{"version":"1.0.0","episode":{"title":"CM Event Conversations feat. Jade and Jeremy from Cox Automotive","url":"http://getcarcurious.com/episodes/cm-event-conversations-feat-jade-and-jeremy-from-cox-automotive","audioUrl":"https://api.spreaker.com/download/episode/72108431/ncm_jade_jeremy_from_cox_automotive_5_20_26_12_45_am.mp3","description":"NCM Event Conversations feat. Jade and Jeremy from Cox Automotive In this special Series NCM Event Conversations we grabbed a  few of our favorite guest to talk about their experiences and whats happening in our Industry. In this interview Lou Ramirez and Fred Lennartz speak with Jade and Jeremy from Cox Automotive, discussing why dealer culture and people matter as much as technology. They highlight the value of networking and understanding the vendor landscape, then preview a session on multi-touch attribution to address the dealer “blind spot,” where only first and last touch are typically measured despite an average of 62 touch points.  NCM Fixed Ops Summit, an experience built for leaders ready to elevate performance, profitability, and the customer journey through modern systems and by utilizing AI-driven innovation.  📲Stream it. Share it. Let's Brew.  Don’t forget to share and subscribe! carguycoffee.comcertifiedsolutionaries.com"},"annotations":[{"startTime":183.5,"endTime":205.6,"type":"company","title":"NCM","url":"/glossary/ncm","quote":"I tell you NCM has spent decades mastering the 20 group side of the business how do you take dealers from everywhere and you take benchmarks and you take all of these great aggregated data and insights to help them all raise their game.","canonicalId":"company:ncm","priority":0.55,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"NCM is referenced as an organization that has spent decades mastering the “20 group” side of the business. In this context, it’s positioned as a data/benchmarking and event ecosystem that helps dealers improve performance using aggregated insights.","simplifiedExplanation":"NCM is the name of the organization being talked about. They’re described as having a lot of experience running a dealer-focused group and using data to help dealers improve how they do business."}},{"startTime":189.0,"endTime":222.3,"type":"concept","title":"20 group","quote":"I tell you NCM has spent decades mastering the 20 group side of the business how do you take dealers from everywhere and you take benchmarks and you take all of these great aggregated data and insights to help them all raise their game.","canonicalId":"concept:20-group","priority":0.6,"confidence":0.55,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“20 group” appears to be a specific dealer benchmarking cohort or segment being used as a performance reference. The host ties it to using aggregated data and “metrics” to help dealers raise their game across the dealer/OEM/consumer chain.","simplifiedExplanation":"“20 group” sounds like a specific group or benchmark set of dealers. The idea is that they use shared data and comparisons to figure out what works best and help other dealers improve."}},{"startTime":194.5,"endTime":205.6,"type":"term","title":"aggregated data","url":"/glossary/aggregated-data","quote":"how do you take dealers from everywhere and you take benchmarks and you take all of these great aggregated data and insights to help them all raise their game.","canonicalId":"term:aggregated-data","priority":0.45,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Aggregated data means combining information from many sources into a single dataset for analysis. Here, it’s described as being used to create benchmarks and insights that help dealers improve performance across multiple metrics.","simplifiedExplanation":"Aggregated data just means information collected from lots of places and combined together. In this episode, it’s used to spot patterns and compare results so dealers can make better decisions."}},{"startTime":222.3,"endTime":228.0,"type":"term","title":"return on investment","url":"/glossary/return-on-investment","quote":"that really understand how to connect the dots between the consumer, the dealer, the OEM and all of the places that matter to drive ROI. In fact I'm sure Jeremy will tell you we're going to talk a little bit this afternoon","canonicalId":"term:return-on-investment","priority":0.4,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Return on investment (ROI) is a measure of how much profit or value you get compared to what you spend. In this episode, it’s framed as something technology helps dealers understand by identifying what drives ROI and customer satisfaction.","simplifiedExplanation":"Return on investment (ROI) is a way to judge whether spending money is paying off. Here, it’s about figuring out what actions and factors actually lead to better results for dealers and customers."}},{"startTime":231.9,"endTime":242.5,"type":"concept","title":"dealer blind spot","url":"/glossary/dealer-blind-spot","quote":"we're going to talk a little bit this afternoon about the dealer blind spot that has been so big for so many years where dealers had to decision make without those core data points","canonicalId":"concept:dealer-blind-spot","priority":0.5,"confidence":0.7,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Dealer blind spot” is used as a business concept for the idea that dealers have been missing key information needed to make good decisions. The host says the episode will cover the technology that helps dealers understand what’s driving return on investment and customer satisfaction.","simplifiedExplanation":"“Dealer blind spot” means dealers haven’t had visibility into some important information. The discussion is about tools that help them see what’s actually driving results and customer happiness."}},{"startTime":242.5,"endTime":247.2,"type":"term","title":"consumer satisfaction and experience","quote":"what technology is unlocked to help dealers really understand what's driving return on investment and consumer satisfaction and experience.","canonicalId":"term:consumer-satisfaction-and-experience","priority":0.35,"confidence":0.6,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Consumer satisfaction and experience” refers to how customers feel about the buying and ownership journey, not just whether a sale happens. The host links it to technology that helps dealers understand what’s driving both ROI and customer outcomes.","simplifiedExplanation":"This phrase is about how happy customers are and what their overall experience is like. The episode suggests there’s tech that helps dealers figure out what influences those customer results."}},{"startTime":581.74,"endTime":587.46,"type":"car","title":"Dodge Omni","url":"/cars/dodge/omni","image":"https://upload.wikimedia.org/wikipedia/commons/a/ad/1978_Dodge_Omni_sedan_-_The_Henry_Ford_-_Engines_Exposed_Exhibit_2-22-2016_%282%29.jpg","quote":"...umers where they are and to create that connected omni channel ecosystem that makes them happy it's so t...","canonicalId":"car:dodge:omni","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Dodge Omni is a compact, front-wheel-drive hatchback/small car that was produced by Dodge. It’s often discussed as an example of practical, budget-focused transportation from its era, and it may come up in conversations about how automakers built “everyday” cars for mass-market buyers. If it’s mentioned alongside broader business or product themes, it’s likely being used as a reference point for a recognizable model line rather than a performance story.","simplifiedExplanation":"The Dodge Omni is a small car made by Dodge, built to be an affordable way to get around. It’s a front-wheel-drive hatchback, meaning the engine and driving wheels are up front. People bring it up because it’s a well-known older model from the compact-car category.","imageAttribution":"Joe Ross from Lansing, Michigan (CC BY-SA 2.0)"}}],"speakers":[{"id":"s1","name":"Car Guy Coffee Podcast","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/cm-event-conversations-feat-jade-and-jeremy-from-cox-automotive/transcript.vtt","type":"text/vtt"}]}