{"version":"1.0.0","episode":{"title":"Car Guy Coffee Podcast: Brewing Solutions with C4 Analytics: Elevating Automotive Marketing feat. Art Pier & Luke Jonas","url":"http://getcarcurious.com/episodes/car-guy-coffee-podcast-brewing-solutions-with-c4-analytics-elevating-automotive-marketing-feat-art-pier-luke-jonas","audioUrl":"https://api.spreaker.com/download/episode/67884445/marketing_that_moves_9_24_25_2_25_pm.mp3","description":"Car Guy Coffee Podcast: Brewing Solutions with C4 Analytics: Elevating Automotive Marketing feat. Art Pier & Luke Jonas Welcome to the Car Guy Coffee Podcast. Kickstart your day the right way  and join us as we tap into the brightest minds and most passionate voices across the automotive world to bring you the education, motivation, and inspiration you need to thrive. From the showroom floor to the service lane, prepare to Upshift and Uplift your perspective.  In this episode of the Car Guy Coffee podcast, hosts Lou Ramirez and Fred Lennartz discuss innovative marketing strategies in the automotive industry in the face of digital disruptions. Special guests Luke Jonas, VP of Analytics, and Art Pier, VP of Media Strategy at C4 Analytics, join the conversation to share insights on effective marketing techniques, the evolution of customer needs, and the importance of customized dealership marketing. They highlight the significance of data-driven strategies, the utility of EV education for consumers and dealers, and how C4 Analytics can drive sales by targeting the right audience. This episode emphasizes the need for continuous improvement in sales practices and the importance of understanding market dynamics to achieve cost-effective growth. 📲Stream it. Share it. Let's Brew.  Don’t forget to share and subscribe! carguycoffee.comcertifiedsolutionaries.com"},"annotations":[{"startTime":969.38,"endTime":973.38,"type":"car","title":"Oldsmobile Intrigue","url":"/cars/oldsmobile/intrigue","image":"https://upload.wikimedia.org/wikipedia/commons/a/a0/1998_Oldsmobile_Intrigue%2C_Rear_Left%2C_10-28-2020.jpg","quote":"or we wanna learn about. But you also intrigue us when you give us little nuggets and little pie...","canonicalId":"car:oldsmobile:intrigue","priority":0.5,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"SsmIntrigue (CC BY-SA 4.0)"}},{"startTime":1144.98,"endTime":1148.98,"type":"car","title":"Bmw I5","url":"/cars/bmw/i5","image":"https://upload.wikimedia.org/wikipedia/commons/8/89/BMW_i5_1X7A1506.jpg","quote":"...with a nice little, hey, did you know, tip on the BMW i5 or whatever. And just like a fun, fun content in ...","canonicalId":"car:bmw:i5","priority":0.5,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"Alexander Migl (CC BY-SA 4.0)"}},{"startTime":2225.98,"endTime":2228.98,"type":"car","title":"Ford Expedition","url":"/cars/ford/expedition","image":"https://upload.wikimedia.org/wikipedia/commons/1/16/Ford_Expedition_%28Mk_III%29_Washington_DC_Metro_Area%2C_USA.jpg","quote":"... the features, like maybe like I know in the 2025 expeditions, they have like self-driving almost now.","canonicalId":"car:ford:expedition","priority":0.7,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"OWS Photography (CC BY 4.0)"}}],"speakers":[{"id":"s1","name":"Car Guy Coffee Podcast","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/car-guy-coffee-podcast-brewing-solutions-with-c4-analytics-elevating-automotive-marketing-feat-art-pier-luke-jonas/transcript.vtt","type":"text/vtt"}]}