#DC20 Interbrew Series Day 2 feat. Anthony Naanos

Hello, and welcome to the Car Guy Coffee Podcast. This inner brew and

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guys and car galls and slu Vermier is the car Guy and this is Frelin Arks, the subprime hero, and we are brewing solutions on the Car Guy Coffee Podcast at the Drive Centric Headquarters in Saint Louis with the one the League Anthony. You know it's giving that five brothers right model ball of energy.

This brother is right here, Zip Zip run all over the place having a good time. So glad that we can finally set you in this chair side

of the solutions. It's excited brother, real quick. What brings you out

to this particular event this year to learn, grow and level up? Hey?

I love that whatever you want to be able to bring some good tools and resources and bring back my store and implement bust practices. That's it.

That's what you get when you come to a thing like this if you especially if you come here with intentions to do and that's great that you're doing that.

You're local, you're here, boy, that's what I'm talking about, and I love it. Great town man. We had a great time last

night at the ballgame, and you guys have a great sports team with the Cardinals. Just the whole community, the way it is and even the way

that downtown area is set up for the team, it's just it's phenomenal.

I had to say that. I was like blown away by the way it

all looks down here. Saint Louis is really a small, big city,

right, Yeah, you're right. One of the questions if you're not here

from Saint Louis's, hey, where did you go to high school? Because

it really is a small big city. Everybody wants to know where you go

to school because they probably know somebody a friend or a relative or a co worker. I went to that school. Yeah, that's cool. You gotta

love that. And it's good when you can find a community a big city

that's a small town, right, and you can have that feeling and everyone is part of that community're injected one way or the other. And obviously you're

injected with the community. You're a general manager and you're doing great things at

a place. Coming here to be able to go back and implement great strategies,

great processes and great software to make sure that your dealership is running at the best potential that it has and allows for yourself people to be able to help your customers at the best quality if they possibly can't do that's it.

That's it. That's it customer service. We're not in the car business.

We're in the people business. They want to take care of people if we

want to establish relationships and we want to take care of them long term, oh man, long term. Right on the money with that, so I

hope us understand real quick and just shouting out to your store, right just tell them a little bit until your general manage your local store. Tell everybody

more about your store, where to reach you. We're to get a ride

from you with the in the Saint Louis area. Tell them a little bit

about the story you're running. Absolutely so money again is Anthony and Annols general

manage it all Star Ditsch chryser G Bram. We're located off of Breadston right

off of seven into seventy. We're a family owned business. We're a family

owned business that's been here for nearly fifty years. We're a small, big

dealership, right we love. Yeah, we're small to where we take care

of everybody, like the families, not only our customers but also are our employees, but also just to serve people that love our brand. And we

have an exciting house of name plates which is obviously Dodge Brights or Jeep brand, but we have a stand alone Jeep store that we're getting ready to open up. So super excited. Hopefully y'all can come out and see us.

That's gonna be big. Oh absolutely absolutely, but super excited again just to

be here and and but this represent my store. We've got a group of

great people, great owners, and yeah, just excited to just be able to spread our name and what we can do to help you guys. And

I love that. And you're in here not only are you gathering information and

getting educated, but you're sharing your information others, showing people what you can do, showing them your case studies of all the ways that you guys been able to do business but yet I know that you're going to take something back with you. If there was something that you at the past two day is

that you can take back right now that you're ready to take back right now, what would that be. It's interesting you ask that question. You and

I we're having the conversations earlier, but probably one of the things that I can take away from business. Hey, Dealer's Car Guy, Coffee podcast and

Certified Solutionaries are honored to be part of the solutions. They've been ruined for

you to acquire more vehicles, advertise merchandise, and manage those vehicles. Has

made them one of the most sought after dealer partners in the market. They

are one of a hundred percent CGC approved and when you visit them at NQ dot com, you'll see a whole hill of beans where the reasons why te bank you? Let's prove you're not me, I'm not you. We're all

individuals, right, we all have our strengths and weaknesses. Yeah that's okay,

that's okay if that's the case. But the goals is what can we

do to elevate your game? What can we do to level of it?

And the way you can do that is number one. And we gotta look

at ourselves in the mirror. We gotta take responsibility for actions. Yep.

If you want change, you've got to change through learn if from a great card down right, Hey, uncle, grant uncle, uncle, but no again, you're just is gonna be able to look at yourself in a mirror and take a leap of faith. And if this is what you want to

do, if you want to serve people, you have to be a servant leader and really grow everyone around you. Hey, and I love that,

and I love hearing that, especially from somebody in your position. We all

get to those positions through different routes, right, we get there and the leadership that we were taught differently. Some of the stuff we were taught were

still using. Some of it's very effective, and stuff will always be timeless.

But there's a lot of things that we need to adapt. And we

need to be a little different than the last regiment of leadership. Right,

We need to be a little bit different. We need to love maybe like

them, if you had good leadership that loved you great, but how we loved is different. Now throwing paper in each other's face, calling somebody a

lot, dropping MF or whatever it is, it's not the way we do it anymore. Listen, I still get upset and I still sometimes wonder why

people are in this industry right, But I'm gonna be honest. I have

to know the way, show the way, go the way. I can't

expect them, like he said, to do what I do. I have

to know that they're not me, that I'm gonna have to show them exactly what to do. And if I do that and I do it every single

time, they're gonna get better and maybe I won't have to show them anymore.

Maybe one day they'll be the one showing somebody. But they're not going

to do it when they're leaders unless we're doing it as leaders, because we follow the leader in a lot of cases. So we have to break that,

break that chain. We have to go somewhere different. Now. We

have to be more in love with our staff than we ever have been because they need the love. But it's important. We needed the love. We

just didn't have it, so we didn't have that option. Today's world's different,

folks a little bit different, and I love it. I love loving

people and I love loving staffs. I love helping people grow I know you're

doing the same thing at your store. I love your energy. You came

to me man and you said the nice thing. I wouldn't be like you

guys right, and when I know what you meant by that. You want

to share the joy. You want to share the happiness you want you want

to bring people and make them smile when you walk in a room. Guess

what you do? That are right? And you do that naturally as I

appreciate that, and I think there's value in learning, right, But I think every generation learns differently, and we all have different ways we can learn.

There's different things that motivates us. However, I think at the very

end of it, there's one very common denominators that we're all humans, right, We're not perfect. We make mistakes. But but the growth is what

do you learn to not make that mistake again? What did that mistake to

teach you? That's w What did you get? As in every opportunity,

there's there's a lesson, and so often are lessons that we would maybe even low the situation we're going through that's giving us some of the most valuable lessons we've ever had. We get the chance to get those hard lessons by staying

in the course, being around people that we can trust, and then in the end being able to recap and say what actually happens, Not what how did I feel? But what happened? What were the results? And inside

of that, being the leader that you are. It is so vital that

you do not just yourself getting better, but you've set the standard for how everybody inside of your command. And we look at everything in the military terms,

but everybody in your command is also self developing and getting better. Whether

it's with the tools that you've injected into the store, or it's just how to speak with the people we work with and work for. It's so critical

to do that. What is personal development for you personally been able to do

for you connecting to your people and being able to raise that bar inside of them. Hey, dealers, franchise and independent, we have some great news

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can't wait to hear from you. Go to team ms dot com. Back

to the show. I think the one of the things that I try to

focus with my leaders is number one, We've got to be able to lead by example. You can't fundamentally ask somebody to do something that you're not willing

to yourself, so I believe, but you need to lead by example.

Number two, you have to encourage. Yes, you have to encourage,

right, you celebrate failures, but you encourage successes. I think too often

in our industry, but just always so critical of all the bad things that we do, always right, and the reason why the business one I am, but I hate that excuse. I mean that excuse all this is a

business. No, he doesn't have to be that way, I agree with

you. I think the third component of that is giving real advice. Often

we give advises that that are not sound advised, that that person may not actually be able to do. And the last thing about that is just really

developed, develop your team, develop a culture of change in an environment you feeling can move forward. I like you a lot. What he just said

there is exactly what solutionaries do and and what we coach on. And you're

you're speaking my language all day. We've been talking about language a lot over

these interviews and how we speak. But you're I'm picking up that that that

even the dialect right there really is. So you're exactly right the way that

we do that with everyone. That's not just the people that we're training,

not the people that we work with. That's the customers that we deal with,

that's our family members, that's our friends. It's it's important that we

do all those things and and that's how the world grows. And that's how

people build confidence that don't have it right now, you build confidence in them by giving them those things. It's it's hard for people to be confident if

they don't know what they're doing right. You could be a confidence thing.

I can learn how to do it, but it doesn't mean you're gonna when you get put in your face very first day, you're gonna be like I remember the first time I caught it up, I was like, oh man, here we go, and it's no different. But what a good feeling

that was. What a good feeling. It was when you use the word

tracks or the the science behind what they try to teach you and it worked for the first time. How great did that make you feel the first time

that you close a deal when you loaded your lips got loaded and you win in you said what your boss said and it worked. Wow, this is

magic. It's not magic. So it's something that we've all found out.

Do science do do? Really dealing with relationships is finding out just be real

with people, be transparent, love them, educate them, empower them, encourage them, do all those things this way that they could be ready to buy a car, to sell a car, to teach other people how to do it. If you do all those things, it naturally happens. It

becomes an ecosystem of growth, an ecosystem of happiness, an ecosystem of like potential that's just like ready to explode. Get on that tip, man,

I love Gutcher that way, brother, you really speaking in our language.

I appreciate it. I try to be positive, right. I think it's

a leader. Everyone wants to mimic what you're dealing and if you have,

if you set goalst daily, you create objectives and you continue to grow.

Everything else comes natural. We know you're doing the show so far. We

just wanted to quickly remind you about our partners and Stops Digital and how they are Automotives premier service marketing and technology company not only crowd sponsors of the Car Guy Copy podcast, but they also serve as your dedicated point of contact for all your online service marketing related needs servicing dealerships throughout the US and Canada.

The mission is to create a better online experience for your service customers while using data intelligence to drive more fixed operations revenue. If you want to take your

service marketing efforts to the next level, go to fix oops Digital dot com.

Back to the show, Let's go that when paying attentions with you, you can set the entire tone for your score. If you're the aggravated always

picking the problem out leader right, and everybody walks on the shows is scared, nervous and operating and fears, which is never good. There's zero way

that we can lead a customer outside of a state of being fearful. With

the salesperson that's fearful about their that's fearful about whether they're equipment or not.

That's fearful about whether their technology works. That is, in fear right they

can't pull something different out of the customer. And when these are positive and

inside of those moments that you do bring the assurance and the certainty of hey, no matter what it is, we can still be positive. No matter

what we're basing, we can still smile. No matter what the challenge is,

We're going to get over it. And no matter what, we still

got each other's backs. We're still going to learn from it and looking at

the challenges as if hey, this is just part of the process. In

order for us to get better, we have to have new contenders jump in the ring. I ever got to hear us, we're probably gonna get it

to basically time right, this is a business when we get rejected a lot, and teaching our people how to deal with that rejection. For us to

deal with that rejection, we raise people in this business, We sew into them, they leave us, they come back, All of these different things happen. But for us to keep steady and hold the line and bring people

up with us. This is why we are the ones that are building a

basically like the nursery table, build greats in the industry with very very little and have all the resources that takes for build a big career. What did

you start out as the car business? How did you get in? But

I started out in sales fifteen years ago. I got in it by accident.

I was in the financial market and the housing market clashed. Yep,

housing market. I remember I was in the business start at that time.

That was the holy crap. I didn't have a job for nearly eighteen months,

like seventeen months, and I was working for Walts Fargo at the time, and I was running out of money. I was like, man,

what am I gonna do? And right back then, we thought the carvers

was overall. We thought are yeah, we thought everything was over back then.

The world still still literally but no, I still I have a friend that's still in the industry. You see, is a GM in a local

autobilar group here in town. And he goes, hey, come on,

an, I think you can do wills. Something comes like, man,

I'm not gonna sell cars. Salespeople are scumback. Oh my god. I

never heard of that, right hear me either, But that was a stigma back then, and I didn't want to be No, I totally get that because you've got family, you don't want them to they get your scum back to all that, it's unfortunate, but really at the end of the day, and we're just hard working people don't want to earn a living so we can provide for our families, right, No different anyone else, No different than anyone else. But but I was fortunate enough to where I sold vehicles

for less than twelve months. I sold. I was at a hunday dealer,

enfranchise dealer in town, and I sold for what for less than eleven months or less than twelve months, And I wasn't able to get promentated like F and I possession, So I was an F and I manics. Good

thing. You had that finance background and that was a big part of it.

Plus you probably came in with discipline. You came in with prods as

you came in with daily grind, and they were like, hey, not only that, but wow, he's also very good with numbers. Maybe we

need to put him in here too. And then you got an opportunity for

that. And that's hard work. That doesn't happen very easily, even with

people with the history when they get in doesn't mean that they're automatically gonna get that position. So that's phenomenal doing that less than a year. Man got

thanks, appreciate it. Good question. Do you know what smart pixel two

point zero location IQ and audience i Q haven't coming? You know I do.

They are solutions that our friends and proud sponsors and one Data and Analytics are brewing for automotive And once again you're right, my friend, and we want to invite all of our audience to go to m one hip data dot com to see how they can help propel your business forward with the right data insight. Go check them out at m one data dot com. Let's brew.

Come on now back to the show. But more important outside of money,

I knew I could make a lot of money, but I had leaders that that tweeted every everyone around me like there they kicked everybody in the teeth.

Never seen the meetings we have or your your poass. You're not great

in life, You're never gonna do anything and everybody likes you no life to everything you do is bad and no close a book, right, But really that was my drive and motivation. I wanted to be a completely different leader

and I wanted to be a word to me and I wanted to be I wanted to be a nice guy. I wanted to be helpful. I wanted

to helpful people. And I feel like in the last fifteen years that's what

I've been able to do that I've been fortunate enough to be a part of and it's awesome. And here again, I'm not perfect. Means I don't

know if there is a leader out there that's totally perfect. And you need

people, right, you need to support group. No one leader can grow

a successful company ever, support but not support. So for me, yeah,

it's like anybody else because you want to make progress, you want to make positive changes, you want to move the needle, you want to grow, you want to move the business in a different phase of its life.

And there are times that forced me back, but I think, I mean at the very end of all of its attitude, You've got to have a great attitude, no matter how bad of a day you're having. You know,

and we all have things in our personal lives that have happened, but you're gonna be able to leave that outside of your word before you either step in attitude. Attitude, attitude your works one hundred percent attitude matters. It's

like probably the most important thing, right. I think it all starts with

that. The moment you walk and grow, a moment to wake up,

the way that you greet the first person, need you greeted the day.

It's your attitude. I was told your attitude determined your altitude. Oh that's

so true. The better your attitude, the higher you go, right,

the better you you'll flow in life, and everyone around you will want to join you. The thing is, if you have the right attitude, people

will be lifting you up to them right. They'll be helping you get there.

They'll be excited because they want you there. They need we need more

good attitudes and leadership positions. And that's why it's special that you're there.

Man, I'm excited that taking staff has what you have, that you went the path that you get. So it's crazy as it is. You look

at real world things that happen, oh eight housing crafts. You look at

that worst thing in the world. Oh my god, my life's gonna change.

But yet it brushed you somewhere that you thought you could never be, a place that you thought was the bottom of the ocean where all the lawyers and all them dirt bags live. But yet you were able to come and

find out that's not the case. But even though you found out that some

leaders were still like that, You're like, you know what, I'm gonna change it when I get this opportunity here doing that, So I encourage you.

Don't ever stop doing that. Brother, Now, keep sharing that joy

with others. Keep making sure that the staff knows that this business isn't dirt

bags, isn't liars and cheaters. That we are good people or family people.

We have purposing reasons and whys, and so many people count on us and that's why we do what we do and we love what we do.

We love your customers out there too. Thank you for buying from us like

you that's right, no different And even if you have had and being car guys that we are, we've seen the bed and seeing that, oh we do is drop some f bumbs. We just wipe off the way of unforgiveness.

We focus and we stretch out and we fly. And that's how we're

going to finish off the show, is to make sure that we do forgive, focus, fly so that we can't keep growing all the time. We

got a local saint Louis Dealer here at the Drive Centric Headquarters didn't have to travel to batter You are excited to be brewing with you all. If you

didn't have the it's to see all of the other live interviews that we did over the past two days. Go back check him out through some high quality

solutionaries that have been brewing with us here at the Drive Centric Headquarters. Make

sure that you do reach out to incredible solutionaries like this that are making big things happen. Anthony is one of many heroes that don't get the chance to

have a song sung about them because he's in is on the grind making an impact on his people and his felership. And we thank you for taking the

time to highlight the awesomeness that is inside of this industry because there's other people like you and we're trying to see all these solutionaries rides. We honor you.

Brother. Let's get ready to forget focused fly so we can keep growing

hands on the shoulders on three one two, three, forgive oh Fly, Key growing Boa, let me go everybody solutions on the Car Guy Coffee podcast.

I'm moving there as and I'm frolling arts the Subprime hero one know only empathy. That's right, everybody, I will see here soon we out one

more eccentric. We love

#DC20 Interbrew Series Day 2 feat. Anthony Naanos

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