Car Guy Coffee Podcast Presents #5Liner feat. Tom Stuker
About this episode
Tom Stuker shares his journey from humble beginnings to becoming a legendary figure in automotive sales training. Known for his influential scripts and communication techniques, Tom emphasizes the importance of listening over talking and adapting to modern sales methods like video messaging. He reflects on his early entrepreneurial spirit, overcoming bankruptcy, and the motivation behind his success. The conversation highlights how his teachings have shaped countless careers and continue to evolve with changing technology in car sales.
Welcome to The #5Liner, the show dedicated to the individual journeys that power the automotive industry. It's not about the company; it's about the individual, their career, mindset, and personal story. In each episode, we sit down with a high-quality selection of Car Guys and Car Gals to get beyond the title and into the hard earned wisdom they've gained. Join us as we uncover the wins, challenges, and #5Liner takeaways that have shaped today’s top talent.
In this episode of the Car Guy Coffee Podcast, hosts Lou Ramirez and Fred Lennartz welcome Tom Stuker, whose scripts and phone techniques helped shape their early dealership careers, including the well-known “script book” and the “Stuker box” organization system. Tom reflects on hard lessons about failure, gratitude gained through extensive world travel, and says his greatest reward is the people and relationships in his life rather than money.
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cold calling
""And so I just, and in cold calling, I hate cold calling. Anybody that does cold calling is an idiot because they don't know any better.""
Cold calling means calling people you don't know to try to sell them something, like a car. It's like ringing someone out of the blue to see if they want to buy.
Cold calling is the practice of making unsolicited phone calls to potential customers in order to sell products or services. In car sales, it often involves calling people who have not expressed prior interest in buying a vehicle.
Kia
"I just put 20 because if I had a Chevy or Toyota, Honda store, whatever, Kia store, 20 is what should be the benchmark in stores today."
Kia is a car company from South Korea that makes cars that are usually affordable and have good features.
Kia is a South Korean automotive brand known for offering affordable and well-equipped vehicles.
Honda
"I just put 20 because if I had a Chevy or Toyota, Honda store, whatever, Kia store, 20 is what should be the benchmark in stores today."
Honda is a car company from Japan that makes cars and motorcycles that many people trust.
Honda is a Japanese automotive brand recognized for producing reliable cars, motorcycles, and power equipment.
Chevrolet
"I just put 20 because if I had a Chevy or Toyota, Honda store, whatever, Kia store, 20 is what should be the benchmark in stores today."
Chevrolet is a big car company from America that makes many types of cars and trucks.
Chevrolet is a major American automotive brand known for producing a wide range of vehicles including trucks, SUVs, and cars.
Toyota
"I just put 20 because if I had a Chevy or Toyota, Honda store, whatever, Kia store, 20 is what should be the benchmark in stores today."
Toyota is a popular car company from Japan that makes cars known for lasting a long time and using little gas.
Toyota is a leading Japanese car manufacturer known for its reliable and fuel-efficient vehicles.
tire kickers
"So then you had tire kickers. People came into shop today. People come in to buy. In order to really be bad,"
Tire kickers are people who come to car lots but don't really want to buy a car; they just look around or waste time.
Tire kickers is a slang term for people who visit car dealerships without serious intent to buy, often just browsing or wasting time.
Mercedes-Benz
"And I get sick of Mercedes-Benz salespeople or high-end salespeople to go. You don't ask my kind of customers for referrals."
Mercedes-Benz is a famous car company from Germany that makes fancy and comfortable cars. People often think of it as a symbol of luxury and quality.
Mercedes-Benz is a German luxury automotive brand known for its premium cars, SUVs, and commercial vehicles. It is recognized for engineering excellence, luxury, and advanced technology.
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