Ford's $20B MISTAKE | HALTS PRODUCTION | Episode 983
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Brand
Ford
Ford is a big car company from the U.S. that makes many different kinds of cars and trucks.
Car
F-150 EV
Ford’s F‑150 is the most popular pickup truck in America. The company announced a fully electric version, called the F‑150 EV, which would use batteries instead of gasoline.
Term
EV
An EV is a car that runs on electricity instead of gasoline. It uses batteries and electric motors to move.
Car
Tesla Model 3 Lightning
The Lightning is a special, faster version of Tesla’s popular Model 3 car. It has stronger motors and better brakes so it can go quicker and handle tighter corners.
Car
Silverado
Silverado is a popular pickup truck made by Chevrolet. GM has been working on an electric version of this truck.
Car
Tesla Cybertruck
The Cybertruck is a truck made by Tesla that runs on electricity instead of gasoline. It looks very different from normal trucks and is part of the trend toward cars that don’t use gas.
Brand
Nissan
Nissan makes many popular cars like the Altima, Sentra, and Rogue. They’re a well-known brand that sells vehicles all over the world.
Brand
Dodge
Dodge is a U.S. car brand that makes sporty cars like the Dodge Challenger and powerful trucks.
Brand
Chrysler
Chrysler is a U.S. car company that makes cars and trucks, including the Dodge Charger and Jeep Wrangler.
Brand
Polestar
Polestar makes electric cars that are fast and stylish. They started as a performance offshoot of Volvo and now sell their own cars.
LIVE
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He went to your city of New Jersey. ZACK hanging out in D.C. How are you today, Handsome? Oh, and by the way, so glad to be back!
Yeah, doing fantastic dab. I love your shirt. I really, really, really like that shirt. It looks good on you this afternoon. Folks, it is Tuesday, December 16th. We are in the back half of December, and that means one thing, one thing only. If you're
going to get your car deal done before the end of the year. Please, please, please get
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and help you get the best deal without the stress that we have been doing. Such an incredible
job. I want to give a quick shout out to a couple members of our team. Then we will jump
into the big, big, big story this morning, God, which is Ford walking back their electric
vehicle ambitions, huge breaking news yesterday from Ford about before we go there. Again, these
are some of the most recent reviews we've had over at Trust Pilot. I received a much larger
discount than expected, explained everything I wanted, wanted an unbelievable deal, and
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especially space, help people identify good deals. Thank you, space, and one final one here,
Dad. We've got outstanding knowledge insight and negotiating skills. We had an outstanding
experience using car edge concierge service. Highly recommend. So please, please, please,
this is a shout out to Josh on our team. Please, folks, take advantage of our promotion,
take advantage of the end of the year. Advertisement out of the way. Yes. All right, Dad, the big
story this morning, Ford dropping the F-150 EV in $20 billion pivot back to gasoline and
hybrids. I'll give you the floor, Dad. What the heck is going on over at Ford? It's a
$20 billion right off, a $20 billion mistake. What's going on at Ford, Dad?
Wave in the white flag, I suppose, is that what it's like? It's flagged. Yeah. It is acknowledging
the fact that the demand for EVs in this country wasn't quite as robust as many of the manufacturers
had expected it to be. And it wasn't enough to warrant continuing to build some of these vehicles.
So they, you know, I remember, we all remember the day that they announced the lightning. And it
was like, okay, in the first 30 seconds, they had 150,000 deposits for lightnings. I don't think
they've produced 150,000 lightings since the inception of them. But it turned out that the
excitement for the lightning was really not as robust as they thought it was going to be. And
they realized at least at the moment in this country, not speaking about the rest of the world.
But in this country, the market for EVs is declining to a degree. And it's not advancing as quickly
as they would like. And, well, they need to make money. And their EV production has cost the
money. So where are they going to make the money? But that works in gas.
Dad, I would say we have this conversation all the time. What Ford CEO Jim Farley said is all
about price point, 60, 70, 80,000 dollars EVs customers weren't buying them. And I think the price
point is an important one. And let's do a quick live experiment here. Let's go to the caredge.com
website. And I'm going to click on shop new. And now, Dad, let's go over here and let's do Ford.
And let's do lightning. And let's just look at we're in Scottsdale, Arizona, y'all. 66,000
dollar MSRP, 68,000 dollar MSRP, 73,000 dollar MSRP. I mean, these actually aren't, I mean,
I cannot believe I'm saying this. These aren't quite expensive trucks. But they're not as expensive
as I anticipated. Yeah, I was expecting to see, oh my gosh, but look at some of these discounts
that dealers are advertising, 73,000 dollar MSRP, 59,000 dollar advertised price. Like, no wonder
Ford is cutting back on this debt. Yeah, look at these these dealer advertised prices. These are nuts.
Yeah. How do we get new on it? Do you want to do a live experiment on the show today,
especially coming off the heels of yesterday's video talking about the AI negotiator?
Should I reach out to one of these dealerships at the beginning of the show with the AI
negotiator and let's see what the actual OPD price is? Sure. All right, let's do it. Why don't we do,
let's do one that doesn't have a bunch of miles on it. We'll skip this one. Let's do
I don't know this one. Whatever pick one. All right, let's see here. We're going to target 57,792 dollars.
We're targeting that on a 73,000 dollar vehicle. Market they supply of 107, 123 days on a lot.
We're aiming for a 15,663 dollar discount. You ready? Yeah. All right, we're setting up the AI agent
to reach out to this dealership. Let's see what happens. You know, I don't I don't want to say anything.
But I used to work for the gentleman that owned that dealership at one time. I'm not sure if he's
dead or alive today, but yeah, yeah. I worked I worked at his Mazda VW store and was actually offered
a position at that Ford store, but it was just too far away from where we lived. That's wild. Well,
we'll check that again on that later, but that obviously Ford cutting back on the F-150 lighting no
longer going to produce it dealers right now that are sitting on them are advertising them for 14 to
15,000 dollars below MSRP and nationwide. There are 5,000 of them per sale. So I want to have a
bit of a conversation here both around price point. So obviously these are overpriced and people
are buying them. I want to have a conversation about power train because Ford's also struggled with
the Mustang Machi. So where are they going to do there? And I also want to have a conversation,
at least a little bit here, Dad, about what's the future look like after a 20 billion dollar write
down? Like how do these corporations handle that? Isn't that going to mean that on their newer
vehicles, the gas and high everyone so that they make it not money back somehow? So isn't that going
to hurt them in their ability to get more affordable vehicles on the road? One would think if if
I'm not good with math. I'm not good with math. I'm not good with math. But I know that say if you start
with a thousand dollars and you lose 980 of that thousand dollars, you're left with 20 bucks.
And to try and accomplish anything with the 20 bucks, it's like that theory in poker,
if you got a chip in a chair, you got a prayer. Well, that's what it is for these companies.
If you got a chip in a chair, you got a prayer. It is, if you are test with figuring out
how to be profitable. Well, you know, to keep your stockholders happy. It's difficult to absorb
a huge loss and then turn around and build more vehicles at a lower profit margin.
So with the hopes that you're going to earn that all back,
is it possible? I guess. Is it likely? We shall see. It's just everybody made a big bet.
And everybody but Toyota made a huge bet on EVs. And Toyota took a weight and see attitude.
And we're just going to work on our hygrids. And Toyota's bet seems to have paid off better
than anybody else's bet. Everybody else was jumping in with two feet. And I mean to say this
in the nicest way. I think witnessing the same thing with the advent of AI today, where
everybody's moving faster than they should and jumping in with two feet when perhaps to a certain
degree, they should take a more conservative approach to see how it all begins to play out.
Let's keep it focused on cars for the time being, Pops. And I want to double down on what I set
up on the hill. I'm sorry. And I want to double down what I set a moment ago, which is a $20
billion right off in amidst, excuse me, an affordability crisis. This is now the second major automaker,
Ram pulled their Ram Rev, which is going to be their electric vehicle. They hadn't produced it.
They're electric trucks, but they pulled that. Now what do you do, Dad? If you're General Motors,
are you also going to be pulling back your Silverado, your electric Silverado,
are you going to be pulling back your other EVs? And if you're Ford, Dad, you have a $20 billion
cost center now that you have to pay off. That's $20 billion that can't go towards and incentivize
the sale of your other vehicles. So I just want to hone in on this here. This is going to set them
back for a while and it makes me wonder what's going to happen over at General Motors.
I think to a degree, $20 billion sets you back on research and development as well.
It's hard to spend, but you don't have. If out of that $1,000, I only have 20 left. Well,
let's just say I'm not going to the old homestead stake house at the Borgata and ordering a $100
stake. Well, hey, what if I just need $20 for it? It doesn't work that way. So I think to a degree,
it's going to handicap what these companies can do. It'll slow down some of the research and
development. It'll cause them to look at some of the projects that they were anticipating and decide
whether or not those projects really make sense today. So there can be all kinds of impacts
on the industry. If you need to be figuring out a way to make that money back, I don't think the
way you do it is by producing, let's get real heavy into $25,000, $30,000 vehicles with a
tiny S profit margin. Even though that's what the country might need, that's what consumers might
need, I don't think even though they realize the error of their ways, I don't see how that's
going to significantly impact the affordability of cars moving forward.
You can't blame Ford though. They are definitely aggressive. When electric vehicles were the
hot thing, they said they were all in. They split their company into two operating divisions,
one focused exclusively on EVs, which has lost them over $5 billion and one focused on internal
combustion engine vehicles. But that business obviously has been incredibly valuable and profitable
for them. It is an interesting moment though because we are watching in real time between the
cafe standards, getting removed, the federal government playing a role here, as well as obviously
these corporations deciding, hey, 50, 60, 70, 80, $90,000 EVs are not the future. We are watching a
reset happen. That is 100% of what is occurring now. There is a fundamental reset in vehicle production
and it will have ramifications for 5, 10 years because think about it. All these EV things that
we're going on, that was 5, 10 years ago and then it had an impact now. There's the cycles
to produce these vehicles. They're not short. I don't envy anyone that works in automotive
production. That's a long time horizon that you have to be operating against. It is really
an interesting moment. Yesterday was the day where the reset happened when Ford killed the F-150
lightning, which for those of you that don't remember, there was a moment in time where they had
hundreds of thousands of reservations on the thing. It was the next greatest new product and now it's
dead. No longer going to be produced. It needs me to one more question for you, Dad. What happens
to all the people who bought the early adopters that bought the Ford Lightning EV? What happens to
them? Those things obviously are going to depreciate rapid. They already are. What happens to
the owners? Nothing has depreciated quite as quickly as an EV and so the demise of the
lightning. Will that mean at some point they will become collector's items and that if you hold
on to it long enough, that maybe it'll retain a slightly higher percentage of its value? I don't
know. Let's see, Ford had what was it, the etsyl back in the 50s and 60s. It was a brand of theirs.
That didn't quite work out. That went away. This was a failure. This was for those folks that bought
them. They'll enjoy them. They'll expel the virtues of them for as long as they can and they will
suffer the financial consequences of having been an early adopter of that vehicle. We know that
nothing depreciates faster than an EV. Maybe I don't know. They're not going to go to a cyber truck
because eventually aren't they killing the cyber truck because sales are what everybody thought
those were going to be. There's six and a half percent of the people out there that buy cars that
are buying EVs at the moment. Well, Dad, I just think the negative equity situation for those who
bought F-150 lightings are going to be insane over the next couple of years as they transition out
of them. Let's switch gears. We're going to turn our attention to a new topic over at Nissan. Before
we do, again, a friendly reminder, we're doing a live experiment on today's show. I'll pull it up
here. So we've already got the agent reaching out to that dealership. It sent two messages,
one via email and one it submitted a lead on the dealerships website. So let's see here. Let's see
if they get back to us. Let's see what pricing we can get from that dealership. Did you know Tide
has been upgraded to provide an even better clean and cold water? Tide is specifically designed
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Tide pods let you confidently fight tough stains with new cold-zime technology. Just remember,
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We know the likelihood of a dealer getting back to you quickly is pretty normal. I know
that industry standards are that when you get an an internet lead that you should respond to it
within 15 minutes. That's what the industry standards are. That's what manufacturers would like
to see you do. That's what the dealer principle allegedly would like to see you do.
And that's not what most dealerships do. So we might not even get a response from Belford
today or during this show. You know, it is it is December. They could be busy.
Well, let's let's let's do one here on the east coast because it's a little later in the day.
So I'm going to do one more and then I want to talk Nissan dad. So give me a second here.
We'll come to the east coast. Let me change my zip code 20895. Bear with me. Okay, so we've got
here in Wheaton and yeah, okay, this one. Let's do this one dad. They're advertising $15,000
off of MSRP again. We're shooting for $16,666 off of MSRP. The market's even more saturated here
on the east coast 262 days supply. 126 days on the lot drum roll. Please. Okay, so we'll have two of
these running for the next. I don't know. 15 minutes and obviously we can check in tomorrow on the
show as well. Okay, cool. That started. So we'll look back at that in a second. But that the other
story that I want to talk about today and then we're going to go to the chat. Nissan. Did you get a
chance to read this article? Nissan DeSimplify is there? Okay, we'll go through it together then.
Nissan DeSimplify stairstep bonuses as dealers slam a loose of targets and vanishing profits.
Can you just take a second here dad to explain what are stairstep bonus programs for car dealers
and why as customers are they so important for us to understand as you're explaining that I'll
queue up some of the key insights from this article. stairstep programs for manufacturers are sales
objectives that that the worship is given and say you hit 90% of your objective. You might get
$500 per car per car sold. If you hit 100% of your objective, it may be that becomes $1,000.
If you're at 110% of your objective, maybe that becomes $1,500. If you're above 115%,
maybe it becomes $3,000. Which all sounds great,
until the dealership doesn't hit the goals. And in many cases,
the manufacturers would set such lofty sales goals. I know when I say,
you say, well, what are these based on? They're certainly not based on reality. You can't look at
what we did a year ago December and then say, but this December, we want you to increase your
sales by 20%. You know, 20% growth year over year for that for any given month is well pretty
ridiculous. And that is oftentimes what you would see from the manufacturers. So many dealers
would look at and go, these aren't even obtainable. There is no way to get there, but we must try.
And so what it does for customers is the dealerships are put into a position where they
discount the hell out of their vehicles because they need to hit that stairstep program so they
can actually make some money on the cars that they sold, not that the customer cares,
but it cheapens the brand. And it makes the it should make your initial expense for the vehicle
less than what it would have been if there were no stairstep programs.
Man, your apartment looks good with the plants back there. All right. So let's jump into some
of the details here, dad. This is a quote from Mike Resi, the chairman of the Nissan National
dealer advisory board, quote, aggressive sales targets push dealers to discount heavily to hit
volume bonuses, which drove profit per unit down to almost nothing. The program delivered volume,
but at the expense of dealer margin, we've been talking about how there's a market reset
happening for car dealers for a while now. This is the Nissan National dealer advisory board
chairman saying, hey, you guys gave us an incentive. We went for it, but it crushed our profits.
And dad, you can see here, Resi said Nissan dealerships must retail about 70 new vehicles a month
to be financially healthy, a threshold well above the October average of 40 Greece.
So think about that per second. These Nissan dealers, when we talk about desperation in the auto
industry, imagine your boss came to you and said, if you want to be okay, you have to double your
performance because that's essentially what they're saying. You're at 43 get to 71. That's what an
80% increase. And if you don't do it, and if you don't do it, you're not going to get some bonus
money. And if you don't get the bonus money, all those previous cars you sold at a loss, well,
you just don't get the bonus money. And you sold about a loss. What? So Nissan dealers are
stealing it right now. If there's a pressure cooker at Nissan dad and for their dealers,
which ultimately obviously are channels about how do you get leveraged to buy a car and be fair
and transparent. Go to your local Nissan dealer and they're going to be begging you to buy a car
right now. Well, yes. But it goes back to setting realistic sales objectives. And that's what
dealerships complain about, that the objectives that are set by the manufacturers just seem to be,
I don't know, why don't they ask guesses? It is, it is like, who is really expecting you to
nearly double your sales in a given month from that same month a year ago? That's not a reasonable
expectation. I hear you dad, but you know our audience, our audience are not car dealers. So that's
one side of the equation, which is yeah, it sets unrealistic expectations for the industry.
It sets up for the most aggressive buyer's market opportunity for our audience ever of all the
brands. Like, if we did a power ranking right now, that of brands that are most desperate to sell
cars, I think Nissan and then Chrysler Dodge Jeep ramp, like, they're in a class of their own,
they're in a tier of their own. That they are the group that like, those dealers are desperate,
because in the case of Nissan, for example, they've got $1,200 riding on these vehicles actually
getting sold right here. If they get to their volume thresholds, $1,200 extra per vehicle's
sold, $1,200 times, times 100 vehicles that start doing the math. That's $120,000 extra dollars.
That's a lot of money. We know over at Stellantis, it's up to $3,000. In, in, in stair step cash,
you sell 100 cars, $3,000, that's $300,000. So there's like a power ranking to be done of desperate
car brands. And Nissan is right on up there. And obviously, to your point, the industry reaction of
this is you're losing us. Like, as your dealer, or sure, we're selling more cars, but we're,
we're going broke. Yeah, you know, it's that old saying, well, we'll make it up in volume.
Well, no, you'll just go broke or faster. So, you know, I get my manufacturers do it. I understand
that they're begging their dealers to be more aggressive in trying to make car deals. I get all that.
Is it good for the customer? Yeah, because they shouldn't be able to get a better deal.
Initially, is it good for the customer long term? No, because the values, what it is that they just
bought, and at the values, the brand. But, you know, if you're desperate, if you're a company like
Nissan at the moment, and you're desperate to increase your sales numbers, or you're Stellantis,
and you're trying to gain back market share that you gave up over the last five years,
up. These are the type of steps that you take. And if you're if you're the dealer, you look at it,
and you go, I hate these desperate times. We're we're we could create a lot of new customers for our
parts and service departments. Why we don't make any money on the front end, which is not the
customer's problem. It's the it's the dealer principle's problem, but that's that's part in
part of what you get if I don't know you own the wrong dealership. Yeah, again, I actually might go
ahead and do this that I might make a power rankings of desperate car brands right now. I think
that would be a great visual for everyone. I don't know if you've seen it that these things are
let me find it here list. Yeah, these things are super popular right now on the internet. These
ideas of like tier lists, where you put things into different tiers. Obviously, S being the best
and F being the worst. We need to do that for like car negotiability right now. And again,
the point I'm making based on this article that came out in automotive news this morning, which
again is Nissan to simplify stair step bonuses as dealers slam a loose of targets and vanishing
profits. Nissan would be up there in the S tier. As a customer thinking about buying a new car,
you want to have the most leverage for your negotiation possible. It's Nissan and let's put that
to the test really quickly. That I'm back here on the car edge car search and let's look up.
And if I may or you'd like which suggests you that many of these Nissan dealerships are going to
be trying to add the over installed accessories must have to every vehicle sold in order to figure
out some way. It's money on a sale. So Deb, let's put this to the test. We've got a 2025 Nissan
kicks here. And I'm going to go ahead and any MSRP 33,000 dealers advertising at 27729.
Your negotiation position. Look at this. Y'all strong leverage. This vehicle has been
sitting for 324 days with a high inventory nationwide. You have excellent leverage to negotiate below
MSRP. Here's the invoice price of the vehicle. Here's the target deal range. Here's how long it's
been sitting at the dealerships lot. Here's the days supply locally. Here's how many of sold in the
last 45 days. I mean, you don't even have to look that hard to figure out that there's a lot of
desperation here. So that was the kicks. Let's look at the Marano. Same deal. Strong leverage.
Pretty clear cut here, Dad, but if you're a Nissan customer or Nissan dealer, you're feeling it
right now. The colors are very, very clear. This is green for the customer red for the dealer.
Yeah, listen, it hasn't been profitable owning an Nissan dealer for the last few years.
Much like it hasn't been profitable owning the latest dealership for the last few years,
or limited profitability. It is, it is, there's an indictment on those who came before current
management who ran these, these companies into the ditch. You know, we, we see it's the
Lancaster trying to figure out ways to gain back market share. We're watching it at Nissan.
And it's all with new management looking at the situation and saying, okay, we need to do X to
hopefully turn things around again. And it's, and it's because
previous management was allowed to, to wander without any real plan. And now,
which is a bit of a connection between the two stories we've covered today,
Ford walking back a $20 billion decision on EVs. That was a management decision that ultimately
hasn't panned out. Nissan obviously struggling mightily as a result of four decision making over
there, which is easy to Monday morning quarterback. And again, I do not envy the people that run
those businesses. I sure as hell couldn't do it. And we don't really care about that here. We
care about what opportunities does that create. It's the end of the year. It's the best time to buy a
car. It's the reason we're running promotions right now back at caredge.com, trying to incentivize
as many people as possible to use our services right now because the deal making is incredible
on some of these brands that are ultimately just in a lot of pain, which obviously Nissan is.
Dad, let's come here to the chat. Yeah, I'm worth the address a few kind contributions from
Matthew. Good to see you, Matt. Thank you for this. Pops, you missed out. Sold my grandma's 23-year-old
Jaguar. The saw, the smoggy steamer, two LCL Toyota DLR 4 1300. They had a new four-runner
TRD pro for 84,000 with additional dealer markup. They're not smoking tobacco.
All right. There you go. Way to sell a 23-year-old Jaguar though. Wow. That thing,
I wonder what you got for that Toyota dealer of all places. That's awesome, Matthew.
I wanted that Jaguar. We've got from Etha Vuza 73. Thank you for the kind
of contribution. Patelax are only selling electric vehicles. Yeah. How is that going to pan out?
Probably better as well for them as it's panning out for Polestar.
I'd be sure if we don't see it. Yeah, I'd be sure if we don't see an Escalade,
you know, hybrid powertrain Escalade come back in the next two years here. They're going to bring
that thing back. The Escalade I choose is so freaking massive and heavy and expensive.
I'd be shocked if they don't bring it back from Brado. Dad, thank you, Brado. Say it. Everything.
Yeah, turns to, yeah. Appreciate your contribution, Brado, to each their own.
And from Mark here, Zach, who's sponsoring the show CarEdge, babycarEdge.com. And Dad, can we
take a second? This is actually, we do this stuff live. Y'all, my dad has no clue what I'm about
to tell him because, well, I didn't tell him. You know, for those of you that didn't get a chance
to tune into yesterday's show, we did a show. And unfortunately it got taken down for cyberbullying,
which if you watched the show, you know, we didn't cyberbullying at all. It was a response video
to Mike Davenport from Chevy Dude, which fortunately it came back up. Our appeal was approved
in the videos back up. So if you haven't watched it, please watch it. Super proud of how my dad and I
handled that. That video was in response to a video that Mike had posted that was titled, I tried
the CarEdge, I negotiated, and it was a disaster. I want to come full circle here. Mike and I had a
great conversation this morning. He called me. We've been messaging back and forth. We've been talking
over the phone. And he wanted to let me know that he wanted to call us actually before the video
went out. And unfortunately he forgot that the video was going out. So, you know, it's okay. I told him,
you know, it was nothing. It's, it's a okay. And he did. He wanted to let us know that he plans
on making a follow-up video. He's kicked off some new negotiations using the AI negotiator.
And he's really impressed with how quick and easy it was to get pricing and negotiate the price
down on the deals that he's been doing with other dealerships. So, he had a great conversation
with him this morning. He sends us all his best. I send him all our best. And dad, you know,
we may end up actually even creating a follow-up video with him. So we'll see what happens there.
But it was really great to hear from him this morning. And I was really grateful for him reaching out.
That's, that's wonderful. It's nice to know. Yeah. It was really, really good. So I want to let
everyone know that just a brief follow-up there. Well, that's, that's very nice. And it was very
nice of YouTube to decide it like one o'clock in the morning. Oh, yeah, yeah. That was a mistake.
We shouldn't, we shouldn't have pulled that video. You know, but hey, I do, I do want to comment that
there have been some people that have commented over on Mike's video. Some pretty hateful and mean
things towards him. Please don't do that. Our whole message yesterday was positivity, positivity
to Mike, positivity to us. Like, we're not in a space. We're absolutely not in a space to be,
you know, taking shots at people by any, any stretch. So please keep it, keep it positive. What's
the point of waking up every day and not keeping it positive? I can't think of a good one. Yeah.
So just a friendly reminder to our team, our community here. Please don't be going over there and saying,
you know, hateful, hurtful things. He made an educational and informative video. He'll make a
follow up one that, you know, demonstrates our capabilities even better. So can't wait for that.
I love it. Cool. Okay. Well, folks, that is today's show. If we can help you out with anything,
oh, Dad, before we go, let's see. Have any of the dealers responded? Drumroll, please.
Let me refresh my page here. Okay, I don't think we've got any responses yet, but let's see.
Nope. So we did the outreach literally 13 minutes ago. So we'll see if they get back to us.
We can check on tomorrow's show, Bell Ford. No, I don't know if anything here either. So I'll have
to check tomorrow to see if they got back to us. We did. I didn't realize I had a genesis
negotiation going on. So that was pretty cool. We can see it's been going back and forth a bunch
over the past few days here on this genesis GD. So for those of you again that don't know with
car edge pro, you kick off these negotiations and then ultimately without having to contact the
dealership, you get them to send you OTTD prices. And then it negotiates down the OTTD price.
So pretty dog on cool. You don't have to lift a finger and you can get that pricing information.
That's a show pops. If we can help you out with anything, check out car edge.com. I'll leave you
with the parting words. We'll be back tomorrow. Please join us again. And as I like to say,
tell a friend and tell that friend to tell a friend. And if that friend could also tell a friend.
Now we're now we're in a good shot. It gets bought. Yeah. Yeah. Tell a friend. Yeah.
Old friends. All right, Dad. How a phone but tell a friend. I love the catch it tomorrow.
Love you too. Thank you.
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About this episode
Ford's recent decision to halt production of the F-150 Lightning marks a significant shift in their electric vehicle strategy, resulting in a staggering $20 billion write-off. The hosts discuss the implications of this pivot back to gasoline and hybrid vehicles, citing declining EV demand and high price points as key factors. They also explore the broader automotive landscape, including Nissan's struggles with aggressive sales targets and the impact on dealer profitability. This episode delves into the challenges facing major automakers and the potential consequences for consumers and the market.
Original notes
Today on CarEdge Live, Ray and Zach discuss the latest news from Ford. Tune in to learn more! Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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CarEdge Live
Ray and Zach Shefska, Bleav
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