{"version":"1.0.0","episode":{"title":"\"Fair Doesn't Mean Equal\": How Spitzer Autoworld Doubled in 5 Years (+ Tools They Used To Do It) | Andrew Spitzer, COO of Spitzer Autoworld","url":"http://getcarcurious.com/episodes/fair-doesn-t-mean-equal-how-spitzer-autoworld-doubled-in-5-years-tools-they-used-to-do-it-andrew-spitzer-coo-of-spitzer-autoworld","audioUrl":"https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR1978217989.mp3","description":"Today I’m joined by Andrew Spitzer, COO of Spitzer Autoworld. \n\nSpitzer breaks down how his fourth-generation family business doubled its footprint to 26 rooftops while maintaining radical showroom etiquette. He reveals why he bans AirPods on the floor, how a chance encounter with Henry Ford shaped the group’s legacy, and the specific ways they use AI to scale high-touch customer service. \n\nWe also explore the group’s \"Elite 8\" meritocracy and why service retention is now the primary driver of their long-term growth strategy.\n\n\n\nThis episode is brought to you by:\n\n\n1. Merchant Advocate - Merchant Advocate saves businesses money on credit card fees WITHOUT switching processors. Find out how they can help your dealership with a FREE analysis. Click on @ http://merchantadvocate.com/cdg for more.\n\n\n\n2.  Impel - Meet the AI Operating System built for a new era of automotive retailing. From CRM to service bay, from website to DMS, it  unifies and orchestrates every part of your dealership operations—and your customer lifecycle. Visit @ http://impel.ai and and discover how Impel AI turns routine interactions into VIP experiences.\n\n\n\n3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. Meanwhile, the store down the street is racking up millions of views and selling / buying cars using video. That’s where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, to posting, to feedback. Want in with the team behind George Saliba, EV Auto, and top auto groups? Book a call @ ⁠http://www.trynomad.co⁠⁠⁠⁠\n\n\n\nCheck out Car Dealership Guy’s stuff:\n\n\n\nFor dealers:\n\nCDG Circles ➤ ⁠⁠https://cdgcircles.com/⁠⁠\n\nIndustry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nDealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nFix your dealership’s social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nRequest to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\n\n\nFor industry vendors:\n\nAdvertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nIndustry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nRequest to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\n\n\nTopics:\n\n00:39 What is modern showroom etiquette and technology?\n\n03:12 What is the history of Spitzer Auto World?\n\n06:40 What are Spitzer Auto World's core marketing and branding strategies?\n\n08:21 How does Spitzer Auto World engage via social media?\n\n13:23 What drives Spitzer Auto World's acquisition and growth strategy?\n\n19:46 How do cultural touches enhance customer experience?\n\n27:32 How does a centralized BDC and meritocracy work?\n\n30:07 How is AI used in sales and service?\n\n36:26 What is Spitzer Auto World's service retention and VIP program?\n\n\n\nCar Dealership Guy Socials:\n\nX ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nInstagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nTikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nLinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nThreads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nFacebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nEverything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠"},"annotations":[{"startTime":311.34,"endTime":315.54,"type":"car","title":"Ford Model T","url":"/cars/ford/model-t","image":"https://upload.wikimedia.org/wikipedia/commons/9/95/1924_Ford_Model_T_Flivver_IAA_2023_1X7A0610.jpg","quote":"...to sell his product, the Model T. 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We have a couple of Kia's.","canonicalId":"brand:volkswagen","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Volkswagen, often abbreviated as VW, is a German automotive manufacturer known for producing a range of vehicles, including the iconic Beetle and Golf.","simplifiedExplanation":"Volkswagen, or VW, is a car company from Germany that makes many types of cars, including the famous Beetle."}},{"startTime":2125.9,"endTime":2126.9,"type":"brand","title":"Kia","url":"/glossary/kia","quote":"We have a couple of Kia's. We have a Hyundai.","canonicalId":"brand:kia","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Kia is a South Korean automotive brand known for producing affordable and reliable vehicles, often with a strong warranty and modern design.","simplifiedExplanation":"Kia is a car brand from South Korea that makes affordable cars that are known for being reliable."}},{"startTime":2128.1,"endTime":2129.1,"type":"brand","title":"Hyundai","url":"/glossary/hyundai","quote":"We have a Hyundai. We have a couple of Hondas.","canonicalId":"brand:hyundai","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Hyundai is a South Korean automotive manufacturer known for producing a wide range of vehicles, including sedans, SUVs, and hybrids, often with a focus on value and technology.","simplifiedExplanation":"Hyundai is another car brand from South Korea that makes many different types of cars, often at good prices."}},{"startTime":2128.6,"endTime":2129.6,"type":"brand","title":"Honda","url":"/glossary/honda","quote":"We have a couple of Hondas. We have an Acura.","canonicalId":"brand:honda","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Honda is a Japanese automotive manufacturer known for producing reliable cars, motorcycles, and power equipment, with popular models like the Civic and Accord.","simplifiedExplanation":"Honda is a well-known car brand from Japan that makes reliable cars like the Civic and Accord."}},{"startTime":2130.1,"endTime":2131.1,"type":"brand","title":"Acura","url":"/glossary/acura","quote":"We have an Acura. We have Lincoln.","canonicalId":"brand:acura","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Acura is the luxury vehicle division of Honda, known for producing premium cars that combine performance and comfort, like the Acura MDX and TLX.","simplifiedExplanation":"Acura is a luxury car brand that is part of Honda, making higher-end vehicles with more features."}},{"startTime":2131.1,"endTime":2132.1,"type":"brand","title":"Lincoln","url":"/glossary/lincoln","quote":"We have Lincoln. We have Toyota.","canonicalId":"brand:lincoln","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Lincoln is a luxury vehicle brand under Ford, known for its upscale cars and SUVs that emphasize comfort and technology.","simplifiedExplanation":"Lincoln is a luxury car brand that makes high-end vehicles, often with lots of comfort features."}},{"startTime":2133.8,"endTime":2134.8,"type":"brand","title":"Toyota","url":"/glossary/toyota","quote":"We have Toyota. We're pretty well diversified.","canonicalId":"brand:toyota","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Toyota is a Japanese automotive manufacturer known for producing reliable and fuel-efficient vehicles, with popular models like the Camry and Corolla.","simplifiedExplanation":"Toyota is a well-known car brand from Japan that makes reliable and fuel-efficient cars, like the Camry and Corolla."}},{"startTime":2378.1,"endTime":2381.8,"type":"company","title":"Icon Technologies","url":"/glossary/icon-technologies","quote":"But we have another, we partner with icon technologies. They have a GPS device.","canonicalId":"company:icon-technologies","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Icon Technologies is a company that specializes in automotive technology solutions, including GPS devices for vehicles. Their products are often used to enhance vehicle tracking and management.","simplifiedExplanation":"Icon Technologies makes technology for cars, like GPS devices that help track where a vehicle is. They work with businesses to improve how they manage their vehicles."}},{"startTime":2396.2,"endTime":2398.4,"type":"term","title":"complimentary maintenance","url":"/glossary/complimentary-maintenance","quote":"We do complimentary maintenance on retail deals. They can manage that in the app.","canonicalId":"term:complimentary-maintenance","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Complimentary maintenance refers to free maintenance services provided by a dealership or manufacturer for a specified period after purchasing a vehicle. This can include oil changes, inspections, and other routine services.","simplifiedExplanation":"Complimentary maintenance means that when you buy a car, the dealership will take care of some maintenance for free for a certain time. This helps keep the car in good shape without extra cost for the owner."}},{"startTime":2400.1,"endTime":2405.7,"type":"term","title":"first-year maintenance","url":"/glossary/first-year-maintenance","quote":"If they, you know, like VW includes first-year maintenance. So our VW customers can actually keep the manufacturer one.","canonicalId":"term:first-year-maintenance","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"First-year maintenance is a service package offered by some manufacturers that covers maintenance costs for the first year of ownership. This often includes basic services like oil changes and inspections to ensure the vehicle runs smoothly.","simplifiedExplanation":"First-year maintenance is when a car company pays for some maintenance costs during the first year you own the car. This can help you save money on things like oil changes and check-ups."}},{"startTime":2765.7,"endTime":2768.3,"type":"term","title":"0% finance plan","url":"/glossary/0-finance-plan","quote":"...let's say there's a new last minute 0% finance plan. So, you can walk through that...","canonicalId":"term:0-finance-plan","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A 0% finance plan is a promotional offer from a manufacturer or dealership that allows buyers to finance a vehicle without paying any interest over the loan term. This can make monthly payments more affordable and is often used to incentivize purchases.","simplifiedExplanation":"A 0% finance plan means you can buy a car and not pay any extra money in interest on the loan. It makes the car cheaper to pay for each month because you only pay the price of the car, not any extra fees."}},{"startTime":2776.0,"endTime":2778.7,"type":"term","title":"72 months","url":"/glossary/72-months","quote":"...you missed this part about the 72 months. Spit it back to me.","canonicalId":"term:72-months","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"72 months refers to a loan term length of six years. In automotive financing, longer loan terms like this can lower monthly payments but may result in paying more interest over the life of the loan.","simplifiedExplanation":"72 months means you have six years to pay off your car loan. It can make your monthly payments smaller, but you might end up paying more in total because of interest."}}],"speakers":[{"id":"s1","name":"Car Dealership Guy","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/fair-doesn-t-mean-equal-how-spitzer-autoworld-doubled-in-5-years-tools-they-used-to-do-it-andrew-spitzer-coo-of-spitzer-autoworld/transcript.vtt","type":"text/vtt"}]}