Ryan Downing, CEO of Ross Downing Auto Group, shares his journey of nearly doubling the dealership's revenue from $270M to $490M in just five years. He discusses the challenges of balancing family legacy with ambitious growth plans, aiming for 20 stores by 2040. Key strategies include focusing on fixed operations, transparent pricing, and investing in staff. Downing emphasizes the importance of sustainable growth and maintaining high standards, while also reflecting on the lessons learned from previous generations in the automotive industry.
Today I’m joined by Ryan Downing, Dealer and CEO of Ross Downing Auto Group.
We break down his plan to scale to 20 dealerships by 2040, how he’s achieved 100% absorption at every store, and what it took to grow group revenue from $270M to $490M in just five years — plus much more.
This episode is brought to you by:
1. Auto Hauler Exchange - Ship Smarter. Pay Less. No Middlemen. Tired of brokers driving up costs and slowing you down? Auto Hauler Exchange puts YOU in control. Ship cars faster and cheaper with 5,500+ vetted carriers. Get cars delivered in just 4 days on average. Transparent pricing, no hidden fees, and real-time tracking. Move cars smarter. Move cars faster. Learn more @ http://www.autohaulerexchange.com
2. Equifax - Fund More Auto Loans, Faster. Auto loan applicants are 40% more likely to be funded when instantly verified by The Work Number. You can get the data you need to know your borrower better and make fast, smart decisions. Equifax provides instant, secure access to verified borrower identity, address, income, and employment information, helping you move deals forward quickly. Learn more @ http://www.theworknumber.com/auto
3. CDG Recruiting – Hire top dealership talent, fast. From sales managers to GMs and C-suite execs, we’ve placed over 1,000 roles across auto retail. Ready to scale without the hassle? Visit @ https://www.cdgrecruiting.com to get started.
Check out Car Dealership Guy’s stuff:
For dealers:
Industry job board ➤ http://jobs.dealershipguy.com
Dealership recruiting ➤ http://www.cdgrecruiting.com
Fix your dealership’s social media ➤ http://www.trynomad.co
Request to be a podcast guest ➤ http://www.cdgguest.com
For industry vendors:
Advertise with Car Dealership Guy ➤ http://www.cdgpartner.com
Industry job board ➤ http://jobs.dealershipguy.com
Request to be a podcast guest ➤ http://www.cdgguest.com
Topics:
00:41 How to achieve 20 stores by 2040?
01:43 Biggest challenge taking over during COVID?
03:47 Key growth strategies for scaling?
07:27 What is your leadership and operational style?
11:03 How to ensure sustainable growth and staffing?
21:01 Why focus on fixed operations for growth?
24:20 Biggest challenges in scaling accounting?
28:39 Best leadership and training initiatives?
33:04 How to balance tradition and innovation?
Car Dealership Guy Socials:
X ➤ x.com/GuyDealership
Instagram ➤ instagram.com/cardealershipguy/
TikTok ➤ tiktok.com/@guydealership
LinkedIn ➤ linkedin.com/company/cardealershipguy
Threads ➤ threads.net/@cardealershipguy
Facebook ➤ facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
"...ah, I've heard you all talk about it before. And EOS has been a big deal, but what I would tell peopl..."
The Volkswagen Eos is a small car that can turn into a convertible, meaning you can drive it with the top down when the weather is nice. It was made for about nine years and is known for looking good and being fun to drive. People often talk about it because it's a cool option for those who want both a regular car and a convertible.
The Volkswagen Eos is a compact convertible that was produced from 2006 to 2015. It is notable for its unique design, featuring a retractable hardtop that combines the benefits of a coupe and a convertible. The Eos is often discussed for its stylish appearance and enjoyable driving experience, making it a popular choice among those looking for a fun, open-top vehicle.
"we can now service your Chrysler Dodge Jeep Ram product."
Dodge is a car brand that makes sporty cars and trucks. They are famous for their powerful muscle cars.
Dodge is an American automotive brand known for its performance-oriented vehicles, including muscle cars like the Charger and Challenger. It is part of the Stellantis group, alongside Chrysler, Jeep, and Ram.
"we can now service your Chrysler Dodge Jeep Ram product."
Ram is a car brand that specializes in making trucks. They are known for their powerful and durable vehicles, often used for work and towing.
Ram is an American brand known for its trucks and commercial vehicles. It is part of the Stellantis group, which also includes Chrysler, Dodge, and Jeep.
"we can now service your Chrysler Dodge Jeep Ram product."
Jeep is a car brand that makes vehicles designed for off-road driving, like SUVs. They are known for their durability and adventure-ready features.
Jeep is an American automotive brand known for its rugged vehicles, particularly SUVs and off-road vehicles. It is part of the Stellantis group, which also includes Chrysler, Dodge, and Ram.
"we can now service your Chrysler Dodge Jeep Ram product."
Chrysler is a car company that makes different types of vehicles, including cars and SUVs. They are known for their family-friendly vehicles like minivans.
Chrysler is an American automobile manufacturer known for producing a range of vehicles, including sedans, SUVs, and minivans. It is part of the larger Stellantis group, which also includes brands like Dodge, Jeep, and Ram.
How to achieve 20 stores by 2040?
Biggest challenge taking over during COVID?
Key growth strategies for scaling?
What is your leadership and operational style?
How to ensure sustainable growth and staffing?
Why focus on fixed operations for growth?
Biggest challenges in scaling accounting?
Best leadership and training initiatives?
How to balance tradition and innovation?
Select text to request an explanation
New cars are the gas of the fire, man.
The way that I view it, you know, manufacturers,
I think that they want us to make money
so we stay in business,
but do they necessarily want us making all the money
on every new car?
You know, I think they want us to make some money,
but not all the money, right?
They're more worried about the market share
and sales effectiveness.
And quite honestly, you know,
that's kind of what we watch is
we don't really watch the new car gross.
I really could care less about the new car gross.
I need new cars in operation, units in operation
to fuel the other departments.
Today I'm joined by Ryan Downing,
dealer and CEO of Ross Downing Auto Group.
Five years after taking the reins
of his family's 50 year old dealership group,
Ryan has nearly doubled revenue
and he's just getting started.
His biggest challenge now,
balancing legacy with ambition.
As he honors the generations that came before him,
he's executing his master plan.
Scale Ross Downing Auto Group to 20 rooftops by 2040.
A big thank you to our sponsors
for making this episode possible.
Auto hauler exchange, Equifax and CDG recruiting.
And now let's get into the show.
Ryan Downing on the CDG podcast, Ryan, welcome.
Thanks, Josie. Appreciate you having me.
One of the first questions I wanted to ask you,
before we talk about your background and the dealer group,
but it's just one thing that stood out to me
in your intake form was 20 stores by 2040.
20 stores by 2040.
Today you are the dealer principal and CEO
of Ross Downing Auto Group.
You're I believe a fifth generation dealer.
So you've, you know,
we haven't had many fifth gens on the platform.
Sorry, apologies, third generation.
But I mean, this is, you guys have accomplished a lot.
Almost half a billion dollars in revenue this year.
And we'll talk all about it.
Talk to us a little bit about 20 stores by 2040.
What are you up to over there?
Yeah, so, you know, on the third, fifth generation,
whatever it is, we got some broken branches
in our family tree.
So, you know, my grandma outside of the family,
so my great, great grandpa started a automotive group
north of the town that we're in.
We're in Hammond, Louisiana.
They started in Amy, Louisiana.
And real small town, grandpa married into the family
and then ended up breaking off and doing his own thing.
So third generation under the Ross Downing name
and proud of that.
So, you know, when we're talking about 20 stores by 2040,
you know, man, I remember looking back, you know,
we talked about the power of your mind
and just, you know, trying to think at a higher level
and trying to think at a higher frequency.
You know, I remember sitting there
talking to my dad one day and I was like,
man, how do people run more than one store?
And I was just sitting here trying to learn everything
and take it all in.
And, you know, you feel like you're getting sucker punched
with stuff and, and, you know, fast forward
to the end of COVID of 2020.
And I walked into his office
and I was running one store at the time
and there was a little story with that too.
I didn't jump on later, but running one store at the time
and I go to him and say, Hey dad, look, COVID happened.
We got all this stuff going on.
Every store's kind of going their own different direction.
We need somebody to pull everything together,
kind of get some synergies back in place,
get everything kind of aligned, have a common message
and get everything back on track.
And without hesitation, he looked at me and said,
you do it, I'm not coming back up there.
And so when he said that,
I didn't know exactly what he meant by it,
how much he was going to kind of let go of things.
But I quickly realized that it was probably a test
to see what I could or couldn't do
through that time of questioning how to run one store
and then having to run three stores.
A lot took place in the level of thinking has to rise up
to the occasion.
The cool thing about it is, is what you,
what you might doubt or dread for a period of time,
once you get thrown into the fire,
you quickly overcome that with,
within about a 30 day period.
You start thinking differently and realizing that,
you know, there's a way to do this
and we're going to do it and we're going to be successful.
Getting to the 20 stores,
once I realized, hey, this, this can be scalable.
This can be repeatable.
This is about people, inventory and marketing
and how we see things that are all astounding
and how we want to execute on those things.
And so, through those three things,
if we have those things dialed in and we're all astounding,
we're probably going to have a really good
shout of being successful.
So I started pushing that through our organization,
really put our leadership team together,
went through a lot of culture training,
leadership training, things like that,
and realized, hey, we can do something special here
and we don't just have to be the little guy playing
in your hometown.
We can be somebody bigger than that.
We can be a group that you hear about, a regional player.
We can acquire stores in other markets
and do different things.
And so, that's what we're currently looking to do,
is how do we take four stores,
grow at the 20 stores by 2040?
Okay, well, first of all, what did you dread?
Cause you've, the business has almost doubled in four years
and from 270 million in pace and 21 to 490 this year,
million top line.
That's not, I mean, that's no small feat.
So let's just start with you on a personal level.
Like, what did you dread?
And then let's go into the business a little bit more,
but let's just start there.
So when I say dread, I don't necessarily mean dread,
probably more doubt.
You know, I think a lot of times, you know,
when you come from a family background, you know,
where my grandpa was under the impression
where his saying was, you're better to run one store right
than run multiple stores wrong.
Right?
So you're laughing because you heard that before?
I'm laughing because I grew up in the lanes,
in the auction lanes where people would tell me,
you know, you'll never be able to hire a team of buyers
because no one will spend your money
and care about it as much as you.
And like all these fricking annoying gas adages,
which look, I understand why some people feel that way.
Everyone is giving you the reflection
of their lived experiences.
But I just, I thought like,
how can you possibly tell me that with a straight face?
And to my left is a car max buyer who just, you know,
I guess that sort of is the stereotype, right?
They just keep their hand up all the time,
although they are very smart.
So I don't wanna discredit them here.
There's a whole method to that.
But I get the, I know the feeling
because I came from the same world
where it was like scale is the devil.
It's, you know, good luck scaling.
And, you know, then you talk to someone who has scaled
and it's a completely different mindset
where, you know, they just think way bigger.
So that's why I laugh.
Yeah. And, you know, look, I like the challenge.
So, you know, you kind of, you know,
so my dad ended up growing the group to three stores.
You know, my dad is not-
You said three, right?
Yeah. So he went from one to three.
You know, he's, he's, my dad is not your typical car guy.
No ego involved at all.
You talk to any car guy, man.
My dad has no ego.
He's very, very conservative.
So, you know, here I am.
And those are the two guys I'm following
from a very conservative nature.
And just growing at a slow pace over, you know,
we've been in business for 52 years
and I'm looking at things going, okay, well,
how do I, how do I achieve what I want to do
at the pace that we're currently growing?
Cause this is going to take forever.
You know, like we're, we're moving at a slow pace.
And then you look around and you see some other guys
and they're moving quick.
The other thing that I saw there too was, you know,
we're losing people cause we're not growing fast enough.
So you lose good talent because they outgrow you.
And so, man, there was only so many times
that I was going to allow that to happen before it's like,
hey, we got to put together a growth plan
or these people are just going to leak out of the organization
and somebody else is going to, going to gain them.
That's kind of the, the deal.
There's a lot of awakenings that I guess kind of happen
when you start looking around and start trying to figure out
where do you really want to take the company?
And so I didn't dread going through that.
How do you respect the previous generations
as you move towards what you want?
That's a hard thing to do.
My dad expected me to know every rebate
on the rebate schedule, right?
So I can't tell you all of those things
and run multiple stores.
So what ended up happening is, is I would just say,
dad, I can't tell you that,
but we're on pace to sell over 9,000 cars this year.
We're creating career opportunities,
moving a lot of cars and the business is doing well.
And so that's the way that kind of run thing.
How many times has your dad been at the dealership
in the last like two years?
Not a whole bunch.
He's shown up for a few pictures.
Then he showed up for the 50th anniversary,
whichever way.
And I asked that intentionally, right?
And which is, you know, my next question being,
what's your operating style that has led to
such high conviction, you know, in this, like I said,
you're, you're leading this group here after, you know,
you guys have been around for, you know, decades.
How are you leading the group?
And, you know, my follow up is going to be,
let's do a little walk here of the growth,
but let's just start with like, what is the leadership?
And I'm not talking about like, you know,
the fuzzy, fluffy kind of stuff.
We can get to that later.
But I think just actually like what,
how was your vision been for operating this group and growth?
Yeah, I'll give you a few things.
I might touch on a little bit of what you're talking about,
fluff, but I'll dive into how, how we operate.
There's a lot of respect for the roll-standing name
that I operate with.
So when I come to work every day, it's not for me.
It's not for personal gain.
I come to work for the name on the sign.
I come to work for the people who show up here every day
to respect the name on the sign and to support their families.
So I have an obligation to represent that name well
and to help create career opportunities
for those employees that have shown up
and continue to represent that name well at a high level.
So that's really my driver for how we operate.
So back to the numbers now, that's helpful.
You've grown roughly 220 million in about,
I mean close to five years, say four to five years.
Like start high level.
Like what was the goal when you became CEO,
dealer principal, what did you seek out to do?
How did you plan your growth?
Walk us through that a little bit.
Yeah, so funny story, right?
So let's go back, say five years.
So I was 29 at the time.
And here I am stepping in,
no formal handoff from my dad or anything.
This is just me saying, hey,
we're gonna pull together a leadership team.
My dad had more of a shotgun approach.
He had people who counted on right,
but didn't have team meetings and things like that.
It was more one on one type stuff.
So here I am, I pull everybody together for a teams meeting,
which everybody was still kind of adjusting to at that time.
And of course, first meeting right,
we pull everybody together.
You got a couple of people scrabbling in a little late.
And I had a couple of people on our leadership team
that I caught an eye roll or two about people doubting
that we were gonna consistently meet every week
and we were gonna really get any type of traction with this.
Long story short, man,
through pulling our leadership team together,
several of those people,
I think they kind of thought when my dad could retire,
that they could kind of do what they wanted to do.
And that's not the way that we're gonna operate.
So we made a lot of high level leadership changes,
positioned the right people in the right places
and started to just get traction
with who we are and what we're trying to become.
So we didn't talk about this division of 20 stores by 2040.
Until recent, we've just been talking about growth
and preparing our people.
When you start talking about the numbers,
that's where it really started.
One of the things that I knew if we were gonna grow,
my dad wants to see a lot of consistency
across the organization.
And so I keep referencing my dad
because we do work together very well.
We talk daily, even though he's not up here.
And I have a lot of respect for him and what he's done,
but he also respects what I wanna do.
So in return for that,
I'm not gonna put him in a position
or put our company in a position
where we can't grow sustainably.
So one of the things that I actually admire most
about our organization is,
through putting this leadership team together,
I started to really focus in on sustainable growth,
regardless of COVID, regardless of any of that.
We don't rely on new car profits, period.
All three of our General Motors stores
are over 100% total absorption.
Couple months back, I had one store at 145% total absorption.
So our team does a great job with that.
Our Chrysler store that we just bought in last June,
people, they get a bad rep.
I think it's better than what people are leading to believe.
That stores the lowest in our group on total absorption
at 94% and that number's not satisfactory.
So when we grow, it's gotta be in a sustainable way.
So when we get to 20 stores by 2040,
it's gotta be in a healthy, sustainable way.
We don't want stores to have stores.
They gotta turn off the cash that's needed
to grow in a healthy, positive way.
This episode is brought to you by Auto Hauler Exchange.
Ship smarter, pay less, no middleman.
Auto Hauler Exchange connects dealers directly with haulers.
The result, faster deliveries, lower cost,
and zero broker hassle.
Learn more by visiting autohaulerexchange.com.
That's autohaulerexchange.com.
We're clicking the link in the show notes below.
That's, I don't want to gloss over that.
I mean, a hundred plus percent absorption is,
I mean, remarkable.
Many people would die for that.
How, how have you done that?
It's like, tell us about that.
That's not, that's like, it's a pretty big deal,
especially to do it across the entire group.
Yeah, new cars are the gas of the fire, man.
The way that I view it, you know, look,
the manufacturers, I think that they,
like they want us to make money so we stay in business,
but do they necessarily want us making all the money
on every new car?
You know, I think they want us to make some money,
but not all the money, right?
They're more worried about the market share
and sales effectiveness.
And quite honestly, you know,
that's kind of what we watch is,
we don't really watch the new car grows.
I really could care less about the new car grows.
I need new cars in operation, units in operation,
to fuel the other departments.
And we put capable people in those departments
to capture all the business.
Service, parts, used cars,
they have to capture all the business
that new cars can bring.
And that's how we view the business.
We preach.
What are some of the, stop.
I can tell, what are some of the tactics you deploy?
Give me the specifics, like to achieve,
you said one store is at 145%?
Not on the year, that was one month,
but that was the highest month.
Obviously that upsets me.
I got you.
But every store on the year, I will tell you this,
the GM stores on the year are anywhere between 108
and 115% total absorption.
So we're not just clipping the number,
I mean, we're there by a decent margin.
Okay, and what would I, as a consumer,
what would that experience feel like to me?
And, you know, conversely, as a manager in the department,
what am I doing or what am I equipped with?
Like give us a little lay of the land
of what it's like to achieve, you know,
115% consistent absorption.
Yeah, so, you know, look, for a consumer,
it's pretty straightforward.
When you're priced the way that we order cell cars
in the markets we're in, at the volume we do,
it's pretty straightforward.
What you see online is the price you pay.
You walk in, that's the price that you get.
You know, we're in a town of about 20,000 people,
45 minutes from Baton Rouge, 45 minutes from New Orleans.
So we're not in a place that's supposed to sell,
you know, over 9,500 cars a year.
It's just not supposed to happen.
So what we do is we just, we're extremely transparent.
Whether that be new cars, used cars,
we price the cars to sell.
Don't really care a whole lot about the gross.
We chase the numbers and some people
might disagree with some of that.
But that's the way that we run it.
And we fuel our used car department
and service department by doing that.
Just so I understand, you're optimizing,
you're on, at a very great clip,
you're really optimizing your dealership
for the trade-ins for used and for the retention,
the retained business for service.
Yeah.
That's essentially what you're telling me, right?
Your new car department is really a funnel
for those, and you're taking a very long-term
look on the business, right?
Yeah, absolutely.
The way I kind of view it is,
we push all our chips on the table in new cars,
and we bet the house that the other departments
are gonna do what they're supposed to do.
And so we have a, yeah, so we have a lot of,
we put a lot of emphasis on those departments.
I wanna say pressure because, you know,
when you get the right people and equip them
with the right resources,
they perform really well and take pride in their work.
We really try to run the business in a way
where it's just transparent for our customers
to come in and transact with us.
We build a lot of trust.
The name in this area says a lot,
according to a lot of people that I speak with.
When they see the Rolls-Downey name,
they respect it, they trust it.
Other people, whether it be people in our industry
or not, they know it.
And so we just try to put a lot on that.
So every day we come into work, man,
we see how many new cars we can get out.
We let the other departments do what they're supposed to do.
It seems to make the manufacturers happy,
and seems to be working well for us.
So this strategy, which, again,
it's a good long-term strategy, right?
A short-term focused person
is not gonna likely deploy this.
How has that impacted your margin,
going from 270 to close to 500 million in revenue annually?
As your margin, your net-to-sales, is that declined?
No, so net-to-sales is actually better than pre-COVID.
Obviously not as good as COVID
when you're selling a bunch of cars at MSRP
or even plus on special units, right?
But as far as the net-to-sales,
it's better than it was pre-COVID,
and those numbers are very healthy.
So my assumption here is that
you're at somewhere in an industry standard
of like three to 5%,
you don't have to give exact numbers,
but that's kind of my assumption.
Based on that, how have you been able to grow
so significantly without harming your net margin?
What have you been doing to do that?
If you go back to the beginning of the conversation,
I really talked about staffing, inventory, and marketing.
So when you go back to the time
when I was really trying to figure the business out,
my mid-20s, my dad had purchased a third dealership,
and during that time,
I was going from used car manager
at one store to GM at another store,
and I told my dad I wanted the opportunity
to run two dealerships.
And during that time, I actually did not succeed at that.
I failed so fast,
most people didn't even realize it was an attempt.
But to this day, I still have,
I came up with something and wrote down the reasons why
I did not succeed at trying to run two stores.
And so that was a lot of fuel for growth
because when I get faced with challenges,
I want to take those things on.
So I boiled that down, I have a bunch of notes on it,
boiled it down to inventory, staffing, and marketing.
What does that mean to us?
Because that means something different to every dealer, right?
But for us, I had to narrow that down
for what that means in our organization.
And there's nothing worse than walking through a shop
and not having the whole shop filled with technicians.
When you see empty stalls,
that shouldn't be the case at Ross Downing.
Technicians need to be in every stall.
When you see inconsistencies with staffing on the sales floor,
we can't have inconsistencies with staffing on the sales floor.
We need the sales floor to match the inventory levels
at all times.
So if inventory is at a certain level,
I need the staff to meet the demand of sales
that we expect with that inventory level.
And so when I started putting all this together
and then you look at our marketing budgets
and how we're marketing and are we marketing
for what we really want to do,
that has allowed us to maximize
in all these other departments.
So by making sure that we're not skimping
on parts counter people
and making sure that we have every stall filled in the shop
and making sure that we have the right number of advisors
See something that's not quite right? Our annotations are AI-generated and can sometimes miss the mark.
Click the flag icon on any annotation to suggest a correction.