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Burton on Sales Strategy, Stream Co's on "Retail Ready", Jones on Ford Trouble | Daily Dealer Live

Burton on Sales Strategy, Stream Co's on "Retail Ready", Jones on Ford Trouble | Daily Dealer Live

Car Dealership Guy Podcast Sep 24, 2025 60 min
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About this episode

A lively discussion on automotive sales strategies kicks off with breaking news about Acura's cancellation of the ZDX electric SUV due to market conditions. Guests include Parker Jones from Jones Ford, who shares insights on Ford's recall challenges and the importance of building customer relationships in a competitive landscape. Drew Deal from Stream Companies introduces their 'Retail Ready' program, aimed at streamlining dealer advertising and compliance. Tyler Burton from Sarah Champagne emphasizes the value of flat organizational structures and effective communication in enhancing customer experiences across multiple brands.

Topics: sales strategy electric vehicles Ford recalls customer loyalty digital advertising retail ready program OEM partnerships one price model dealer communication market conditions
Technical Too Afraid to Ask
Lancia Delta
Matti Blume (CC BY-SA)
Car

Lancia Delta

"...y has slipped to 49% down from 51%. That's a 2.0 delta. That, according to JD Power, still four trucks ..."
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Toyota Leads
CEphoto, Uwe Aranas (CC BY-SA 3.0)
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Toyota Leads

"...segment at, I'm not making this up, 66.6%, while Toyota leads in cars and Honda and SUV both at 62% loyalty. A..."
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Honda Accord
Throwawayacc222 (CC0)
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Honda Accord

"...rs Association. We're going to raffle off a Honda Accord or a similar vehicle, 30,000 in cash potentially..."
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Ford Bronco
Calreyn88 (CC BY-SA 4.0)
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Ford Bronco

"...of the SUV segments, the gains that we've made in Bronco have been exceptional. And I know that those are..."
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Ford F150S
UltraTech66 (CC BY-SA 4.0)
Car

Ford F150S

"now. And I think it goes a long way towards elevating the perception of Ford as not just farmers in F-150s. It's cutting edge. It's progressive. The tech is there. Ford is trying to develop new ways to unlock even deeper customer loyalty. And the remote experiences go a long"
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Ford Edge
Dinkun Chen (CC BY-SA 4.0)
Car

Ford Edge

"...Ford as not just farmers in F-150s. It's cutting edge. It's progressive. The tech is there. Ford is try..."
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Ford Judges
Ford, Maddox, Brown Bible (Public domain)
Car

Ford Judges

"...er is the net promoter score, the CX scores that Ford judges us on. We won the President's Award each of the ..."
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Honda Civic
MercurySable99 (CC BY-SA 4.0)
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Honda Civic

"...ow, they're, myself included. I have a 2015 Honda Civic that I have no car payments on. Sure. Would I lo..."
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