{"version":"1.0.0","episode":{"title":"“Every Crisis Is Free Profit” — How to Turn Disruption in the Industry Into Opportunity | Nir Bashan, founder of The Creator Mindset","url":"http://getcarcurious.com/episodes/every-crisis-is-free-profit-how-to-turn-disruption-in-the-industry-into-opportunity-nir-bashan-founder-of-the-creator-mindset","audioUrl":"https://anchor.fm/s/1094c7cb4/podcast/play/111661229/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-25%2F413105660-44100-2-24182f06c5da6.mp3","description":"What if your biggest dealership problems aren’t “market problems”… but creativity problems?In this episode of The Dealer Playbook, Michael sits down with Nir Bashan, world-renowned creativity expert, founder & CEO of The Creator Mindset, LLC, Clio Award winner, and Emmy-nominated former Hollywood/advertising executive to show car dealers how to use creativity as a practical business tool, not fluffy “inspiration,” but real-world tactics that move metal, grow service, and improve culture.Nir has coached leaders at AT&T, Microsoft, NFL Network, EA Sports, Suzuki, JetBlue, and more. In this conversation, he maps the same creativity frameworks directly onto retail automotive in 2025 and beyond.You’ll learn:Why creativity + innovation are the only sustainable edge as regulations, EVs, and consumer behavior changeHow to translate Hollywood-level creativity into daily dealership operationsA simple mindset shift to turn “crisis after crisis” into opportunity (EV overstock, chip shortages, changing regs, etc.)How to balance data and creativity so your analytics don’t kill your humanityA dead-simple language exercise that can boost customer satisfaction and salesWhy everyone is creative (backed by research) and how to unlock it in your teamHow to use creativity to transform your BDC, service lane, and sales cultureBook Giveaway – 10 Free Copies of The Solution MindsetIf you got value from this episode:Leave an honest review on Apple Podcasts or SpotifyScreenshot your reviewDM it to Michael on LinkedIn, Facebook, Instagram, or X👉 The first 10 people to do that will get a free copy of Nir’s new book, The Solution Mindset.\n"},"annotations":[{"startTime":548.0,"endTime":552.0,"type":"company","title":"AutoNation","url":"/glossary/autonation","quote":"That book went, did it's round at some of the, at some of the auto nation stores, then went to Porsche card North America. I get a call from them saying, hey, we want to have you come in and we're going to have a book party here.","canonicalId":"company:autonation","priority":0.5,"confidence":0.9,"source":"openai/gpt-oss-20b","data":{"explanation":"AutoNation is the largest automotive retailer in North America, operating a network of car dealerships and service centers.","simplifiedExplanation":"AutoNation runs many car lots where people can buy new or used cars and get them fixed. It’s a big chain that many car buyers visit."}},{"startTime":552.0,"endTime":556.0,"type":"brand","title":"Porsche","url":"/glossary/porsche","quote":"That book went, did it's round at some of the, at some of the auto nation stores, then went to Porsche card North America. I get a call from them saying, hey, we want to have you come in and we're going to have a book party here.","canonicalId":"brand:porsche","priority":0.5,"confidence":0.95,"source":"openai/gpt-oss-20b","data":{"explanation":"Porsche is a German luxury sports car manufacturer known for high-performance vehicles such as the 911 and Cayenne.","simplifiedExplanation":"Porsche makes fast, fancy cars that many people want to own or see. It’s famous for its sports cars and SUVs."}}],"speakers":[{"id":"s1","name":"Michael Cirillo","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/every-crisis-is-free-profit-how-to-turn-disruption-in-the-industry-into-opportunity-nir-bashan-founder-of-the-creator-mindset/transcript.vtt","type":"text/vtt"}]}