"F&I Must Come First!" — 2,900+ Hours of F&I Research Distilled in 30 Minutes | Jason Swiech, Product Marketer at CDK Global
About this episode
Jason Swiech from CDK Global shares insights from over 2,900 hours of research on F&I processes in car dealerships. He discusses the importance of streamlining workflows, the shift towards digital retailing, and the need for dealers to educate customers earlier in the buying process. Key trends include the rise of prepaid maintenance as a valuable product for customer retention and the complexities of F&I operations in today's economic climate. Jason emphasizes the significance of understanding the entire dealership workflow to enhance customer experience and maintain profitability.
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