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Building A 20 Million Auto Repair Brand!

Building A 20 Million Auto Repair Brand!

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About this episode

Hosts welcome listeners and then dig into how Jesse Jackson built a standout auto repair brand—starting from paintless dent work and expanding into brick-and-mortar shops. The conversation covers dealership training, acquiring shops, and scaling to “zero to twenty million” in about four years. Along the way they discuss execution over analysis, hiring the right people, customer experience, and even EV diagnostics. They also touch on technician shortages, plus a “pink wall effect” branding refresh and a quick motorsport/pace-car detour.

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Technical Too Afraid to Ask
Concept

pink walleffect

"We call that the uh pink walleffect, and my businesspartner and I haverevampedeveryoneofthem withourowntwohands. Idon'tknowwhywedoit,butevenoureighthshopwejustacquired."

It’s basically a “make the shop look different on purpose” strategy. By changing something visible—like a painted wall—customers notice that the place has been updated and feels more organized.

Car

Chrysler Newport Phaeton

"Now,in1941,theChryslerNewportPhaetonwasthe29thIndianapolis500uhpacecar. Itwasadualcalengine. Itwasactuallyconsideredthefinalgreatpre-warAmericanluxuryautomobile."

This is a Chrysler luxury car from the pre-war era. Here it’s mentioned because a Chrysler Newport Phaeton served as the Indianapolis 500 pace car in 1941.

Term

dual cal engine

"Now,in1941,theChryslerNewportPhaetonwasthe29thIndianapolis500uhpacecar. Itwasadualcalengine. Itwasactuallyconsideredthefinalgreatpre-warAmericanluxuryautomobile."

The host is describing the engine design as having two camshafts. Camshafts control when the engine’s valves open and close, and having two can help the engine run better at higher speeds.

Car

Ford Mustang

"So1964,theuh48thIndianapolis500,theFordMustang. Now,thiswe'vetalkedaboutthisbefore,butthiswaspartofthatrolloutpackagefortheFordMustangwheretheyhaduhtheWorld'sFairwasinvolved,theyhadallthedealershipsacrossthenation."

The Ford Mustang is one of the most famous American cars ever made. In this segment, it’s mentioned as the Indianapolis 500 pace car in 1964 and as part of a big nationwide marketing push.

Concept

ponycar world

"Everybodydideverythingatonetime,andthat'sreallypartofwhatkickedofftheponycarworldandreallymadetheMustangsopopular. Thenuhthe49thIndianapolis500in1965,aPlymouthSportFury."

“Pony car world” is the scene around a type of American car that became popular in the 1960s. The host is saying the Mustang helped spark that whole trend.

Car

Plymouth Sport Fury

"Thenuhthe49thIndianapolis500in1965,aPlymouthSportFury. Now,thiswasa426-inchengineunderthiscar,andtheydidn'tmakeverymanyofthem,andthere'snotverymanyleft."

The Plymouth Sport Fury is a 1960s American car. Here it’s mentioned as the Indianapolis 500 pace car in 1965, and the host says it had a big 426 engine and that there aren’t many left.

Term

426-inch engine

"Now,thiswasa426-inchengineunderthiscar,andtheydidn'tmakeverymanyofthem,andthere'snotverymanyleft. Theymadeafewreplicastoputoutthedealerships,"

“426-inch” is a way of saying how big the engine is, measured by displacement. Bigger displacement usually means the engine can make more power, especially in older muscle-car style V8s.

Car

Chevrolet Camaro SS

"So1967,ChevroletCamaroSS. Now,thisisthe51stIndianapolis500. AndthisiskindofwhereuhCamarokindofagaintheyusedthistodebutthecar"

The Chevrolet Camaro SS is a sporty, performance version of the Camaro. In this segment, it’s mentioned as the Indianapolis 500 pace car in 1967 and as part of the Camaro’s rivalry with the Mustang.

Term

396 V8

"AndthisiskindofwhereuhCamarokindofagaintheyusedthistodebutthecarandbringitoutagainstthecompetitororagainsttheMustang,anditwaspoweredbya396V8,anditcreatestheCamaroasaserioussportscar,"

A “396 V8” is a large V8 engine size from the 1960s. The host is saying that this big engine is part of why the Camaro was taken seriously as a performance car.

Car

Chevrolet Camaro Z11

"Sorollingonto1969,andyou'regonnaseeapatternherewithalotofChevrolets,butaChevroletCamaroZ11. Now,thisisthe5030Indianapolis500,andit'sreallyconsideredthemostfamouspacecarreplicabecausetheorangeandwhitestriping,"

The Chevrolet Camaro Z11 is a special performance Camaro. Here it’s described as the 1969 Indianapolis 500 pace car, and the host says it’s especially collectible because of its unique look and many replicas made.

Term

pace car replica

"Now,thisisthe5030Indianapolis500,andit'sreallyconsideredthemostfamouspacecarreplicabecausetheorangeandwhitestriping,theconvertible,everybodywantsthembecauseChevroletbuiltthousandsofreplicasofthiscarthatreallysoldreallywell."

A “pace car replica” is a regular car that’s made to look like the official pace car used at a big race. The host says these replicas can become collectible, especially when they have a unique design.

Car

Dodge Challenger convertible

"1971,theDodgeChallengerconvertible,the55thIndianapolis500. Again,averyspecialcar. Itwasbuilt,theybuiltalotofreplicasforit."

This is a 1971 Dodge Challenger in convertible form. In the episode it’s mentioned as the Indianapolis 500 pace car, and the host says replica versions became collectible as the muscle-car era was changing.

Car

Dodge Viper RT-10

"Andthenin1991,theyslippedaDodgeViperRT-10inforthe75thIndianapolis500. [1645.8s] Now,uhitwasoriginallyselecteduhtheuhJapanese-builtstealthwassupposedtobethere,buttheUAWandeverybodyelsegotallweirdedoutoverhavingaJapanese-builtcarinhere,andsotheyreplaceditwiththeDodgeViper."

The Dodge Viper RT-10 is a high-performance Dodge with a V10 engine. Here, it’s being used as the pace car at the Indianapolis 500 in 1991.

Term

V10-powered

"AnduhitwasdrivenbyCarolShelby,itwasaV10-poweredroaster. [1665.7s] Andthenin2020,theChevroletCorvetteSteamRacebackforthe104thIndianapolis500."

“V10-powered” means the car has an engine with 10 cylinders arranged in a V shape. It’s a common way to describe a car that’s built for strong performance.

Car

Chevrolet Corvette

"Andthenin2020,theChevroletCorvetteSteamRacebackforthe104thIndianapolis500. [1672.2s] Now,thisisveryspecialbecausethisisthefirstrearengine,hadtheenginewasbehindthethedrivertoreallymaketheCorvettechange,makethatchangeintobeinganexoticstylesupercar. [1683.8s] Andbutit'sstillaCorvette,andthatwasthefirstyearthatthatwastobethepacecar."

The Chevrolet Corvette is a famous American sports car. In this discussion, they’re arguing about where the engine sits—whether it’s truly a rear-engine setup or more of a mid-engine layout.

Term

rear engine

"Now,thisisveryspecialbecausethisisthefirstrearengine,hadtheenginewasbehindthethedrivertoreallymaketheCorvettechange,makethatchangeintobeinganexoticstylesupercar. [1683.8s] Andbut it'sstillaCorvette,andthatwasthefirstyearthatthatwastobethepacecar. [1688.8s] Sothat'sjustafewofthehistoricalpacecarsfor theIndianapolis500that'sgoingon,andwe'llseewho'souttheretoday."

“Rear engine” means the engine is located toward the back of the car. The hosts are debating whether this Corvette is truly set up that way or not.

Term

mid-engine

"It'dbeamid-engine,wouldn'tit? [1697.0s] What'sthat? [1697.4s] TheCorvette,themidengineratherthanrearengine. [1699.8s] Wellisitmid-engine? [1701.4s] Yeah,mid-engine."

“Mid-engine” means the engine sits closer to the middle of the car, not all the way at the back. They’re using this to explain why the Corvette’s engine location doesn’t match a true rear-engine design.

Car

Volkswagen Beetle

"Okay,right,likeaCorvairoraVolkswagenBeetleoldschool. [1727.8s] You'reright."

The Volkswagen Beetle is a classic car known for having its engine in the back. They bring it up as an example of a true rear-engine setup.

Car

Chevrolet Corvair

"Okay,right,likeaCorvairoraVolkswagenBeetleoldschool. [1727.8s] You'reright."

The Chevrolet Corvair is an older Chevy that had its engine mounted at the back. The hosts mention it as an example of a car where the engine really is behind the rear wheels.

Term

automated car wash scratches

"Yourcarisadirectreflectionofyou,sodon'tbesatisfiedwithcolorfadeoradingydullappearance. Getridofthoseterribleautomatedcarwashscratches."

Some automated car washes use brushes or rough contact that can scuff your paint. Even small scratches can make the paint look less shiny.

Term

windshield protection

"Searchingforrealexpertsinwindowtentorwindshieldprotection,GulfCoastAutoShield. Dashcams,radardetectors,GulfCoastAutoShield."

Windshield protection is something you add to your windshield to help it stay clearer. It can make rain water bead up and roll off more easily.

Term

window tint

"Searchingforrealexpertsinwindowtentorwindshieldprotection,GulfCoastAutoShield. Dashcams,radardetectors,GulfCoastAutoShield."

Window tint is a thin film put on your car’s windows. It helps cut down glare and heat, and it can make the cabin more comfortable.

Term

radar detectors

"Dashcams,radardetectors,GulfCoastAutoShield. Gotanewcar?"

Radar detectors are gadgets that warn you when they detect police radar. Rules about whether you can use them depend on where you live.

Term

dashcams

"Searchingforrealexpertsinwindowtentorwindshieldprotection,GulfCoastAutoShield. Dashcams,radardetectors,GulfCoastAutoShield."

A dashcam is a small camera that records what’s happening while you drive. It can help if there’s an accident and you need proof of what happened.

Term

state-of-the-art shop

"He'syourguytohaveyourridelookingitsbestandprotectedtoo. Seethestate-of-the-artshopyourself,freetoursanytime."

They’re saying their shop uses modern equipment and methods. The idea is that the work will be done more carefully and with better results.

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