CGC Media & PSX Digital Introduce the rebrew of DealerCast 2.0 - Episode 8: What is a CDP & Why is it important?

Hello, and welcome to dealer Cast two point oh, brought to you by CGC Media and exclusively sponsored by PSX Digital, a moto x company. If

you want to consume more bruised or for more information, go to psxdigital dot com. Let's get this conversation started. Let's brew what's going on, car

guys and cargals. It's Luimirez, the car guy. It's fellin, our

subprime hero, and we are excited to be back with a dealer Cast two point oh episode with the One, the Only Larry brus and right up next to him, for Rhyming's sake, we have the incredible, the one, the Only Jeff Job the show. Everybody, Welcome to the party. Guys,

Happy, Happy Monday. Excited, excited to be able to be here,

getting everybody's week set up for success. So pumped up that we are

just keeping these conversations going. Of course, very stimulating conversation, especially for

people that are trying to recorrect this ship, which is the auto industry, which has gotten a little bit off course with how we take care of people, how we pay attention to, how we do it. But today we're

going to answer a few questions and get some of the massive wisdom that's trapped up behind mister Luce and mister Bruce and be able to hear how it is that we can bruce some solutions today. But I'm excited to be here.

What about you, Fred, I'm beyond excited. I've been traveling all morning.

I'm ten minutes from the location, so I was hoping to get there in time to be able to do the show. But I'm here. I

got about twenty percent left of my battery. But I'm a solutionary and this

is what I do. I love getting excited about life. Sporst case scenario,

I jump on my phone and I'm live. That's technology. Those are

tools, and that's what we're going to talk about today, folks. And

that's the power of using your resources. And man, we have some great

resources that we're going to talk about today in this show. We have Larry

Bruce, who's a mastermind when it comes to those types of stuff. And

of course, like lu said, the way it rhymes and Jeff loose because he's going to bring in He's going to break it loose for all of us so we can understand a little bit more too. So I'm excited this is

gonna be a great conversation. Lou Let's brew. Let's go. We'd have

thought it if we'd have thought about it when we first met. We met,

we know this was destiny right. Nobody thought far ahead. Of course,

we were probably drinking at the time, so there could have been some of that going. I can't neither confirm nor deny. Awesome, Well,

today we got some fresh brew. Something talking about over here, something I

know that we've heard, especially the acronyms between the military and the auto industry, acronym city everybody. Yeah, no doubt, but there is this one

that we're going to bring some definition to today. Larry helped spearhead the subject

that we're talking about today. Today we're talking about what's commonly known today in

in the auto industry as a CDP or a customer data platform. Back in

my day, when we first started this in ninety nine, it was called a relation marketing database. The other acronyms of it, my personal favorite is

data lake house. If I'm going to have any kind of thing, it

will be a data lake house. But then you've got data lake too,

So you got data lake, data lake house, CDP, and relational marketing database. They're the same thing. What does it mean. It means the

data that your systems can collect. And since the dawn of the technology and

automotive industry, we've had this utopia thought of all of these systems working together instead of in silos, and all the data being in one relational marketing database CDP, et cetera, and everything working together, and that over the last twenty five years of my existence and technology of the car business, I've not seen that happen yet. Still where I think in most in many cases,

we're still just as far today, maybe a little closer more and PSX is probably one step closer than that even but it's just it's not happening, and they and the thought is that the CDP is somehow going to bring it all together, somehow going to give the dealer control of that data which they don't have control of today. It won't and it isn't, and we're not moving

that way because everybody has a different definition of what a CDP should be.

But I don't think anybody would disagree where it starts. It starts with the

data and your DM. No one would say that transactional data is not important

or it's not the place to get started. It's one hundred percent of the

place to get started. Your crm's the next place that comes into, the

next data that comes in. But what the real sad thing about CRMs and

across the board is that one they're disjointed in that some CRMs now now track email and text through some don't. None track calls through their systems or recording

of calls through their systems that I know of, none all. They all

have a very difficult time getting customers from the floor into the system. Generally,

in most CRMs, you're going to see maybe a third what comes on your floor actually makes it in there. You know, when you think about

what it comes down to is if it's up to the salesperson to get it into your into your CRM, it's not going to generally happen except for about twenty percent of the time. So you run into this problem, and then

when you look into it, the CRM either just keep the information that is relevant to what they're trying to accomplish, which is I took an email, I sent an email, an email came in, an email, K went out, And some of these guys are trying to do that through outlook, which is hard much harder. So there's just this all this, these problems.

So what should a CADP contain? Obviously customer data and that's the main

thing. But then if you're going to build a CDP, you can't build

it without cleaning it first. So DMS data is riddled with duplicates, riddled

with bad implication, riddled with customers that are don't work, don't live or work there, don't live there anymore, don't work anywhere close to you anymore, and or don't even own the vehicle that they said they that they bought ten years ago anymore. So it's riddled with problems of inaccurate data. Then

the CRM, let's got duplicate data. What's in the d at least fifty

percent of it, what's in the DMS. And so even bringing in if

you do bring in your CRM data, then it's duplicated. What's in the

dm A and how do you get that dedooped? And then how do you

get that that what is important to the CRM into the single customer record that you're looking for. Then finally, once you do that, then you got

to find out do they still own and maintain that vehicle. This was something

we aimed data. My first company pioneered way back in the ninety in the

in the or late nineties, early two thousands. We actually worked with Polk

at that time to build it, or to build a thing when it was sold to rentals called then data, then title transfer, which would allow us to find out does that vehicle does that customer still own that vehicle anymore?

So then once you do all of that, Okay, that's just the first part. Yeah, And here's what's so. What's so funny to me is

that these people that are talking about CDPs and building out CDPs, all you did was go get the data. And you think, Okay, my job

is now done. I've got the data. It's useless. Somebody turns that

into information. So somebody, first of all, starts segmenting the data.

Existing customers, potential customers least is coming due purchases, coming to purchase term completed, existing service customers who did not buy from the store, conquest customers, potential customers that have we can contact through email. Potential customers we can

contact through direct mail. Potential cost customers we can contact through text. That's

you got to turn that data into information. Then once you turn the data

into information, how do you activate it? Which ones of these customers?

Which ones of these customers should we talk to? How do we data?

Yeah, actionable data. When the activation is actionable data. And when you

say data, you then have to put together processes that take action on your data. Oh yeah, then well yeah, you're not done yet. Once

you want yeah, once you've got action data, Now you've got to act.

That's probably the most important part of this deal, which none of these CDP guys seem to do. Oh, we're just going to build this API

and all these marketers and all these people are going to connect to your API.

No they're not. They're not. I can tell you right now.

As being a formal having two formal marketing companies that I sold to rentals and rentals, we would not go just like we didn't try to run around and connect to every single CRM that was out there, because there were at that time there were hundreds. So connecting building a connection to every one of these

quote unquote CDPs for these CDP companies, We're not going to do it.

Now. We'll tell the CDP guy, here's my day data or here's my

API information. You can code to me, but I'm not coding to you.

And then if I'm not, if you're coding to me and you're bringing the data in, then what is the Then you realize at that point, not only did you not did you lose control of the data as a dealer, but now they are your segmentation process us because they have to go in and grab the data. Then they're the ones that are going to make it

actionable or activate them, and then they're the ones that are going to turn around and make action on it. So when if you decide to change providers,

then they've got to just start all over. No history, there will

be no history of what happened. Let in the customer record from the prior

marketing company that act, that activated and acted. It's all with them,

and the likelihood that they're going to share it back to your CDP minimal And if they do stare it back to your CDP. Is your CDP set up

to act on it? Does it have lead organization? You know how hard

it is to organize leads? These leads are they do? You guys know

what star is? You ever heard of Star standards? Star standards? Tell

us about it. That's not shocking that you never heard of it. It

never really got anywhere. Yeah, so oddly enough, Back in the early

two thousands, a a organization, a nonprofit organization was set up inside the automotive industry called Star Standards and Star Standards with job was to standardize data across the multiple d ms, is the multiple CRMs, the multiple marketing agencies, so that data could be shared freely across the across all these vendors and all these providers who are trying to help the car industry along. The one thing

that they were man, they only got one thing done. They never got

d MS standardized, never, but that the one thing they did get done was that was what you guys have heard of before called ADF Auto Dealer Format, the way we transfer leads into a CRM. There was that was a

standard back in the early two thousands. The problem is that then when that

once that standard was adopted and a lot of people adopted it, we use it today. Once that standard was adopted, it was never kept up because

Star never got off the ground. That was the only thing they were able

to get done. But they were dead before they were done, and they

were dead I'm not afraid to say it. I love my rental's brother and

just like anybody else would I tell you right now. But make no mistake

about it. They killed it. So did A, so did CDK or

ADP at the time, and so did all the dms has killed. It

was not in their best interest to standardize data out of their system to somebody else, and it just wasn't. They were making money on data coming out.

They didn't have to code to them, they didn't have to code to you. You coded to them. There was just no reason to do this

for them, no good business reason back in the day. You guys,

I know you guys have never heard of ocentrics. There's only a few of

us that know them. But they were supposed to. They were star standards

before even Star standards came along. They were going to standardize the I the

idea of data cross data between d M s S and they were gonna they were gonna be the middle the middle man in the banking world. There's a

company called Cyrus that standardized the ability for you to go to any ATM and get money, no matter what bank you were with, and that was so centric. They were going to do the same thing and get a little transaction

fee. And it was a guy named Dan Seats who was the car guy

at the time. And there was another guy and I can't remember his namehoo,

now who is the CEO? It was? And I'm sorry it wasn't

Nocentric it was ox Low by the way, Huh, I got that one wrong. Ocentrics was the d MS that I on online, dms that I

bought and tried to build out in two thousand and two. That's a whole

nother matter story. Yeah, you have no idea anyway, So Oxlow was

this anyway. At the end of the day, Oxlow, they folded up.

They never got it done. I told Dan at the time, you're

never going to get this Studard. It's not in any dms's best interest to

do this for you. So you got this big problem with data standardization that

will constantly be a problem in the industry. It doesn't matter what it doesn't

matter how many CDPs you build, how good you think your CDP is, it will not have all of the data it needs because number one, I don't do a lot of these I would be willing to. I have not

met one of these CDP players yet. Who really knows what data they should

have in their number one number two of not many of them that understand lead organization. It's not just the number of leads, but you got to have

source category. You've got to a source category, campaign and channel you need

all. I haven't met one yet that even knows what I'm talking about when

I say it. So it's just there's so much that doesn't get tracked.

Your CDP's basedasically, whatever they're building for is basically useless. And but here's

the cool thing about some stuff that's happened recently. Though data is automatic.

You can get that out automatically and bring it in. You can clean it

automatically. You can write a program to clean it automatic and bring it in.

You can write a program to segment it automatically. You can write a

program to halfway, so segmentation halfway gets you to information and then from there it's just you can write visual programs that will help you help a person look at it and turn it into information. But it still takes a person to

do it, and you have the you have, you can't really automate the activation for it. You can, but not really, and then there's no

way in hell, anybody's gonna has it up until recently been able to automate.

There's no way to automate. There hasn't been a way to automate the

action part of it. I believe that, right, people, And that

makes it prohibitively expensive, right, it does when you start putting people where you can't get it to be automated. Because when you could just write code,

that's good forever. You don't have somebody at the pay by the hour

or somebody who's going to make mistakes. The code's going to be the code.

And Jeff, I know you've got something to chime in on this one.

I tell you, right, what I love about Larry is is he understands how the watch is built, why the watch is built, and all that is great, But I want to tie it together. What I think

he's trying to say for the masses that aren't as smart as he is.

What I heard through all that is that if you do build a CDP, that's amazing. But if you build a CDP and you own it and it's

clean, great actionable data, you want to do that within a bundled solution that's going to own your marketing it's going to drive your traffic through the website, it's going to manage your floor traffic and make sure it's one continual customer effort that deals with things like format who are in real time. We're then

updating the information and making sure things change in the world. We're marketing to

that. So it's an intuitive, smart system. So I guess I think

the point that I heard was that getting all that built is great. It

sounds famir see. But if you don't build it in the right place,

it's going to use it and keep it, updatea and continue to use it from the website, from the floor as the updates happen, it's not going to be nearly as valuable. It sounds pretty, but as Larry always says,

we don't build reports to look pretty. We board build our reports to

the actionable data that's going to help you run your store and sell more vehicles.

So I think that's what I heard. Correct me if I'm wrong.

I think that's dead on. And Larry, Larry is that guy which you

just said there at the end, it's not about making it look pretty.

It's about results, period, and it's about communication. I love the story

you told us Larry about how companies were trying to be the middleman for that with man dms is were like, nah, I don't really need you.

It's unfortunate because I get it's a great idea. The idea to be able

to comm a fantastic idea back then, but the actually is hard. But

everybody's business trying to get paid. Where's the value for them to do it

that way? It's unfortunate? Probably true. Yeah, the business reasons didn't

align, and that's just what it came down to. The business reasons didn't

align, and it's not just got to be good for everybody. Business reasons

has to align too, and when they don't, it doesn't get done.

Nobody funds it, nobody wants to adopt it. So it's done. You

are where you are. Unfortunately, that that where's where we ended up.

And so today even the STAR standards, even ADF isn't standardized anymore. It's

well, well, it's outdated because it only carries source. It doesn't carry

category, it doesn't carry channel, it doesn't carry campaign. You have to

add those to the ADF XML tags, you know, if you're not adding that, and then of course what I mean by campaign is not what one other guy means by campaign some other CDP company, and it's not what that other guy. So it's completely understand most of the most important part of this

stuff completely unstandardized. Now are non standard and so now we're back to you

know the problem. You know, it's all comes down to what that carrier

or that particular company that's do in your marketing. What they figured out from

your data. All you did was give them a way to access your data.

They already had pretty much a way to access the data you're already giving them in the CDP anyway. They already had it. They can pull it

out of your CRM or pull it out of your DMS, and you're not giving them much more than that, and they need far more than that.

But here's getting back to the cool things is with AI. What we've managed

to figure out over the last five years we've been doing it is that AI can start, You can really start, when trained properly, can start to not just take the data that you have cleaned and ready to go, but actually turn it into information automatically, and then once it turns it into automation automatically, can actually activate and act all at the same time, as long as you understand what the points of AI are. The problems is there's not

just one type of ARY either is actually twenty five different types of AI P S, P SX. She uses four different types of AI, and there's

thousands of names for these types of AI too. It makes it really confusing.

But what are the FUR the PX. The four we use are what

we coin as logical or cognitive AI and cognitive A. Logical AI takes the

data, looks across the organization and brings the important analyzes the data, brings the important points to the manager, to the dealer that they need to be looking at. That also it also helps analyze the customer interaction and are to

analyze their engagement and determine if this customer is hot or not. It also

helps so it helps Alma. That's it's all wrapped up in Alma, a

automated lead management system or automated lead management assistant. It's all wrapped up in

her. She the cognitive AI, and her job is to assist the sales

team. And she's been doing that really well for the last five years and

very trained. But she's about a two and a half year old right now.

That's how much she knows. She knows, she gets inputs, she

does outputs. She sees things that need to be done, she tells you

they need to do them. You tell her what needs to happen. She

makes that happen. She consistently makes that happen. But she doesn't. She's

not much smarter than that now. But recently when been able to add Sammy,

which is the smart automated marketing engine as the actionable engine, and Sammy's kind of graduated Alma to a five and a half to six year old.

Now now she now Sammy can take data for help. She's a kindergartener,

right, she could. She could take data from Alma and with a set

of crayons and really may and start to make start to engage the customer.

And Rudi menually look for that engagement back. They can have that small back

and forth of trying to get positive or negative feedback from the customer. Do

you have more? For example, bad credit, we'll use a subprime hero

here. There's only two ways to really overcome bad credit. Either one we

find a co signer or two we get more down payment. I mean,

that's really it. You can do other things like fix your credit and then

you can do a lot though those take longer. But if I want to

sell you a bike or a car within the next sixty days, down payment or a co signer, those are your choices. Yeah, at the end

of the day, that's it. And Alma can have conversations if you're a

bad credit customer, do you have more down payment? Or do you have

a co signer? If they say they give you a positive answer, she

can then get to a salesperson and say, hey, look, Fred has more down payment. Would you like to talk to Fred right now to put

the deal together? But she's got in engage Fred because Fred's got to take

it. She's not smart enough to do what Fred does, so she's got

to engage Fred and get Fred on the phone with the guy with the guy to take care of it. That's what we ideally want Fred to be involved

in that conversation. And that's the balance between this is to be able to

make sure that we do take the technology to be able to pitch the ball at the just the right speed for us to be able to knock it out of the park. Just being able to run fast and run accurate doesn't mean

that it helps anybody. If you're pitching it at one hundred miles an hour,

it's not going to actually get the chance to be struck. The entire

purpose is to try to create the opportunity for us to hit the ball head on more often. And I see you, I see the wheel spinning back

there, Jeff, So go ahead, please chime in. And we do

have that jumped up hours, not because you were doing a really nice job of breaking it out. Technology is always going to do the heavy lifting,

but at the end of the day, it doesn't take people out of the equation. You know, if you think of our core model, if you

can take eighty percent of the workload off the salesperson with data and management and things they don't like to do, and give them the twenty percent they do now to sell deals, and now we can bring that back in six months when she asked her eighty four times different ways that did you get a down payment or a co signer? And then automatically connecting so you can do his

job. That's his favorite part of the job, that makes his money anyway,

So just doesn't the heavy lifting. Salespeople still have to be there now.

But see the problem with Alma is She's going to the good part about Alma, She's going to engage the customer consistently the same way every single time.

You're never are Sammy. Sammy's going to engage the customer based on what

Alma tells him every single time, the same way, the same time.

So Sammy's going to do the job. He's going to be told to do

this job and then he's going to do that job. You're not going to

have to ask him, Hey, Sammy, do you do that job?

Just like today, call that customer? Did you talk to that guy?

What about the guy who had did you get hold of him? You don't

have to do that. Samy's going to get up, He's going to get

hold of them. And he's even smart enough to realize that you're not answering

an email. So how about I follow up in test because you might be

all for often the promotionals tab or you may be blocking me and spam and you don't even know it. So the hit that if I'm not getting an

open, if I can engage the customer through SMS new that's really fascinating to me is that all the things that they again are learning, So I open a text at nine o'clock more likely on a Tuesday morning, and everybody else automated systems are set up to send it to me at one o'clock on a Wednesday afternoon. The system now starts to learn all that, and hey,

stop to answering my emails. Maybe I'll try it. And so they understand

all these things we never have a way to know. And all the people

at the sales store will tell me, oh, it's all in my head.

Great, the depth and breadth of knowledge making track of all this really long period of time for the depth of the people you drop on the floor.

That's great, you got it for the twenty year sold. But you're

gonna lose track of all You couldn't possibly do all that the right way.

Yeah, it's oh my head. And so your challenge is the card guys,

cool, figure out your customer's payment all in your head right now with everything. We don't do that. So you go through this and you think

about it, and so Sammy's smart enough now to do that. But then

Sammy gets a little bit smarter. Okay, so Sammy gets a little bit

is a little bit extends that education and that smart's a little bit more by being able to track and see what day of the week at each customer.

Now you're getting down to the customer level. What day of the week each

customer normally opens that email? What time of the day do they normally open

that email? And so I'm saying, so Sammy's now sending the message at

the right time of at the right day of the week, on the right time of the day to get the message open more frequently. So you know,

Sammy's smart enough. So Sammy's now musing. Now we've moved from cognitive

AI to machine learning, which is a part of AI. It's probably the

oldest part of AI. But you're using machine learning now to understand when to

deliver the message, what here's what triggered the message, This is what the message should be about. But then when So now utilizing the cognitive information that

that's that Alma's gotten and collected and has and giving that to Sammy and having Sammy figuring out what time of the day and what day of the week I should deliver this and if they're not opening it, what should I do next?

So it's good. Now, like I said, we're in a six

and a half euro was six and a half seven year old. We haven't

even made it the first grade yet, but we've got enough going on to where more people are seeing our message, more people are opening our message, and we're giving them a timely message at the right time, with the right information, with with good information. But we didn't ever engage the personalization part

of it. We missed because Sammy's not smart enough to be personalized yet.

And then we added the last piece, this fact and this is so freaky to me, this piece. Yeah, so we recently added and we're testing

out right now. L stands for eloquent messaging and actually stands for email or

electronic messaging quality. They've got a great acronym for it. It's just to

mean we're lift literally just not coming and getting this together. But it stands

for eloquent. So we call HERLO. And ELO's job is to take all

of the trend all of the interaction data. How often, how did you

get ahold of the customer? How long? How many times did it take

to get a hold of the customer? Family, Occupation, Recreation, motivation

Animals teams all of this information connected to the CRM, because everybody thinks the CRM is the place all that should have that the email should come out of the CRM. Know, the last place your emails should come out of is

your CRM and that CUD that's actually more of a function of your day database, not your CRS. Too many dealers a CRM is their database, but

that doesn't have the d MS dat. It's just it's so crazy, right.

So Eloquent now looks across all of this and creates that personal touch changes that message. Now we're using generative AI to actually talk to the customer,

not Adam, but what they want to talk. Yeah, combine these three

pieces of AI into the fourth piece of that AI is the more the the interaction or the informative piece that keeps up with all of this that's going on and lets managers know what do I need to do next? That's that they

and it's because it's just analyzing the day. How what do I need to

do today? So so many times when we have this big, this big

goal of what we want to do this month, you get to the month I am by managing the day. I heard a thing this weekend. One

of my my favorite guys on on LinkedIn is a guy named his name Clint Burns. Or I don't know, something burns anyway. Sales guy, super

sharp guy. But he said, we all have to practice every single day.

But then that's important. But you've got to execute because executes what matters

on game day and every day in the car business is game day. That's

right. That's the one thing. That's the one thing about this that's just

double the strong man. Every day is game day. It is every day

at the dealership is game day. Got to come ready, execution now.

I do love Amy Amy Wendy Reeves's comment over here, who did say?

Love it? Alma and Sammy analyze the data and deliver actionable items to do

now versus just reporting the KPIs this is what our industry needs. Too many

overstating what we are not doing. Tell us what to do now. Yes,

Wendy is absolutely right, great question, and the real and the reality is that now we can just do it when it comes to you can just do it when it comes to communicating with customers. As a matter of fact,

I've recently watched it no message at all, just l O take the data that she gets out of p s X and really literally write a message to a customer like dating and it was good, strong, CTAs everything you need to get it done, and I was I was a little frightened a bit. I don't know. I always tell a dealer if I ever make

one of these that can actually just sell the car, he won't be able to afford it. But we may be pretty damn closed here. I don't

know. But since it's edgy, since it is affordable now though, Larry

Jeff, how does somebody get themselves signed up for it? Call me today,

we'll walk through it all. Yeah, ps X. When I got

involved, I've been watching these guys since the day they started it. It's

just earth years ahead of where I thought a system like this could be today.

Really with taking the ownership with artificial intelligence and making that all actable from every pieces from your CRM to your website, tie to your d MS, and really owning your marketing message in one centric place that's contextually driven. And

it's not just the right message to the right person at the right time, but it's it's using that personal relationship and things that they're going to make it more relatable. So yes, happy to walking through it. Call them.

Yeah, it's the right way, it's the right message at the right time, the right way. I love it. I love it. That sounds

like brewin solutions, everybody, And we are so thankful that you have taken the time to spend with us. Whether you're watching this live, you're listening

to this on the podcast, you're watching the replay, we are so thankful that you have taken the time to hang out with us today as we do discuss what actually matters concerning CDPs and all of our other fun information behind the scenes. Because in the end of the day, everybody, we want to

find a way to take care of people the way that they need to be taken care of and the way that helps propel our business and their life forward.

And as we figure out how to team up with the technology to be able to tie all of this together, we want to make sure that we do actually make headway on being able to bring solutions that are viable, which are always adjusting, and just like Wendy is saying over here, and we'll be thoroughly enjoyed this conversation, thanks gents, And that's what we want to do. Do it in a way that we all enjoy it, Do it

in the way that the customers enjoy it. Do it a way that our

business enjoys what it is that we're doing and how it is that we do it together. This has been a great conversation, gentlemen. We appreciate you

so much. Fred, you got anything for our listeners Before we head out,

Man, I just want to repeat one thing out there that Larry said.

Every day at the dealership is game day. Be ready every single day,

use your resources and get after it. Reach out to these two down

here. I'm telling you they have solutions for you. They are passionate about

what they do. There's a reason why we decided to be part of the

dealer Cast podcast because to me, what they're talking about and what they're trying to bring is more personal for you dealers. It's whether you're in power sports,

whether you're in whatever, You're in sales, and this is for you automotive folks. Reach out to me and Lou. We'll get you guys connected.

We'll make sure that you guys have solutions inside your store and if you need help with training, that's what we're here for. That's what Larry wants

us for, and that's why we're here to help bring this to the next level. Folks and I'm an amplifier. I love what they're doing right now.

They're doing some really big stuf, folks, So please make sure you guys reach out to us, because it's gonna be worth your time. I'm

excited about it. If you guys want to get hold Larry that right there,

reach out to him. Make sure you guys reach out to him.

Go to the website right here at the bottom. You see it psxdigital dot

Com. Set yourself up a demo. You owe yourself that, dealers,

You owe yourself that at least to learn what's going on and see what you could do better in your store. Because it doesn't matter what your CDP is

if it's not connecting with your freaking DMS, if it's not correcting with your CRM, because it's just information just being lost. Get it right, give

them a call. Let's go. That's a nice recap. Awesome, awesome

recap. He's good at this, right, He's got an a time or

two. But everybody, we appreciate each and every one of you spending some

time with us. So one thing left to do. We gotta drop these

f bombs. Let's go ahead and fly away, everybody on three focus Fly

one, two, three, forgive, give, focus, fly and growing got this down and oh J c oh ja yeah o J bribe. Thanks

guys, thank you so much. We will see you all soon. Keep

Brewed Solution and everybody you're at

CGC Media & PSX Digital Introduce the rebrew of DealerCast 2.0 - Episode 8: What is a CDP & Why is it important?

Ferrari Luce

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