00:37
I remember looking at him and going, I can't sell a car.
00:39
He goes, sure you can.
00:41
And I said, are you sure?
00:42
And he said, can't never could do nothing, Lauren.
00:44
And I said, all right.
00:46
So I went out there, and I sold a car.
00:48
And it was a Jeep Grand Cherokee.
00:51
I will never forget it.
00:53
Today, I'm joined by Lauren Wilson-Reeves,
00:55
general manager of Wilson Kia.
00:57
At just 35 years old, she's one of the youngest female GMs
01:00
in the industry, bringing a fresh results-driven perspective
01:03
to dealership leadership.
01:06
To shine a spotlight on one of retail automotive's biggest
01:09
untapped opportunities, empowering more women
01:12
on the sales floor.
01:13
A big thank you to our sponsors for making today's episode
01:15
possible, Cox Automotive, Dealer DMV, and Nomad Content
01:21
And now, let's get into the show.
01:27
Lauren Wilson-Reeves on the CDG podcast.
01:32
Thank you so much for having me today.
01:35
Great to have you on.
01:36
Where are you calling from?
01:38
What state do you say you're in?
01:39
Brain in Mississippi.
01:42
How's the car business down there?
01:45
We really like the summer months.
01:46
It's real warm here.
01:49
I've never been there.
01:50
I'd love to explore one day.
01:53
But now, and I know, I read on your onboarding forum
01:57
one of the things you noted, which I liked.
02:00
And while I wanted to discuss it was that you wrote,
02:02
it is possible to run a dealership and be a mom.
02:05
So I'm going to want to ask you about that.
02:07
But I find myself with travel, with three kids,
02:13
it's definitely gotten a lot more logistically difficult.
02:16
So I don't know when I'll make it down there,
02:18
but hopefully at some point.
02:20
Traveling with three kids is a whirlwind.
02:22
For sure, I saw something that said,
02:24
you're not going on vacation.
02:25
You're just parenting in a different state.
02:29
It's more difficult, no doubt.
02:33
Well, I should state your GM,
02:36
the general manager at Wilson-Kia,
02:37
third-gen dealer, your father is dealer principal,
02:41
grandfather also had a dealership.
02:43
How's Biz in Wilson-Kia, Mississippi?
02:46
Well, it's been good.
02:47
Business has been good.
02:49
This year has been really good.
02:50
Last year was really good.
02:52
June was a little iffy.
02:54
June was a little different.
02:56
They just changed all of our schooling around here.
02:59
All of the public schools just went to year-round school.
03:02
And so I think some of the calendar with that
03:05
threw us off a little bit.
03:06
Time-wise, people took their vacations early
03:09
instead of later because all of the kids
03:11
started back school, I guess last week,
03:13
so the beginning of last week, so the end of July.
03:17
Interesting, I haven't heard that.
03:19
Tell me a little bit about yourself.
03:21
You are, you're a young leader in this industry.
03:24
You are really up-and-coming
03:26
and growing within the dealership specifically.
03:29
Would love to know about getting into the industry,
03:32
getting into the business, what it was like, right?
03:35
Selling cars early on.
03:37
Just give us your background and your story.
03:42
I did not always want to be in the car business.
03:44
I actually never planned to be in the car business.
03:49
Famous last words, that's right.
03:50
And then once you're in, it drags you in
03:52
and you can never get out.
03:54
So, but I had absolutely no plans
03:56
of being in the car business.
03:57
When I got into the car business,
04:00
I was actually working for a plastic surgeon
04:08
So I got my bachelor's degree in business
04:11
and my dad asked me, you know,
04:13
hey, do you want to come into the dealership?
04:15
I'd really love to have a family member in the dealership.
04:18
And I was like, let me think about it.
04:21
Do you want to fix noses or do you want to replace engines?
04:23
I know which one I pick.
04:25
I was like, let me think about it.
04:26
I grew up working in the stores
04:29
all throughout high school, college, during the summers.
04:33
You know, I would work in the service department
04:35
as the cashier and the accounting department
04:37
filing things and helping that way.
04:40
But I never envisioned myself being here full-time.
04:44
And it has been quite the ride.
04:46
And you know, once they say, once you get in,
04:49
And people who get out typically come back
04:51
because it's just such a different world.
04:57
And you literally learn something new every single day.
05:00
And every day you're like, you know,
05:02
something changes every day.
05:04
It's never the same thing every single day.
05:06
Yeah, I mean, look, but you're also not just
05:09
in the car business.
05:10
You're, I mean, you're running the store.
05:11
You're the GM of the store.
05:13
And so from someone that didn't want to even be
05:17
in the business now as you've grown,
05:20
what has that been like for you?
05:21
What did you actually start doing
05:22
early on in the business?
05:23
What was the first role you took
05:24
and how did you scale that?
05:26
So when I started in the car business
05:28
at the dealership, I started in 2013.
05:32
And my dad did a really good job
05:35
of having me go through every single department.
05:37
So he wanted me to learn every single department,
05:40
parts, service, selling cars, BDC.
05:44
I've held every single title
05:46
in the dealership, internet manager.
05:49
And I really feel like that has helped me a whole lot.
05:52
I spent a lot of time in service
05:53
and really, really enjoy service.
05:56
I know a lot of GMs typically don't have
05:59
the service background and they're more
06:01
on the sales background,
06:02
but he did a really good job of bringing me up
06:05
and letting me learn the whole house all around.
06:08
So I spent at least six months in every department
06:12
or until I hit my objective
06:14
and then I moved to a new department.
06:16
Now I spent more time in service
06:18
probably than any other department
06:20
because we had a Hyundai store and a Kia store.
06:23
And so I would bounce back and forth
06:25
between the Hyundai store and the Kia store
06:28
depending on the need that we needed at that point in time.
06:31
In 2018, I got promoted to general manager
06:36
and was general manager of our Hyundai store
06:39
and was at the Hyundai store until 2022
06:43
and then took over our Kia store.
06:45
Now, can you tell me a little bit
06:46
about your performance throughout?
06:48
I know you've also been involved in some turnarounds
06:51
and so I would love to understand
06:53
like what does that mean to you?
06:55
What did, like what these turnarounds were?
06:57
Like any details there?
07:01
So our Hyundai store, we had two Hyundai stores
07:04
and they were about 14 miles apart.
07:07
And the store that I took over in 2018
07:11
was not performing well
07:13
and it had not ever performed well.
07:16
And I was able to within about 15 months
07:20
have that store making a profit every month
07:23
and really grew a team
07:25
and grew the store that had always been
07:29
the store that struggled.
07:30
So it was really beautiful to see something
07:32
that had always struggled
07:33
turn into something that no longer struggled.
07:36
You know, that store was really
07:37
where I spent the majority of my time.
07:40
And I think getting to know all of those employees
07:43
and then being able to help them grow
07:46
and grow alongside them really helped that store.
07:52
Okay, I do wanna understand a little deeper here
07:56
but I wanna take a quick aside on,
07:58
you had mentioned before we started recording
08:00
your early days with selling cars
08:03
and specifically you said,
08:05
you know, it was you were good at it
08:07
and you said that being a woman
08:09
was actually very advantageous to you.
08:11
I wonder, can you tell us more about that?
08:13
I think many listening can, you know,
08:15
test that that typically women that are in sales
08:19
do very well, right?
08:21
That's a generalization
08:22
but I can tell you from my experience,
08:24
you know, the women I worked with
08:25
that were in sales did very well.
08:27
And there's not many of them
08:29
but the ones that are there typically perform well.
08:31
So what's your take on that, right?
08:33
It seems like you experienced that too
08:35
but like just give us your perspective.
08:37
So my perspective on that is women do have the ability
08:41
to do very, very well in the car business.
08:43
And I think that, you know, that's not a well-known fact.
08:47
Like you said, you know, there's not a lot of us
08:49
that are in the car business that are females
08:52
but when someone gets in and they dig their heels in
08:54
and they're a female, they can really, really succeed.
08:57
One of my top sales people here,
08:58
she sells 18 to 20 cars a month.
09:00
She's been with me for six years.
09:03
And for customers, I feel like they really like that
09:07
because the car business has gotten such a bad stigma
09:12
for so many years that, you know, we're just here
09:14
to get over on people or, you know,
09:18
whatever their perception is of us.
09:19
And so I think finding a female in that position
09:22
has really, you know, helped customers.
09:25
I know that I have customers reach out to me every week
09:28
for, you know, advice on vehicles, things like that.
09:33
What I think would work best for their car seat setup.
09:36
What I think would work best for the amount of children
09:39
You know, do they need a minivan?
09:41
You know, Willa, you know, Willamids has SUV work.
09:44
Things like that that I feel like there's not
09:47
or before the past few years,
09:49
there haven't been a ton of resources
09:51
on those types of things.
09:53
I really also being younger when I started out,
09:57
you know, Facebook was really up and coming.
10:00
And I sold a bunch of cars off Facebook.
10:04
Truly I didn't touch a ton of leads.
10:05
And so I generated a lot of my own leads
10:08
from Facebook posts and pictures of, you know,
10:11
fresh trades that we got in and things like that,
10:13
customers coming in and taking a look at them.
10:16
So I think that, you know, being able to be a female
10:20
really does give you a different perspective
10:24
that most people don't look at,
10:26
especially if you have kids, right?
10:28
So if I asked you, you know, how many cars,
10:32
can I do three across and a tell your ride?
10:34
Can you answer me that question?
10:36
I'd go right to the car mom.
10:38
That's my solution.
10:41
I'm a Kelly follower.
10:43
So, you know, things like that.
10:45
And she has really done a fabulous job at that.
10:48
I've watched her since she had, I think,
10:50
I started following her when she had 1,400 followers
10:55
Oh wow, you're early.
10:58
Yeah, it's been great.
11:00
She has been such a great resource
11:01
and I send people to her constantly.
11:04
But, you know, things like that, you know,
11:06
in informing women that they can be successful
11:09
in this business, right?
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11:43
So, if you're like,
11:44
if you're a man right now listening, right?
11:45
You're a GM, a dealer principal, whatever.
11:48
And you're saying, okay,
11:50
let's put all the feelings aside for a second.
11:52
Let's talk business, right?
11:54
It's the Car Dealership Guy podcast
11:55
at the end of the day.
11:56
It sounds like, and I agree,
11:59
that it's in my financial incentive
12:02
to have women on my team, right?
12:04
Like, period, let's put all the ideological stuff.
12:08
Like, it's in my financial incentive.
12:09
What would you say, like,
12:10
what's the best way to attract women to my team, right?
12:14
Like, as a male, how would you do that, right?
12:18
Because I feel like there's just an embedded advantage
12:22
if you are a woman to attract other women, right?
12:24
It's like, I am the living proof of what can be done here.
12:28
And so typically you see, you know,
12:29
if there's a, you know, more female leadership,
12:32
you also see more female team members.
12:34
Now, the alternative point of view here
12:36
could just be maybe that they're putting
12:38
more of an emphasis on it.
12:39
And I would argue that it's both.
12:40
I put it, you know.
12:41
But like, how would you attract?
12:43
Like, how would you show,
12:44
how would you, the experience you're living, right?
12:48
And you are clearly a big believer in the car business.
12:51
Like, how do you attract more women into this industry?
12:55
I think that it is absolutely
12:57
in every general manager's best interest
13:00
to have some female salespeople.
13:02
And not all females make good salespeople.
13:08
You know, some are really good
13:09
and some of them aren't.
13:11
I would encourage you to, you know,
13:14
really see how they would fit on your team.
13:18
And, you know, take a look at your sales team
13:22
and go, okay, well, you know,
13:25
do we have someone that caters
13:27
to all of the different types of people that we will see?
13:31
And use that as a basis for it.
13:33
So you're saying, look at it in like a general sense
13:36
of like, what traits are you missing on your team?
13:40
Like almost holistically, less so independent.
13:43
You're saying, does this compliment my team?
13:46
You know, my philosophy is like, I don't care
13:47
about gender, I can care less about that.
13:50
But I think that it is an interesting question, right?
13:53
When you think about overall business
13:56
and the opportunity there and that you bring it up, right?
14:00
You are your exhibit A of success in that sense.
14:06
And so I do think it's an interesting question of,
14:09
you know, again, going back to your earlier comment,
14:11
it is possible to run a dealership and be a mom, right?
14:14
Why did you, I'm curious, why did you write that?
14:17
Like, what does that mean to you
14:18
when you say it's possible to run a dealership?
14:20
Just tell us a little bit about like your lifestyle
14:22
and why that came to mind.
14:24
I think that a lot of people believe
14:28
that it's one or the other, right?
14:30
I can either be a mom to my kids
14:33
or have my career, I can't have both.
14:36
And what I wanted people to know is you can do both
14:40
and you can be good at both, right?
14:43
Yeah, there's, you know, there's constraints
14:45
on both ends, right?
14:47
There's things that you might miss out on
14:49
because you've got to be at work.
14:51
Holidays, an example, you know,
14:52
when your kids are out of school,
14:54
you got somebody to watch them
14:55
so you can come to the dealership, things like that.
14:58
You know, but on the other end,
15:00
you know, you're able to show your children,
15:04
you know, what hard work looks like
15:06
and what putting in all of that time
15:11
and blood, sweat and tears, you know,
15:15
what beautiful comes from that.
15:18
I do agree with that.
15:20
I think my, I know my wife talks a lot about, you know,
15:24
providing like an example of work ethic to the kids
15:28
and not, you know, from the father and mother perspective.
15:31
I do think that's really important, right?
15:34
Because, you know, at least in my household, right?
15:36
I'm, you know, the very like heavy career oriented person,
15:40
clearly kind of doing what I'm doing,
15:43
but that is a conversation we've had, right?
15:44
It's like, you know, I have two daughters, right?
15:47
And to kind of set that example of, you know,
15:51
what you can do and what you can be.
15:53
I think it's really, really important.
15:54
So didn't expect us to get into this corner
15:57
of the conversation, but I dig it.
15:58
You never know when the conversation will take you.
16:01
So I do want to understand a little bit better
16:03
about like how, again, how you've grown
16:06
in the dealer group or at least, you know,
16:08
if you said from Hyundai to Kia, right?
16:10
That experience, again, you are,
16:13
you are the dealer principal's daughter
16:15
and haven't come from a different industry, right?
16:18
What was that experience like for you, right?
16:20
Did it take you time to earn respect?
16:22
Like, just give us the behind the scenes
16:24
of what it was like, right?
16:26
You did tell us you were in every single department,
16:29
but just kind of growing through the dealership.
16:32
Like, what was that like for you on a personal level?
16:34
I think being a dealer's kid,
16:36
you absolutely have to earn respect.
16:38
And I never wanted to be looked at as that, right?
16:41
I wanted to be looked at just like everybody else.
16:44
Yeah, my dad owns the dealership,
16:47
but he expects just as much,
16:50
if not more from me than anybody else on the team.
16:53
And that's really how I wanted to be.
16:55
I wanted to, you know, I wanted to earn my title
17:00
and, you know, have respect from my coworkers,
17:05
my peers that eventually would be, you know,
17:08
my team members under me.
17:10
And that was very important for me.
17:11
Now, when I first started in the car business
17:14
and I was like, you know, it is a change
17:16
from what I was doing, I was like,
17:18
he was like, you have to go out here and sell cars.
17:20
And I was like, whew, I gotta sell a car?
17:24
I was like, I can't sell a car.
17:26
I remember looking at him going, I can't sell a car.
17:28
And he goes, sure you can.
17:30
And I said, are you sure?
17:31
And he said, can't never could do nothing more.
17:33
And I said, all right.
17:35
So I went out there and I sold a car
17:38
and it was a Jeep Grand Cherokee.
17:40
It was white, I will never forget it.
17:42
And I remember walking out and going, okay,
17:44
well, I've done all of my Hyundai tests.
17:47
So like, I know all of my Hyundai information,
17:49
but gosh, they picked a used car.
17:53
I got this, I got this.
17:54
And I remember being so nervous for that first purchase.
17:58
And after you did it, there is just this fire
18:01
that is lit under you.
18:02
And you're like, I can do that again.
18:04
That was fun, right?
18:05
And that's why I always tell people
18:07
whenever I interview them is selling cars is so much fun.
18:10
And the first time you do it, you're a little nervous
18:13
because you're worried that you might not have the answer
18:15
to every single question that the customer is gonna ask you.
18:18
But the biggest thing that I tell them
18:19
is the most important thing is the sell of yourself, right?
18:24
So the customer comes into the dealership
18:26
because they can't go any further, right?
18:29
Unless they go through carbon.
18:31
But in the state of Mississippi,
18:32
people don't buy many cars from carbon.
18:33
That's just not a big thing down here.
18:35
So if you can build rapport with your customer,
18:40
you've won half the battle, right?
18:42
Because they want to come into the dealership
18:44
and just make sure that they are making the right decision.
18:48
They want to come in and have a good experience
18:50
and say, okay, this is a place that I wanna come back to.
18:53
These are people who treated me
18:54
like they would treat their family members.
18:56
And seeing customers over the years
19:00
and all of the different aspects of the dealership
19:04
that I've been in has been a really cool thing.
19:06
So while it was quite the baptism by fire method
19:12
it was definitely something that I clung too fast.
19:16
I did have a sales background.
19:18
I used to sell in college.
19:21
I sold clothes and things like that on eBay.
19:24
Actually, I sold a bunch of stuff on eBay
19:27
before I got into the car business.
19:28
So I've always had a sales personality.
19:31
I've always been able to talk to people.
19:33
I've always liked customers.
19:34
I have a really good memory.
19:35
I can remember a customer who bought a car or two years ago.
19:39
They'll walk in the dealership.
19:40
I can call them my name
19:41
and tell you exactly what they bought.
19:42
So I have a very, very photographic memory.
19:44
And I think that that has really helped me
19:47
and helped the dealership.
19:50
When salespeople talk about a customer,
19:53
I know who they're talking about, right?
19:55
I'm gonna remember the conversation we had.
19:59
so you clearly had an upbringing
20:01
on the sales side and variable.
20:03
You mentioned earlier, you're very comfortable with fixed.
20:06
How did that come to be?
20:08
How did that happen?
20:10
So I was in sales and then I went to the BDC
20:14
and became the internet director
20:18
and my dad told me,
20:20
you need to go to service.
20:21
You're going to service.
20:22
And I was like, oh, I don't wanna go to service.
20:27
I don't wanna go to service.
20:28
He said, you're going to service.
20:29
I said, okay, yes, sir, I'll go to service.
20:31
So I was a service advisor for probably a year and a half.
20:37
And then I became the service manager.
20:39
And I really love service.
20:43
And I know that not everybody loves service,
20:46
but I love the relationship that you get to cultivate
20:51
with that customer.
20:53
There's no downtime.
20:54
You're running around all day long
20:56
and it just makes the day go by so fast.
20:59
I love, you know, getting people,
21:02
getting to see people come back with their vehicles
21:04
after they bought them, people name their cars.
21:06
They love their cars, right?
21:08
And they'll come back and they'll tell me, you know,
21:10
hey, I still have my Kia Soul and I absolutely love it.
21:13
Since I've been in service,
21:15
has always been the department I've probably liked the most.
21:19
Did you ever turn munches?
21:21
Did you ever turn munches?
21:23
That is the one thing I did not do.
21:24
I cannot fix your car, unfortunately.
21:27
Do have a lot of knowledge about fixing the cars,
21:29
but you don't want me turning a wrench on your vehicle.
21:31
Now, I don't have a warrant.
21:36
And when you say you have lots of knowledge,
21:38
I mean, did you just get that from being an advisor
21:40
or like, where did you pick up on the knowledge?
21:42
Yeah, being an advisor.
21:44
Absolutely, that is where I learned all of, you know,
21:47
all of the knowledge of all of the different, you know,
21:50
maintenance plans, recommended services, things like that.
21:54
I also went through NCM school.
21:57
So my dad is big on training.
21:59
And so he sent all of us in the dealership to NCM school.
22:04
So I've been through their GMEP program,
22:07
as well as every single training that they offer.
22:11
So I've been through the service classes, the parts classes,
22:15
and really, really recommend that program to people
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because you really learn a lot
22:20
when you're taken out of the dealership for a week
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and are able to see the behind the scenes
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and the numbers and the notes and bolts of it.
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You're also on, you're in the state
23:24
on the Mississippi State Dealer Association
23:27
from not mistaken, right on the board.
23:29
Can you tell us about that?
23:30
I mean, how did that come to be?
23:32
Why did you decide to embark on that journey?
23:35
I've been on the MADA board for two years now
23:38
and absolutely love it.
23:41
Our MADA board is so important.
23:45
Our head of the MADA board, Marty Milstead,
23:48
is a fabulous human being.
23:50
I can pick up the phone and call him
23:52
for anything I need at any moment.
23:54
And they really go to bat for us.
23:56
So serving on their board has been very rewarding for me.
24:01
I've really, really enjoyed it.
24:03
And getting to see, you know, some of the political stuff
24:05
that goes on behind the scenes
24:07
that I wouldn't have seen otherwise.
24:10
So that's been really cool.
24:13
So what's your advice, Lauren, overall?
24:15
Like, you know, for other women in this industry,
24:18
when you think about advancing in this business,
24:21
and what advice would you give to anyone listening?
24:24
I mean, it's no different than being a male, right?
24:27
We're all measured by our performance.
24:31
And so my advice would be, hit your performance metrics.
24:37
Do, you know, hit the numbers.
24:40
And, you know, at the end of the day,
24:42
you know, all dealerships, you know,
24:45
we care about the numbers, right?
24:46
So that's what we're measured by.
24:48
It's a metatocracy, baby.
24:49
That's right. That's it.
24:50
That's the bread and the butter.
24:54
Well, and what about you personally?
24:55
Like, what challenges are you facing nowadays?
24:58
Like, how are you allocating your time?
24:59
Just give us, you know, a couple things
25:01
that are really top of mind for you today at the store.
25:06
That means there's lots to unpack.
25:09
The day to day here is very busy.
25:12
So, you know, I, right now, we're still,
25:16
we just came out a month in close.
25:18
So I spent some time in accounting today
25:21
and going over a month in close with them.
25:24
We held our sales meeting at 8.30 this morning.
25:26
Every morning we have a sales meeting,
25:28
save the deal meeting,
25:30
like I'm sure most dealerships do.
25:32
My time is allocated to, you know,
25:35
I have vendor calls every day, usually.
25:38
I help out in the service department a lot.
25:40
So, you know, serve with what?
25:42
Like customer, customer issues
25:44
or just like problem solving?
25:46
I would say problem solving.
25:48
I've really tried to help train them
25:51
back in the service department.
25:53
I, you know, I loved being a service advisor
25:57
and being a service advisor, you know,
25:59
sometimes you're thrown in there, right?
26:02
No different than on the sales side.
26:04
You know, if you're busy
26:05
and you just hired a bunch of people
26:07
and, you know, right now we just hired
26:09
a decent amount of green sales people.
26:11
And so that right there is taking up
26:14
some of my time, but it's very important
26:16
that you really grasp onto these people
26:19
and show them the ropes and the processes
26:22
and the procedures.
26:23
And I tell everybody, you know,
26:24
we're going to show you the process
26:26
and if you'll follow the process,
26:27
you will be successful.
26:28
And we have a, my dad has cultivated a 10 step plan
26:32
on the sales side and service side.
26:33
Everybody's got the same 10 step plan on the sales side,
26:36
but on the service side as well.
26:38
And, you know, just-
26:39
What is that, Lauren?
26:41
What do you mean by 10 step plan?
26:42
The 10 steps to the sale on the sales side,
26:45
I feel like everybody has some variation.
26:50
Okay, but what about on the service side?
26:53
The service side is a little different.
26:55
So we want to greet the customer in the service lane.
27:00
We want to get the hood up on their vehicle,
27:02
walk around the vehicle and make sure
27:04
notate any type of things that we see.
27:06
We want to state the customer's name,
27:09
state the item that they're coming in for that day,
27:12
show them any factory recommended maintenance that they have,
27:16
tell them we're going to look and make sure
27:18
they don't have any open recalls that need to be attended to.
27:21
And then we're going to give them a promise time.
27:23
We're going to ask them if they would like
27:25
to be transported somewhere,
27:26
if they were going to wait on the vehicle.
27:28
And then the service advisor's going to
27:30
write up the repair order
27:31
and dispatch it to the technician.
27:33
So pretty much the same type of process
27:37
that I feel like every dealership has.
27:39
And then after that, we really want an active delivery
27:43
We want to walk the customer to the vehicle
27:45
instead of just throwing the keys at them.
27:47
I really don't like when we throw keys at customers.
27:50
Customers really like for you to have
27:52
their undivided attention.
27:53
And I feel like that's very important.
27:56
Lauren, what would you say has been
27:58
like the most meaningful change you've made at the store?
28:03
Like what enhancement improvement?
28:06
You bring this like distinct touch.
28:08
I'm curious how you would,
28:09
what you think has simply been one of the most
28:12
incremental changes you've personally made,
28:15
change or changes really.
28:16
I want to understand like if I came to that store,
28:19
how do I know, how do I feel your touch that,
28:22
you know, you've cemented your touch at that store, right?
28:25
I'd say the culture.
28:27
I'd say the culture.
28:28
You know, we all, I feel like-
28:30
I need to know more than that though.
28:32
What do you mean by the culture?
28:33
I know, but I feel like,
28:35
I feel like our employees really like to come to work.
28:38
Because we're all a family.
28:41
And I know that sounds kind of, you know-
28:44
So what if you have to fire someone tomorrow?
28:46
Are they still family?
28:49
But I mean, you know, that happens every day.
28:51
You know, that happens, you know, people-
28:54
So you're not a family, you're a team.
28:56
We're a team, yeah.
28:57
But I feel like, you know,
29:01
I feel like the culture in this store,
29:03
I feel like that's one thing I've done very well,
29:05
is that the culture in the store,
29:08
you know, employees really like to be here.
29:11
I have an open door policy.
29:13
I had to lock my door for this
29:14
so that they don't come in here.
29:18
So I have an open door policy.
29:21
They know they can come to me with anything.
29:23
They can come to me with, you know,
29:26
a simple question, you know,
29:28
something that they're having trouble with,
29:30
And I think that that is really,
29:33
I think that is really the monumental change,
29:36
is that having an open door policy as a GM,
29:39
yes, I have all of these other things
29:41
that I have to tend to,
29:43
but employees knowing that they're valuable
29:46
and that we care to see them succeed
29:49
and care to answer their questions
29:52
and not, you know, get on to them
29:53
for asking questions, things like that.
29:56
I feel like has really been a monumental change.
29:59
They, I'm not off limits to them, right?
30:02
Like I don't sit in this-
30:03
You're approachable.
30:06
And I don't sit in a glass office or, you know,
30:08
with, you know, no one's going in there kind of thing.
30:11
I mean, I locked the door
30:12
and they've come and stowed the door a couple of times.
30:14
So, you know, I feel like having an open door policy
30:18
as a GM is really different.
30:19
I've seen, you know, along the way,
30:22
GMs that were less approachable.
30:24
And I think that that is something
30:26
that is very, very important
30:28
and really can change, you know,
30:31
the way the dealership is ran.
30:35
You know, just know, your people knowing
30:37
that you're gonna help them
30:39
and you're here to help them succeed
30:41
and they're not on their own.
30:44
where you'd wanna get your kids into the business?
30:49
I wish that, I do wish that my oldest son,
30:53
I have a 14 year old, a three year old
30:56
and a five month old baby.
30:58
So, we redo button here a lot.
31:02
I'm tired, but I'm...
31:04
Yeah, I gotta ask, like,
31:06
how are you managing with the five-month-old?
31:08
I mean, that sounds brutal.
31:11
You're doing what you're doing.
31:12
But, you know, it's great.
31:14
It's, you know, it's fun and life's busy
31:17
and three kids is chaos, no doubt.
31:19
Two is way more manageable.
31:21
You both have two hands.
31:22
You throw in the third word and you're like,
31:24
I don't have enough hands.
31:26
But I do want my children to one day want to be
31:30
My oldest, he'll be 14 in November.
31:33
And next year I'd like for him to start, you know,
31:36
washing cars, learning how to change.
31:38
Oh, things like that.
31:39
You know, my dad did a very good job
31:41
of teaching us a work ethic
31:44
and having us involved in the dealership
31:48
when we were teenagers.
31:49
And I think that while I didn't, you know,
31:52
come out of college going,
31:53
I don't wanna go into the car business.
31:55
I think that, you know, laying that groundwork
31:57
definitely, definitely laid the path for that.
32:03
Lauren Wilson Reeves,
32:05
thanks for coming on the CDG podcast
32:09
Keep it up, keep pushing.
32:11
And, you know, I know you have a five month old.
32:13
So I wish you all the strength in the world.
32:16
We have three under five.
32:17
So I know all about young babies in the household
32:21
and, you know, lacking sleep,
32:24
Lauren, thanks for coming on.
32:26
Thanks for having me.
32:29
All right, hope you enjoyed that episode.
32:31
Please give the podcast a rating,
32:33
consider subscribing to the show
32:34
and check the show notes for links
32:36
to what we talked about.
32:37
Thanks for tuning in.
32:38
I'll see you guys next time.