I have someone trying to advertise

or trying to get the car for someone.

And he's getting this car.

Like you told me, because that's not a Bay Area.

Then it's not the local.

Now you said I'm down street.

You need to figure out if you're trying to make me look bad

and get all the viewer or whatever you're trying,

your point is to be on the phone for four minutes to just.

My goal with Delivered is very simple.

People don't believe me, which is fine.

I don't really care.

But this is why I work so hard.

People ask me like, do I'm aware of a competition?

No, because I don't think anybody works as hard as I do.

Because my goal is very simple.

I want to reinvent this industry.

I love the car industry.

My goal is to reinvent the way we buy cars.

You're just not even trying to give me your email address

for me to provide what my management asked me,

the policy of the dealership,

just requiring the email address for someone offering.

I'm not asking for.

I'm telling you as the manager of a dealership

and anything along those lines,

if I had, if you ever go to your manager and say,

hey, this person doesn't want to give me an email.

I got their phone number, I got their name,

I got their address, I got everything else.

Can we get numbers?

No, there is no manager in the country

that's going to be, and I have a commitment to buy.

They're going to be like, no.

And then especially if you say, hey,

this guy's also like does 300 car deals a month

and we could also do more business,

there's no manager in the month

that isn't able to do this.

For social security or anything,

I was just asking the simple email address.

So again, you emailed me,

which I gave you my email and you showed me your comment.

Oh, just so you guys know,

I actually forgot to mention this, sorry.

Might need to rewind this a little bit.

At this point, she texted me,

and this didn't show up on the video, which is fine.

This is on my fault, I'll take it.

She texted me and I gave her my email,

like my actual email.

So I have an email from her in this moment,

and then she emailed me the credit app.

So like this entire conversation we're having

is after I gave her my email.

So I've already given her my email,

the email's solved,

but now she wants a credit application

and that's where the problem is going in.

Yes, if you remember, I told you

I need the information based on the address

because the time I need to contact

and we are working on the number

to put it in the system,

I need to know what is the code

to be able to work the tax,

to be able to work the registration.

Of course, like I said, it's from the beginning.

I do need the.

But I'm paying cash, so you don't need that.

You have a 5,000 people who are listening to you at the moment.

The dealership to run numbers,

all they need is a zip code.

If you're paying cash out of state,

99% of dealerships will not even handle the registration.

Now the only exception to that

is this deal is in California,

I'll be honest about that.

And if I was to drive the car off the lot,

they would have to collect California's sales tax.

But that still isn't my tax, right?

So if I drive this car off the lot,

they have to collect their sales tax.

But if I ship the car off the lot,

I don't have to do any of that.

But again, I give her my zip code,

which should be enough of this deal.

You don't need the tax because you're paying cash.

You do need to pay the tax and registration.

It doesn't matter if you're paying cash or you finance.

Again, every dealership is different,

but I will tell you that 95% of dealerships,

if you are paying cash and you're an out of state buyer

and you're willing to ship the car

and not collecting sales tax, they're just not.

Fendo is a $100,000 car.

I need to know who the money comes from and all that.

But what do you mean if you don't pay tax?

The client could handle their own taxes and registration

if they're buying a car.

No, that's not true.

That's not true.

How do I know?

You told me that you are down street.

I mean, they are local.

With the locals, there is no way.

Never once did I say I was local

in this entire conversation.

Wait, everybody, I know.

I never once said they were local.

You told me that, sir.

I never once said they were local.

Then you'd say, that's what I need that application.

That's what exactly I need to know.

You just don't listen.

You cut me off every time.

You're not listening.

You're just talking.

Nobody ever once said this was local.

This is what you told me from the beginning.

You are an honest upfront.

You told me you have a deal and that's where you're living.

Now you're down street.

You are.

Yes, that's what you told me.

The good news is if anybody would like to go back

and watch the entire thing and find the moment

where I clipped and said I was down the street.

I did say I had a deal in San Francisco.

Never said I was local.

This is all recorded.

The quality assurance.

So we'll verify that if I said,

hey, I just walked out of.

I said, I just talked to and 8% off.

I'm not trying.

I don't know what you're trying to do.

I'm trying to buy a car from my client

is what I'm trying to do.

And you're asking for an email.

So now you know your client information.

Yes, I need the address and like again,

five liner, not the social security.

But you need email first.

Now you see all the information.

This is what I'm saying.

Just let me talk for a second.

You see how the information train goes.

Like I just need an email.

Now I give you many mail.

Now I just need your address.

Send you the application.

I did say that.

Please go ahead.

I need you to record it.

All I want you to do is when this

honestly as a consumer,

would you want to buy a car here?

Like genuinely.

Like would you be like,

no, I would just give the email,

do the credit app and be able to do this.

I just want you to give this to your manager

and just be like, you know what?

Is this how you want me to talk to clients?

I promise you.

Exactly.

My manager was sitting here

and he was the one to tell me what to do.

If your manager believes

this is the best way to speak to people.

I'm not sure what you want me to do.

My manager asked me to get the person.

This is the basic information I need to know.

Managers aren't scary.

I don't think there's a manager in America

that's going to be like, are you Ellie?

Are you kidding me?

You didn't get an email?

What are you doing?

Are you kidding me?

It's an email.

There's nobody in the country doing that.

I've been cursed out by my manager many times,

but it's normally I'm going to the desk

and it's like, I don't have a commitment to buy.

They want to walk.

I don't know what to do.

Like what do you mean you don't have a commitment to buy?

You came in with the sheet

and you don't have a commitment to buy?

Go back to your, go, go back, go back.

No, shut up and listen.

Like this is the conversation you'll have with your manager.

Like if your manager's an asshole, shut up and listen.

Go get a number and have them sign the form.

Are we clear?

Sign it?

That is what a mean manager would do, if anything.

Most managers aren't even that bad.

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I'm selling the car in state R of state

because the time I'm coming back with the total pricing,

I definitely need to work on the tax.

Or like you said, you need to use the R of state.

Now I need to know what state because I need to put the tax

on registration for the cash deal together.

Yep, and I would have given you my zip card and a heartbeat.

You didn't ask for my zip code.

You don't need my email for that.

You said the car does not belong to you.

What do I need your zip code?

Exactly, proof why my information doesn't matter

because she doesn't need my zip code.

I'm giving her the client's zip code,

but this is exactly the reason why I don't give my information.

Because you already put the client, come on.

Okay, please put whatever the address you want to put your information.

I'm giving you the zip code.

I'm not giving you, I'm definitely not giving you the application, please.

Ellie, I need you to listen for me just a second, please.

You've cut me off a million times.

I just need you to listen for a second.

You're talking to somebody who does this for a living

that talks to thousands of dealerships on a monthly basis.

This is the first time in three years I've done this.

I probably talked to 30, 40,000 dealerships.

I have ever seen somebody be this persistent

and having somebody fill out a credit app to give numbers to a car.

Your dealership is the one living in 1942,

not the other way around.

There's a certain point where a customer is saying,

I don't want to do this, where you have to adapt.

You pull out the script, throw it out the window and say,

let me go talk to my manager.

Let me figure this out.

You don't want to give an email.

Let me go figure this out.

I'm going to go talk to my manager.

Hey, it doesn't really...

It's my fault because I keep throwing the email thing.

I already gave her the email.

She wants to credit app at this point.

She doesn't want to give an email.

She doesn't want to use it.

He wants numbers. He wants to buy a car.

Do you want to talk to him?

That's what we do, right?

You're just cutting me off.

You're getting mad at me.

Like you even said, if I was honest with you and told you

that I'm a car negotiator,

I wouldn't change any of this process,

we'd still be the same way.

No, I ask for basic information.

If you're refusing,

I'm going to get my manager to contact you.

Is that okay?

I've been waiting for your manager the whole time.

You can put me on hold.

I'm waiting for you.

Yeah, they are in the thing.

So they're right next year, right?

Right.

I'm sorry to have a client in the office right now.

They're dealing with it.

I will let him know as soon as he don't contact you.

Sir, I understand.

If I'm coming to your dealership

and there is some policy,

I need to follow what your policy is.

I'm not going to report myself to change your rule.

No, no, no, this is the beautiful thing about business.

If my client is trying to spend $110,000 with me

and they say they don't want to use email,

by all damn mean, I'm not making them use email.

There's an $110,000 with me.

I already changed the application, sir.

I'm sending the application.

My problem, do you wonder why the franchise model,

if you guys didn't have franchise laws?

This is the only business model

where you can be so resistant to selling,

but there's no alternative.

People ask me, why do I believe

the franchise laws should be dead?

So if you guys want to know why the dealerships exist,

you're probably watching this phone call,

saying, how in the world is the dealership model exist?

Why don't we have a Tesla-like experience?

The reason is really simple.

There are franchise laws that make it

so manufacturers cannot sell cars to themselves.

They have to use a dealership.

The dealership is the only model.

It forces every, dealerships have no reason to improve.

They have to find something they're really good at.

And what is that?

You're not going to beat the manufacturer in speed.

They're going to make it so you buy it in 10 seconds.

So what dealerships do is become experts at their vehicles.

If I go to the dealership, my salespeople,

no product better than anything else.

My team will spend hours going through every single

make and model to ensure we get you the perfect vehicle.

My goal with this company is to be on a Wikipedia page

that says the way cars were reinvented.

I want to be in the books where people say,

hey, we used to buy cars with a dealership model

and it was crazy and stupid to have to negotiate.

I know, it was insane.

And then this guy named Tommy came around.

He's a car company delivered.

And it changed an entire multi-trillion-dollar industry.

I got to respond to some comments

that I promised I would respond to.

When Ellie called him out for saying the car is for him,

I quote, the dream in my driveway, he was lying.

Why do you insist he wasn't?

You caught me.

I said the dream in my driveway

and it wasn't in my driveway, it was somebody else.

How does that change the deal?

Okay, she very specifically asked him

not to include his social on the app.

It was just part of the form as part of their process.

How is she explaining to run his credit?

Again, Tommy knows this.

At this point in time, once I have the credit app,

the dealership understands who I am and what I'm doing.

There's no longer this facade that the car is for me.

They know the car is for somebody else.

So now what they're asking me to do

is give all of my clients name, phone number, address,

email address, everything they want

so they can now contact them.

No, that's not happening.

You haven't even given me numbers

or a commitment to do the deal.

Why would I give you this?

Why does the new video not show

any of the things she called them out for?

But one thing you guys don't know,

we always post the live version and the main version.

So you can always go back and watch the full thing.

If you're trimming it down to a 45 minute conversation,

there's sometimes things get cut out.

So you can go back and watch the live version

with no beeps, no nothing,

talk to the dealership, everything in full.

You have that option.

Like we have all of that.

And if she talked to any person like that,

she should get fired, I'm sorry.

Oh, we also never heard from Ellie's manager.

I just want to be super clear.

I had numbers that I needed her to be

and if she got to 10%, I was buying that car.

And if you don't believe me,

I want to put a video right here of a phone call,

hopefully it's a short form where you can go watch

and the dealership just agrees to the numbers

and I say yes and that's it.

But I was really trying to be right around,

you know, right around 8% off MSRP.

You know what, sounds like I can make that work.

And like this is like one of these things.

So let's talk about people getting fired.

This has happened, this is not the first person.

If she got fired, she's not the only person

to get fired on this channel.

My goal is to reinvent this industry.

I believe some of the people that are working

in this industry should not be working in this industry.

I do. Or they should understand

that this is not the way you treat people.

And it's insane that it took a live stream

with thousands of people watching

for you to realize this is the way you talk to people.

Because she didn't know who I was at the very beginning

and she still treated me that way.

So I want to know your opinion.

What do you think?

Do you think that I was in the wrong?

Or do you think the dealership was in the wrong?

I understand the editing the videos aren't always perfect.

And I'll take some ownership, I've been super busy

and I probably should have added a clarity point

that we gave the email and we didn't.

And this was still going on.

But I want to know your comments.

Do you think that I was in the wrong?

Do you think they were in the wrong?

Let me know in the comments.

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About this episode

A Porsche deal turns into a chaotic phone-call breakdown—full of “red flags,” pricing confusion, and pushback over what information is needed to lock a car. The host walks through how dealerships handle leads, why they avoid serious numbers without a test drive, and how email can trigger a credit-application rabbit hole. From transfer fees and deposits to proof-of-funds demands, the negotiation devolves into a public TikTok moment that changes how the staff treats people.

10% off credit app five liner

Porsche Macan

Original notes

I recently posted what might be the craziest dealership call I've ever had - and the comments were split down the middle. Some of you said I should've just given my email and made it easy. Others said the salesperson didn't deserve their job. I want to address both sides.

In this video, I'm breaking down the ENTIRE call - what I was thinking in real-time, why I made each move, and the negotiation tactics you guys see but don't always understand the "why" behind it all.I'm giving you the nitty gritty. The behind-the-scenes. The strategy. Because here's the thing - this isn't the first person to get fired from a call on this channel. My goal is to reinvent this industry. Some people working in car sales shouldn't be, or they need to learn this isn't how you treat customers. It's insane that it took a live stream with thousands watching for someone to realize how they talk to people.She didn't know who I was at the beginning, and she still treated me that way. So let me know in the comments - do you think I was in the wrong, or was the dealership in the wrong?Let's get into it.

The Price Isn’t Right: Car Negotiations w/ Delivrd

Delivrd

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