{"version":"1.1.0","producer":"fm.getcarcurious","layer":"official","episode":{"title":"Car Guy Coffee Podcast Presents #5Liner feat. April Raines","url":"http://getcarcurious.com/episodes/car-guy-coffee-podcast-presents-5liner-feat-april-raines","audioUrl":"https://api.spreaker.com/download/episode/72765765/5_liner_featuring_april_rain_6_30_26_10_18_pm.mp3","description":"Car Guy Coffee Podcast Presents #5Liner feat. April Raines Welcome to The #5Liner, the show dedicated to the individual journeys that power the automotive industry. It's not about the company; it's about the individual, their career, mindset, and personal story. In each episode, we sit down with a high-quality selection of Car Guys and Car Gals to get beyond the title and into the hard earned wisdom they've gained. Join us as we uncover the wins, challenges, and #5Liner takeaways that have shaped today’s top talent.  In this episode of The Car Guy Coffee Podcast, hosts Lou Ramirez and Fred Lennartz welcome April Raines of Digital Rain for a conversation at the midyear mark, focusing on making adjustments to finish the year strong. April shares her why—turning ideas into real-world results—plus how she entered automotive through early powersports and car sales before moving into digital retail, agency work, and problem-solving for dealers. She highlights the educational value of the NCM Fix Op Summit, previews her Women in Automotive “Power Moves” session on networking and follow-up, and credits key mentors who challenged her to become a true partner to dealerships. 📲Stream it. Share it. Let's Brew.  Don’t forget to share and subscribe! carguycoffee.comcertifiedsolutionaries.com"},"annotations":[{"id":492181,"startTime":675.4,"endTime":685.2,"type":"term","title":"retention rate","url":"/glossary/retention-rate","quote":"I sold motorcycles for a car dealership because I had somebody for a Honda dealership that said basically you could have a decent retention rate. You can remember the horsepower of something.","canonicalId":"term:retention-rate","priority":0.25,"confidence":0.6,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"In a sales context, a retention rate is the percentage of customers who keep buying or stay with a brand over time. April connects it to her motorcycle sales job, saying the Honda dealership wanted someone who could maintain customer loyalty.","simplifiedExplanation":"A retention rate is how many customers keep coming back or staying with a business. She’s describing what her Honda dealership thought would make a good salesperson.","sourceStartTime":675.4,"sourceEndTime":685.2}},{"id":492182,"startTime":698.6,"endTime":704.1,"type":"term","title":"Power Sports","url":"/glossary/power-sports","quote":"So I sold motorcycles in Arizona early on when I was going to college and that was a super fun job and they were right. Power Sports is one of those things where everybody's coming in because they want it.","canonicalId":"term:power-sports","priority":0.2,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Power Sports refers to vehicles like motorcycles, ATVs, and personal watercraft sold for recreation rather than everyday commuting. April contrasts it with car ownership by saying it’s more of a “leisure buy” because it’s not typically purchased because a vehicle broke down.","simplifiedExplanation":"Power Sports is a category of fun vehicles like motorcycles and ATVs. April says people usually buy them for enjoyment, not because their regular transportation failed.","sourceStartTime":698.6,"sourceEndTime":704.1}},{"id":492183,"startTime":716.7,"endTime":726.2,"type":"car","title":"Honda Element","url":"/cars/honda/element","image":"https://upload.wikimedia.org/wikipedia/commons/5/56/2003-06_Honda_Element.JPG","quote":"so I was buying a car in Minneapolis because I'd gotten from Arizona to Minneapolis. So I thought I needed like a really waterproof car and so I was buying the Honda Element from a Honda dealership because I thought that's a waterproof car.","canonicalId":"car:honda:element","priority":0.55,"confidence":0.92,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Honda Element is a boxy, utilitarian compact SUV/crossover known for its practical interior and easy-to-live-with packaging. In this segment, April Raines mentions buying a Honda Element from a Honda dealership because she believed it would be “waterproof” for living in snowy conditions.","simplifiedExplanation":"The Honda Element is a Honda vehicle with a very boxy, practical design. April says she chose it because she thought it would handle snow and wet weather well after moving to Minneapolis.","imageAttribution":"Bull-Doser (Public domain)","imageLicense":"Public domain","imageSourceUrl":"https://commons.wikimedia.org/wiki/File:2003-06_Honda_Element.JPG","sourceStartTime":716.7,"sourceEndTime":726.2}}],"speakers":[{"id":"s1","name":"Lou Ramirez","role":"host"},{"id":"s2","name":"Fred Lennartz","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/car-guy-coffee-podcast-presents-5liner-feat-april-raines/transcript.vtt","type":"text/vtt"}],"alignmentMode":"scalar","fallbackOffset":0.0}