Car Guy Coffee & Fixed Ops Friday feat. Radiant Ride Earl “Sticks” Brown.

Welcome to the Fixed Ops Friday Show, where we bring you high quality guests speaking about how to take your Fixed Ops department to the next level. This

Car Guy Coffee production is brought to you by Fixed Ops Digital powered by Trade Pending. Let's prove what's going on, car guys in Cargal. It's Lubrimirez

the car Guy. It is Brellainnard's subprime hero. And with our incredible other

hosts of Fixed Ops Friday, the One the Only oh Man move. What's

up guys? Happy Friday Man, Happy Friday to you, bro. It's

always good to see you because we see you on Friday all the time.

It's like the best day to see someone, isn't it. Friday's a great

day to see people. I think that's why these shows are so fantastic on

Fridays, because people are ready for the weekend. They're ready to get a

little bit of education before they get out there. They get to have some

really great guests come on the show, and this week we have somebody phenomenal.

I can't wait to bring them on. But that's what's so great.

I can't wait to enjoy my weekend. And folks, I hope you guys

are enjoying yours. It's the first weekend of March, our second weekend of

March, actually, but it's the weekend that we spring forward. So I'm

excited about that. More sunlight throughout the day. Let's go. I hate

that. I think you don't we lose sleep this month or this week.

We lose sleep. That's not good. But play golf till later hours in

technically you know what I mean. Yeah, get an extra hour of light.

I'll take it now. Yeah, you need that for golf, right,

I have an extra hour of light. Light helps on golf the dark.

But speaking of light, we have a light in this industry, a light that we are bringing to the stage today. Owen, We love,

love, love all of the people that you've selected to come on Fixed Ops Friday to be able to spend some time with us ruin some solutions. What

is it about the particular guests that we have out here today that people need to make sure that they do tag a car guy and tag a car gal and share this around for why is it that we have our special guests coming onto the show today? Yeah, so this is an interesting stories. I

didn't know this gentleman and all of a sudden, one day in the mail, I get and I'll let him talk about some of his branding and marketing.

But I get this package in the mail and it's the most off the wall thing. It's got my name on it, and I'm like, okay,

I got to meet this guy. And so I saw him briefly then

at after that at Digital Dealer and we collaborate just a little bit. I

stopped by his booth and got a picture just hanging out. And I saw

him again at Nada No I'm sorry, at any DA and he said, hey, look, I want to collaborate. I want to talk to you

a little more what we do and that type of thing. And I said,

you know what, I got a place for us to do this.

I invited him on here mainly because he's an awesome guy. We've hit it

off really well as far as just the brief time that we talked. But

really I'm interested in his business. I want to know a little more about

him, and he's got some interesting things that when I see him at the booth and he's got this awesome display behind him, he looks like this really big company he might be. That's what I don't know. It's it's just

it'll be interesting to get under the hood a little bit with him and looking forward to having that conversation. So that's great. There, that is some

great news. You got Matt Raymonds in the building. But yeah, Owen

can see where his ball went in the Yes, he's talking, I got you. But speaking of the light, let's go ahead and put the spotlight

on the guest of the day on this Fix Stops Friday. We are honored,

we are grateful to welcome in the one, the only. Hey,

guys, what's happening? What about pleasure? Happy Friday? Thank you so

much, Owen for that introduction. You're the best man. I appreciate it.

Man, No, I'm every word of it, sir. No,

absolutely, and Lou and Fred Senior work. I tried to meet you guys

at Digital Dealer last year and the buzz that you guys are creating with bringing your guests on impromptu and just creating that excitement, he says, Man, I gotta get together with those guys as in Lo and Behold a week and a couple of weeks ago. Oh, and introduced me to your platform on

fixed Ups, right, I'm going to count me in Ohen. How fast

did I respond to that invite? I don't know, it was like instant.

I thought I was on a responder. To be honest, I got

to be a part of this movement. You guys are going with automotive right.

Thank you. You are part of the movie. Is why we do

this. Show you your people like you and your energy and what you bring

to our business is what God has inspired to go out and interview and just try to find ways to be able to talk to as many of you all as possible. And brother, you bring it man, and your reputation is

second to none. So we're excited, like Owen said, is to get

under the hood a little bit more, to learn more about you and men and find out. I read your bio, so that taught me a few

things about you, like where you got your name Sticks. Tell everybody a

little bit about the name Sticks, where that comes from. Absolutely, as

Owen was saying that he received this package in the mail, and one of the things that I've I pride myself on doing is telling folks a little bit about my past. I come from a musically inclined family. Everybody my dad

was a professional blues man, he's a saxophonist. My mom classically trained pianist,

and growing up, we all had to learn instruments. We all had

to learn something right. And I can remember as early as OH had to

be five six years old, I just had a thing for rhythm, tempo drumming, keeping a groove. So I picked up drumming and I started.

I entered college as a music major, and I just became a really professional, proficient percussionist drummer through college. I kept my chops up, and I've

always kept music as part of my just passion right, and I bring it over to my business, my company. So as part of giving myself to

other individuals in the industry, I engraved these nice drum sticks and give them the guys like yourselves and Automotive who are drumming up excitement. Wow, I

love it, love it. That's the connection, man. We're all in

this to create and elevate our industry and thank individuals who are doing so many fantastic things. For the past year or so, I've been just when I

have the time, I'll ship a pair of sticks in the mail to somebody I see doing some really cool things. And Owen's one of them. I

think I saw that post that Owen had. I remember that I have a

little stick envy. Now I was gonna grab them they're downstairs, but I

forgot I won't go get them. But yeah, I was super super surprised.

I was like, because I was just out of the blue and I never really met her role. And I also hear these sticks with my name

on them, all that is awesome. It's definitely reached out to him right

away on LinkedIn, thanked him, and then just knew that once I got a chance to be the same room with him, I wanted to get a little bit get to know him a little bit more. And I didn't realize

you were going to have such a kick ass booth or I literally was sending pictures to all my partners and anybody that was part of what we were doing.

I'm like, now, this is a booth, but he's got this visual that just keeps moving and changing and I've never seen anything like it.

So I was very impressed. Obviously, you take pride in everything you do,

man, and I'm excited to learn a little bit more about your business, maybe how you got an automotive and then what you're doing today. And

what your company does, because I think that's what this show is all about, is obviously to showcase our guests and just learn a little more about what each of each person's doing to help the industry. And then we can obviously

pull it into fix ops and how hell's fixed ops. I think that's also

a bonus as well. And we talk a lot about leadership, right guys,

So I think that's I think you're leading from the front. Is I

always like to challenge my team and Earl just give us a little bit of that. I know you mentioned music obviously at college, but how did you

get in the auto industry? What were you doing prior to your current company,

and what are you doing today? Would be glad to to your point

though you're talking about our booth. I hear something with you. It was

really special. Yesterday we received this package from Nada and can you guys see

this? Oh yes, a booth award. It's a booth award. I

love it. See I can spot a good boot when you when you were

a small fish in a big pond, you got to make a good impact, right. So our marketing team they put together this really nice boot display

that featured an led wall and they put these nice graphics on it, some branding, but it was eye catching and it really did a good job bringing folks to our booth so we can share our story. We were really surprised

when we received this recognition from na DA and it wasn't expected, right, but our mission was in cong congrats for sure, thanks, thanks. Our

mission was accomplished being there inna DA and being in a big show and just being able to start a conversation about what we do at Radiant Ryde. In

short, Radiant Ride is doing something in the marketplace that's needed. Right.

Customers that own vehicles, they're keeping them longer, they're paying much more for these cars, and we felt that there was a void in the marketplace for a service that provides one stop shop experience for recon cosmetic repairs. Can you

think of any automotive retail establishment that provides routine maintenance and cosmetic repairs during the same service visit under one location. I've never seen it. Well. We've

been partnering with dealers for a couple of years on executing the experience, providing car owners access to convenient cosmetic car care repairs, and the results have been overwhelming. Customers by and large love the idea of bringing their car to one

location, having routine maintenance and cosmetic repairs performed at the same time. They

don't have a solution for that specific repair. So we've coordinated with a number

of dealerships in Northern California and created destination centers where customers can preserve the appearance of their car, keep their cars running great. They love the convenience,

dealers love their retention, and it's just building that customer loyalty for that dealership.

So it's winning. It's win, and up to this point having a

once op shop solution for cosmetic repairs, it's untapped a fantastic opportunity to make this repair sector mainstream. So our goal at Radiant Ride is to duplicate what

we're doing in Northern California throughout the country national Desinally, that's pretty awesome.

I got to say, I love what you're talking about here, and you're so right on the money. What a way to think outside the box.

He had It was right there in front of all our faces, you know what I mean. It's like a one stop shop for those types of cosmetic

repairs for vehicles that it should be mainstream. I think that's great. That's

a great thing for somebody like me. I would go in there all the

time because I love my right, you know what I mean? Absolutely,

Fred dealers have an untapped workforce. These guys that do these cosmetic repeers that

they're doing PDI cars, trade in vehicles and isolated customer pay. But they're

they aren't leveraging it, they aren't marketing. It's coming in. Yeah,

We're coming in with the playbook, giving them guidelines on how to leverage the idea of combining routine maintenance and cosmetic repairs. And it's really resonating with their

customers. So we thought, let's verify. So we work with the dealers,

let's verify what we're doing. There's some there's some opportunity here. So

we did a few surveys through the dealership groups and our team going actually on the service drive talking to customers in the service department, and the results were just reassuring. Eighty nine percent of car owners indicated they'd have these cosmetic repairs

done at a dealership during routine maintenance if the service was available. They're telling

us that they want this right, we're making it available we're creating video content.

We're working with the service department and scheduling their texts on the days of the week that they can do PDR Winshi'll chips, curb rash, interior repairs, headlight restoration and aligning these customers with those repairs for routine maintenance. And

it's working out pretty cool. That's very awesome and sticks. Especially being a

percussionist somebody that reads music and understands how to get that flow. You know

that it takes a lot more than one look at the music sheet to get this into rhythm. And anything that we ever do when we come out of

a meeting, or we come out of inspiration or we just come out of a demo and we want to go introduce something fresh to our team, it's always that, ah, it's something new, something else I gotta do right, almost like it's burdensome, when really what you're doing is stacking up the opportunities for them. You're still trying to make their world better. But inside

of that it can often be interpreted as another ad or another task to my already laborio day. How do you get that message across that that no,

this isn't exactly. This isn't something that's hurting you. This is something that's

helping you until it is a rhythm. Because getting just a few hits of

the drum is key, but getting it to stay consistent for a whole song is a habit. It has to be created. What have you seen as

effective ways to get that to translate inside of dealerships. That's a great analogy,

and you're so true there. When you're site reading music, you can

hit the notes right, but to play the music where it is just a beautiful piece of presentation, you have to know the music, so you're right right. When you go into a dealership and offer a program strategic as radiant

ride with combining routine maintenance and cosmetic repairs, there is a process. It

has to be embraced, It has to be rehearsed. Right Initially, all

right, it's a logistics issue. But once the rhythm of having the texts

work with the service advisors, having the customers align with their appointment and know the days of the week, the texts are there at the store, there's a natural flow of activity that just catches on. Right. Dealers that we

work with. Dealers that we work with, they see the big picture here

everybody, and you guys know it as well. In automotive, it's only

going to get more competitive, right What services are you providing for your customers and the market in general, it's going to differentiate yourself, set yourself apart all Right. In the marketplace, we all know that the independents are just

capturing more market share and more market share. Dealers are being a lot more

proactive in providing a service that can't be easily duplicated by the masses. So

with this untapped workforce that they have there in the way of recon specialists and combining routine maintenance, they're providing a service to customers that they can't get anywhere else, right, So it's just driving more customers back to the store.

Us working with the service department, coordinating training, support, and conveying that big picture to everybody. That's part of this campaign, right, Hey,

listen, this is going to give us a lot more competitive edge in the marketplace. This is going to allow your customers to basically come back after that

warranty period's over and at the time of at the end of ownership, that car is going to be worth a little more because it's been maintained cosmic and ethically, So there's going to increase the likely customer buying their next car at that store because they're receiving a service that they otherwise can't get anywhere else.

Now, there was three things that came to my mind. I was like,

just feasting over here. This is awesome. First off, time everyone

has values of their time, so to bring everything together under one appointment makes sense. But sometimes they don't even know they need it, so there might

be the illusion of time there. I was going to say, trade and

values. You just mentioned it, right. I think it's also good for

the dealership because if they know that they've done all the work. Now they

know exactly what's been done to that car, they feel more comfortable giving that maybe that little better value that type of thing, so it gives them that competitive advantage. And then the third thing I was thinking about is just as

a marketer, we talked about all I was talking about all the profit centers, right, service parts, tires, accessories. There's all the last one

called collision or body shop. That is very hard to look at from a

retail stand point. Most body shops are very much insurance driven, right,

it's hey, we work with this insurance company, come in, get that work done from that accident. This fills in those gaps. From what I

can from what I'm hearing, this is like now it becomes a retail strategy as opposed to maybe a warranty or an insurance type strategy. And I think

that dealerships have to look at stuff like this because it is getting more competitive and all of it matters, and so for you to be able to bring it together in a nice thought out box and say, hey, here's how you do it, I think it's definitely something that more dealership should probably take a closer look at. No, absolutely, it's a component of their operation

that can be easily leveraged. It just takes some navigating of those mobile techs

and the service and the customer appointments with the service advisor and the customer.

But once the customers are educated, knowledgeable that the service exists, the dealer is going to do everything they can and to accommodate that service experience, you know, anything to get the customer back to the store, to receive a service that's unique and that garners a little more retention. It's only good.

It's just good and great for the dealer, and as the OEMs are really prioritizing retention, it's just meant that they should. Retention is huge. I

think we've lost a huge attention over the last handful of years. Five years

we started just worring whatever we could sell to whoever we could sell, instead of whoever we can help and making sure we make them know that we care about them forever, no matter what's exactly, even if they had somewhere else because we didn't have the cars during that time, or you got somewhere else because we couldn't do the service on their vehicle, or whatever it was.

Correct Now, all car owners sometimes they're not able to make it to the store right they're not slated for routine maintenance for a few months, or we've had a number of customers say, hey, listen, my car isn't slated for that oil change for another three months, but I got this dent any possible way I can get that puppy pulled for the next week because I'm I got date night and I want to get that that car looking really nice.

So we do have a network of mobile tax that provide that added convenience for the dealer. All right, let's get a mobile unit to the customer's home

or office, get that windshield chip fixed, get that dent fixed, get that curb rash repaired, and it only elevates that customer loyalty, knowing that the dealership helped with that added layer of convenience getting the customer a mobile service to their home or office. So sticks, how does it work? Are

you doing it all a card? Hey? We see something? Is it

a membership? Is it? How does it work? How do the absolutely

Radiant Ride? We think of ourselves as a hybrid vendor. We take care

of the variable side and the fixed op side. For the fixed out side,

we have an e com platform where the service drive advisors can sign the customer up via an e commerce subscription model. And then for the variable side,

we have a service contract that's typically introduced to the customer and the finance office. Right, so the best of both worlds. They can purchase Radiant

Ride with their vehicle purchase through the front or if they're in the service department, they could sign up with our e comm platform, which is awesome.

We install for the dealers dealership, which is awesome. VI A post opportunity

for most customers absolutely for sale. Yeah. So one of the things that

we really pride ourselves in talking with dealers dealership groups is that you know, our business model benefits variable and fix. We look into creating revenue development on

the fixed side, fixed off side, and variable side revenue development in both front and back. And that's a critical piece of making sure that the value

package that a dealership offers is recognized and echoed. And we're gonna with mister

Stix himself in here. I'm gonna use all kinds of drum references and analogies

and metaphors as that's the language I prefer to speak in. But getting a

whole drum line together is a bunch of different drums. It's your bigger baser

drums, your smaller kettles right, all of the different types of drums, to your hats, even your triangles, all of these different percussion pieces you want to get and moving in sync together. What's often been an issue is

being able to get everybody on the same page of music, getting everybody to keep the rhythm going, and the customer not feel either fought over or protected against from the people that work within the same building. Don't listen to what

they're selling over there that you're not going to need that, or you're not going to really need the product that they might talk to you about over here.

Instead of saying, listen all of the things that we offer here or to protect you, we want you, mister customer, to think of us when you consider anything anything automotive, and that is something that we really want to make sure we are getting across the board. We have Jordan Cops,

Jordan Cox that jumped up in here and he did highlight one his favorite booth was being over at your sticks and he didn't bring los birthday, So happy related birthday to you, Happy birthday on thanks guys, appreciate that. Yeah,

had a good day yesterday. And I think you're I think you're just

a few days older than me, just a few But in that sometimes if a dealership is on the and they're doing what they're doing, if Owen is an owner of a vehicle that he got from the dealership, there should be some sort of correspondence that happens right around Owen's birthday, right and if they were reminded, hey, it may not be time for you to trade again, as usually would be the only call that the salesperson is making is Hey, happy birthday. How you doing anybody you can send me or anything you

want to trade, but with your product, with that we can still say, hey, Owen, happy birthday. Any chance you want to speuce up

your car, you want to get rid of some of those nicks, you want to go ahead and updeat a little bit of this update, a little bit of that ride, that fresh ride on your birthday, right right.

All of those different things are key, and having a marketing company like Big Stops Juju up inside your corner is definitely going to help make sure that your customers are aware because that's often the issue. Most people pick up the pone

and start calling people for a service that they need that they're just not aware somebody they already know has for them. That's right, and that is such

a key thing. But Stike, I love what you brewin over here,

brother Jordan Cox, got a little more love for us. Love everything that

we're talking about here and at Your product is phenomenal. The idea, like

I said, it was right there in front of us. Yet it's outside

the box. I think that as this starts to gain traction more and it

will you're going to find that the success that's gonna come, you're gonna see a lot of copycats all the above. But that's flattery. That's flattery,

bro Okay. So it's like, it's okay, know that that what you

have is an amazing idea and your product is great. Dealers are going to

benefit, but clients are going to super benefit. I'm the cop of person

who would use it was like, I got this, I'm like, sign me up for a monthly membership. I may have missed it, but does

it include detailing as well? Is it a detail as well as the nicks

and things like that? Just smart tech repairs Pdr Windshiel chips paint touch up

the smart tech repair industry. It's an acronym for the recount industry. Smart

stands for small medium area repair techniques, and detailing is cleaning and restoring.

Smart tech repairs are repairs that you typically don't take to a body shot because they're not extensive of them. Right, we're right there in that happy medium

between detail and body shot. Right. It's funny because both of our vehicles

right now have chips in them, And imagine if I didn't have to bring it to their attention, because a lot of times customers may be a little bit scared to do that or they don't really know what to ask. They're

thinking, oh, these are going to you're gonna try to sell me a brand new windshield because of that one little nick. Imagine just going in there

knowing that you've got something that somebody's looking out for. You're like, Oh,

by the way, we fixed your chips in your windshield. There was

a small dent in your door from the when you got gas the other day, and now we pulled that out, and you're like, Oh, I didn't even know when that stuff was there, but I'm glad I have somebody looking out for me. Definitely a change of mentality to the customer for sure.

Correct talk about CSI exceeding the customer's expectation when they bring their car in for service. So you pull into the service drive and the service advisor goes,

oh, I see you're hearing for an oath change, and I just noticed this little debt in your back rear quarter panel. We're going to go

ahead and take care of that too. Oh wow, that's great, right,

So you hit a home run for the customer and Lou You brought up a good point there about the analogy about all the various drums, right that have to be in sync and comparing it to the dealership. You're absolutely right.

We all know We've been an automotive long enough to know the dynamics between departments sales, service parts. Right. Over the years, those different departments

have been silos, right. They all work, they're all independent businesses,

right, and there's there was very little communication between these departments. Right.

Today's dealership model, it's let's take the atminate the silos, today's business model and dealership retail operation. All departments have to openly collaborate, all right,

and work together in harmony, all right, in tempo, right, in sync for the betterment of the customer. Right. Dealers have that opportunity to

get their teams together and work collectively, all right, in the spirit of just elevating that customer experience. And that's what it requires, right. I

love that until eventually blindfolded, no blind fold like a real good drum line.

Heck, or with a blind fold like a good drum line. I

can't wait to do a drum solo for you, man. Yeah, heck

yeah, I gotta know those stakes. Were you on a drumline team?

Were you ever on a drum line team? Listen absolutely, I want to

Yeah, listen, I a rudimental cushion. Right, I grew up playing

in drum corps. Right, I've done the drum line thing. I've done

the jazz band thing. I played in a funk band after college, toured

for a little bit and just realized, hey, listen, being a professional road musician, you guys have no idea how hard that is. I just

said, I'm gonna I'm gonna go back to my roots of car care products.

And that's how I got started in this business. And my junior year

in college, I took a sales job at a Monster store and I showed up to the gig wearing my my tie in shirt, my leather shoes, and the general manager goes, hey, congratulations, or we're going to go ahead and get to started. He brings me the service department. Service department

has me washing cars for two weeks, right in a certain time, in a certain time, I kid you not. The first that was my introduction

to the car business is accepting a part time job selling cars. I show

up, they put me in the wash bake, and so three four months down the road, I asked the general manager. I go, hey,

man, I really have this new business and I appreciate the opportunity, but I got a little college to background here. Why do you have me washing

cars? And the general manager goes, son, if you want to be

in the car business, you have to understand one thing. The cleaner the

car, the faster it sells. And it's always stuck with me. And

it's ironic that my career has evolved and I own a company that has everything to do with keeping cars cosmetically christine making them radiant. You know what I'm

saying, Yeah, radiant, right? I actually love I love what you're

doing. I love your energy, I love your past. I love how

it's all connected to where you're at today. It all makes sense, man,

And you've been able to keep a good rhythm throughout your career. I

had to do a little bit right, So you've been able to do that.

And we're really impressed by your company. I really am know that was

out there, and I think that's pretty neat to learn more about that and to really be able to dig into this and learn more. And people you

see the website I have it running down I've been having it run for the last ten minutes right down below us. Go check it out. If you

want to learn more about it, I promise you they'll set you up for a demo, they'll talk to you, they'll explain how it works. But

if you want to just increase your bottom line, your retention, your offerings, and have fun while you're doing it, because you'll probably bring your own cars in right. So what an idea and how simple is that for you?

You guys have that stuff in place, just you just got to add the people. Now you're helping more families in your community. There's so much

more involved in this. But it's such a great business. It's such a

great idea. I'm so excited that we talked about this today because without these

types of businesses being out there and with this type of show, Owen, what a great show this has been. We get to share this. Hopefully

our audience sees the value. If any of you all want to get hold

of them, go to the website down below or reach out to Lu and I. We'll make sure you guys get a hold of Sticks and Man,

we're going to have to get him back on the show to play some drunes for us, right, real, Yes, it would be an honor a lot of fun. Yeah, heck yeah, I mean we get a little

beat going, spit a couple of rhimes. I don't know, we'll see

what happens, everybody. We want to make sure we do is have as

much fun as we can possibly have in Sticks is trying to show everybody it really doesn't matter how big and how elaborated your drooms are if you don't know what to do with the sticks, right, you don't know what to do with those, It don't matter what you got in front of you. And

if you got the sticks, you can make percussion anywhere on anything, bing bang, bong, on all that you want. But car guys, carguys,

you have been enjoying another great fixed ops Friday, and we're so much fun just chopping it up, drumming up some conversation with our friend sticks over here. Owen, what more do you have to say or anything else you

have to pull out of this incredible solutionary Owen, anything else you got for us? No, man, it's been great. Obviously, I'm glad we

did this. We could have done this on a zoom call. We could

have done this on a phone call, but figured this would be a much better Uh, always us, it's always better, right, get in front of and do it, but real quick for you. So not that you

have to give us maybe the secret. But what's next? What are you

going to do with this thing? How are you going to evolve it?

What's what's your thoughts? Where do you see this thing in the next couple

of years? Okay, what we've done. We just published a white paper,

all right, that is a playbook, all right of how to navigate bringing this service experience into your dealership. One of the things that we're going

to do is we've been getting calls and interest, all right to help dealers with this concept. We've created a really nice playbook. It's a white paper.

We just received the best actually a while back through another automotive podcast, received the best Practice award. And we're going to basically make this playbook available

to dealers. And then, oh and I haven't shared with you yet is

we do have a actual step by step PowerPoint, if you will, of what you need to do to put the logistics together. Yeah, from workforce

development to service scheduling to service drive introduction, and well training, relate training materials, love it correct. Yeah, And I think that's going to be

key right because obviously dealers were shorthanded. Right now, we've got a lot

going on, a lot of moving pieces. I know there's opportunity out there,

but it's like how do you where do you start? And so for

you to come in as the authority and give them a lot of that that direction I think is going to make you very key in this in this movement.

But it's definitely something that needs to be done. Like I mentioned earlier,

most of the dealerships I hear about this, it's all recon work, it's all internal work getting the car ready to put it on the line to sell it. But I've got two examples sitting in my driveway of where I

could utilize something like this, and I've been meaning to do it. It's

just time effort. But I got oil changes coming up, so why not

just bring it to the dealership. No one's going to get done, it's

going to get handled. What a great concepts like, Yeah, you're like

millions of car owners like ourselves, Owen, Lou and Fred. We're too

busy, right, we need a convenient solution to have service center take care of these minor cosmetic incidences. What better way to do it than a dealership

during reaches, It's it's just seamless, right. And then as there's no

two dealerships alike, right, they all run differently. So that's one of

our challenges. They've got the space, different space, different personnel. How

can you fit it into their their environment, exactly their culture. So what

we have to do is we have our white paper, our playbook, our guidelines, but let us let's customize it for your right. I love it.

You bring in the horse to water, but you're also going to go with them to the water and make sure they drink it. And that's so

great. Yeah, and I love what. That's great. You make it

easy for him. Oh, everybody's got a different drum line, right,

everybody grooves different right. I love it, So we try and get their

drum beat. We try and customize that drum beat for every dealership. I

love that. Heck yeah, heck yeah yeah. Well, and dealers appreciate

that because they don't want to just fit into a cookie cutter solution per se.

But vendors have it tough because they don't They can't scale to really do the job, or to make sure that the dealers are happy with your service or technology or whatever if everything's custom right. So you know, I've I've

had to do that in my career. Like early in my career, a

lot of what we did was I was very custom. I would get in

with the dealership, find out their needs and put together a plan. Obviously

fix off digital. We were able to build software to help evolve online service

marketing. That was like an out of the box that we're ninety percent there,

right, we just have to use that last ten or fifteen percent for what is the dealerships needs and focus and that type of thing. I like

that, And it's obviously you guys are taking all of that into account as you're you know, looking to scale and move nationally. Which again, you

do that and you'll be a household name in no time, sir, I believe we'll see hope. So, but Owen, you couldn't be in a

better place. You and I both know, and lou Fred, you guys

know that the best time to be an automotive is right now. You mean,

you got the convergence, you got the convergence of ev development ice vehicles, being held on too longer. And Owen your stats that I've viewed just

a few nights ago about the service department being a marketing machine. The rubber

is going to meet the road in fixed oops over the next three to five years. The fixed stops department is going to be the destination center of automotive

retail. So you're you're in the driver's seat, brother, owed I appreciate

that. I appreciate it right here, right here. You know what Owen

is thinking light years ahead of the most and that's why he's been able to bless blocks across the country. And that's the reason why a great company like

Trade Pending acquired his company right because they saw that there was a great opportunity.

Trade Pending shout out to them. They're big sponsors. We love them.

We appreciate them so much for what they do and how they're trying to make a big impact in the industry. And they were smart by making that

move by teaming up with Owen to make sure that they keep bringing out even more services, to make sure that they aligned with everything that a dealer needs.

Much like you, they thought outside the box, like why do we just do this one thing and we can get all these things that work together and provide something great. So it's basically the same thing, just done in

a little bit different light. And yet you guys can all collapse too.

So this has been a beautiful day, beautiful show today, Radiant Ride dot com. You got Stix Brown in the building doing his thing. He's beaten

to the beat of his own drum and he's going to make sure that you guys hear it loud and proud, so you can, guys, get in step with them. So let's go. What a great day. Thank you,

Fred, I appreciate you. It's been so much fun. We want

to make sure that we do keep a consistent cadence in the industry of our Forgive focus, fly and keep growing message. We believe that it is the

metronome needed for us to operate in sync together. So let's go ahead.

Sticks, shoulders with me one time, and let's go ahead and forgive focus fly on three one two, three, forgive again focus focus so much.

Man, you guys rock you two sticks. You literally you rock the drums.

We appreciate that. Brother, We are so thankful that you are in

here. I am Lumirez the car guy. I'm throwing our subprime hero and

we've been having some fun on this Big Stops Friday with our other hosts, The One, the Only Oh in Movie and our special guests. Make sure

that you you blow him up. Make sure that you tell him that you

were encouraged by what it is that he said. But pick up the phone.

Go ahead and go to the website and check him out. The One,

the Only, Only yat Yeah, we'll see you all later. Thanks

for one and in for this Big Tops Friday. We're out

Car Guy Coffee & Fixed Ops Friday feat. Radiant Ride Earl “Sticks” Brown.

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