Justin from JH Diesel and 4x4 shares insights into the diesel industry, discussing the evolution of customer demands and trends in performance upgrades. He reflects on his journey from gas to diesel, the challenges of maintaining emissions compliance, and the shift towards fleet maintenance. The conversation also covers the importance of regular maintenance, the impact of quality fluids, and the exciting projects planned for 2026, including a square body Chevy build. Justin emphasizes the significance of reliable partnerships with brands and the value of engaging content creation on platforms like YouTube.
Justin from JH Diesel and 4x4 chats with us today about the most common thing breaking diesel trucks, expansion of his shop, products he likes for his personal trucks, and more! We also talk about his YouTube channel and what’s helped it grow.
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"Um, I'll never forget my brother had a brand new 05 Duramax, LLY. We slapped a bank six gun on it."
The Chevrolet Duramax is a powerful diesel engine used in trucks, especially known for its strength and reliability. The LLY is a specific version of this engine made in 2005.
The Chevrolet Duramax is a line of diesel engines produced by General Motors, known for their durability and performance in heavy-duty trucks. The LLY variant specifically refers to the engine produced in 2005, which had certain performance enhancements.
"We slapped a bank six gun on it. And just from the day we did that, being able to just go out there and rip a burnout black smoke coming out..."
The Banks Six Gun is a device that helps make diesel engines more powerful by changing how they work. It can help the truck go faster and use fuel better.
The Banks Six Gun is a performance tuner designed to enhance the power and efficiency of diesel engines, particularly in trucks. It modifies engine parameters to increase horsepower and torque.
"...like smarty on the Cummins and different things like that."
Cummins makes powerful diesel engines that are often used in trucks. They are known for being strong and long-lasting.
Cummins is a well-known manufacturer of diesel engines, particularly popular in the heavy-duty truck segment. Their engines are recognized for their durability and performance, often used in various applications including commercial vehicles and performance trucks.
"...plugging a banks and you're like 150 horsepower and it's like, that's unheard of, you know?"
Horsepower tells you how powerful an engine is. The higher the horsepower, the faster and stronger the car can be.
Horsepower is a unit of measurement for power, commonly used to quantify the power output of engines. It indicates how much work an engine can perform over time, and is a crucial factor in determining a vehicle's performance.
Duramax engines are powerful diesel engines made by General Motors, mainly found in their larger trucks. They're known for being strong and good for heavy towing.
Duramax is a family of diesel engines produced by General Motors, primarily used in their heavy-duty trucks. Known for their power and torque, these engines are popular among truck enthusiasts for towing and performance applications.
"We've leaned more into the lift kit wheel and tire market and then everybody with a big truck seems like they want a leveling kit lift kit wheels, tires, they want to customize it however they seem fit for them."
A lift kit is a set of parts that you can add to a vehicle to make it taller. This helps the vehicle go off-road better and allows for bigger tires.
A lift kit is an aftermarket modification that raises the height of a vehicle's suspension. This allows for larger tires and improved ground clearance, which is popular among off-road enthusiasts.
"...everybody with a big truck seems like they want a leveling kit lift kit wheels, tires, they want to customize it however they seem fit for them."
A leveling kit is a modification that raises the front of a truck so that it is level with the back. This helps improve the look and allows for bigger tires.
A leveling kit is a type of suspension modification that raises the front of a vehicle to match the height of the rear, providing a more balanced stance. It's commonly used on trucks to improve appearance and accommodate larger tires.
"...even seven threes and six liters. What's on the fleet side are the biggest questions or concerns..."
Six liters is a nickname for a diesel engine used in Ford trucks. It has some known issues but is still favored for its power and performance.
The 'six liters' refers to the Ford 6.0-liter Power Stroke diesel engine, which has a mixed reputation due to some reliability issues, but is still popular among truck enthusiasts for its power.
"...they're going back to the LOI, the LB seven, the five nine common rail,..."
The five nine common rail is a diesel engine used in some trucks. It's known for being strong and efficient, making it a favorite among truck enthusiasts.
The 'five nine common rail' refers to the 5.9-liter Cummins diesel engine, which is known for its durability and is commonly found in Dodge Ram trucks. It features a common rail fuel injection system for better efficiency and performance.
"...they're going back to the LOI, the LB seven, the five nine common rail,..."
LB7 is a type of diesel engine used in some trucks. It's known for being powerful and efficient, especially in heavy-duty vehicles.
The LB7 is a 6.6-liter Duramax diesel engine produced by General Motors, known for its performance and efficiency in heavy-duty trucks from 2001 to 2004.
"...they're going back to the LOI, the LB seven, the five nine common rail, even seven threes..."
Seven threes is a nickname for a specific diesel engine used in Ford trucks. It's known for being very reliable and powerful, especially for heavy work.
'Seven threes' refers to the Ford 7.3-liter Power Stroke diesel engine, which is well-regarded for its reliability and performance in heavy-duty applications, particularly in Ford Super Duty trucks.
"...they're getting something. They're going back to the LOI, the LB seven, the five nine common rail,..."
LOI is an engine code for a specific diesel engine found in some trucks. It's popular among truck owners for its durability and power.
LOI refers to the 'L5P' engine code, which is a Duramax diesel engine used in Chevrolet and GMC trucks. It's known for its reliability and performance in heavy-duty applications.
"As you would know, the CP4 pumps and the six sevens or the Duramax, you know, and we're doing, you know, DCRs all the time on these trucks, getting them going."
A CP4 pump is a part of the fuel system in some diesel engines that helps deliver fuel to the engine. If it fails, it can cause serious problems with how the engine runs.
The CP4 pump is a type of fuel pump commonly used in diesel engines, particularly in the context of high-pressure fuel systems. It is known for its role in delivering fuel to the engine at the required pressure for efficient combustion.
"The LMLs, the CP fours, obviously CP three conversions huge."
LML is a type of diesel engine used in some Chevy and GMC trucks. It's designed to be powerful and efficient, making it good for heavy work.
LML refers to a specific engine code for the Duramax diesel engine used in Chevrolet and GMC trucks. It is known for its power and efficiency, often found in heavy-duty applications.
"I highly recommend that throw a fuel system of your choice on there, like a lift pump system with a CP three."
A lift pump is a device that helps move fuel from the gas tank to the engine. It's important for making sure the engine gets enough fuel to work properly.
A lift pump is used in fuel systems to move fuel from the tank to the engine. It helps maintain fuel pressure and ensures that the engine receives a consistent supply of fuel, especially in high-performance applications.
"I highly recommend that throw a fuel system of your choice on there, like a lift pump system with a CP three."
A CP3 is a fuel pump that helps send fuel to a diesel engine. It's important because it makes sure the engine gets the right amount of fuel to run well.
The CP3 is a type of fuel pump commonly used in diesel engines, known for its reliability and performance. It helps deliver fuel at high pressure to the engine, which is crucial for optimal combustion and power output.
"...we did head gaskets on it. There was nothing wrong with the heads, had them resurface, put them back on."
Head gaskets are parts in an engine that keep oil and coolant from mixing. If they break, it can cause big problems for the engine.
Head gaskets are critical components that seal the engine block and cylinder head, preventing coolant and oil from mixing. If they fail, it can lead to serious engine damage.
Car
Chevy Square Body
"One of them is a square body Chevy. We're putting L five P and once the shop additions done, we'll be able to have the room to do that."
The 'Square Body' is a type of Chevrolet truck made between 1973 and 1987. They are known for their square, boxy design and are often customized by car enthusiasts.
The term 'Square Body' refers to a generation of Chevrolet trucks produced from 1973 to 1987, known for their distinctive boxy shape. These trucks are popular among enthusiasts for their classic styling and ease of modification.
"We're putting L five P and once the shop additions done, we'll be able to have the room to do that. We are doing a fully built motor into another square body."
The L5P is a powerful diesel engine used in some Chevrolet and GMC trucks. It's known for being strong and good for towing heavy loads.
The L5P is a turbocharged diesel engine produced by General Motors, specifically designed for heavy-duty trucks. It is known for its high torque and towing capabilities, making it a popular choice for performance upgrades in trucks.
"And then we just kind of worked out some deals at PRI for the 72 fast class. So we're going to be entering that and we got to think it's fairly good surprise we're going to do for that."
PRI is a big trade show where people in the racing world come together to see new products and technologies. It's a place for networking and learning about what's new in racing.
PRI stands for the Performance Racing Industry trade show, which is an annual event that showcases the latest in racing technology and products. It's a key event for professionals in the motorsports industry to network and discover new innovations.
"I love square bodies. Like I've always, I don't know what about them. I've always, I've always loved those trucks or something like classic nostalgic about them."
Square bodies are a type of Chevy and GMC truck made between 1973 and 1987. They are known for their boxy shape and are loved by many people for their classic look.
'Square bodies' refers to a generation of Chevrolet and GMC trucks produced from 1973 to 1987, characterized by their boxy design. These trucks have become popular among enthusiasts for their classic styling and durability.
"much so it stays reliable. Um, we've already got like an insanely powered diesel square..."
Reliability means how well a car works without having problems. A reliable car doesn't break down often and doesn't need a lot of repairs.
Reliability in automotive terms refers to how consistently a vehicle performs without issues or breakdowns. A reliable vehicle is one that requires minimal repairs and maintenance over time.
"Um, we've already got like an insanely powered diesel square body that's almost undrivable on the street sometime. So having one that's going to be really fun to, to drive around..."
Diesel is a type of fuel used in some cars and trucks. Diesel engines are usually more fuel-efficient and provide more power compared to regular gasoline engines.
Diesel refers to a type of fuel and engine that operates using compression ignition. Diesel engines are known for their fuel efficiency and torque, making them popular in heavy-duty vehicles and trucks.
"Um, mainly tuning, uh, I have talked to a couple of companies we work with. I don't want to mention because I'm not sure which route we're going to go, but they're all developing turbos for the L five P."
Tuning is when you change settings in a car's computer to make it run better or faster. It's like adjusting the recipe to make a dish taste just right.
Tuning refers to the process of adjusting a vehicle's engine management system to optimize performance, fuel efficiency, and emissions. This can involve changing parameters such as air-fuel ratios, ignition timing, and boost levels in turbocharged engines.
"...they're all developing turbos for the L five P. So it's probably more or less going to be the tuning side and then the, um, L five P upgraded turbo."
A turbo is a part that helps the engine get more air, which makes it more powerful. It's like giving the engine a boost to make it run faster.
A turbo, or turbocharger, is a device that forces extra air into the engine's combustion chamber, allowing it to burn more fuel and produce more power. This results in increased engine performance without significantly increasing engine size.
"as far as intercooler piping, which is all going to be custom and, you know, intake system, all that good stuff."
Intercooler piping is the tubing that carries cool air from the intercooler to the engine. It helps the engine run better by cooling the air that goes into it.
Intercooler piping refers to the tubes and hoses that connect the intercooler to the engine's intake system. They help in cooling the air that is compressed by the turbocharger before it enters the engine, improving performance and efficiency.
"So we did, we have a 78 square body that we ended up putting the six seven Cummins in..."
The 1978 Chevrolet C/K is a type of pickup truck that is known for being tough and reliable. Many people like to modify or restore these trucks.
The 1978 Chevrolet C/K is part of a series of full-size pickup trucks and SUVs that were produced by Chevrolet. Known for their durability and versatility, these trucks are popular for modifications and restorations.
"...putting the six seven Cummins in and we, we actually took the body and put it on an 01 Ram frame."
The 2001 Dodge Ram is a big pickup truck that is known for being powerful and good for towing things. It's part of a series of trucks that have a tough look and many useful features.
The 2001 Dodge Ram is a full-size pickup truck known for its strong performance and towing capabilities. It was part of the third generation of the Ram series, which featured a more aggressive design and improved features.
"Uh, originally it had a P pump 24 valve in it, pulled that, put a free dimension six seven in it and the truck is super fun."
A P pump is a special part that helps deliver fuel to a diesel engine. It's important for making sure the engine runs well and efficiently.
The P pump 24 valve is a type of fuel injection pump used in diesel engines, particularly in the Cummins 5.9L engines. It is known for its reliability and performance in delivering fuel efficiently to the engine.
"I'm trying to remember the name of the classic instruments gauges in it. And in the classic instruments, we've got it working with the alternator, the RPM gauge, the speedo, everything works like factory."
Classic Instruments makes special gauges that help show important information about how a car is running, like speed and engine RPM. They're often used in classic cars to keep them looking and working like new.
Classic Instruments is a company that specializes in manufacturing custom gauges for vehicles, allowing for accurate readings of speed, RPM, and other vital information. Their products are popular among car enthusiasts and restorers.
"So as far as swapping, it goes, you'll have to build your own transmission cross member. You'll probably have to adjust or build your own engine mounts."
The transmission cross member is a part that holds the car's transmission in place. If you're changing or swapping the transmission, you might need to make or adjust this part to fit properly.
A transmission cross member is a structural component that supports the transmission in a vehicle. It helps to secure the transmission in place and maintain proper alignment with the engine and driveshaft.
"You'll probably have to adjust or build your own engine mounts. Um, and then obviously intercooler radiator."
Engine mounts are parts that hold the engine in place in your car. They help keep the engine steady and reduce vibrations while the car is running.
Engine mounts are components that secure the engine to the vehicle's chassis. They help to absorb vibrations and support the weight of the engine while allowing for some movement during operation.
"They have a complete lineup of Cummins, Duramax and Powerstroke,"
Powerstroke engines are strong diesel engines made by Ford for their larger trucks. They're built to handle heavy towing and tough jobs.
Powerstroke is a brand of diesel engines produced by Ford, used in their Super Duty trucks. These engines are known for their high torque and towing capabilities.
Select text to request an explanation
Welcome to the diesel podcast presented by DFC diesel.
Justin, welcome back to the podcast.
Looking forward to chatting with you today.
We talked years ago on the podcast about J H diesel and things you were up to.
I thought it'd be great to reconnect with you.
I saw, I think you were a PRI last week and I saw some pictures of some things
you were doing.
So welcome back to the podcast.
Yeah, man.
Thank you for having me back.
It's been a couple of years, but we've been looking forward to this.
So this is awesome.
I know that you have a huge following on YouTube and social media and a
lot of our listeners are going to be familiar with you.
But just to kind of start, tell me a bit about yourself, your company,
where you're located, what your focus is in automotive.
Yeah.
So we are, my company's J H diesel and four by four.
I started it back in 2010.
Doing it out of my mom's little shed next to the house and upped it from there.
We're in Bradenton, Florida now.
So we moved it about 30 minutes west, but we've been here for now going on
15 years in this location.
We're finally doing our final expansion on the shop.
We had a lot of county issues.
We had to fight and got that all squared away.
So we're doing our final expansion and yeah, things are rocking and rolling
pretty good and then we do the YouTube thing, social media.
So everything's really, really coming together.
Just anything diesel for us is where we're at.
So that's our main focus.
I follow you on on YouTube and there's so many really cool videos,
cool builds that that you do.
And like, where did, where did your passion for automotive start?
Where did it, was it always diesel?
Did it kind of morph into it?
Where did it begin?
Um, for, you know, growing up, living out in the country, we always had,
you know, four wheelers, dirt bikes, anything with an engine.
So really when we're having to rebuild our own engines or rear ends
or front ends on our four wheelers, when we were 13, 14 years old, and then
it just progressed, you know, first truck I had was a gas truck.
And then I bought a project diesel truck that had actually caught on fire.
And that's really what basically turned me into diesel.
And I always liked them.
Um, I'll never forget my brother had a brand new 05 Duramax, LLY.
We slapped a bank six gun on it.
And just from the day we did that, being able to just go out there and
rip a burnout black smoke coming out, not the black smoke is good anymore.
But back then it was, it was awesome.
And I was like, all right, this is awesome.
This is what I want to do.
So that was kind of my kickoff of, you know, getting into the
diesels and that's really what I've stayed focused on as the diesels.
One of the things I remember to grab my attention way back then is like,
I started in gas too and trucks was the performance that you could get
out of them, which is something like, like you mentioned the bank six
gun or edge or at that time, like smarty on the Cummins and different things
like that.
You could just get so much power and torque out of them.
It was just like, I need to get in on this.
Like I need to get one.
I need to start having some fun.
Yeah.
Yeah.
It was like plugging a banks and you're like 150 horsepower and it's like,
that's unheard of, you know?
And so obviously learning later on down the road of EFI live and adding
lift pumps and there's so much stuff that we missed, but it was working
great at the time, so it was awesome.
One of the things I love to do when I have a shop owner on is to talk
with them about the evolution of what people are asking for, what the
trends are, what you're seeing at the shop.
How has it evolved from when you started it until 2025 with either upgrades
people are looking for, maybe things that used to be popular that aren't
what are the like the trends that you're seeing with customers are in
the shop?
So I have seen a downfall in the performance on in our shop.
So our last time we were on the podcast, we spoke because I had gotten
hit by DPA for deletes and things like that.
We don't do that anymore.
So we called Turkey quit whenever we got hit, we're like, all right,
we're done.
We're not doing it anymore.
So when it started, it was more or less focused on performance, four-wheel
drive, the fun stuff, but we're still constantly fixing the common
six-liter issues, you know, back then seven threes, six O's and six
sevens really were so new.
We hadn't gotten into those much and I was a Duramax guy.
So Duramax issues.
We are fixing issues from the start over the years, especially not
being able to do as much performance stuff.
We've leaned more into the lift kit wheel and tire market and then
everybody with a big truck seems like they want a leveling kit lift kit
wheels, tires, they want to customize it however they seem fit for them.
So that's a big transfer.
And then mainly going from the performance to fleet or repair is
taken over most of my shop now because anytime somebody calls are like,
Hey, can you do a delete?
We can't do it, but we can do some good emissions on tuning.
They're like, Nope, Nope, I want to delete it.
And then they don't, you know, so we don't get that performance side
as much anymore.
We're more fleet maintenance and heavy jobs like head gaskets, engines,
just constant stuff like that.
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That's a really interesting part of the diesel industry to me because
it's focused on the business aspect and maintenance and repair,
which it kind of, it kind of circles back to the enthusiast side as well
with the cost of new vehicles.
And I think the emissions question really kind of hits truck owners
hard and they've looked towards older vehicles.
Maybe not as a primary, but they're getting something.
They're going back to the LOI, the LB seven, the five nine common rail,
even seven threes and six liters.
What's on the fleet side are the biggest questions or concerns
that you hear from people maintenance?
The biggest, well, I guess that's not really concerns from people,
but it's issues that we see is maintenance is huge on the newer diesels.
Like if you're lacking maintenance, you're not hearing oil changes
in your fuel filters.
You are just hurting the life of that thing every step of the way.
So failure wise, that's what we see the most issues with that stuff.
As you would know, the CP four pumps and the six sevens or the Duramax,
you know, and we're doing, you know, DCRs all the time on these trucks,
getting them going.
So that's, you know, that's mainly what we see.
So that's, that's from my perspective of it.
No, it's going to vary a bit whether it's a Ford or GM or Ram,
but what are some reliability upgrades that you like?
Like, I guess we could focus in on the Duramax side for a second.
Like, so let's say it's an LML, L5P.
What, what would you suggest for kind of like an ultimate
reliability package on one of those trucks?
Man, LMLs, you know, L5Ps, there's just not really much bad to say about an L5P.
I think they got those things pretty straight, straightened out.
You've got minor stuff.
The LMLs, the CP fours, obviously CP three conversions huge.
I highly recommend that throw a fuel system of your choice on there,
like a lift pump system with a CP three.
And, you know, I got guys that go for 500.
I have a truck right now.
We've done services on it since day one and he's always brought it to us.
He's just under 500,000 miles on LML and we did head yaskets on it.
There was nothing wrong with the heads, had them resurface, put them back on.
We did that about 400 and I said, Hey man, he was still running the CP four.
And I said, what do you want to do?
He goes, just put another brand new CP four on it.
I said, okay.
And we had installed a fast pump on it at 100,000 miles.
So it had a lift pump, but that was just kind of show like the LMLs, like CP
three conversions huge.
Most of the trucks now, unless you're adding power, you know, they're pretty dang
reliable from what we're seeing.
We obviously have our common emissions issues, but for the most part, you know,
you're not seeing huge issues like used to back in the day from people
plugging in programmers and cranking them up.
What do you think's been the key for that truck to keep a CP four on it that
long?
I don't know because I really don't.
He gets all of his fuel from like he has a job.
He works at like a construction site.
So they get their fuel from the same tanks.
He's just, he is good on maintenance though.
Brings it to us every 5000 for the oil change every 10,000 or changing
out the fuel filters.
So what he's done, I don't know.
And like I said, for an LML, that's a very good mileage for an LML.
So 500,000 for any truck is really good.
So that's a common question we get from people who don't have a diesel yet,
but they're interested in it and they start to look at older versus newer.
And I think, I think maintenance is probably the key part of it.
Just how crucial it is, especially on newer trucks with the injection pumps,
the injectors, the emission systems, everything surrounding a newer truck.
It's just, it's, it's crucial on old ones as well.
But like even more so on a new truck.
I agree.
Like the newer trucks, they're just a little more finicky where if it's not
reading, you know, a knock sensor properly or an O2 sensor because, you know,
the fuel was bad or you had a plug filter or something.
And things can really go haywire on those trucks and cause some really weird issues.
As like with the shop itself and I think like the content that you make,
it's so engaging, it's so awesome.
As I mentioned, I subscribe to you and watch your videos.
What, like as we head into 2026 and wrap up this year, are there,
what are some things you're really excited for, for next year?
Or like whether it's builds or partnerships or, you know, you mentioned
the shop and expanding it and growing it.
What are some things you're excited for heading into next year?
Next year, you know, the shop is kind of a somewhat self-sufficient now.
Like we've, we've had enough time into it where it's kind of a well-oiled
machine where I've got a great service rider.
I've got great techs.
So everybody stays busy.
Everybody's consistent.
I'm bouncing back and forth from the shop to the YouTube side.
So, and I have a full-time guy on the YouTube side, Justin.
Also his name is Justin and he stays very busy with the YouTube side.
He can do fab work, mechanic work.
So next year, I want to focus more on the YouTube.
I want to push that channel as much as we can.
We got some really exciting projects coming up.
One of them is a square body Chevy.
We're putting L five P and once the shop additions done, we'll be able
to have the room to do that.
We are doing a fully built motor into another square body.
That's that we're doing.
And then we just kind of worked out some deals at PRI for the 72 fast class.
So we're going to be entering that and we got to think it's fairly good
surprise we're going to do for that.
So, but I'll throw some people off, but it'll be really cool.
I love square bodies.
Like I've always, I don't know what about them.
I've always, I've always loved those trucks or something like classic
nostalgic about them.
What, what made you choose an L five P to put into it?
Um, you know, I was actually kind of looking around and I ended up
talking to Dustin over at Worley.
I was talking to him one day and he's like, man, we've been doing
the L five P swaps and he kind of put into perspective.
He's like, man, these trucks are getting, you know, 600 horsepower
with basic tuning mods and just basic bolt ons.
And it's like, man, to get that out of like an L, L, Y, L, B, Z,
you're like borderline.
Like you might be cracking a piston.
You might be blowing a head gasket, whatever.
And so to be able to really put something in that doesn't take
much so it stays reliable.
Um, we've already got like an insanely powered diesel square
body that's almost undrivable on the street sometime.
So having one that's going to be really fun to, to drive around
and we're planning to take it off road and do things with it.
And, uh, that'll be really fun to do with that.
So that's, that's why I went the L five P.
I feel like reliability and driving building with the, like
the upgrades in like the power level, what, what kind of choices
did you make for up in the power a little bit, whether it's with
hard parts tuning, just getting it into that truck and getting
the power level where you want.
Um, mainly tuning, uh, I have talked to a couple of companies we
work with.
I don't want to mention because I'm not sure which route we're
going to go, but they're all developing turbos for the L five
P.
So it's probably more or less going to be the tuning side and
then the, um, L five P upgraded turbo.
And we're really probably going to stop it there minus basic mods
as far as intercooler piping, which is all going to be custom
and, you know, intake system, all that good stuff.
So how involved is a swap into an older truck like that with
an L five P, the transmission setup, getting it all to work.
I don't know.
I don't know yet.
Uh, we're working on it.
So we did, we have a 78 square body that we ended up putting
the six seven Cummins in and we, we actually took the body and
put it on an 01 Ram frame.
Uh, originally it had a P pump 24 valve in it, pulled that, put
a free dimension six seven in it and the truck is super fun.
And we actually have, uh, I'm trying to remember the name of
the classic instruments gauges in it.
And in the classic instruments, we've got it working with the
alternator, the RPM gauge, the speedo, everything works like factory.
So it's really nice.
You get in and the truck looks like a factory really clean truck
inside and the outside's a little tarnished, rusty, this and that,
but, and then it's got the Cummins.
So as far as swapping, it goes, you'll have to build your
own transmission cross member.
You'll probably have to adjust or build your own engine mounts.
Um, and then obviously intercooler radiator.
We're going to try to fit that stack up front guys are doing it.
We just have to figure out how we're going to do it.
So I get a lot of questions from listeners about doing a swap and I've
never done one.
I have some very basic knowledge of it, but how involved is it and
what tips would you give somebody?
I guess it would depend on the engine and the truck that they're
doing, but some, some kind of general tips in tackling a project like that.
Like what, what, what have you seen there in the shop?
What would you suggest people either look out for or do?
So I want to clarify, we don't do this for the shop.
So like my shop is in and out work.
Um, we kind of quit doing swaps and things like that.
The reason for that is, and this is gets into your question time.
Like swaps are very time consuming and you want to do it right.
You don't want to cut a corner or you want to half-ass it and then a
lot of people are going to be looking at this build because it's unique.
So one of the biggest things I can say is do it right.
Don't try to cut a corner.
You know, and time is going to take you, it's, it's time.
You know, some guys probably got a nailed down or they can knock
them out in a week or two.
Me, I don't do them all the time.
So, you know, time is key on those projects.
Yeah.
I think that's, it's one of the, the themes that I hear a lot is just the
time involved making it work.
It's not as simple as, as we'd like to think that it is.
Um, you know, even just with fitting it in there, getting things to work.
Some of the basic parts of it, it just seems like a very.
You take, you know, a gas engine now and the diesels typically are wider there
or you do an inline six.
So it's longer.
So there's all these issues you fight.
I mean, you're putting something in there that didn't belong.
Um, so, and then that's another problem too.
A lot of people start it, realize how big of a job it is and they'll either
give up, sell the project, or they'll give up on it and it sits there and rots
away.
I mean, I've seen it happen every which way.
So you'd mentioned YouTube and I think I want to spend a little bit of time
talking about that because I think for shop owners or for the people in the
industry that are listening that have a business, they think or, or they know
like, Hey, I should jump on YouTube.
I should start making content, but I don't know if they know how involved
it is, like what a project it is to be a content creator.
And I think you have a very unique experience and some advice that you
could provide to our listeners.
When you're running a shop, you have the business aspect to it.
You have management of employees, the expansion, ordering parts, getting
all that, and then it's, Hey, I'm going to go create a video.
How do you balance all of that to be able to do both exceptionally?
Well, I think that's the main challenge that a business owner is going to face.
It's definitely tough.
I mean, I'm not going to say I'm perfect to either one.
We try, but we are, you know, we're making it all work.
So balancing it out is huge, especially being a shop owner.
It's very tough.
If you're like still kind of up and coming and building up your shop.
It's probably not a good idea to try to start a YouTube channel.
I'm fortunate enough, like I said, where my shop to a point runs itself
just about and, and that part of that is my crew.
I couldn't do what I do without the crew.
So that is huge on that aspect of it.
Cause, you know, it does take time.
I mean, I edit all of my own videos.
So I have my mechanic that works for the YouTube side.
He will also film and just huge shout out to him because me and him
have done so much together.
We've been friends for years and if it wasn't for him, we wouldn't be
where we're at, but he's, he films.
I'll basically take all the footage and I go back and I edit it and
then obviously, you know, proof it, get it up on YouTube, create thumbnails
and titles and that's one of the biggest things.
One of my YouTuber buddies was like, Hey man, titles and thumbnails are key.
You got to have a good title.
You got to have a good thumbnail because if they don't want to click
on your video because it looks boring, you're probably going to miss a
lot of views.
So that's like a really key thing that I could give for advice is titles
and thumbnails.
I probably spend sometimes I'll spend three or four hours on the
thumbnail for a video and it took me 30 minutes to edit the video.
A lot of times it takes longer, but most of the time it's, you know,
at minimum probably an hour to three, four hours on thumbnails and I
might do two or three and weigh them out and go, man, this one looks
good.
This one looks good.
And then your titles really coming up with a creative attention
grabbing title is huge.
Where did the ideas come from like for the videos?
It's something like you're already working on it.
Think, Hey, this would be really cool to show people or do you plan it
out and say, um, it's part of my like rotation, what I want to show my
subs, like I'm going to film this particular thing.
How does, how do the ideas come about for the videos?
A lot of our events kind of come naturally because we were already
going to events, you know, a lot of the guys were already racing and
going to, you know, mudding events and drag racing and all that stuff.
So that's a big portion of it is the events.
The other stuff for ideas as far as projects go.
I had some projects like my square body that we did build.
That was something I had sitting there waiting for years and it was
originally going to get a Duramax ended up getting a Cummins.
Just how it worked out.
We made it all work.
Um, projects, you're always trying to come up with something like you
have to try to be as creative as possible.
I bounce ideas off my wife.
I bounce ideas off Justin.
I'll bounce ideas off my buddies.
What do you guys think about this?
Is this sound entertaining?
What could you do?
And, uh, that's really where it comes, you know, that's, that's really
where you have to go with it is just trying to be as creative as possible
and trying to keep it consistent.
You know, if you post a video once a month, you're probably not going to
grow, but as far as a YouTuber or a content creator, you have to
be consistently getting your stuff out there so people can see it.
With like the, the frequency of it and like the length of it.
Is that something that factors into it strategically?
Like, I'm going to do a 30 minute video.
I'm going to do it shorter.
Maybe there's shorts.
Like, I think that's a question that, um, that a lot of people would have.
It doesn't even have to be a shop owner.
It could just be an enthusiast.
It's like, Hey, I want to share something.
Should I film for five or 10 minutes?
Should I do an hour?
Like what, what has your experience been with the length of the content?
How in depth you go with it?
So I, at one time I was under the impression and, you know, me and
a couple other YouTubers were trying it every like two days.
You'd film on, you'd post a video on Monday.
You need to post again on Wednesday, then again on Friday, then on Sunday,
then, you know, so forth.
Um, and those videos would be about 15 to 20 minutes, 25 minutes
at the most as everything's evolved and people are evolving with YouTube
and stuff.
Now we're finding the longer form content less times a week.
We're getting more average viewers.
So like rather than posting, you know, five 15 minute videos or
four 15 minute videos and posting three, two or three 35, 40 minute
videos, our views are, are, um, everything is staying the same.
So it's better to do that now that we found out every two to three days post
a video and it's helped out with algorithms.
I think YouTube works a lot off the algorithm.
So if that's popular now, that's what they're going to push and you
have to watch for that.
What's YouTube pushing right now?
Because they kind of push different things at different times.
So it's really interesting.
I tend to gravitate more towards longer videos.
I always have because I want the details or I feel like I'm going to have
I'm going to learn more through something, something, you know, longer
and like when it comes to diesel trucks and like events you mentioned,
racing, all those, all those different aspects to it.
It's like, I want to immerse myself in it.
So if I see a video and it's like 40 minutes long or an hour long, I'm like,
Oh, I'm, I'm going to sit down.
I'm going to watch this versus if it's like five minutes or 10, I'm like,
Oh, it's, it's not going to have the depth that I want.
Yeah.
Yeah.
And that's what we're finding.
That's what we've kind of branched our content to is doing longer videos,
more informative videos where we would skip over stuff before and be like,
nobody really wants to see that, but you never know.
Because just cause we've done it and we've got experience in it.
The guy that's never done it, you might have half your followings never
seen anything like that and they want to check it out and then it brings
a new following also.
So we've definitely branched out and started making a longer form for that
reason.
Common question we get from you guys a lot is, Hey, I need a diesel engine.
I either, you know, I can't wait this long to get one or normal place.
I get stuff from it.
It just takes too long or I don't, they don't have the parts in it that I
need.
Maybe my truck's not stock or I tow heavy with it.
I don't want to go back with just a stock engine.
DFC diesel is a sponsor of the podcast.
We worked with them, you know, hand in hand on doing episodes, answering
technical questions.
They have a complete lineup of Cummins, Duramax and Powerstroke,
remanufactured engines that are set to a standard of ISO 9001 2015 standards,
which is a huge deal in the aftermarket and there's certain levels of quality
testing validation that are required for that.
So, you know, when you get one of those engines, the type of quality that's
built behind it with an industry leading warranty that's really comprehensive.
And, you know, the other thing with that is, you know, sometimes the options
that are out there, it's just, it's a basic OEM engine.
You want a little bit more.
You don't want to have the same failure again.
So there's a bunch of different series of engines that they have from core
street tow haul and also the speed of air series, which we've covered on the
podcast before.
There's a lot of really cool benefits to it.
And if you have questions about that, reach out to them.
If you don't know the type of engine that you're looking for, if you
go to DFC diesel.com, there's a ton of info there.
You can send an email or you can reach out to them.
Also, they're working with speed of air pistons, which it's the only
piston that pays for itself.
And there's a lot of really cool technology behind it.
So you can add that into your build and be able to get better fuel economy,
you know, increased power, increased torque and better engine life out of it.
You know, some of the most common engine applications or series of engines
that they have with that lead time, a lot of them are in stock or they have
really short lead times.
So you can check your favorite retailer or go to DFC diesel.com.
Check them out to see what's in stock, see what you can get.
If you have questions, maybe you want to do, you know, something
that's outside of the normal series of engines, they have tons of choices
for rods, cranks, pistons, valve train upgrades, tons of different things.
So if you're in the market, definitely make sure and hit on over and check them
out.
Something else I'm really curious about, it kind of ties in a little bit
with YouTube, but I think more so with your business and the brands that
you work with.
I think that's a really key part of, of what an enthusiast or somebody
that's going to do a project or wants to maintain their truck.
They, they wonder like, why does, why does this particular shop favor
this brand of engine or, or lift pump system or injectors?
Can you talk a bit about your experience and the relationships that
you've built over the years with brands and how they've not just supported
your business, but then also made trucks run better or projects go smoother?
Um, we've been dealing, it's mainly experience.
It's like we've tried just about every name in the industry.
I'm not going to say we haven't.
I mean, we, we want to know what the best thing out there is every shop
that, every truck that leaves our shop comes with that minimum a one year
warranty.
So I'm putting parts on your truck.
I want to make sure that they're going to be stood behind and I'll be honest.
It's, it's one of those things that I've seen a big downfall in the past
couple of years from manufacturers and stuff.
They don't want to back their product and they make it very difficult
where if their product fails, like, you know, well, Hey, your injection
pump failed.
Okay.
You have to pull it off.
You have to send it to us.
We're going to tell you if it's bad, if we think it's bad or say it's bad,
then we're going to refund you your money or give you another pump.
So I'm going to explain to my customer that dropped whatever, how many
thousands of dollars into their vehicle and say, Hey, you know, like this,
we have to pull it back off.
It's that's one thing we try to avoid because I stand behind it.
My labor is covered.
I got to pay my guys and is what it is.
And so that's huge on dealing with different companies.
And we've had trial and errors in the past where, you know, we had a
company where we're getting engines from and we bought like 50 to 70.
I think it was close to 70 engines in a couple of years.
And they just, we had like a couple of failures, totally not our fault.
And they just didn't want to cover it.
And I'm like, you know what, let's go, you know, we have to try somebody
else because you just cost me that much.
So that's really key is finding somebody that wants to, you know,
stand behind their product.
And so that's, you know, and I'm happy with pretty much everybody I
work with now, they stand behind their product.
Like it's not a problem.
Hey, we got this issue.
We did our tests on it.
Here you go.
And they come back with a good feedback on it.
So I think that's really, really key because, you know, as a truck owner,
you're just dealing with your own truck, one vehicle, you're seeing
dozens, hundreds per month, you know, however many that are coming
through the shop.
So you get experience with every brand, every process, pre-sale, post-sale,
warranty, technical information.
And I think that's where the experience that you have is so incredibly crucial
because you don't get that from a website or an ad that you see or maybe even
calling a company and asking them questions.
Yeah.
You know, you see it all the way around.
Yeah.
We see about, we do about 12 to 1500 trucks a year.
We're minimum about 100 trucks a month and it's consistently rolling.
You know, like you've always got, we've always got 40, 50, 60 working
orders going on at one time.
So a lot of these jobs now are big jobs.
So we're seeing a truck that's calls for a 36 hours of labor rate.
That's one tech down for like four days, you know, and then that truck is here
for four days for the job plus a day for Diag or whatever.
So we're seeing, you know, we do see it on a regular basis with as many trucks
as we do.
I saw that, I think it was on Instagram, you were at PRI and that's an event
I've always wanted to go to.
I've always wanted to check it out because to me it's like every name in diesel.
And I know there's a lot of gas and other parts of motorsports that are there.
Yeah.
What was it like being there and seeing companies maybe connecting with friends
or new brands?
Like what's that experience like?
It's definitely something that you need to do, whether you're a shop owner,
an influencer, creator, and you're in the automotive industry.
I prefer PRI.
I've been to SEMA, PRI.
SEMA is more flashy, more show off-y where PRI really gets in the nitty-gritty
of engines and machines as far as machines for your shop, things like that.
They've got a massive machine area where they've got hot tanks and welders
and torches, anything you could imagine is in there.
I really think it's a great place to make connections as that's why we go.
And we make connections and get to talk to the people in person that we talk
to you on the phone all the time.
So you get to put a face with a name and then they see who you are and you
get to learn a lot.
It's a good networking.
PRI is definitely huge for networking.
I got to do a couple episodes with companies in their booth at PRI.
And it was so cool.
I had Fleece Performance on and Amsoil at the same time and they were
talking about this branded oil that the Freedom Racing engines and Fleece
Performance have specified.
And those partnerships just get me so excited because they're two huge brands.
I'm really familiar with them and they're working together.
It's so cool to see stuff like that.
It is and it's awesome for us because we already work with Fleece.
We already work with Amsoil.
So we didn't find out till like a week or two before what was going on just
because you know they didn't want to release it that early and everything
and they let us all know and making sure we're going to be a PRI for it.
And it's really cool because both of them want to push the industry.
Both of them want to progress.
They want their companies to progress.
They want everybody else to progress.
And the more they need their name out there, they're going to try everything
they can.
So it's really good to be working with companies that want to push you want
to push the brand and push your brand.
They're great companies just examples right there.
So it's awesome to see it.
You had mentioned like how many trucks they come through the shop, which
it's an incredible number.
And we talked about like your experience with brands and one of one of
the categories that we get a lot of questions about is like with oil and
fluids, whether it's transmission, coolant, things like that.
And from my discussions with Amsoil, I know they're extremely dedicated
to the diesel market.
They put a lot of time and effort into engineering products to meet the demands
of diesel trucks.
Like what do you see on your side as a shop owner, whether it's with oil,
transmission fluid, coolant, gear oil, like things like that for like what
Amsoil does for the marketplace?
As far as I'm going to try to answer the best I can.
It is a good thing since we've had Amsoil in our shop now, which we've
always used Amsoil.
So like any high-performance thing that we had or we have a bill LS on our
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