Coffee Guy Coffee Podcast presents Coffee Break with Kerry Kolde
About this episode
Kerry Kolde joins Car Guy Coffee for Coffee Break to talk about Hey, Greenlight and how AI supports dealership teams. The conversation centers on lead augmentation and nurturing—using a data intelligence layer called “signal,” enriching leads with 50+ data points, and using tools like “Wingman” for AI-assisted real-time calls. Hosts also discuss training and adoption: practice-mode roleplay, onboarding new hires, and keeping momentum after initial setup, plus AI summaries feeding into the CRM. The episode closes with a free QR-code demo and a CGC endorsement.
Welcome to the Car Guy Coffee Podcast. Kickstart your day the right way and join us as we tap into the brightest minds and most passionate voices across the automotive world to bring you the education, motivation, and inspiration you need to thrive. From the showroom floor to the service lane, prepare to Upshift and Uplift your perspective.
In this episode of The Car Guy Coffee Podcast, hosts Lou Ramirez and Fred Lennartz welcome Kerry Kolde, Chief Revenue Officer of Hey Greenlight, for her first podcast appearance to discuss how the company uses AI to enhance & not replace, dealership teams. Kerry shares her 20 year automotive background and explains Hey Greenlight’s LANE ecosystem, including SIGNL data intelligence that appends 50+ data points to leads and builds a customized psychological profile to help salespeople connect with shoppers.
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Honda Crv
"and they're trying to compare a Honda CR-V to a RAV4, you know their credit score is 600,"
The Honda CR-V is a popular Honda SUV. The host is using it as an example of two similar SUVs a dealership might compare for a customer.
The Honda CR-V is a compact crossover SUV from Honda, often compared directly with Toyota’s RAV4. In this segment, it’s used as an example of how a dealership can answer customer questions (like towing capacity differences) quickly and consistently.
Toyota RAV4
"...p and they're trying to compare a Honda CR-V to a RAV4, you know their credit score is 600, you may talk..."
The Toyota RAV4 is a small SUV that’s built for regular daily driving. It has room for people and luggage, which is why many people compare it to other similar SUVs. It’s a common option when someone wants a practical vehicle that’s easy to live with.
The Toyota RAV4 is a compact crossover SUV designed for everyday driving with a comfortable ride and practical cargo space. It’s often discussed in comparison with other popular compact SUVs because it’s a common choice for buyers who want something versatile for commuting and family use. In a podcast context, it may come up when talking about how different SUVs fit different needs and budgets.
towing capacity
"to chat GPT to say, hey they asked me about towing capacity, what's the difference between"
Towing capacity is how much weight the vehicle can safely pull behind it. It matters if you want to tow a trailer or something similar.
Towing capacity is the maximum weight a vehicle is rated to tow safely, usually measured in pounds or kilograms. It’s a key spec for buyers who plan to haul trailers, boats, or campers, and it’s the kind of detail the host says the AI can answer instantly.
incentives
"if they're to ask, what are the incentives? You might not know the difference"
Incentives are discounts or special deals that can lower the price of a car. The host is saying the AI should be able to explain what deals apply to each model.
Incentives are manufacturer- or dealer-offered financial offers (like rebates, special financing, or lease deals) that reduce the effective price of a vehicle. The host highlights that shoppers may ask about incentives, and the system should know the differences between two models.
FMI guy
"the last thing you want to hear is, let me get back to you. Let me talk to my FMI guy, that type of thing."
In a dealership, an “FMI guy” is basically the person you go to when you need more details. The host is saying customers don’t want to be sent around for answers.
“FMI” in dealership sales commonly refers to “further/more information,” meaning the person who supplies detailed answers that sales reps can’t provide on the spot. The host uses it to describe a frustrating customer experience: being bounced to someone else instead of getting answers immediately.
Wingman
"whether dealerships want to use it for practice mode, maybe they have a new sales guy and they want you to use Wingman and make pretend calls"
Wingman sounds like a software tool a dealership uses to train salespeople. The host is saying it can simulate calls so new reps can practice.
Wingman here appears to be the name of an AI sales/training tool used by dealerships. The host describes using it for practice calls and adjusting difficulty, implying it helps new salespeople learn sales conversations.
practice mode
"whether dealerships want to use it for practice mode, maybe they have a new sales guy"
Practice mode means the system is set up for training, not real customers. It lets salespeople practice conversations safely.
Practice mode is a training setting where the system simulates customer interactions rather than handling real calls. In this context, it’s used to help new dealership salespeople rehearse and improve their responses.
AI receptionist
"Maybe you want it as an AI receptionist for service and just take all the incoming calls and siphon those out where they belong."
An AI receptionist is like an automated phone assistant. It answers calls and directs them to the right place instead of making callers wait.
An AI receptionist is an automated system that answers incoming calls and routes them to the right department or person. The host describes it as taking calls and “siphon[ing] those out where they belong,” which is essentially call triage.
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