Episode 1 - George Saliba - Worlds Biggest Automotive Influencer?
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59:13
Car
BMW M3
The BMW M3 is a sportier version of the regular BMW 3 Series. It's designed for better performance and handling, making it popular among car lovers.
Term
Kailami interior
Kailami interior is a special type of interior design used in some BMW cars. It usually features unique colors and materials that make the car stand out.
Brand
Mitsubishi
Mitsubishi is a car company from Japan that makes different types of vehicles, like cars and SUVs. They are known for their unique designs and technology.
Car
Tesla Model Y
The Tesla Model Y is an electric SUV made by Tesla. It's known for being efficient and having a lot of modern technology, which makes it a popular option for people looking for an electric car.
Brand
Ferrari
Ferrari is a famous car brand from Italy that makes very fast and expensive sports cars.
Brand
Lamborghini
Lamborghini is another well-known Italian car brand that makes luxury sports cars that look very cool and go really fast.
Concept
exotic cars
Exotic cars are special types of cars that are very expensive and fast, often made in small numbers and have unique styles.
Concept
volatile car market
The volatile car market means that the prices of certain cars can change a lot, especially for expensive ones like Ferraris and Lamborghinis, depending on how many people want them.
Term
Plaid
Plaid is a special version of Tesla cars that are super fast and have better performance than regular models.
Car
Tesla Model Xs
The Tesla Model S is a really fast electric car that looks sleek and has a big screen inside instead of many buttons. It's known for being able to drive long distances on a single charge and is popular with people who want a luxury car that’s also eco-friendly.
Term
EVs
EVs stand for electric vehicles, which are cars that run on electricity instead of gas. They are better for the environment and can save you money on fuel.
Term
tax credits
Tax credits are money the government gives back to you when you buy certain things, like electric cars. They help lower the price you pay for the car.
Term
used market
The used market is where people buy and sell cars that have been owned before. Prices can change based on how many people want to buy them and their condition.
Term
model-wide prices
Model-wide prices are the prices set for all versions of a particular car model. If they go up or down, it affects how much people are willing to pay for those cars.
Car
Mercedes-Benz EQS SUV
The Mercedes-Benz EQS SUV is a big, fancy electric SUV that has lots of room and high-quality features. It’s perfect for people who want a luxurious ride that can fit the whole family and is good for the environment.
Car
Tesla Model X
The Tesla Model X is a fancy electric SUV that can drive really fast and has cool doors that open up like wings. It's great for families because it has a lot of space inside and doesn't need gas, just electricity to run.
Term
diamond stitching
Diamond stitching is a decorative pattern used in car seats and interiors that looks like diamonds. It makes the inside of the car look more luxurious and stylish.
Term
market value
Market value is how much something is worth right now. For cars, it means the price people are willing to pay for them at a given time.
Car
Mercedes-Benz EQS
The Mercedes-Benz EQS is a super luxurious electric car that has a lot of space and fancy technology inside. It's part of Mercedes' new line of electric vehicles and is designed to be very comfortable and high-tech.
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George, really do appreciate you being here.
I've told you this before, but your interview with car dealership guy last year was the
final push that I needed to start making content myself.
So my hope with this is that if there's anybody out there watching that's been thinking
about starting to make content, that this might be the thing that helps push them over
the edge to start doing it because it's changed my life.
It's been a ton of fun and watching and learning from you has been extremely helpful.
I think that you're the foremost innovator right now in automotive content.
So I really appreciate you being here today.
Yeah, thanks for having me, Doug.
I appreciate that, man.
Thank you.
Yeah, so it's been a wild year.
You're up to, I just pulled your numbers this morning, 1.1 million on TikTok, over 700
on YouTube now, 35 on IG and 250 on Facebook.
So you're a combined like 2.5 million followers at this point.
Yeah.
Yeah.
And we're about to hit a billion views on YouTube.
That's wild.
We're about to hit a billion views on YouTube.
And if you look at like the Doug DeMuros or like, I don't know, like other famous car
viewers or something like that, for the amount of subs I have and like if you compare it
to the timing of the billion views, it's like, I can't believe it.
Yeah.
I never thought I would be at this point.
I mean, like it's nuts comparing myself to like these guys, like it's crazy, I can't
believe it.
So what do you think has attributed or, you know, what do you attribute to that meteoric
rise on YouTube, especially because I feel like you've really taken off there in the
last six months.
You know, like, I think like those moments where you're like, I don't know if we should
post this and then just posting it, you know, that's like, obviously the number one, because
you know, a lot of people can't post everything because like they work for a dealer or like
whatever, like, and there's not many like owners that are on content, taking it so seriously.
And, and I think, I think my positioning is number one, that's probably number one, but
number two is posting controversial stuff like I had a guy working for me that was trying
to scam other people.
I, I, I, I post my cars getting stolen if, if there's an upset, if the engine blows up
and we sold the car, I'll post about it, you know, I think just being like completely
transparent is going to get you that like push you over that ledge, you know what I
mean, but like short form content, clipping, like, I always tell people like, honestly,
like what really pushed me through the roof was clipping.
That was like, like investing money into just getting all my content, like old content, like,
you know, when you have a live, when you have like a terabyte of content or two terabytes
of content, and you just throw it to like a media team and more investing in like your
team and you're like, go for it.
And yeah, that's going to do it for you, you know.
Yeah.
And so I remember we spoke at one point, you essentially film everything for YouTube and
then clip it.
Is that right?
Well, in the beginning, in the beginning, I, I don't really know if this is like the, the
like key, like the key to success.
Like, I don't know if you're supposed to be filming vertically first and then like once
you get like an audience vertically, like once you develop an audience there, then you
go YouTube and then you just film for YouTube and you, and you, and it gets clipped for,
for short form because like, I don't know, I go back and forth.
Like now I'm at this point, I'm like, man, I love to have like a vertical shooter around,
you know what I mean?
Just for perfect video optics, because once you do film horizontally and it gets clipped,
it never looks as sexy.
Right.
And, but like everything's working, like, and everything's going well.
So you think about it a little bit too much, but I think in the beginning, when you're
starting out, just filming vertically on an iPhone, that's what I did.
Yeah.
And then, and then, you know, you go from there, but yeah.
I'll notice sometimes in your comments, people will be like, why is it so zoomed in?
Or like, and I know the answer to that, but they, they probably don't.
Yeah.
And like, you just don't, you shouldn't really care about how good your stuff looks.
Right.
I just don't think you should care that much.
As long as you're pumping out content and you're doing your job and maybe, maybe the
editors could, could make it, uh, not like not vertical, not, not crop it vertical.
Maybe they can just make it like a square post or something like that.
If it looks so zoomed in.
But anyway, it's like, you're talking, this is like stuff you talk about, like once
you like get like the followers and you get the, like you, like you're, like you're there.
Now you're just like, all right, how can I make it look prettier?
You know what I mean?
But in the beginning, you should not be concerned about how pretty it looks at all.
Right.
You should not be concerned about how pretty any of it looks.
How much easier does it make your life to have a camera guy there?
Basically, isn't he there every day?
Uh, well, yeah, like Monday, uh, Tuesday, uh, Wednesday, Friday, Saturday.
I can't have him there all the time.
I'll go crazy.
Right.
Oh, crazy.
Like there's days where I'm just like, leave me alone.
I don't want, I don't want to talk to anyone.
I don't want to do it.
Yeah.
You know what I mean?
I would go nuts, but, but yeah, it's easier.
I mean, listen, I, I knew exactly what was going to happen when I had it, when I was
bringing a camera guy on, you know, in the beginning, he, uh, Mike came on like
part-time, like three days a week, like part-time.
Like he didn't know what he was getting into.
I knew exactly what was going to happen.
And, and, uh, you know, when we started blowing up, he's like, Oh my God, like
a million views on two million views.
I'm like, of course, like what do you, what do you mean?
Like this is, yeah, yeah.
Another million, another million.
I'm like, yeah, of course those we're going to get.
We're getting million views every time.
But in the beginning, we were filming vertically and, um, we didn't do any YouTube
videos until, until, uh, March of 2020 of April, April of 2024.
Okay.
That's when we started doing YouTube.
So we, we, Jenny, for March, April.
So we did like four months vertically, but we, it was four months.
We did it like hard.
Like we were going, like we were filming everything.
And, um, then we just started making YouTube videos.
And, uh, you know, the YouTube has been extremely, um, extremely like, uh,
satisfying, you know, rewarding.
And would you say that's the most valuable platform to you?
Yeah.
I mean, in the beginning it was TikTok, um, the beginning it was TikTok.
And, um, all my general lead generation was like through TikTok.
And I remember watching like an Alex Hermose video, like measuring the
platforms and YouTube was his number one.
And, and at my time watching the video, I was like, no, like
TikTok's my number one.
And now it just, it, I just went to hit.
I just literally went to his exact scale as, as like importance, like of level
of importance of which platform is number one, two, three, and four.
But Facebook and meta, like meta is crazy right now.
Yeah.
Meta has just been nuts for me lately.
Um, specifically or Instagram as well.
Facebook, I'm not sure which one, but, um, Facebook has been also like me.
I think I'm mainly talking about like Facebook, like it's been great.
Like we're generating 40 million, um, uh, views, um, on just Facebook as well
as additional as a Instagram, another 40 on Instagram.
But, uh, but yeah, and Facebook's been great.
Um, it's been actually just like a turn.
It used to be TikTok.
Now it's Facebook, like Facebook's better than TikTok right now.
Yeah.
Um, but yeah, it's, uh, yeah, TikTok, I think is very inconsistent now.
It's kind of, it's just inconsistent right now with, with the, what's going
on in the country with selling, buying, you know what I mean?
All this stuff, you know?
Yeah.
I think the other platforms, you kind of know what to expect.
You know how a video is going to do generally, but, uh, with, with TikTok,
it's like it could go viral.
It could almost have nobody watch it.
It's just very unpredictable.
Yeah.
And I think TikTok specifically wants vertically filmed content right now.
Yeah.
I think they only, I'm starting to think, uh, TikTok is like YouTube.
Like, uh, like really with YouTube, if you have a bad video, like a bad long
form video, like you shouldn't post it.
If it's like inconsistent to like what you do, like, let's say I go, I'm going
to go vlogging in the mall.
Like I shouldn't post that video.
It's going to hurt my rankings.
It's going to hurt, um, it's going to hurt like everything.
It's going to be inconsistent to what I'm doing.
It could flop hard.
I, you know, um, it's funny too.
Cause you know, I posted a story yesterday about icy hot on my, uh, on my
Instagram and, and you know, I'm like, okay, I want people to sell me their
car or people to inquire, right?
Posting cars all the time, sell your car, buy a car, whatever.
I'm posting, you know, pictures of cars and my stories all the time.
I'm like, all right, like I've developed an audience.
Like I want to try and make like a joke.
I want to try to make something people can relate to, right?
So I was in the gym one day in the locker room and this guy's putting on
icy hot and I was just like, well, right to my brain, like smaller into my brain.
I was like, I haven't smelled icy hot since I was in college.
Like that's crazy.
And it was like the most nostalgic smell I've had in a long time.
And I was like, I'm going to post it and like, see how many people can, uh, like
relate to it and just like test it out.
You know, so I post it, I get to work.
Like everyone's like, what's up with the icy hot post?
And I was like, dude, I had a hundred people replied to it.
I only get, I don't get that many store replies.
I mean, it didn't get the most profile visits, but it had the most replies.
And I was measuring how much does an average story post get?
Like, like it gets, I'll get like 400, um, profile visits or I'll get like 80
shares or something like that.
You know, so this post had, uh, 125 replies and I'm going through their
replies and everyone's just like, Ben gay, it's crazy.
Tiger bomb.
Like everyone's just like, all these things.
Like I, I, I still use their like whatever.
Like, I know what you mean.
Like I smelled it every day too.
And I couldn't believe it was like relating to it.
So it's okay.
If I like make like a random personality posts every like once in a while, am
I going to like draw my audience into like finally messaging me or like finally,
like, you know, uh, interacting with me or, or, or, or like, oh, this is funny.
Let me share it to a friend who also can relate to this.
Now I just entered a new market and you like following base.
You know what I mean?
So like it's just kind of like, uh, um, trial and error of like that.
But to my point is I tried something weird and it got, it got like, I usually
get like 46,000 views on a story and it got like 44.
So it still did good.
But then I posted a picture of a car.
Yeah.
Like a M three Irish green with like Kailami interior.
And that thing had, uh, 125 shares, uh, like 600 profile visits.
Uh, it completely broke like every like theory I was thinking of.
And I was like, okay, like, let me just stay in my lane on the cars here.
Like, let me post the call.
Let me post some more pictures of cars.
Like this is, this is, this was like a record breaking post at like 50,000 views.
Yeah.
It's a higher than average.
And I was like, okay, the algorithms clearly rewarding me for staying in the car thing.
So what back to what I was saying with Tik Tok is if you post a bad video, I
think Tik Tok is like going to slap you on the wrist right now.
Yeah.
And it'll make it harder for your next video is to go viral.
So I think Tik Tok, once more quality content, and that's what YouTube wants.
YouTube wants really quality content, especially when it comes to like long
form videos, like they will reward you for quality content.
Like I think the algorithm on YouTube can literally sense how much effort you put
into that video and they will, they will like help you with that.
But yeah, it's just, it's just like a crazy superstition game.
Like I've heard of, I've heard of things from other people, like, you know, like
you let a video run for seven days, if it's top two, like, I don't know if
that's true or not, but like, you know,
like before you post again or yeah, like if it's like a top two video on YouTube,
you want to let that crap run for seven days or else you're cannibalizing
your content by posting again.
I don't even know if that's true or not.
Everybody's got a theory, you know, but it's funny that you mentioned the
icy hot story because you sort of like the, you know, I'm sure you listen
to Gary Vee every now and then, but his new thing is kind of like everything
is content and don't be afraid to post random things that don't necessarily
fall within what you normally do.
And I, I think it was a couple of months ago, I did just randomly a video
about double quarter pounders from McDonald's and it went like super viral.
I mean, well, it didn't get like the most views.
It got good views, but the amount of engagement and the amount of people
that reached out, like kind of what you said, I mean, I had people calling me
like, you know, family friends, uncles, even who were like, Hey, I just went
to McDonald's for the first time in 10 years because of your video.
And I got a double quarter pounder with cheese and it was as good as you
said it was going to be.
And I thought to myself, I mean, obviously I can't do that all the time,
but like, this is kind of crazy that I think maybe it was because it was
unexpected, maybe it humanizes you a little bit that you're not just this
car sales guy, but yeah, I was at the reception.
It's fun to post stuff like that every once in a while and measure and see
like how it does and yeah, and so it's cool to do that.
Yeah, I had, I had someone come in the other day and ask me about like, you
know, content and he was a life insurance agent.
And I was like, dude, you could do what do you do for hobby?
He's like, I ride horses.
And I was like, you can literally just film yourself riding horses and put
a link in your bio that's going to bring you monetary income.
And people are going to click on your bio after this, you ride in that
horse and they'll probably leave a lead.
Oh, yeah, you don't even have to, you don't even have to like, like, like
to your point, you could talk about a burger and get, and get a lead.
Yeah, exactly.
Absolutely crazy.
You know, it'll have to do car business stuff.
You know, it's just, it's just funny.
You know what I mean?
People are like, what do I make content about?
But you could literally do a backflip in cars.
Truly never talk about a car in your whole life, right?
So, George, I got, I have to ask you when, let's go back to the very beginning.
When you started posting content for the first time, it sounds like
was it end of 2023 that you did it?
I always forget the dates.
It's, it's been a year since I went full time on YouTube in 2024 and February,
like in, in March.
Uh, so I started messing around in 2023 in September.
In September, about two years.
Yeah.
It's been about two years.
It's going to be, so it's going to be two years in February, like
start of my YouTube.
Okay.
Start of my YouTube, uh, career journey or whatever you want to call it.
So when you first started posting content, what was the why at that point in time?
What was the, the motivation behind it?
What were you ultimately trying to do?
Well, I had, you know, running the Mitsubishi franchise, I was spending
a lot of money on radio.
I did, I did a TV ad.
I did radio ads.
I did SEO, Google, everything.
Right.
So like my experience on marketing advertising, like I learned a lot.
I saw how valuable content was once I had my buddy's watch guy, Vukam.
He's like a famous TikToker.
Yeah.
Come in and we made a video and the next, he posted the video that day,
like, like clipped it up and posted it had like four million views by midnight.
And it went viral and yeah, it was a good video.
And then the next day, customers like calling, oh, Vukam was there.
He was there, whatever.
And I'm just like, this is crazy.
Like, yeah, you just posted a video and like it was free and people are like
coming in and asking about it and all that stuff.
I was like, you know, and like, again, I had just like, I had ran the, I had
gotten the franchise to like a top 25 dealer for marketing and advertising,
like finding, finding my message, you know what I mean?
And, and the dealership was fairly before that.
Okay.
And I found my voice on the radio and it took me like four months to find
like the secret sauce on how to bring a customer in for, for a, for a Mitsubishi
at the time.
And I was a customer spending money.
So this was like, this had my attention right away.
Yeah.
So I was like, all right, dude, like what do you do?
Like, what do you, I said to him, like, what should I do?
Yeah.
He's like, just post twice a day every day until you final works and do that again.
And I was like, all right.
So I'm posting and at this time I'm afraid to post on Instagram because
like I, I still had like weird, it was weird for me to, you know, it is weird.
So I was like, I don't have friends and family to like see me posting.
So I started posting on Tik Tok.
Yeah.
And I had no one had Tik Tok.
I didn't have a Tik Tok account.
So I started doing that.
And yeah, I was, I almost quit like three times.
I felt like it just wasn't working.
I wasn't working.
It wasn't working.
Um, I didn't know what to post.
I wasn't that comfortable.
Um, uh, so.
Yeah.
I wasn't, I was, was weird and, and just want to add one more thing before all
this, before, before Tik Tok, if you will look on my YouTube channel, go look
on the bottom and 2021, 2022, I started making car reviews.
So I did start filming with a camera, um, for credibility purposes.
Cause I was buying Teslas across the country.
I own sell my EV.com.
Yep.
And people were like, we don't know you, who are you?
Like, how are we going to let, like, let you take our car?
We don't have money yet.
Yep.
So I'd be like, oh, go look at our YouTube videos.
And we were trying to find something that we could show people to prove who we are.
And that works.
Okay.
So I was like, I was like, oh, okay.
Like, I already know this content stuff works.
Like, Vugham just came into the video and now we have like people calling us.
And, uh, we had calls and inquires from the YouTube videos, but like nothing crazy.
You know what I mean?
Like one or two is like not enough to make you be like, go all in.
So anyway, I'm, I'm on TikTok posting twice a day.
I almost quit like two or three times and then this customer comes in one day to
sell me his model Y and I muster up the courage to be like, yo, you want to film it?
And he's like, sure.
And then we filmed it.
That one didn't do that well, but I was like, let me try again.
So then another guy comes in with his model Y and, you know, this is when it was
like, this is when I was hooked after this video.
I was like hooked after this.
Um, and I'm filming it all on an iPhone.
I just told someone to hold.
I've always just told someone to hold the phone.
Yeah.
So I started off the video with a great hook guy wants $37,000 for his model Y.
I'm only going to give him 34 going to be strong.
Let's go close this deal guy comes in, opens the door and, uh, you know, he's
like, I'm here to sell my model Y.
I'm okay to go talk to him.
He's like, we're going back and forth.
He goes back in the car.
He just liked my offer.
He's leaving.
I kind of pulled him out of the car and I'm like, oh, this is going really well.
Like I have to close this deal.
Like in my head, I'm thinking like I have to close.
He opens up his trunk, Costco food in there.
It's a hilarious.
Yeah.
He's not showing me his car max offer.
He's lying to me.
He's not showing me his car.
I'm on offer.
He's lying to me.
Yep.
And I'm thinking to myself, okay, if I close at 37 grand,
how much am I going to win?
How much am I going to make?
How much am I going to lose?
I was like, I think I'll make a thousand bucks if I close at 37.
You know, and I had spent $20,000 for a TV ad and, you know, for production and
all that crap and for it to air twice.
Right.
I'm just going to mention that real quick.
Yep.
So he never wanted to film at the beginning either.
He's, I don't want to film.
I was like, we're going to film and if you don't like it, we don't post it.
He's okay.
So during the negotiation, I say 37 grand, I can post the video and he's
like, deal.
And I'm like, okay, 37 grand.
It's a deal.
Yeah.
So I had it at the part where I said, post the video, 37 grand.
It's a deal.
Post the video.
It was my first like million view video.
Wow.
I had, I had like 25 inquiries for people to sell me their car, bought like
five or seven of them, sold his, made a thousand bucks.
Like, like I thought I would.
Yep.
And, uh, bought, bought five or seven more and made money on those and obtained
a big following from that one video and, um, you know, customer base and all
that kind of stuff.
And that video, that video was worth 70 grand.
Yeah.
The video was worth 70 grand to me.
And so you think of it in those terms, you think of the value of videos
based on the overall impact they have.
After, I didn't realize it back then, but looking back on it now, I, I would
spend 20 grand, 30 grand to be on the TV for twice, like that aired fucking
once a day, like for like, like, come on.
And then I just told my buyer to hold the phone and record it and whatever.
And, you know, and, and got all this business from one video, like the
gross profit from that one video was like 70 Gs.
Yeah.
So like, come on, like a TV and radio kid couldn't do that for me.
So yeah, yeah, it's just, you know, um, it's just, once you're like full
time doing it, and at this point, you can't really mess up.
Like there's really nothing you can do, but you can do crazier things.
Like you can do crazy things.
Um, like you can, you can really get ballsy.
You can really, if you're filming a discount, like people think I
discount cars a lot and I don't do this.
We don't refer like we're firm a lot.
But for those moments where we do discount, I'm like, dude, I'm not
discounting a car unless I'm filming it.
And, and, and, uh, to me, it's because that's bad.
That's what people want to see.
They want to see the banter.
Yeah, they want to see the back and forth and listen, there's points
in the market where it's discount season.
Sure.
There's points in the market.
Like right now, right now it's like discount season.
Like you make me an offer, like make me an offer.
I'll, I'll just go and praise.
Like you can't just go to the computer four times, uh, five times a
month, lower prices all the time.
You know what I mean?
Like you need to hear offers.
Like, you know, there's points in the market where it gets dry, market
dries up, um, there's no buyers right now.
This is the first slow month that we've had all year.
Yeah.
And I'm in like wholesale mode.
I'm in offer mode.
Uh, if you're, if you're in my showroom, I'm going to ask you what it takes.
And I still know what my price is.
I'll be like, this is my best.
And like, if you don't want to take it, it's fine.
But like, this is it.
Um, but then there's seasons, you know, where you're like, dude, I
can't get any more.
I have so many customers calling me.
Yeah.
You know, we're holding firm.
Like there was a moment where we were filming where we stopped negotiating for
like four months or like, how come you're not negotiating anymore?
I was like, we are, we're busy.
Like this is a business.
We're busy now.
Like before we weren't busy, but.
It's funny you mentioned that because I was going to ask you about that.
There are some videos where you kind of, I could see like some playful
frustration of people wanting to negotiate with you.
And you are like, no, this is the price.
And I, it made me wonder, do you, did you ever have the mindset that, man, we've
negotiated so much on the channel that now it's just this expectation that
everybody has when they come to buy a car here.
But it sounds like you kind of, I have the greatest fans, customers, dude,
people come in, they buy a car.
They didn't even talk to me.
And at the end they're like, dude, I love the channel.
Yeah.
Thanks.
Lee, like, like people are coming in, buying cars from us and not even
negotiate, like they're just coming.
Like you have to, you have to, you have to also think about it.
People don't want to negotiate.
No, they really don't.
They don't.
They just want to come in.
There's people out there who just want to be your customer, buy a car from you
and leave.
And at the end, I'll get a message on Instagram.
Yo, just bought this car from you guys.
Don't say thanks.
And I'm like, oh, I saw that guy in the store the other day buying that car.
And like people, there's like, like we're, we're, we're hitting a month.
Like what is it?
Like 150 million, like we're, we're type, we're, we're hitting like a view,
a view of your volume is so high.
People, people are just coming in and buying and they're not even like, they'll
see me, but hey, what's up?
Hey, what's going on?
Like just leave like, yeah, buy a car.
I mean, that, yeah, you get to those people though that come in, like they
want them, they want to see the whole show.
Yep.
When they want the show and I'll go ahead, I'll throw in, I'll, I'll go
ahead and I'll do the whole thing with them.
And, but like, if they're like, what's the deal?
I'm like, that's the deal.
And like, you've seen a couple of videos where I said that's the deal and I
wouldn't, I wouldn't take any money off, but I have to like make it fun somehow
because they're huge fans and they did want to come in and they do want to
like try and like negotiate with George or whatever.
But I've been trying to put in, although a lot of other people on camera,
to basically be like, Hey, my brother's awesome.
Hussan's awesome.
Max is awesome.
Levenson's awesome.
You know, Rami's all, you can go talk to these guys too.
And like, you know, they get, they get a lot of people going up to them and
wanting to work with them too now.
So, yeah, yeah, I mean, listen, I, I do believe like you, you should, you
know, there's seasons for it, but there's seasons for it.
That's, yeah, I think that you're fortunate that you've got, um, it sounds
like it's a smaller fan.
I don't know how many, do you, how many salespeople do you have really?
Uh, well, we're, we're actually like, Overloading the sales front right now,
but we don't, we didn't have many salespeople.
We only had like eight salespeople.
Um, and now we're, we're trying to bring it to like 14 right now.
So, yeah, um, our buying team, our buying team was so strong, but we're
buying so many cars because we worked like my brother, John and I talked about
this all the time.
I'm like, dude, our buying team is stacked, but our sales front is bad.
Yeah, we didn't ever put, we never put that much emphasis on the sales, but
like with the volume of sales calls and inquiries that we've received, I was
like in hibernation mode, like, like I, I, I'm so lucky I got to film.
Like I'm so like some days I just came in like ready to make a video.
And then, and then the Tuesdays, the Mondays, the Thursdays and the Tuesdays,
whatever my camera guy wasn't there.
I was like hiding on my computer just in meetings all day, like fixing
processes and stuff like that.
And, you know, meeting with call review or something, you know what I mean?
Like the CRM guys and everything else.
So, but, but yeah, it's, it's important.
You know, you want to get back to everyone.
You want to get every miss call, every customer that's upset about something.
Something happened.
Like, you know, customer service is extremely important.
That's what I'm excited for.
Honestly, like the next, the next year to see that front, just be like solid.
Yeah.
Yeah.
So it sounds like I feel a lot the same way now.
I don't have the control that you have in the sense that, you know, I don't
own the dealership or at least, you know, part of the ownership.
And so it's not as easy for me to just go in and say, oh, I see a problem
and I want to fix it and we go find the solution for that.
But I'm sure you're on a bigger scale than me by a lot.
But the, the influx of people reaching out, I mean, it can get overwhelming.
And it's like, yeah, we weren't staffed for that.
You know what I mean?
So it's like, you've got to figure out how am I going to change this process
or get more people so that we aren't not getting back to people that are
trying to reach us, you know?
Yeah.
I mean, like, you know, you have a very, you have a very great situation
with you and your dealership and you probably are still able to control
some stuff at some, at some, at some, you know, restraint.
But you're also limited on your growth on how hard you could push it.
You know what I mean?
Like, if you wanted to push it hard, you could push it hard and get like a
ton of leads and have people coming in, but you're going to cause like
problems if dealership, if the dealership board is on board.
Right.
No, but for me, for example, I'm always pushing, I'm always like pushing it.
And I just, I was like, I'm going to open up my WhatsApp to my, to my Instagram.
I saw that.
How's that been going?
I was going to open that up.
So I got a new phone, I have a personal phone and a work phone now.
And I'm like, I want it to be so easy for customers to reach out to us.
Like too easy.
So I was like, so I'm working the meta business suite right now.
And I'm like looking at all these messages and I was like, all right,
another hole I have to, I have to fill.
So yeah, how do you deal with that?
You know, how do you make time or do you to get back to all your DMs and messages?
I don't, I don't.
So I do use AI.
Okay.
I use AI.
The AI will basically capture the lead and send it to my CRM and my team will
follow up with the lead.
But lately I've been wanting to just get actual humans in my, in my DMs.
So that's what I'm doing now.
So now you can WhatsApp me in my Instagram profile, Facebook page,
instantly start chatting with us.
And listen, like just people who are going to want to just go to
click the link in your bio, like they're not going to ever, they're not going
to ever give you a hard time.
They're just going to not even ask.
They're going to click the link in the bio.
You always got to tell people, click the link in the bio, click the link in the
bio, you know, don't message me, click the link in the bio.
But there's some people who just want to WhatsApp you.
They just want to DM you.
And that's how they want to do business.
And I felt like I was having, I felt like I was having, um, like a problem.
Like, uh, I was missing an opportunity of customers by not having people
able to DM me, you know what I mean?
Or like, what's that mean or something like that?
So yeah, I'm just trying to be like, not available and like, not the word
available, but like, I'm trying to be like, you can leave me a lead in, in
any sort of fashion and any sort of avenue, right?
So now that you're at the point that you are, the content has blown up and
you're, you're doing kind of a lot of things at once in the way I see it,
right?
You're, you're, you're running the business that is the dealership.
You're running the business that is the content creation.
When you come to work on a typical day, how do you prioritize?
Like, is it, it's all content and the dealership will kind of happen around
that, or is it the other way around?
Or, you know, how do you prioritize your, your time?
Uh, like, so I'll come, I'll basically go to the gym in the morning.
Yeah.
And all my way to work, I'll be like, it's basically about how I feel in my energy.
So, and, you know, I'm also mindful of how much editing we have to do.
Um, and also mindful of problems or processes that need to be fixed or
maybe people I need to train.
Um, so if it's like a training day, I'm like, I got to try, I got to focus
with these guys today and maybe I'll film that.
Okay.
Um, and if it's just like a, uh, um, process day, I'll be like, I got to,
I got to have these meetings today.
You know what I mean?
But I usually focus on getting three days, two, two to three days minimum of
filming full energy.
So I'll be on the way, when I'm on the way to work, I'm like, it's a filming day.
Like, I'll be like, what do I have to do?
I have to do nothing.
I already did this.
I already do this.
I try to take care of all my issues, all my problems, people I have to work with,
train my team, whatever.
Um, so I'll call my videographer, Mike, and I'll be like, get your camera ready,
clear the SD card, charge the mics, get the gimbal ready.
Where are you?
I'm pulling out in front of the ocean right now.
Catch me.
I'm pulling out of my car.
Star recording.
Let's go.
We're going over here.
We're going over there.
We're talking to this customer, talking to these salespeople.
And we're like, we're just off.
You know what I mean?
We're just on the races.
But it's basically about like my stress has to be clear with, um, the things that
I have to do and the things I have to get accomplished and whatever.
Um, that's basically it.
It basically, I'm always focused on the dealership first over content.
Yeah.
Make sure my sales staff, my buyers, good, good, good, good, good.
No holes in the processes.
Are they getting fixed?
I also have a lot of people I strad myself to help me.
Yeah.
So I'll delegate as much stuff as I can.
Um, you know, and, uh, and then the more I've been able to like have people I
can rely on to help me, the better I've been able to film and focus on filming.
Cause honestly, all I have, all I should do is focus on filming.
Like that's going to be my main focus.
But, um, soon enough, it'll be like all I do, but not, not yet.
You know, so every day is different.
It's not every day is always different, but the days where I'm like, this is the
day I make it the day I make it the day.
Like we don't, if we don't have things planned, you know, we don't have, we
don't have customers plan to film customers come in now and expect to be films.
They expect to be on camera.
They want to be on camera.
Sometimes people drive in three, four hours a day.
Like we have multiple people to drive in four to five, three hours, four hours.
From wherever they were to come and visit on a Saturday and they'll come in, be
like, I came from Canada, I came from Connecticut, I came from Ohio, Florida,
flew here from there, drove in here with my family, come in, hang out, you know,
we'll get some content with them.
I have guys that come in, just want to show me their car and be on camera.
And they'll wait like two hours, just to, just to be, just to get on.
And I want to get to a point where it's like a Mr.
Beast thing and I have a director, like a cat, not a cast director, but like maybe
like a creative director planning out the day, having customers come in for
certain things that want to be on camera and kind of posting about it.
Like, Hey guys, we're filming on these days.
And I try to be like, I try to make those posts, filming on Saturday, all day,
come on in or something like that.
And cause, you know, you do want an exciting day.
I want to give the audience like an exciting day.
You know, I want it to be fun and exciting.
And, you know, to like my brother bringing in the horse on camera or to like me
going to go talk to the Philadelphia police about my stolen vehicle and getting
it back, like, you know, I mean, you have to also run with it.
And then when, when you're in front of the camera, you have to be like your own
producer, right?
You know what I mean?
Like you have to be at this point, I will like lead the charge.
Like, you know, like cop calls me, we're looking for our car.
We found the location.
Someone on Instagram, someone on Instagram messaged me, gave me the
location of the car, found it.
We're recording the whole thing.
And cop calls me, Hey, cops, cars here.
We're, we're recording, we're getting in the car.
We're going to go eat a Philadelphia cheesesteak.
We're recording that too.
And we're going to go for you talk to the cop and cops in a hole, whatever.
We're going to deal with it.
And yeah, I don't know.
You're going to have to like, you just have to like keep like, once you see
an opportunity for like a great video, you have to chase it.
Yep.
And if there's obviously a customer that's a great customer has a great personality.
Yeah.
Like we want to get him on.
Um, but yeah, at this level, you start wanting to plan as much as possible.
Um, but at the same time.
It's just so much fun to run and gun it, just so much fun to get to dealership
and run in and just gun it like it's no plan, nothing.
So that's, I mean, yeah, it's, it's fun to watch.
It's been an amazing journey.
And then just to kind of head us down the road here towards, towards the end.
And I appreciate your time this morning.
What do you see?
What's next?
Like what's the vision for the dealership?
I mean, I, I can't imagine that when you started filming that you had an inventory
full of some of the rarest Ferraris and Lamborghinis in the world.
And now you've got this just mega exotic inventory.
Is that what you see as the future?
Cause those cars are so volatile, right?
I mean, do you, do you want it to continue to be that way for content purposes?
Or is that maybe not the longterm vision for the, for the dealership?
Well, I mean, we've always been into buying the exotics.
And, you know, we started, uh, we started like, you know, COVID, COVID basically
just like got us, got us to a higher price point, right?
Yeah.
COVID brought us, COVID brought us to the higher price point.
Brought me to the Model Xs, the plaids, the, the Sabra trucks and, and it brought
my brother John to the Ferraris, the Lamborghinis.
So we had already had experience there.
I think this was just like a meant to be situation where we were already, we, we
had already gotten to, to getting ready to buying exotics at that point.
The social media was, is definitely like an amplifier to all, to all of it.
As far as where I see myself and the, in my team and my brother, my dad and
whatever, like everyone in the dealership, like later, I don't, I never look at it
as like a future thing.
I'm like a day by day kind of guy.
Right.
When I was like, I wrestled in high school and college and like match, you go
match by match, like, you don't look at the, you don't look at the bracket and say,
okay, I like to get the quarter finals, this is my finals and the finals.
I got to be this guy.
I think I do this like, I don't know.
I was always been like day by day.
Cause honestly, like all this stuff is stressful.
Sure.
And if you, I don't, I handle stress like extremely well, but like to, if I'm going
to look into the future all the time, like, dude, I could just be sitting like a
zombie, like just dazed, just dazed, like just like looking out into the abyss.
But well, it's cool to know.
Cause I know some people really plan out there.
Like I want, you know, five years from now, I want to be doing this.
So I want to have more dealerships, whatever it might be, right?
And others are just kind of go with the flow.
Man, I don't know.
I, I, if it was up to me, if we could do the same amount of volume, gross at one
location and crush it, just moving more numbers and just having the most like smooth,
like sales process, buying process, um, without having to open up new locations
and having one central location.
I think that'd be the best.
Yeah.
I know people are always opening up more stores, more locations.
And I think there's a lot of really good real estate, um, interests, um, to do so.
But I don't know.
I mean, like, it comes with more problems and at this point, um,
everything's so fast-paced.
Like I tell people, like if your memory is junk, look, if you have bad memory,
don't come to work here.
I'm like, cause it's not going to work out.
And then in general, in general, you have to have a really good memory in the car
business, but, but, uh, it's a fast-paced environment.
And it's just like, uh, I just want to hire like really talented people that
could keep up, but, um, also it's hard.
We are, we are opening up a dealership in, uh, West Sampton, New Jersey.
That's going to be, we bought land, 60,000 square feet, 50,000 showroom,
uh, 12,000 recon.
Um, so that's going to be like, I'll use cars or a franchise is going to be there.
Uh, no franchise yet.
Okay.
Um, but it's going to be like an exotic super store.
It's going to be, it's going to be like, you know, top five in the country.
As far as, as far as like appeal looks and all that kind of stuff.
Okay.
Um, but, uh, will you spend time there?
Or do you think home base will still be J and S?
No, we're probably going to spend more time there.
Um, and, uh, that's going to be like our, that's what's next.
Yeah.
But, um, you know, as far as, you know, seeing it as like a multiple location
thing, like where you're like kind of like franchising the whole thing and
like opening things up in different places.
We don't really know real estate is just so expensive these days.
And we were lucky enough to find land at a really great price that we could build
and, and get what, and do what we wanted to do on our own.
Yeah.
But, uh, yeah, that's going to be really exciting man to show people the ground
breaking, um, the actual designs, like showing the, the fans and people like all
that stuff happening when we get there.
Like the whole prod that that's the biggest.
What's next for me is showing that process coming and showing people how
that's going to be like, you know, happening.
And yeah, building up a dealership.
Yeah.
That's going to be the best.
Um, so in, in about, um, hopefully we break ground in, uh, in, uh, February.
And then it'll be like 16, 18 months next, but the whole ground breaking process
is going to be a super fun to document.
That's exciting.
Yeah.
So I got two questions left for you.
Um, I've noticed that you've been posting that you want to buy Teslas.
Yeah.
You're getting back into that.
What is your, now that the tax credits are gone, the government is stepping back
from EVs.
What is your prediction for EV sales, new and used and EV values moving forward?
So Tesla just announced their earnings yesterday and they had another sale slump,
which is not great to my theory.
Yeah.
But I was out of the EV game for, call it like a year and a half now.
Yeah.
And I had been in the EV game for three, four years for four years and I had a
great run, but I also had downs, downs and ups and downs.
I think you were out at the right time.
I was out at the right time.
Yeah.
We're going to, we're going to get to that point.
I was out personally speaking opinion.
I think I was out at the perfect time.
Yeah.
Um, I, I crushed it with the EVs really did.
I mean, insane.
Like it was the only make and model I bought for four years.
Yeah.
Like that's a dream.
Only buying, only being a buyer for one make and model, a buyer and a seller for
one make and model is like, that's fun.
So my theory now is now that the tax credits are gone, used prices are going to go up.
Um, Tesla's, Tesla's new car pricing should take a bump up due to China and the
US's, um, trade war deficit for metals.
Okay.
Zinc, um, all these, uh, metal companies, uh, that are controlled, all the, uh, what
do you call it, all the, um, the precious metals, the batteries, I think China
controls the, um, quantity and the supply of that's going to cause EVs to get harder
to make, um, if this goes through, but, um, so Tesla's will be any EV in general is
going to be harder to make, um, more expensive to produce, but this all depends
on the demand on Tesla new cars.
Cause Tesla could just fricking continue to lower the price, but just can suffer
financially.
Right.
And if they do lower prices, then the use market is, is going to be like, okay,
now what?
Um, but I think they're going to raise model wide prices again.
Um, if all this goes through and the leases on model wise were so good, you
couldn't sell a 2023 model Y for like $37,000 or $38,000.
I tried.
I just like the market just wasn't there for me.
Um, but now it is.
I mean, I sold, I've been selling model threes, model wise for 110% of the market.
Yeah.
So that's telling you that there's a huge demand for model threes, model wise.
People are trying to buy them as fast as possible right now.
And the percentages to the market, the, uh, aren't even accurate.
Like I sold it 110%, 115%.
I'm selling 110%, 150%, 117%.
And that's not real.
That means that the CTMs, the cost of markets are all going to rise and there's
going to be a correction going upwards in the used market for Teslas.
Yeah.
Now the supply in the used market was so great.
So it seems like the market, the demand is absorbing.
Um, but as like a vehicle acquisitions guy or like a data analyst, whatever you
want to call it, like being a car buyer.
Um, yeah, I mean, I think, I think, uh, I think this is, we might go through
another craze, Tesla craze again.
And it wasn't like, I wasn't happy about dropping the market completely.
Right.
You know what I mean?
But luckily I was able to get out and then get into acquiring cars off of social
media, buying cars off of social media, all these exact stuff like that.
We didn't have the funds to do both.
I mean, we didn't, we couldn't be in both markets.
Yeah.
Well, if you had to choose one market that's going to produce more profit, I,
I'm happy with what I chose.
Uh, that's best for the business.
But, um, now I'm trying to get back into both.
So I'm with you.
I think that, uh, I think that new car wise, and this is for all brands, not just
Tesla, it's going to be a little tough in the short term because most of the non
Tesla brands have sort of hit the brakes very hard on production.
But, uh, I see used values coming up already very quickly.
You know what the cool thing was I can agree with you is, is Elon going crazy was
probably the best thing ever could have happened for Mercedes BMW.
Uh, I'm going to say Mercedes BMW because they're my favorite non Tesla brands.
They're EVs because people are coming in like wanting an EQS SUV.
Like we have an EQS SUV that we just got in on trade and it's like people are
throwing themselves at it.
It's alarming.
Same, same with us.
And that's what I'm saying.
Like, okay, like the price was dropped one at a great price point for, for
used EQS SUVs.
So you can buy them for like $56,000, a great price point if you're comparing it
to a Model X and it's a great car, strives like a Maybach, like insanely drive,
nice place to drive a vehicle.
Love, love that car.
Love it.
The SUVs are insane, especially with the diamond stitching, third row seats,
the big wheels and all that kind of stuff.
Insane.
I drove one for four years before we sold out of them.
Oh, nice.
Yeah.
I remember selling them for $140,000 and I thought they're worth every penny.
Now it's worth freaking like 60.
But, but, uh, right now Elon Musk being a crazy, a crazy guy that he is has brought
so many people to the I X, the BMW X market, the people are looking elsewhere
into different markets because like they don't like how he acts.
Sure.
So that's one.
And then the second one is the prices came down so much.
So it's actually, it's actually nice to have a larger EV market that is your,
as a dealer, you're able to buy other brands now and be like, yeah, it's going to sell.
Like it's not only just, it's not only just Tesla anymore and they used,
and used market like this is like this EQS is going to sell this I X is going to sell.
Yeah.
Yeah, exactly.
Well, good deal.
So we'll end it here.
If you could go back just a couple of years, you know, maybe right before you started here
and give yourself a piece of advice.
And, and this is kind of targeted at the George that was thinking about social media
that wasn't ready to start yet.
And, you know, also for the person that they see the value, right?
They see your videos.
They see my videos.
They see other automotive creators and they're thinking, I can do that.
But I just, they always come up with a reason not to, you know,
what would you go back and say to George just before he started about, you know,
this is what you need to do?
You know, obviously I wish I started earlier.
Could you imagine if you had started during the pandemic?
That would have been nuts.
You would have 20 million followers.
I know.
I know.
If I had started when I was running it, I was running it like I am now.
That would have been nuts.
I know.
I mean, you know, if you're a younger guy, like a moving merch or like a whatever,
like if you're a young dude, just first of all, like, just please, please start.
Like, like just don't think twice about it.
I think for me, it was the, it was the, what would, what would my mom think about me or
what would my cousin, whatever, you know, like someone who I haven't talked to in two years,
you know, like thinking about me.
I mean, I think I would just give my advice.
Like no one cares that much about you.
It's number one, you know, you know, it's hard to hear for some people maybe.
It's hard to hear some.
I mean, listen, no one cares about, no one really cares about me.
You know what I mean?
I don't have my, I don't have people from, from Lebanon or family calling me every 10 minutes,
every day to check up on me.
You know what I mean?
So clearly, clearly I'm, I'm not that important as, as my position now.
You know what I mean?
So, you know, then it's funny because if someone will say like, oh, what will I think about me?
I'm like, do you see the things that I post online?
Do you see what I post online?
What do you think people think about me?
Like, I, I offer the guy 40 and close up 48.
Like, so I think just don't, you have to obviously not give an F by what people think.
But I don't know, man, just star.
I would just tell myself to start, you know, I was a late bloomer in life.
So just start and, you know, I tell my brother, he's 25 all the time.
Like, dude, you gotta just start recording selfie videos, bro.
Just like, just start posting stuff, man.
Just start like, you know, I mean, it's hard to answer that question.
But, you know, become friends with an editor, you know, find a clipper guy,
you know, if you're busy, there's no excuse that you should make doing as much research
as possible and just finding the answer.
Just keep searching and searching and searching for, for a way.
Like, no matter what, if you search for a way, like, you know, it's going to work.
Like, I've had markets drop on me that I was buying cars on.
Like, listen, the Tesla market was very fruitful to me.
It was like my life.
Every single time Elon Lord prices, I thought I was done.
You know, I thought I was finished.
And at one point I was like, okay, I'm finished now.
And then all of a sudden I was looking for something else to enter in.
And then these, this social media thing was my answer.
So, I mean, I'm a big fan of like documenting everything.
You know, you have to take everything well, like, you know, like comments.
You can't let comments, you can't read the comments.
I prefer not to read comments, but you can't let comments get to you.
Yeah.
I mean, listen, work yourself in the DMs, get busy in the DMs,
don't get busy in the comments, you know, but it's hard to answer that question.
But if anyone's thinking about starting, you just got to dabble with it.
And listen, I almost quit like three, four times.
And that's what I think happens to most.
They'll try it.
They don't get the immediate results.
And they're like, you know what, I forget.
Hey, I did some videos.
Nothing happened.
Right.
I almost quit like two or three times.
It's like, I went on, I was posting every day and I took a two week break.
And I was like, all right, I'm going to try again.
And you know, but anyway, it's a lot of fun.
But nowadays people going into are so fortunate and so lucky because we're all doing this now.
Right.
We've all made it normal.
Yeah.
Like, you know, I had a guy come in yesterday and be like, dude, you inspired,
like I was just sitting on my couch the other day and I watched your videos and it made me
want to go buy a car.
So I did.
And like, I didn't care.
I didn't care that he didn't buy a car from us.
But it was just funny because I made him want to go buy a car just by watching my videos.
And I'm like, I wonder how many other people I've, I think I've made want to go buy, buy something.
Thousands, I'm sure.
That's one of my favorite DMs to get in a weird way.
People all over the country that are like, Hey, I just bought my first Mercedes Benz.
Like, of course, I wish they bought it from me.
Yeah.
Just bought my first Mercedes Benz because of your videos.
It's a brand I'd never even considered before.
And that to me, I'm like, that's a win.
Yeah.
I mean, I mean, you, you, you have inspired other people.
I've inspired other people.
Imagine how hard it was for me to start all this because no one was doing it.
And now there's, everyone's doing it.
So it's easier to start.
I mean, I've had mortgage people reach out to me, life insurance people reach out to me,
home builders, roofers about starting.
And I'm like, dude, if you're the, if you could be the first person and you're in your field to start,
like, what are you doing?
Like start, start yesterday.
I'm like, exactly.
So, but yeah.
Thank you for, for paving the way.
I mean, I really give you, I think you were the first to just kind of say,
here's a camera guy that's going to follow me around all day.
I'm going to film you doing my job.
And I think that's why people love it because you and I are in the yours is much more exciting
because you're moving around all the time, but it's that behind the scenes look in an industry
that people are fascinated by, right?
They love and they hate cars.
They love the cars.
They don't necessarily love dealers.
So seeing how it all unfolds, it's, it's fun to watch even for me and I'm in the business.
So thank you for, for being as consistent as you are and, and for being the motivation
that I needed to get going.
And hopefully somebody watching this today will finally take that leap and then maybe
we'll be interviewing them at one point in the future.
Yeah, you never know.
You never know.
Yeah, I appreciate it.
Thanks for having me on.
Thanks, George.
I really appreciate it.
Have a great day.
See you man, bye.
About this episode
George Saliba, a leading automotive influencer, shares his journey from a traditional dealership owner to a social media sensation with millions of followers. He discusses the strategies that fueled his rapid growth on platforms like TikTok and YouTube, emphasizing the importance of authenticity and transparency in content creation. George also reflects on the evolving landscape of the automotive market, particularly regarding electric vehicles, and offers insights into the future of his dealership. His candid advice encourages aspiring creators to embrace their unique voice and start producing content without fear of judgment.
Original notes
Welcome to The Doug Horner Show, an original series spotlighting timely, relevant dialogue across customer experience, agent performance, dealership culture, and innovation in retail automotive.
Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement.
Known online as @BenzsandBowties, he has amassed 450K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.
"We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”
The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.
The first episode features a conversation with George Saliba, exploring the development of authentic influence and cultural leadership in automotive retail from one of the largest Automotive Content creators in the world.
Upcoming episodes will continue to spotlight key voices in the field to discuss the emerging trends, challenges, culture, innovations, and leadership defining and, in many cases, redefining the dealership experience.
About Doug Horner
Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer.
About CallRevu
CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.
Learn more at CallRevu.com
The Doug Horner Show
Doug Horner
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