{"version":"1.1.0","producer":"fm.getcarcurious","layer":"official","episode":{"title":"Coffee Guy Coffee Podcast presents Coffee & CarClicks feat. Lori Berkson & Mike McDonnell","url":"http://getcarcurious.com/episodes/coffee-guy-coffee-podcast-presents-coffee-carclicks-feat-lori-berkson-mike-mcdonnell","audioUrl":"https://api.spreaker.com/download/episode/73020739/utf_8_q_full_show_unedited_coffee_and_carcli_utf_8_q_cks_first_brew_7_16_26_3_46_e2_80_afpm_m4a.mp3","description":"Coffee Guy Coffee Podcast presents Coffee & CarClicks feat. Lori Berkson & Mike McDonnell Welcome to the Car Guy Coffee Podcast with a New Series “Coffee & CarClicks”. Kickstart your day the right way  and join us as we tap into the brightest minds and most passionate voices across the automotive world to bring you the education, motivation, and inspiration you need to thrive. From the showroom floor to the service lane, prepare to Upshift and Uplift your perspective.  In this episode of Coffee & CarClicks, hosts Lou Ramirez and Fred Lennartz welcome Lori Berkson Lead Sales Exec and Mike McDonnell CEO of CarClicks Marketing to discuss how dealers can better market inventory using real, near real-time in-market shopper data. Mike shares his 40-year automotive tech background (ADP/CDK, Sales Edge CRM, and Max Digital) and explains how CarClicks launched in 2012 and refined by 2018, uses billions of device-level clickstream records processed frequently to target shoppers across the open web (news, sports, weather) with specific dealer vehicles.  📲Stream it. Share it. Let's Brew.  Don’t forget to share and subscribe! carguycoffee.comcertifiedsolutionaries.com"},"annotations":[{"id":512010,"startTime":1036.3,"endTime":1043.1,"type":"car","title":"Bentley Azure","url":"/cars/bentley/azure","image":"https://upload.wikimedia.org/wikipedia/commons/f/f1/Azure_interior.JPG","quote":"... huge solutions, the snowflakes, the data bricks, Azure, Amazon, that stuff didn't exist at the local lev...","canonicalId":"car:bentley:azure","priority":0.5,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"User Jagvar on en.wikipedia (Public domain)","imageLicense":"Public domain","imageSourceUrl":"https://commons.wikimedia.org/wiki/File:Azure_interior.JPG","sourceStartTime":1036.3,"sourceEndTime":1043.1}},{"id":512011,"startTime":1447.76,"endTime":1455.46,"type":"car","title":"Chevrolet Tahoe","url":"/cars/chevrolet/tahoe","image":"https://upload.wikimedia.org/wikipedia/commons/9/9b/Lincoln_Town_Car_FBI_%26_Chevrolet_Tahoe_FBI.jpg","quote":"...ted on that 2026 Chevrolet, whatever, it could be Tahoe. But we could see the journey that they looked at...","canonicalId":"car:chevrolet:tahoe","priority":0.7,"confidence":1.0,"source":"fuzzy","data":{"imageAttribution":"Wikimedia Commons / CC0","imageLicense":"CC0","imageSourceUrl":"https://commons.wikimedia.org/wiki/File:Lincoln_Town_Car_FBI_&_Chevrolet_Tahoe_FBI.jpg","sourceStartTime":1447.76,"sourceEndTime":1455.46}}],"speakers":[{"id":"s1","name":"Lou Ramirez","role":"host"},{"id":"s2","name":"Fred Lennartz","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/coffee-guy-coffee-podcast-presents-coffee-carclicks-feat-lori-berkson-mike-mcdonnell/transcript.vtt","type":"text/vtt"}],"alignmentMode":"scalar","fallbackOffset":0.0}