{"version":"1.0.0","episode":{"title":"DEALERSHIP CHARGES HOW MUCH MARKUP FOR A FORD?!?!","url":"http://getcarcurious.com/episodes/dealership-charges-how-much-markup-for-a-ford","audioUrl":"https://traffic.megaphone.fm/APO7939020048.mp3","description":"Everyone always asks me the same question. Does asking for the manager actually get you a better deal?I tested it on a Hyundai Ioniq 9 Calligraphy and a Ford Raptor R and one dealer quoted me $45,000 above MSRP, called it transparent, apologized for it, and then kept trying to sell me the car anyway.Here is what actually works when dealers are this far out of line.\n"},"annotations":[{"startTime":72.8,"endTime":113.0,"type":"concept","title":"car deal negotiation","url":"/glossary/car-deal-negotiation","quote":"And one thing I like to do every few months is deliver, go through and test every possible way to see what the best deal to negotiate a car deal. One of the most common requests I get all the time is does asking for the manager get you a better deal?","canonicalId":"concept:car-deal-negotiation","priority":0.35,"confidence":0.6,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A car deal negotiation is the process of trying to influence the final price and terms a dealership offers, often by changing who you speak with and what you ask for. In practice, shoppers test different strategies (like requesting a manager) to see whether it changes the out-the-door number.","simplifiedExplanation":"Car deal negotiation is just the back-and-forth to try to get a better final price. People test different tactics—like asking for a manager—to see if it actually changes what the dealership will sell the car for."}},{"startTime":80.7,"endTime":107.6,"type":"topic","title":"asking for the manager get you a better deal","url":"/glossary/asking-for-the-manager-get-you-a-better-deal","quote":"One of the most common requests I get all the time is does asking for the manager get you a better deal? We're going to test that today. I'm going to go through and track every deal I do.","canonicalId":"topic:asking-for-the-manager-get-you-a-better-deal","priority":0.3,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"This segment is about whether requesting the dealership manager improves your negotiating position. The hosts frame it as a test: they call dealerships, ask for the manager, and compare the resulting offers.","simplifiedExplanation":"They’re testing whether asking to speak with the dealership manager helps you get a better price. The idea is to compare what you get with and without the manager involved."}},{"startTime":99.1,"endTime":102.34,"type":"car","title":"Hyundai Ioniq","url":"/cars/hyundai/ioniq","image":"https://upload.wikimedia.org/wikipedia/commons/a/a9/BEV_EPA_range_comparison_2016-2017_MY_priced_under_50K_US.png","quote":"Today's victim, or sorry, today's negotiation is going to be on an Ioniq nine calligraphy design. It is going to be one of 18 in the country.","canonicalId":"car:hyundai:ioniq","priority":0.55,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Hyundai Ioniq 9 (Calligraphy Design) is a high-trim version of Hyundai’s Ioniq lineup, positioned as a more upscale, feature-rich option. In dealership negotiation contexts, trim level matters because pricing and dealer markup can vary by configuration and demand.","simplifiedExplanation":"This is a specific, higher-end trim of a Hyundai Ioniq model. When you’re negotiating, the exact trim can change the price because dealers may price and mark up different versions differently.","imageAttribution":"Wikimedia Commons / CC BY-SA 4.0"}},{"startTime":545.36,"endTime":547.3,"type":"car","title":"Hyundai Ioniq 9","url":"/cars/hyundai/ioniq-9","image":"https://upload.wikimedia.org/wikipedia/commons/0/0b/2025_Hyundai_Ioniq_9_%28Front%29_at_the_2025_NYC_Auto_Show.jpg","quote":"This is a new car. Okay, so it looks like the Ioniq 9.  Correct.","canonicalId":"car:hyundai:ioniq 9","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Hyundai Ioniq 9 is a newer electric vehicle model, and it’s being discussed as a specific car shoppers might consider. It’s mentioned in the context of identifying the vehicle—“looks like the Ioniq 9”—which suggests the episode is focused on matching the right model to the right deal. As an EV, it’s relevant to pricing conversations because incentives, charging setup, and availability can strongly affect what buyers pay.","simplifiedExplanation":"The Hyundai Ioniq 9 is an electric car made by Hyundai. The podcast is basically confirming the model name while talking about a new vehicle. It’s the kind of car people consider when they want to drive without using gasoline.","imageAttribution":"Raszbeary (CC BY 4.0)"}},{"startTime":836.14,"endTime":839.12,"type":"car","title":"F-150 Raptor","url":"/cars/ford/f-150","image":"https://upload.wikimedia.org/wikipedia/commons/a/ae/2021_Ford_F-150_%28fourteenth_generation%29_front_view_01.png","quote":"4-1-1-1-50. We are looking for a Raptor R here. Realistically we're going to be dealing w...","canonicalId":"car:f-150:","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Ford F-150 is a full-size pickup truck, commonly used for work and everyday hauling. It’s frequently discussed in negotiation contexts because there are many trims and configurations, and buyers often compare pricing across similar versions. In the podcast, it’s referenced as the platform they’re looking at while specifically mentioning a Raptor R as the realistic target.","simplifiedExplanation":"The Ford F-150 is a large pickup truck with a bed for carrying things. People use it for work, towing, and general hauling. The podcast mentions it while talking about finding a specific high-performance version (the Raptor R).","imageAttribution":"Gold Pony (CC BY 3.0)"}},{"startTime":841.6,"endTime":843.4,"type":"term","title":"MSRP","url":"/glossary/msrp","quote":"Realistically we're going to be dealing with a lot of dealerships that want to be above MSRP. Now what I'm going to do here again what we're testing is I'm now going to call these same dealerships","canonicalId":"term:msrp","priority":0.45,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"MSRP (Manufacturer’s Suggested Retail Price) is the sticker price the automaker sets for a new vehicle. When a dealer sells “above MSRP,” it usually means they’re adding markup on top of that baseline price.","simplifiedExplanation":"MSRP is the official sticker price for a new car set by the manufacturer. If a dealer wants “above MSRP,” they’re charging more than that sticker price."}},{"startTime":841.6,"endTime":854.6,"type":"concept","title":"dealer markup","url":"/glossary/dealer-markup","quote":"Realistically we're going to be dealing with a lot of dealerships that want to be above MSRP. ... Realistically a good deal in this car is $10,000 off or sorry $10,000 above MSRP","canonicalId":"concept:dealer-markup","priority":0.35,"confidence":0.75,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Dealer markup is the extra amount a dealership charges above the vehicle’s baseline price (often MSRP). It’s a common reason negotiations feel lopsided: the dealer may treat the markup as “profit” and only discount the car if they can still protect that margin.","simplifiedExplanation":"Dealer markup is the extra money a dealership adds on top of the car’s normal price. Even if you negotiate, the dealer may still try to keep that extra charge."}},{"startTime":875.2,"endTime":877.8,"type":"term","title":"stock number","url":"/glossary/stock-number","quote":"I have a stock number if it helps. Okay, what's the stock number? Stock number 1A is an alpha, 56038.","canonicalId":"term:stock-number","priority":0.25,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A stock number is the dealer’s internal identifier for a specific vehicle in their inventory. When shoppers have a stock number, it helps the salesperson quickly confirm availability, pricing, and details for that exact unit.","simplifiedExplanation":"A stock number is like the dealer’s ID for a specific car on their lot. If you have it, the dealer can look up that exact truck faster and confirm it’s still available."}},{"startTime":959.2,"endTime":971.8,"type":"topic","title":"dealer calls to get movement on a deal","url":"/glossary/dealer-calls-to-get-movement-on-a-deal","quote":"Um, so let's keep looking and see if we can keep getting movement.\nI keep calling dealerships.\nThis dealership is doing $24,000 a markup.","canonicalId":"topic:dealer-calls-to-get-movement-on-a-deal","priority":0.3,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"This segment focuses on using repeated dealership calls to push for better pricing or terms. The “movement” language is about whether the dealer will adjust the numbers during negotiation.","simplifiedExplanation":"They’re talking about calling dealers repeatedly to see if the price will change. The goal is to get the dealer to move closer to a fair deal."}},{"startTime":982.76,"endTime":985.62,"type":"car","title":"Ford F150","url":"/cars/ford/f-150","image":"https://upload.wikimedia.org/wikipedia/commons/a/ae/2021_Ford_F-150_%28fourteenth_generation%29_front_view_01.png","quote":"It looks like a 2025 F-150 Raptor R.\nThat's it.","canonicalId":"car:ford:f-150","priority":0.7,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Ford F-150 Raptor R is a high-performance version of the Ford F-150 pickup, built for off-road use with performance-focused tuning and hardware. In a negotiation context, it’s a good example of how limited availability and dealer markup can swing the out-the-door price.","simplifiedExplanation":"The Ford F-150 Raptor R is a super off-road version of the F-150 pickup. When dealers have one, the price can jump a lot because they’re in demand.","imageAttribution":"Gold Pony (CC BY 3.0)"}},{"startTime":1009.3,"endTime":1017.9,"type":"concept","title":"trade in","url":"/glossary/trade-in","quote":"And, uh, are you, do you have a trade in?\nOr are you just looking to, um, just buy it by outright?","canonicalId":"concept:trade-in","priority":0.25,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A trade-in is when you turn in your current vehicle as part of the deal for a new car. Dealers often use trade-in value to reduce the amount you pay, but the final numbers depend on both the trade-in offer and the new car’s price.","simplifiedExplanation":"A trade-in is when you use your current car to help pay for the next one. The dealer gives you a price for your old car, and that affects what you end up paying overall."}},{"startTime":1019.4,"endTime":1024.6,"type":"concept","title":"financing","url":"/glossary/financing","quote":"And, um, you know, are you financing or just, uh, paying cash?\nI am financing.","canonicalId":"concept:financing","priority":0.2,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Financing means you borrow money to pay for the vehicle, usually through an auto loan. The total cost can change based on the interest rate, loan term, and any dealer-arranged add-ons.","simplifiedExplanation":"Financing means you’re paying for the car with a loan instead of all at once. What you pay over time depends on the loan terms."}},{"startTime":1157.4,"endTime":1165.7,"type":"term","title":"permanent plate","url":"/glossary/permanent-plate","quote":"This dealership is doing $30,000 of markup plus 699 for permanent plate.","canonicalId":"term:permanent-plate","priority":0.45,"confidence":0.75,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A “permanent plate” fee is a dealer charge tied to obtaining license plates that are meant to be kept long-term (as opposed to temporary tags). The exact rules vary by state, but the key point is that it’s an extra line item on the deal.","simplifiedExplanation":"“Permanent plate” is a dealer fee for getting license plates that you’ll keep. It’s an extra charge you might not expect when you’re comparing out-the-door prices."}},{"startTime":1593.4,"endTime":1598.36,"type":"car","title":"Toyota Camry","url":"/cars/toyota/camry","image":"https://upload.wikimedia.org/wikipedia/commons/6/6f/2018_GAC-Toyota_Camry_%28front%29.jpg","quote":"...ow what you could do. You could build me a Toyota Camry, I guess, and that would be worth $30,000 a marku...","canonicalId":"car:toyota:camry","priority":0.7,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Toyota Camry is a mainstream midsize sedan known for practical everyday driving and strong resale value. It often comes up in pricing and negotiation discussions because it’s widely available and typically priced in a way that makes it easy to compare deals. In the podcast context, it’s referenced as a benchmark for what a buyer might consider “worth” a certain amount.","simplifiedExplanation":"The Toyota Camry is a regular, everyday car in the sedan (four-door) category. People like it because it’s comfortable and practical for daily driving. It’s mentioned as an example of a car you could buy for a specific price.","imageAttribution":"User3204 (CC BY 4.0)"}},{"startTime":1602.1,"endTime":1607.3,"type":"concept","title":"dealer profit","url":"/glossary/dealer-profit","quote":"$30,000 above MSRP just seems, you know, I know that they say that everybody's got to make a profit, but that just seems greedy.","canonicalId":"concept:dealer-profit","priority":0.4,"confidence":0.7,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The hosts reference the idea that dealers “have to make a profit,” which is the business justification for charging above MSRP. In practice, profit can come from markup, financing arrangements, and add-ons, and the negotiation is often about how much of that profit is being demanded.","simplifiedExplanation":"Dealers say they need to make money on the sale. This part is about whether the extra charge (like a big markup) is reasonable or just too greedy."}},{"startTime":1673.06,"endTime":1674.36,"type":"car","title":"Porsche Cayman","url":"/cars/porsche/cayman","image":"https://upload.wikimedia.org/wikipedia/commons/f/f7/-127%2C_2016_Porsche_Cayman_Clubsport%2C_General_Touring_Open_class_%2852824626066%29.jpg","quote":"So I'm going to peace out. Cayman Jack Margarita. And taste your escape.","canonicalId":"car:porsche:cayman","priority":0.7,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Porsche Cayman is a sports car built for performance-focused driving, typically with a mid-engine layout. It’s significant in car conversations because it represents a more driver-oriented alternative to everyday vehicles, and its pricing can make it a frequent topic in negotiation or “what it’s worth” discussions. In the podcast, it’s referenced as part of a playful escape/“peace out” moment, but it still signals a performance car category.","simplifiedExplanation":"The Porsche Cayman is a sports car designed for fun driving. It’s built to feel quick and responsive rather than just being a comfortable commuter. The podcast mentions it as a recognizable example of a performance car.","imageAttribution":"Wikimedia Commons / CC BY 2.0"}}],"speakers":[{"id":"s1","name":"Delivrd","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/dealership-charges-how-much-markup-for-a-ford/transcript.vtt","type":"text/vtt"}]}