{"version":"1.0.0","episode":{"title":"Car Guy Coffee Podcast Presents #5Liner feat. Brooke Guy","url":"http://getcarcurious.com/episodes/car-guy-coffee-podcast-presents-5liner-feat-brooke-guy","audioUrl":"https://api.spreaker.com/download/episode/71171856/5_liner_with_brooke_english_guy_4_7_26_10_45_pm.mp3","description":"Car Guy Coffee Podcast Presents #5Liner feat. Brooke Guy Welcome to The #5Liner, the show dedicated to the individual journeys that power the automotive industry. It's not about the company; it's about the individual, their career, mindset, and personal story. In each episode, we sit down with a high-quality selection of Car Guys and Car Gals to get beyond the title and into the hard earned wisdom they've gained. Join us as we uncover the wins, challenges, and #5Liner takeaways that have shaped today’s top talent.  In this episode of The Car Guy Coffee Podcast, hosts Lou Ramirez and Fred Lennartz welcome Brooke Guy, a third-generation dealer from Pawleys Island, South Carolina, to share her journey in the family dealership. Brooke explains her “why” as a drive to win, faith, honoring her grandfather’s legacy, and pushing the store to the next level, and describes how she stayed in automotive through early reluctance, travel opportunities, and overcoming the challenges of finance. 📲Stream it. Share it. Let's Brew.  Don’t forget to share and subscribe! carguycoffee.comcertifiedsolutionaries.com"},"annotations":[{"startTime":0.0,"endTime":5.4,"type":"company","title":"Certified Solutionaries","url":"/glossary/certified-solutionaries","quote":"Hello and welcome to the CarGuy Coffee Podcast. This brew has been brought to you by Certified\nSolutionaries and if you want to consume more brews or want more information about how to\nbuild your brand on our podcast and want to see how you can sponsor the brew, go to CarGuyCoffee.com.","canonicalId":"company:certified-solutionaries","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Certified Solutionaries” is mentioned as the sponsor bringing the brew to listeners. Sponsorships like this are common in podcasting and don’t directly relate to specific car tech, but they can indicate the show’s automotive-adjacent partners.","simplifiedExplanation":"This is the name of the company sponsoring the podcast episode. It’s basically an ad/supporter, not a car part or car model."}},{"startTime":62.8,"endTime":73.4,"type":"concept","title":"third generation dealer","url":"/glossary/third-generation-dealer","quote":"somebody that i've been watching on tiktok i've been seeing on some of our friend\nshows talking about what's great about our industry this is a third generation dealer and i'm excited\nto really share her story and really learn more about her","canonicalId":"concept:third-generation-dealer","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A “third generation dealer” refers to someone whose family has been in the dealership business across three generations. In automotive, that often implies deep local relationships, long-term experience with sales/service operations, and institutional knowledge about how the business works.","simplifiedExplanation":"That phrase means her family has been running car dealerships for a long time—three generations. It usually suggests she knows the business really well from experience."}},{"startTime":86.5,"endTime":92.1,"type":"concept","title":"pickle baller","url":"/glossary/pickle-baller","quote":"we are always excited to be able\nto bring it into the culture somebody that we would consider a pickle baller right and pickle\nballers find each other in this industry we absolutely love it","canonicalId":"concept:pickle-baller","priority":0.5,"confidence":0.75,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Pickle baller” is a playful reference to someone who plays pickleball. The hosts use it to describe the guest as active in a community outside of cars, while still being connected to the automotive industry.","simplifiedExplanation":"They’re jokingly calling her a “pickleball” player. It’s just a fun way to say she’s involved in another hobby/community too."}},{"startTime":186.0,"endTime":195.0,"type":"concept","title":"car sales pro","url":"/glossary/car-sales-pro","quote":"...and really being an example of what it's like to be a true car sales pro in this industry today and really show people what's happening behind the scenes...","canonicalId":"concept:car-sales-pro","priority":0.5,"confidence":0.78,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The term “car sales pro” refers to someone who’s highly skilled at selling vehicles—knowing how to guide customers, handle objections, and close deals. In the context of this episode, it’s being used to highlight Brook’s experience and credibility in the dealership world.","simplifiedExplanation":"A “car sales pro” is just someone who’s really good at helping people buy cars. They know how to talk to customers, answer questions, and guide the sale to the finish."}},{"startTime":213.2,"endTime":233.1,"type":"concept","title":"third generation car dealership","url":"/glossary/third-generation-car-dealership","quote":"...so my name is brook and i get to be a part of my family third generation car dealership here in polys Island South Carolina...","canonicalId":"concept:third-generation-car-dealership","priority":0.5,"confidence":0.86,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A “third generation car dealership” means the dealership business has been passed down through multiple generations of the same family. This often implies long-term local relationships, institutional knowledge, and a strong understanding of how the dealership operates over time.","simplifiedExplanation":"This means Brook’s family has owned or run the dealership for a long time—so it’s been in the family for multiple generations. That can help because they know the business and the community really well."}},{"startTime":254.3,"endTime":263.5,"type":"concept","title":"family business / legacy","url":"/glossary/family-business-legacy","quote":"...it's when you want to carry on a legacy and add on to that legacy and create your own...","canonicalId":"concept:family-business-legacy","priority":0.5,"confidence":0.82,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The episode emphasizes “legacy” and “family involved,” framing the dealership as a long-term family enterprise rather than a short-term venture. For listeners, this highlights how dealership culture and customer trust can be built over decades.","simplifiedExplanation":"They’re talking about keeping the business in the family and building on what the previous generation started. It’s about trust and continuity, not just making sales today."}},{"startTime":287.8,"endTime":293.7,"type":"concept","title":"car lots","url":"/glossary/car-lots","quote":"...i'm sure there's all kinds of different stories about people who walk on your lots and all kinds of stuff...","canonicalId":"concept:car-lots","priority":0.5,"confidence":0.75,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Car lots” refers to the dealership or inventory area where vehicles are displayed for sale. It’s a key part of how retail car sales operate, including customer walk-ins, inventory turnover, and sales processes.","simplifiedExplanation":"A “car lot” is where a dealership keeps and shows the cars for sale. Customers can come by and look at vehicles there."}},{"startTime":565.6,"endTime":578.3,"type":"concept","title":"dealership sales","url":"/glossary/dealership-sales","quote":"...he was like hey if you do this you can travel the world brook and i was like oh travel i love travel so that's why i like i did the sales thing i went to finance...","canonicalId":"concept:dealership-sales","priority":0.5,"confidence":0.82,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Sales thing” refers to dealership sales roles, where you help customers choose vehicles and manage the sales process. It’s a common entry point into automotive careers because it builds customer-facing skills and product knowledge."}},{"startTime":572.7,"endTime":587.9,"type":"concept","title":"automotive finance","url":"/glossary/automotive-finance","quote":"...so that's why i like i did the sales thing i went to finance and when i went to finance i was in an ad academy and that's when all of my traveling started...","canonicalId":"concept:automotive-finance","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Finance” in a dealership context usually means arranging customer payments—often through auto loans and sometimes add-on products. It’s a key part of how dealerships structure deals and can be a major career track separate from sales."}},{"startTime":955.7,"endTime":960.6,"type":"concept","title":"GSM","url":"/glossary/gsm","quote":"...my now gsm ben he helped me throughout my whole career helped train me helped me get to the next level...","canonicalId":"concept:gsm","priority":0.5,"confidence":0.86,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"GSM usually means “General Sales Manager” in dealership roles. It’s a leadership position responsible for overseeing the sales department’s performance, coaching, and process.","simplifiedExplanation":"GSM is a dealership job title—usually the General Sales Manager. They help run the sales team and make sure the store hits its sales goals."}},{"startTime":1013.3,"endTime":1039.0,"type":"concept","title":"small town dealership","url":"/glossary/small-town-dealership","quote":"...that's literally what our store is we're in such a small town but we're right outside outside of myrtle beach so it's like why not us...","canonicalId":"concept:small-town-dealership","priority":0.5,"confidence":0.7,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The speaker notes their store is in a small town near Myrtle Beach, which affects customer base and competition. Small-market dealerships often rely more heavily on marketing and online reach to expand sales volume."}},{"startTime":1018.1,"endTime":1030.0,"type":"concept","title":"500 car a month store","url":"/glossary/500-car-a-month-store","quote":"...okay we could become a 500 car a month store thousand cars or what's stopping us like the internet can make anything happen...","canonicalId":"concept:500-car-a-month-store","priority":0.5,"confidence":0.82,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“500 car a month” is a dealership sales-volume target, used to talk about scaling a store’s throughput. It’s a business metric that reflects inventory turnover, staffing, and marketing effectiveness."}},{"startTime":1022.0,"endTime":1030.0,"type":"concept","title":"thousand cars","url":"/glossary/thousand-cars","quote":"...okay we could become a 500 car a month store thousand cars or what's stopping us like the internet can make anything happen...","canonicalId":"concept:thousand-cars","priority":0.5,"confidence":0.78,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Thousand cars” continues the dealership scaling idea—pushing from hundreds of units per month toward very high volume. In practice, reaching that level usually requires strong lead generation, inventory management, and sales process discipline.","simplifiedExplanation":"They’re imagining selling up to about a thousand cars per month. That’s an extremely high-volume dealership goal that would require a lot of marketing and organization."}},{"startTime":1028.7,"endTime":1035.2,"type":"concept","title":"internet can make anything happen","url":"/glossary/internet-can-make-anything-happen","quote":"...like the internet can make anything happen so why not us and that's been like the goal is just taking that number up over time...","canonicalId":"concept:internet-can-make-anything-happen","priority":0.5,"confidence":0.74,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"This is about using online channels to drive demand and reach customers beyond a small local market. For dealerships, the “internet” typically includes search, social media, listing sites, and online lead generation."}},{"startTime":1546.9,"endTime":1554.0,"type":"concept","title":"GM (dealer principal)","url":"/glossary/gm-dealer-principal","quote":"now that I'm here being the GM dealer principal like people a lot of people rely on me man","canonicalId":"concept:gm-dealer-principal","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The speaker says they’re a “GM” and also references the “dealer principal.” In dealership operations, a GM (general manager) runs day-to-day activities, while the dealer principal is the top executive/owner-level decision maker.","simplifiedExplanation":"They’re talking about dealership leadership roles. A GM typically manages the daily operations, while the dealer principal is the top person who’s ultimately responsible for the dealership."}},{"startTime":1565.8,"endTime":1575.62,"type":"concept","title":"dealership provides jobs in local communities","url":"/glossary/dealership-provides-jobs-in-local-communities","quote":"that's huge too right dealerships provide I think what is it like the third biggest provider of jobs in their local communities so those are those are huge things","canonicalId":"concept:dealership-provides-jobs-in-local-communities","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The speaker notes that dealerships are major local employers, describing them as a leading source of jobs in their communities. This frames dealerships as more than retail businesses—they’re part of local economic infrastructure.","simplifiedExplanation":"They’re saying car dealerships employ a lot of people locally. So they’re important to the community’s economy, not just car sales."}},{"startTime":1610.2,"endTime":1620.0,"type":"concept","title":"trading something in","url":"/glossary/trading-something-in","quote":"[1607.2s] have every single opportunity whether it's a customer that's getting something fixed getting\n[1612.4s] something replaced getting something sold to them they're trading something in all of these\n[1617.0s] different opportunities are winning those relationships inside of your community but\n[1621.1s] also winning the relationship with people","canonicalId":"concept:trading-something-in","priority":0.5,"confidence":0.75,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Trading something in” is the dealership process of taking your current vehicle as part of the deal toward a new purchase. It typically involves trade-in value negotiation and can affect the final out-the-door price.","simplifiedExplanation":"It means you bring your current car to the dealer and they count it toward the price of the next one. The dealer gives you a value for your car, which changes what you pay overall."}},{"startTime":1644.9,"endTime":1654.0,"type":"term","title":"change the tire","url":"/glossary/change-the-tire","quote":"[1639.6s] dad man I know that we would get along greatly because there is a measure of did you gotta earn\n[1645.9s] it right I have two grown daughters as well that whether it's hey you're gonna have to figure out\n[1651.4s] how to handle this to no I'll be here but go ahead and change the tire you got this you can do it\n[1657.0s] show yourself that you can do this","canonicalId":"term:change-the-tire","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Change the tire” refers to the roadside process of swapping a flat tire for a spare (usually using a jack and lug wrench). It’s a basic but important skill because it directly affects whether you can safely get back on the road.","simplifiedExplanation":"It means swapping a flat tire for the spare tire. You use a jack to lift the car and a tool to loosen the wheel bolts, then put the spare on."}},{"startTime":1748.5,"endTime":1756.0,"type":"concept","title":"cash deals","url":"/glossary/cash-deals","quote":"...when my fni guys are struggling and they have had 10 cash deals back to back I'm like I know what that feels like...","canonicalId":"concept:cash-deals","priority":0.5,"confidence":0.78,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Cash deals” refers to customers paying for a vehicle with cash rather than financing through a loan. In dealership terms, cash deals can affect sales volume, commission structure, and how stressful the sales cycle feels.","simplifiedExplanation":"A “cash deal” is when someone buys the car by paying all or most of the price upfront, instead of taking out a loan. Dealerships track these because they change how sales and money flow."}},{"startTime":1811.3,"endTime":1819.0,"type":"concept","title":"showroom floor","url":"/glossary/showroom-floor","quote":"...especially if somebody who's on the showroom floor with her and you work with her...","canonicalId":"concept:showroom-floor","priority":0.5,"confidence":0.7,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The “showroom floor” is the main sales area where vehicles are displayed and salespeople interact with customers. It’s a key part of dealership operations because it’s where leads turn into test drives and sales.","simplifiedExplanation":"The “showroom floor” is where the cars are on display and where salespeople talk to customers. It’s basically the busiest customer-facing part of the dealership."}},{"startTime":1861.3,"endTime":1872.3,"type":"concept","title":"mentors","url":"/glossary/mentors","quote":"you found mentors you found people who really told you how it really was and you need that you went out you got educated","canonicalId":"concept:mentors","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Mentors are experienced people who guide someone’s career development. The guest credits mentors for learning “how it really was,” which is especially common in hands-on automotive roles and industry communities.","simplifiedExplanation":"A mentor is someone more experienced who helps you learn. They can show you the real way things work so you don’t have to figure everything out alone."}},{"startTime":1872.3,"endTime":1876.5,"type":"concept","title":"network","url":"/glossary/network","quote":"you've been able to meet new people being able to network you got to go to cbt news and hang out with jim fits video but big deal right","canonicalId":"concept:network","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Networking is the process of building relationships with people in the industry to learn, find opportunities, and collaborate. In automotive careers, networking often leads to mentorship, introductions, and access to events or communities.","simplifiedExplanation":"Networking just means meeting people and building relationships. In the car world, those connections can help you learn faster and find chances to move up."}},{"startTime":1883.1,"endTime":1909.3,"type":"concept","title":"automotive industry","url":"/glossary/automotive-industry","quote":"up to this point with even with your hardest lesson what's been your greatest reward for all the work that you've done so far up to this point in your automotive career there's so many just seeing people grow and thrive","canonicalId":"concept:automotive-industry","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The speaker is talking about the broader automotive industry as a career ecosystem—manufacturers, dealerships, media, and related services. They emphasize that it can be emotionally and professionally challenging, which shapes how people grow in the field.","simplifiedExplanation":"They’re describing the whole car-world career path, not just one job. Their point is that it pushes people hard, and that pressure can help you grow as a person."}},{"startTime":1897.9,"endTime":1903.9,"type":"concept","title":"resilient","url":"/glossary/resilient","quote":"the automotive industry has just given me so much to be so resilient like there's i don't think there's any other industry out there that's going to test you more than this industry","canonicalId":"concept:resilient","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Resilient” is the idea of bouncing back after setbacks. The guest frames the automotive industry as uniquely demanding, and credits it with building their resilience over time.","simplifiedExplanation":"Resilient means you can handle setbacks and keep going. They’re saying the car industry taught them to be tougher emotionally and mentally."}}],"speakers":[{"id":"s1","name":"Car Guy Coffee Podcast","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/car-guy-coffee-podcast-presents-5liner-feat-brooke-guy/transcript.vtt","type":"text/vtt"}]}