Car Confidential: Unveiling the Truth Behind the Auto Ownership
In Wheel Time Podcast: Your Go-To Automotive Talk Show
Car Confidential: Unveiling the Truth Behind the Auto Ownership
In Wheel Time Podcast: Your Go-To Automotive Talk Show · Dec 20, 2023
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Welcome to another In Wheel Time podcast, a 30 minute mini version of the In Wheel Time car show that airs live every Saturday morning 8 to 11am, central Outing.
It's the In Wheel Time car talk show.
Just ahead we talk to the author of Car Confidential, plus a look at the automotive headlines this week, along with Mike out of this world, mars King, conrad DeLong.
We always need more.
Jeff Zekin, I'm, don Armstrong, glad that you could join us.
Mr Mars is going to introduce our first guest.
Yes, so we get to Christmas time, we try to do our Christmas shows, we try to find things that our audience can look for, potential Christmas gifts for their automotive enthusiasts, because sometimes car guys, you see something you want you go buy it.
So if somebody is trying to buy something for you, so we try and help them find some different things, and that includes car books or books about cars or car things.
So we ran across car confidential.
Now I'm going to say this and I hope I've got it right, but it's Shea Colukian.
Is that correct or close, maybe?
Close, close.
Good morning, gentlemen.
It's Shahe S-H-A.
And then think of the word Hei Shahe.
Shahe.
Yes, how about the last?
Did I get the last name close?
Last name is phonetically, just like it's spelled, colukian.
Yeah.
I'll take it.
Yeah, there you go.
That's an Irish name, isn't it?
Of course, 100% Irish cousin to the Kardashians.
I like it Well.
It's good to have you with us and thank you very much.
Tell us about car confidential.
Yes, thank you for the opportunity.
Car confidential, basically, is the message of the book is to allow car consumers to know that this is buying a car, is not enough.
Everybody knows how to buy a car, everybody knows how to sell a car, but owning a car, being responsible for it, is another chapter of owning and being responsible.
So, like I've owned an auto repair shop for 28 years and every single customer that comes in has no clue about the car.
They know about the color, they know about how fast it goes, they know about the leather seats, the Bluetooth, all the functionalities, but they have no idea about the car.
And then they're the first to cry to say I got ripped off, I didn't know I was overpaying for something.
So this book is to break down the fundamentals, to let every car owner be responsible for the car and say, all right, I own it, I'm responsible for it, what do I need to know?
And it starts there.
And then the book is basically broken down into 23 chapters about maintenance, safety and care.
Well, this would be a great book for your new driver or one that maybe is going off to college.
Going.
Hey, here's the car.
Yeah, I was thinking the college student headed off with a new car and head off to college.
Here are the fundamentals of what to do with your car.
Yeah, absolutely.
And then, like I said, there's a lot of folks that also say oh, my dad taught me.
What is it that your dad taught you?
Well, I'm supposed to look behind me and look at the side view mirrors, but did your dad teach you how to change the tire?
No, Did your dad tell you about the oil grade in the car?
No.
Did your dad show you where the owner's manual is for you to read it?
No, I have no idea.
Do you even know what the car weighs?
No, I don't.
What's the tire size?
I have no idea.
But what do you know about the car?
Well, it starts, it runs, it's got speed, it makes noise, I can put my seatbelt on and it connects with my iPhone.
That's not enough for a car owner.
No, but I got granddaughters that you're talking exactly about them.
Yeah, well, you know, I will tell you this that my oldest daughter, who's now long out of college, we gave her a car to drive up there.
It was one of mine that I'd taken pretty good care of and it lasted for a long, long time and there was a need for a repair and she went to school in Austin and no, not UT, but she went to school in Austin and too far away from me to be able to help her with it.
So we called around and got a suggestion as to a shop that would be honest and that I could work with long distance.
Here I am in Houston, she's in Austin, and it turned out that through a couple of phone calls one of them to the college that she went to St Edward's University, one of them there and somebody else that I had a connection with in Austin, had they ever heard of this repair shop, that sort of thing.
So, between two recommendations, both of them recommended this particular shop that was close to campus and I said take it there and find out who the service writer is, get his car, get his name and have him call me once he gets the car there so you could third base whatever it was that you were trying to do.
And so and it worked out very well and they were open and honest and I had good feelings and they fixed the car right and.
But you know, those are the kind of things that she wouldn't have known about what to do because she's 18.
And I would imagine that you, being a shop owner, have probably dealt with that a time or two.
All the time, being that my shop is like three miles away from Grand Canyon University and I have a lot of students, parents.
They called me and say hey, shahe, you know my son, daughter is going to campus and I'm not there.
But I need to have open dialogue with you so you can keep me in the loop.
So through emails, through pictures, videos, I loop the parents in and I also kind of ask is it all right if I can become Uncle, shahe, because I need to take over where you're not, so I could be a little stern and let the student know you know you are overdue for this old change.
Why are you seven, eight, nine, 10,000 miles for this oil change that you haven't changed?
Why have you been busy?
My school, my this.
So I also like taking part, to be the uncle and say no, here's what you need to do.
I can text you to remind you, I can email you to remind you.
I know you got class and things going on.
So it's important to have that relationship with the parents as well and I do that all the time.
Do you still own your shop?
I do, I own it and I run it.
So have you found some of the new pre-inspection video picture programs have been to your advantage to share that with the parents so that they can see what you're trying to present to them.
Yeah, it is.
It is and it's unfortunate and the book also mentions this too that we are such a currently we're a click based society.
But our biggest weakness as car owners is patience and convenience.
If it's not convenient for me, I'm not interested.
So this is why I've said it from day one, the rep that mechanics have gotten to be crooked or lying or thieves or whatever the case may be.
I think that was given by consumers saying back in the early 20th century, when this all started, it was magic to know well, what is this?
It's a car, how can you fix it?
But then when you got this group of people that are technicians, that realize and are passionate about fixing it, it became the secret society that the consumer didn't know.
So when you don't know, you're afraid, and when you're afraid, you're being taken advantage of.
And I think the consumers need to be their own first line of defense to say look, I'm not a mechanic, I don't know anything about cars, but I'm smart enough to ask well, mrs Johnson, you need brakes.
The first question is do I need brakes now?
Oh well, no, not really.
Oh, I don't know.
Well, how low are they?
Well, 30%.
Well, how does 30% last?
I don't know 10,000 miles, oh, so I don't need it now.
That one little question will break the barrier of you taking control of your car and your spending power.
So being sensible is the way to be, and it's simple as that.
So your book is trying to educate the car owner on communicating with the shop and what their vehicle needs so that everything kind of runs smoothly as their vehicle ages, because as everybody's vehicle ages, things need to be done, and in some kind of a sequence as well.
But yeah, because to me, I think the biggest detriment to a shop owner and where this whole thing of you know they're all lying thieves and crooks because I've been in the business for since the 70s and I'll tell you that's not true but the lack of education of the owner becomes fear as the shop owner is trying to educate them on what their vehicle needs and all of a sudden you know, oh, you mean, it's going to be $1,000 to do that.
Well, you must be trying to take advantage of me and that's really not necessarily the case.
Correct, yeah.
And once you know that, you know you bought a BMW, you bought a Mercedes for the quote unquote sake of I hate to use the word vanity, but it's there and it's an extension of who you think you are.
So when you're pulling in your valet and your neighbors are waiting at you in your Starbucks line feeling good about your car, and then now, on the opposite spectrum, you're in front of me and I tell you you need brakes and rotors and it's going to be $700.
You're freaking out.
Whoa, my God, I can't believe it.
This is too much.
And that's cheap out of BMW $700,.
You know I was going to say it's like too much.
How too?
much compared to what.
So I always educate, and this book is to say that when you say it's too expensive, you've got to stop and ask yourself expensive compared to what?
Do I walk into a shop with 10 different estimates and your estimate is expensive, or at this moment my budget can't afford it.
So I can label you as expensive.
Well, you know, this is where you need to go.
I will tell you that I think that part of the bad rap was kind of self-induced.
If you will, back in my generation, when I worked at a Chevrolet dealership years and years ago, we were taught to upsell.
And with that upsell, you know you don't need to have the the oil changed right now, but we need to do the coolant right now.
And it's always something we had to add to the ticket, the bottom line of the ticket, and I think that that got taken way out of hand and it kind of gave the service industry a bad wrap because we're trying to upsell it.
There's no reason for that.
And in the industry the trainers will tell you a one-line ticket is not good.
You know you're wanting to look at repair orders that have multiple lines on them, which goes back to what you were saying.
You know, in some instances the service advisers held accountable to not have a lot of one-line tickets.
They want to have multi-line tickets.
So that's where that upsell happens.
But if the upsell is done correctly and in the right timely manner and the customer is educated enough to know oh well, no, I have 65,000 miles on my vehicle, it is time for cooling system service.
But without that education of the consumer, everybody thinks you're trying to take advantage of it.
That's right.
So it's kind of a catch-22, like you mentioned earlier.
Yeah, absolutely.
And I think that the core of the issue is it boils down to you know a lot of applicants from mechanic schools here in the valley.
They come in and they say, hey, I want to apply.
And I ask them well, where are you currently working now?
How long have you been out of school?
About two years.
Well, what are you doing now?
I'm a forklift operator at Home Depot.
Okay, but you left school.
You're in debt $60,000.
Where didn't you work anywhere?
No, nobody will hire me.
Well, when you do get that raw student that comes in, somebody has to give them a chance.
And if it's in the wrong hands, that individual shop owner is going to train this young man to sell, sell, sell, make money, make money, make money.
It went from being passionate about learning and understanding how a car works.
Why is it broken?
The biggest diagnosis guys in the industry are the ones that know how it works.
They can diagnose it because they know how it works.
If you don't know how anything works, you're not going to be able to diagnose.
So if in that core you're in the wrong hands, you become this corrupt individual who happens to be a mechanic, that jumps from shop to dealership to shop and is chasing the bottom line all the time.
And then flat raiders same thing when they're getting paid flat rate.
This guy's making money, but he's the only way to make that one liner become a 20 liner on the ticket is to sell, sell, sell, legit or not, he needs to push that envelope because he needs to make his bottom line, which ends up being the bottom line of the shop owner.
So the fruit doesn't fall far from the tree.
If these mechanics are in the shop, that's based on empathy, open dialogue, relationships, their technicians will be the same way.
But if they're not, they stay corrupt and it repeats itself over and over.
And how much time does he spend in the snap on truck because he's got to make that payment?
Exactly exactly.
And it's so easy that that snap on guy will give him a $7000 toolbox that the kid is 26 years old, hasn't even broken 30,000 gross a year in income and he's already making.
Oh, it's only $20.
It's only $50.
That was me.
Yeah, oh, yeah, and it happens, it happens.
And then you know.
And again, nowadays, with technology, I think what I'm not saying.
It's a bad thing, but you see a lot of technicians on their phone YouTubeing.
You're like, wait a minute, we have all data.
We have books.
It went from go to the book and read and put your hands on to just click it and see what YouTube says.
We'll figure it out.
Yeah, go to Identity Ships.
Oh yeah, I've seen it at dealerships where you know you got 30 guys with $160 an hour, flat rate, and the guys on YouTube trying to diagnose the problem.
You're like well, what about all this equipment?
What happened to the basics of taking interest and care about how to open it and do the wiring schematic?
No, forget all that.
Just go to YouTube, find a cheap video and let's move.
Well, and that you know that's something.
That kind of happens in the industry too.
You know from where I'm at now is you know everybody wants to replace a harness as opposed to find out which wire is bad and fix the bad wire, you know, become a diagnostician.
Quit just being a parts replacer.
Yeah, very true, and the industry has a lot of those.
Very much so.
Shay, where can we find your book?
The book is located on Amazon just car confidential and it's there.
It's already gaining momentum, which I'm excited about and I can't wait to have.
It's really a timeless book because you can go back and forth.
You don't have to read it from beginning to end.
It's got everything from what happens if I hit it far at 60 miles an hour.
It's called crashology.
It talks about electric.
What the reasons are.
You know it's okay to buy electric and the idea is great, but don't claim that you're saving the planet, because you need to know what's behind the real carbon footprint of owning an electric car.
That and along with other things, it just it's really break down fundamental.
How many pages in the book?
348.
Easy read, very yeah, and what great Christmas gift for you.
I don't know that I could get a 16 year old girl to read it, but I'm thinking some of what he just talked about I'd like to read.
All right, well, we'll get one for you.
How's that?
I think we should.
Yeah, I've posted a link on our social media to both Amazon and Goodreadcom.
Hey, we really appreciate you taking the time with us this morning.
We thank you very much.
Called car confidential available on Amazon.
Thanks again, my friend.
Thank you, gentlemen, have a great day.
You do the same.
All right, good idea for a book.
I think so.
Yeah, I think so too.
We started the last well the beginning of the hour Doing our Hemmings Motor News sold car roundup.
It's a little game that we play here and I think it's time to finish that up.
So how much do you think a 1978 Lincoln Continental this is the two-door Continental 78 Lincoln Continental Butter Nut Yellow how much do you think something like that would go for black vinyl top?
Nope, I think it's either a yellow vinyl top or it's just painted.
I don't know.
It looks clean, it looks stock, I'll say six.
Jeff said four.
I was gonna go 7,500 $7,000.
All you guys are pretty good there on that one.
Yeah, at least that one, yeah.
Here's one for you, mr Mars a 2004 Jeep Grand Cherokee.
It looks really clean, silver in color, nice factory stock wheels on it.
2004 Jeep Grand Cherokee what do you think?
I don't know the miles, I don't know Rust factor, none of that stuff.
Just on the on a On the ball playing field well thousand, twelve thousand, I'll say eight, eight.
I was gonna go twelve, but I'll go thirteen.
$7,500.
What I mean.
I knew the Wrangler runs really high, got big reseal on it.
But this is the Grand.
Cherokee thought it might do a little bit.
It was the.
It was the beginning of the of the Grand Cherokee craze, the square body and they were, and they were hugely Popular.
Yes, yeah most definitely, I had to throw this one in because I'm currently driving a Land Rover Defender.
Did you see it out there?
driving in 1974 Land Rover series three.
That's that Safari looking one.
1974 mom 74.
Yeah, it looks clean, it looks like it's.
It clearly had a paint job, but you know it is a Land Rover.
So this is kind of like the British version of the Wrangler, kind of it's an off-road that is known to be Capable of being beaten up and still be able to drive.
As opposed to the new ones.
I'm sorry, 12, give me 12.
Jeffrey says 12, 12, mikey, go in 22.
Oh, I'm gonna say eight.
Nineteen, nine, fifty, oh wow, oh wow.
Nineteen, nine, fifty.
Oh, I mean, it looks it looks.
It looks good.
There you go.
There's a picture of it.
All right, well, while we're well and my sister sitting here, we walked in and I figured out yours was a Land Rover there and I said, oh yeah, I said something snotty about it because I'm not a fan of the Land Rover brand.
And she goes oh, you wouldn't tell them that I'm like I'd tell them that.
And tell the rest of the world that, too, I've had my experience with Jaguar Land Rover.
I didn't say that.
I know that, so we know where you're going about a 1948 Willis land overland Jeepster.
What you talking about?
A 1948?
Now this is a post World War two vehicle convertible top.
It's got wide whites on it, but it's red, it's red.
It's red with a white convertible top on it.
It it's not To be too sexist about it, but it's a girly car.
Okay, a 48 Willis overland Jeepster it matches your pumps 22.
Oh, good price.
How about you, mars?
Oh?
I'm gonna say 18.
I'm gonna go 25 25, 28, 20.
Yeah, we all right in the ballpark on that one.
Okay, here's one for all of those guys that have their Really fine leather shoes 2008.
Aston Martin V8 Vantage oh, or as they as.
As, as the people over in need of real say, that'd be the vantage.
What year?
2008?
.
Aston Martin V8 Vantage Vantage convertible.
Looks like it's bad to the bone.
Looking 16.
I'm 16, really okay.
I'm going to go 37 man buns, man buns.
That's probably pretty good.
What year is it?
Eight A 2008 Aston Martin V8 Vantage.
Would you say 16?
I was going to go 18 then how about $66,150?
That kind of money.
You could call it anything you want, yeah.
And I love Aston Martins.
They generally don't carry that kind of resale value.
This one does.
Do you know what a low boy is?
Right?
Okay, so this is a 32 Ford custom.
It looks like a low boy, which is where they've cut the body and lowered it down on the frame Right.
But we call it a low boy.
Okay, 32 Ford custom Fenderless, fenderless.
It looks like a 1950s hot rod, but it's a modern version of that.
Somebody has done a lot of work to it.
It looks really good.
It's red with a white convertible top on it.
32.
Because we've seen some at tortillas, yeah, tortillas, 32.
What?
would you say, mr Morris, I would say, since it's channeled, I'd have to go to 40.
40.
I'll say 55.
How about 39,375?
It's a nice car.
There you go.
Okay, the last two.
This is for Conrad.
It's 1991 BMW 850i.
Love the car.
1991 BMW 850i.
It had that M1.
Look to the front of it it has.
This is a two door.
Looks like it's got aftermarket wheels on it.
Has the hideaway headlights.
It's a sports car 91.
859.
859.
850i is the V12 engine.
Okay, it looks good.
It's white 18.
18.
17.
452.
And 28 cents Mars 14.
16.
8.
That's how much the guy wants for the car.
Then it's probably going to cost you at least another 20,000 to make it run.
I don't know.
I don't know, I'm just teasing, I don't know.
But everyone has a 1969 Plymouth GTX.
Yee-haw A 69 Plymouth GTX and it looks stock and it looks what color it's red with a black vinyl top on it and it looks good 64.
64.
64.
No, no, no, no Times up.
Come on, tick tock.
42.
I was going to say 48.
, 55.
, 125.
It looks really good.
There's a picture of it is a 440.
So that's our Heming Soul Car Roundup for this week.
They're a little guessing game that we have.
It's fun, we enjoy it.
Hope you do too.
Yeah, okay, george said 16.8
for the BMW.
Yeah, ford Motor Company Dowlingback planned output of the electric F-150 Lightning pick up by half next year because of quote unquote changing market demand.
End, quote a steep pullback of a high profile nameplate.
The automaker spent most of this year working to build in large numbers.
According to a planning memo obtained by Automotive News, ford has told suppliers to prepare for average volume of about 1600 lightnings a week at its Rouge Electric Vehicle Center in Dearborn starting in January.
It had planned to assemble an average of 3200 a week toward an annual goal of 150,000.
Output of gasoline powered pickups at plants in Michigan and Missouri is expected to be essentially unchanged, the company said in the memo.
News comes amid an industry-wide pullback in EV investment due to slower than expected sales growth.
This is my shocked look.
I've been practicing my shocked look.
I was gonna say that's why it comes from the Rouge plant, because Henry's got the red ass over it, because the dealerships have got so much inventory of them right now.
Yeah, you know, they can't, they can't give them away.
Tesla's price cuts have put pressure on some competitors this year, but a few brands are making inroads against the electric vehicle juggernaut, notably luxury Kings, bmw and Mercedes Benz, carving out bigger numbers of new EV registrations.
According to the latest data from Experian, bmw more than quadrupled its EV sales from January through October.
But understand quadrupling it Doesn't mean that they're selling go from two to two to eight.
Tesla.
By contrast, the dominant EV market leader, grew by just six point nine percent in October from a year earlier, but still.
And the cyber truck.
They're delivering cyber trucks right now go buy one no.
I think it's ugly.
I think it is.
I think it's going to be a short-lived Phenomenon.
Everybody's go, oh, I go as a cyber truck.
Okay, fine, good luck on that.
That's, that's my take on it.
I'm just not totally agree.
Evs by brand.
Tesla Ranked market share fifty six point three percent among EVs of the EV.
Second behind them is Chevrolet at five point nine percent, and it continues to go that's way behind.
Yeah, and from there it keeps on going down for five point eight, hyundai, four point eight, rivian, three point seven, all the way down to Audi at two point one percent go, I think of the EV market and Mary said we're gonna be a hundred percent electric by 35.
Good luck to that quick break.
Now We'll be right back.
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About this episode
Shahe Colukian, author of 'Car Confidential', joins the In Wheel Time Podcast to discuss the essential knowledge every car owner should have beyond just buying a vehicle. He emphasizes the importance of understanding maintenance, safety, and care to avoid being taken advantage of by repair shops. The conversation also touches on the challenges faced by new drivers and the need for effective communication between car owners and mechanics. Additionally, the hosts explore automotive headlines, including the evolving electric vehicle market and the importance of consumer education.
Original notes
Ever wondered why upselling seems so prevalent in the auto industry? Or perhaps you're a new driver who feels overwhelmed by the complexities of car maintenance? Well, strap in for a journey of discovery with our special guest, Shahe Koulloukian, the author of "Car Confidential," who demystifies the world of car ownership and maintenance, helping you navigate everything from basic car care to dealing with auto repairs.
We're not just talking shop, though. We also delve into the crux of the service industry's reputation, specifically how upselling and flat rate payment systems can cast mechanics in a negative light. But don't fret! We're shining a spotlight on the importance of proper training and education for mechanics, the role of technology in the industry, and how a consumer can learn to make informed decisions when it comes to your vehicle. And because we love cars as much as you do, we're playing a round of Heming Sold Car Roundup, where we discuss everything from the 1974 Land Rover Series Three to a super cool Plymouth RoadRunner.
So, gear up for an episode that's equal parts educational and entertaining, all about the world on four wheels.
Be sure to subscribe for more In Wheel Time Car Talk!
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In Wheel Time Podcast: Your Go-To Automotive Talk Show
In Wheel Time Podcast | Automotive talk with Don Armstrong, Michael Marrs, and Jeff Dziekan
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