{"version":"1.0.0","episode":{"title":"Episode 1 - George Saliba - Worlds Biggest Automotive Influencer?","url":"http://getcarcurious.com/episodes/episode-1-george-saliba-worlds-biggest-automotive-influencer","audioUrl":"https://www.buzzsprout.com/2556081/episodes/18180217-episode-1-george-saliba-worlds-biggest-automotive-influencer.mp3","description":"Welcome to The Doug Horner Show, an original series spotlighting timely, relevant dialogue across customer experience, agent performance, dealership culture, and innovation in retail automotive. Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement. Known online as @BenzsandBowties, he has amassed 450K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights. \"We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.” The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture. The first episode features a conversation with George Saliba, exploring the development of authentic influence and cultural leadership in automotive retail from one of the largest Automotive Content creators in the world.Upcoming episodes will continue to spotlight key voices in the field to discuss the emerging trends, challenges, culture, innovations, and leadership defining and, in many cases, redefining the dealership experience.  About Doug HornerDoug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer. About CallRevu CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences. Learn more at CallRevu.com"},"annotations":[{"startTime":769.1,"endTime":772.8,"type":"car","title":"BMW M3","url":"/cars/bmw/m3","image":"https://upload.wikimedia.org/wikipedia/commons/e/e0/Aulitzky_M3_Competition_Touring%2C_EMS_2023%2C_Essen_%28P1160951%29.jpg","quote":"Like a M three Irish green with like Kailami interior. And that thing had, uh, 125 shares, uh, like 600 profile visits.","canonicalId":"car:bmw:m3","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The BMW M3 is a high-performance version of the BMW 3 Series, known for its sporty handling and powerful engines. It has a strong following among car enthusiasts and is often modified for even better performance.","simplifiedExplanation":"The BMW M3 is a sportier version of the regular BMW 3 Series. It's designed for better performance and handling, making it popular among car lovers.","imageAttribution":"MB-one (CC BY-SA 4.0)"}},{"startTime":769.1,"endTime":772.8,"type":"term","title":"Kailami interior","url":"/glossary/kailami-interior","quote":"Like a M three Irish green with like Kailami interior. And that thing had, uh, 125 shares, uh, like 600 profile visits.","canonicalId":"term:kailami-interior","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Kailami interior refers to a specific color and material combination used in BMW vehicles, often characterized by its unique and vibrant appearance. It's named after the Kailami racetrack in South Africa, which is associated with BMW's motorsport heritage.","simplifiedExplanation":"Kailami interior is a special type of interior design used in some BMW cars. It usually features unique colors and materials that make the car stand out."}},{"startTime":1129.2,"endTime":1133.5,"type":"brand","title":"Mitsubishi","url":"/glossary/mitsubishi","quote":"finding a customer in for, for a, for a Mitsubishi at the time.","canonicalId":"brand:mitsubishi","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Mitsubishi is a Japanese automotive manufacturer known for producing a range of vehicles, including sedans, SUVs, and electric cars. They have a reputation for innovation and have been involved in motorsports as well.","simplifiedExplanation":"Mitsubishi is a car company from Japan that makes different types of vehicles, like cars and SUVs. They are known for their unique designs and technology."}},{"startTime":1262.35,"endTime":1265.91,"type":"car","title":"Tesla Model Y","url":"/cars/tesla/model-y","image":"https://upload.wikimedia.org/wikipedia/commons/5/5c/Tesla_Model_Y_%282025%29_MYLE_Festival_2025_DSC_9565.jpg","quote":"...this customer comes in one day to sell me his model Y and I muster up the courage to be like, yo, you want to film it? And he's like, sure.","canonicalId":"car:tesla:model-y","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Tesla Model Y is a compact electric SUV that shares many components with the Model 3 sedan. It offers impressive range, performance, and advanced technology features, making it a popular choice in the electric vehicle market.","simplifiedExplanation":"The Tesla Model Y is an electric SUV made by Tesla. It's known for being efficient and having a lot of modern technology, which makes it a popular option for people looking for an electric car.","imageAttribution":"Alexander Migl (CC BY-SA 4.0)"}},{"startTime":2418.7,"endTime":2419.7,"type":"brand","title":"Ferrari","url":"/glossary/ferrari","quote":"...full of some of the rarest Ferraris and Lamborghinis in the world. And now you've got this just mega exotic inventory...","canonicalId":"brand:ferrari","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Ferrari is an Italian luxury sports car manufacturer known for its high-performance vehicles and racing heritage.","simplifiedExplanation":"Ferrari is a famous car brand from Italy that makes very fast and expensive sports cars."}},{"startTime":2418.7,"endTime":2419.7,"type":"brand","title":"Lamborghini","url":"/glossary/lamborghini","quote":"...full of some of the rarest Ferraris and Lamborghinis in the world. And now you've got this just mega exotic inventory...","canonicalId":"brand:lamborghini","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Lamborghini is an Italian manufacturer of high-performance sports cars, known for their bold designs and powerful engines.","simplifiedExplanation":"Lamborghini is another well-known Italian car brand that makes luxury sports cars that look very cool and go really fast."}},{"startTime":2422.7,"endTime":2423.7,"type":"concept","title":"exotic cars","url":"/glossary/exotic-car","quote":"...this just mega exotic inventory. Is that what you see as the future?","canonicalId":"concept:exotic-car","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Exotic cars are high-performance vehicles that are often rare, expensive, and known for their unique designs and advanced technology.","simplifiedExplanation":"Exotic cars are special types of cars that are very expensive and fast, often made in small numbers and have unique styles."}},{"startTime":2429.7,"endTime":2430.7,"type":"concept","title":"volatile car market","url":"/glossary/volatile-car-market","quote":"...Cause those cars are so volatile, right?","canonicalId":"concept:volatile-car-market","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The volatile car market refers to the unpredictable nature of car values, especially for luxury and exotic vehicles, which can fluctuate significantly based on demand and economic conditions.","simplifiedExplanation":"The volatile car market means that the prices of certain cars can change a lot, especially for expensive ones like Ferraris and Lamborghinis, depending on how many people want them."}},{"startTime":2459.2,"endTime":2461.0,"type":"term","title":"Plaid","url":"/glossary/plaid","quote":"Brought me to the Model Xs, the plaids, the Sabra trucks...","canonicalId":"term:plaid","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Plaid is a performance designation used by Tesla to indicate their highest-performing models, featuring enhanced acceleration and speed capabilities.","simplifiedExplanation":"Plaid is a special version of Tesla cars that are super fast and have better performance than regular models."}},{"startTime":2459.23,"endTime":2463.85,"type":"car","title":"Tesla Model Xs","url":"/cars/tesla/model-s","image":"https://upload.wikimedia.org/wikipedia/commons/9/9f/20180630_Tesla_Model_S_70D_2015_midnight_blue_left_front.jpg","quote":"... us to the higher price point.  Brought me to the Model Xs, the plaids, the, the Sabra trucks and, and it br...","canonicalId":"car:tesla:model-s","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Tesla Model S is a high-performance electric sedan that has set benchmarks for range, speed, and technology in the automotive industry. It features a minimalist interior with a large touchscreen interface and offers impressive acceleration, making it a favorite among luxury car buyers.","simplifiedExplanation":"The Tesla Model S is a really fast electric car that looks sleek and has a big screen inside instead of many buttons. It's known for being able to drive long distances on a single charge and is popular with people who want a luxury car that’s also eco-friendly.","imageAttribution":"Granada (CC BY-SA 4.0)"}},{"startTime":2748.1,"endTime":2750.0,"type":"term","title":"EVs","url":"/glossary/ev","quote":"What is your prediction for EV sales, new and used and EV values moving forward? So Tesla just announced their earnings yesterday and they had another sale slump...","canonicalId":"term:ev","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"EVs, or electric vehicles, are cars that are powered entirely or partially by electricity instead of traditional gasoline or diesel. They are known for being more environmentally friendly and often have lower operating costs compared to conventional vehicles.","simplifiedExplanation":"EVs stand for electric vehicles, which are cars that run on electricity instead of gas. They are better for the environment and can save you money on fuel."}},{"startTime":2816.5,"endTime":2820.0,"type":"term","title":"tax credits","url":"/glossary/tax-credit","quote":"So my theory now is now that the tax credits are gone, used prices are going to go up.","canonicalId":"term:tax-credit","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Tax credits are financial incentives provided by the government to encourage the purchase of electric vehicles (EVs). These credits can significantly reduce the overall cost of an EV, making them more affordable for consumers.","simplifiedExplanation":"Tax credits are money the government gives back to you when you buy certain things, like electric cars. They help lower the price you pay for the car."}},{"startTime":2878.3,"endTime":2883.4,"type":"term","title":"used market","url":"/glossary/used-market","quote":"...if they do lower prices, then the use market is, is going to be like, okay, now what?","canonicalId":"term:used-market","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The used market refers to the buying and selling of pre-owned vehicles. Factors such as demand, condition, and market trends influence prices in this sector.","simplifiedExplanation":"The used market is where people buy and sell cars that have been owned before. Prices can change based on how many people want to buy them and their condition."}},{"startTime":2884.3,"endTime":2889.3,"type":"term","title":"model-wide prices","url":"/glossary/model-wide-prices","quote":"...but I think they're going to raise model wide prices again.","canonicalId":"term:model-wide-prices","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Model-wide prices refer to the pricing strategy that applies to all variants of a specific car model. This can impact the overall market value and resale prices of those vehicles.","simplifiedExplanation":"Model-wide prices are the prices set for all versions of a particular car model. If they go up or down, it affects how much people are willing to pay for those cars."}},{"startTime":3036.53,"endTime":3040.69,"type":"car","title":"Mercedes-Benz EQS SUV","url":"/cars/mercedes-benz/eqs","image":"https://upload.wikimedia.org/wikipedia/commons/b/bf/2023_Mercedes-Benz_EQS_SUV_interior.jpg","quote":"... EVs because people are coming in like wanting an EQS SUV.  Like we have an EQS SUV that we just got in on ...","canonicalId":"car:mercedes-benz:eqs","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Mercedes-Benz EQS SUV is an all-electric luxury SUV that offers the same high-end features as the EQS sedan but with added space and versatility. It is designed for those who want the luxury of Mercedes while enjoying the benefits of an electric vehicle.","simplifiedExplanation":"The Mercedes-Benz EQS SUV is a big, fancy electric SUV that has lots of room and high-quality features. It’s perfect for people who want a luxurious ride that can fit the whole family and is good for the environment.","imageAttribution":"deathpallie325 (CC BY-SA 4.0)"}},{"startTime":3067.05,"endTime":3072.09,"type":"car","title":"Tesla Model X","url":"/cars/tesla/model-x","image":"https://upload.wikimedia.org/wikipedia/commons/c/c6/Tesla_Model_X_100D_1X7A6736.jpg","quote":"... a great price point if you're comparing it  to a Model X and it's a great car, strives like a Maybach, lik...","canonicalId":"car:tesla:model-x","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Tesla Model X is a luxury all-electric SUV known for its distinctive falcon-wing doors and impressive performance. It offers a spacious interior, advanced technology, and a long electric range, making it a popular choice among electric vehicle enthusiasts and families alike.","simplifiedExplanation":"The Tesla Model X is a fancy electric SUV that can drive really fast and has cool doors that open up like wings. It's great for families because it has a lot of space inside and doesn't need gas, just electricity to run.","imageAttribution":"Alexander Migl (CC BY-SA 4.0)"}},{"startTime":3076.1,"endTime":3078.9,"type":"term","title":"diamond stitching","url":"/glossary/diamond-stitching","quote":"...especially with the diamond stitching, third row seats, the big wheels and all that kind of stuff.","canonicalId":"term:diamond-stitching","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Diamond stitching refers to a specific pattern used in upholstery that resembles a diamond shape. It's often found in luxury vehicles, enhancing the aesthetic appeal and comfort of the interior.","simplifiedExplanation":"Diamond stitching is a decorative pattern used in car seats and interiors that looks like diamonds. It makes the inside of the car look more luxurious and stylish."}},{"startTime":3083.6,"endTime":3087.8,"type":"term","title":"market value","url":"/glossary/market-value","quote":"...selling them for $140,000 and I thought they're worth every penny. Now it's worth freaking like 60...","canonicalId":"term:market-value","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Market value refers to the price at which an asset would trade in a competitive auction setting. In automotive terms, it reflects how much a car is currently worth based on demand and supply.","simplifiedExplanation":"Market value is how much something is worth right now. 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It's part of Mercedes' new line of electric vehicles and is designed to be very comfortable and high-tech.","imageAttribution":"Matti Blume (CC BY-SA 4.0)"}}],"speakers":[{"id":"s1","name":"Doug Horner","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/episode-1-george-saliba-worlds-biggest-automotive-influencer/transcript.vtt","type":"text/vtt"}]}