Full Throttle Talk Features: Justin Roeser | “Rare Shades: Moonstone”
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Concept
importation of automobiles
Importing cars means bringing them from another country to your own. People do this to get special or rare cars that you can't find where you live.
Term
Triple Zero Magazine
Triple Zero Magazine is a magazine about cars, especially rare and interesting ones. It has stories and articles that car lovers enjoy reading.
Term
Ruby Stone
Ruby Stone is a special red color that some Porsche cars come in. It’s a color that many collectors find appealing and can make a car more valuable.
Car
Porsche SC
The Porsche SC is a version of the Porsche 911 that was made in the late 1970s and early 1980s. It has a strong engine and is loved by fans for its classic look and feel.
Term
Christophorus
Christophorus is a magazine that Porsche sends to people who buy new or certified used Porsches. It has interesting stories and information about the brand.
Car
Porsche 911
The Porsche 911 is a famous sports car that many people love for its speed and style. It's been around for a long time and is known for being fun to drive while still being comfortable enough for daily use.
Car
Porsche 928
The Porsche 928 is a sporty car that was made by Porsche. It was known for being comfortable and fast, making it great for long drives.
Term
Panorama
Panorama is a magazine that focuses on Porsche cars and the community around them. It shares stories, news, and information for fans of the brand.
Concept
restoration
Restoration is when someone fixes up an old car to make it look and work like it did when it was new. This can include painting, repairing parts, and cleaning the inside.
Term
Luft
Luft is a special event for fans of certain types of Porsche cars. It's a place where people show off their restored cars and celebrate the brand.
Term
Mycin Blue
Mycin Blue is a special color that Porsche uses for some of its cars. It's known for being bright and eye-catching, making the cars stand out.
Car
Porsche 356
The Porsche 356 is one of the first cars made by Porsche, famous for its sleek design and sporty performance. It was produced a long time ago, but many people still love it today.
Company
AutoNation
AutoNation is a big company that sells cars. They have many car dealerships, including ones that sell high-end brands like Porsche.
Car
Porsche 924S
The Porsche 924 is a car made by Porsche that was produced in the late 1970s and 1980s. It's known for being a more affordable sports car from the brand.
Term
paint codes
Paint codes are special codes that car manufacturers use to identify the exact color of paint on a car. They help when you need to match the color for repairs.
Car
Porsche 930
The Porsche 930 is a turbocharged version of the Porsche 911 sports car. It was made from the mid-1970s to the late 1980s and is famous for its speed and unique design.
Term
VIN
A VIN is a special number that helps identify a specific car. It's like a fingerprint for vehicles, showing details about the car's brand and where it was made.
Car
Chevrolet Corvair
The Chevrolet Corvair is a small car that was made in the 1960s and is known for having its engine in the back. It was different from most cars of its time, which makes it interesting to car enthusiasts.
Term
paint to sample
Paint to sample means you can pick any color you want for your car, instead of just the usual colors they offer. It's a way to make your car stand out, but it usually costs extra.
Term
Moonstone
Moonstone is a special color that you can choose for your Porsche. It's not a regular color you see on many cars, making it unique.
Car
Dodge Viper
The Dodge Viper is a super-fast sports car that stands out because of its unique look and powerful engine. It's built for speed and is loved by car fans for its thrilling driving experience.
Term
Viper Green
Viper Green is a bright and unique color named after the Dodge Viper sports car. It's known for being very striking and attractive.
Car
Ford Mustang
The Ford Mustang is a classic American car that's known for being fast and stylish. It has a long history and is popular among car lovers because it represents freedom and adventure.
Car
Shelby Cobras
The Shelby Cobra is a classic sports car from the 1960s that is famous for being fast and lightweight. It's a favorite among collectors because of its racing history and unique design.
Term
patina
Patina is the look that happens to things as they get older, like a car. It can make a car look unique and show its history, which some people really like.
Term
rust
Rust is what happens when metal gets wet and starts to break down. It can make cars weak and look bad if not fixed.
Term
auto body shop
An auto body shop is a place where cars are repaired and painted, especially after they've been in accidents. They fix things like dents and scratches.
Term
Pearl Effect
Pearl Effect is a special type of car paint that makes the color look shiny and change slightly depending on the light. It makes cars look more attractive.
Term
midnight metallic blue
Midnight metallic blue is a dark, shiny blue color that looks really nice on cars. It has a special sparkle because of tiny metallic bits in the paint.
Car
Porsche Cayenne
The Porsche Cayenne is a fancy SUV that offers a mix of luxury and sporty driving. It's designed to be comfortable for families while still being fun to drive, which makes it popular among those who want a stylish vehicle.
Term
plastic bumpers
Plastic bumpers are the parts of a car that help protect it from damage in accidents. They are lighter than metal bumpers and can help save money on repairs.
LIVE
Welcome to Full Throttle Talk Features, the spin-off where we go one-on-one with the
movers, the shakers, the straight-up fascinating voices of the automotive world.
From influencers and innovators to the people who live and breathe car culture, this is
where the real conversations happen.
Buckle up and let's hit it.
I wanted to thank everybody for tuning in today.
This is a different version of Full Throttle Talk.
A couple of weeks ago, we had a conversation about wanting to include people on these podcasts
that we really respect in our industry.
Today, I'm going to introduce a good friend of mine.
His name is Justin Rosa.
The access that he has gotten to the world of Porsche to me is mind-blowing.
I've traveled to the factory a number of times.
They say, hello, we get a tour of those kind of things.
This guy goes to extreme levels through all of the cool back doors that are available.
He gets to see all of the archives.
He gets to see all these awesome things.
Because I will tell you that if you think I am OCD and analytical,
this guy drills down to such a level that it's mind-blowing.
He had an extremely long career in the marine and power generation world,
working on some of the world's biggest diesel engines that got him the access to traveling
the world, finding people, finding interesting things, and finding interesting parts.
That then led him to his passion over COVID, which was the importation and finding of
super rare automobiles in the rarest of colors in the rarest of specs.
If you guys are readers of Triple Zero Magazine, like I am, the one that's in front of me right
now, issue number 31.
If you go in there and read the article on Justin, it talks about his
long-term seeking of this color, Moonstone.
It's a very rare color that I'll let him tell you about.
But the end of the article leaves you a little bit hanging,
stating that he really wanted to find the person that was responsible for Moonstone.
In the next couple of days, depending upon when this podcast comes out on September 30th,
he is releasing a documentary called Rare Shades Moonstone in conjunction with Triple
Zero Magazine.
So without further ado, Justin, why don't you tell us how excited you are to finally
let your documentary come out to finish that article that you started with Triple Zero?
Well, yeah, it's crazy that I even did it, right?
Like, it's just a weird subject just to go to the bottom.
But I think that's kind of what was really fascinating to me about the color is that
it was like in this time, you know, 79 and 80, that it was created and just no one really ordered
it.
And that kind of mistake doesn't really happen as much now.
I think, you know, there's a lot more accountants in the mix with picking colors and what's allowed.
So I think, you know, in that era, it was like really these artists and creatives that had
control over the color and trim department.
And for someone to be able just to kind of come with this color and inspiration and actually
get it to pass the board was, you know, a crazy story to me.
And then there was just so few cars that ever really popped up, you know, like you said in
your intro is, you know, all these colors like even Ruby Stone or Maritime Blue or the 90s stuff,
like, I probably myself have found many Ruby Stone cars, you know, whether they're Carrera
2s or Targas or 964 RSs.
And there's probably, you know, in my experience, five to 10 that show up every year for sale.
And like Moonstone cars, it's like one every 10 years.
I mean, honestly, I think my car, the SC that I sold on bring a trailers in the turbo behind
you is the only two cars I've ever seen for sale publicly, except for one that was repainted red
in San Francisco. So like every color has a story to me and Moonstone's story is like
absolutely just mysterious. So I started to really like dig deep for years, like it took me
over six years to find the name of the creator.
And it would be like at multiple events of Porsche, like if it was Rennesport or a Porsche
parade where I talked to someone like Grant Larson or even like Detlef on Plotin and the CEOs and
everyone would kind of like give me a morsel. But no one really like connected everything.
And I'd stay in touch with them. And it wasn't really till like Christophorus came in the picture
at Rennesport and I met that one of the editors there.
And for those pardon my interruption, for those not familiar with Christophorus, that's a magazine
that if you buy a new Porsche or a certified premium Porsche, you get a subscription to it.
It's super high quality. Anyway, keep going, Justin. Yep. So I was at Rennesport and I have,
I have a 76 Magenta 911 that was a Swedish press car and it was on the color display there.
And I was telling, you know, I'm a storyteller doing it right now, telling the story of that car.
And this person was just listening because I was talking to all these Swedish Porsche people
because they knew this car. They'd all grown up with this car being in magazines and it was really
exciting for them to see the car in California. And Thomas Amen, who was one of the editors at
Christophorus, listened to the whole story just very quietly. And he really loved that story and
we connected. And then, you know, over the next couple months, I was like, if you really like
that story, like, here's a story that I'm really passionate about is this color Moonstone.
And at that time, I'd found the 928 finally. That also took me about six years. So I told
him, look, I found this 928. It took me forever to find it. I'm going to do a European road trip.
And I would love to tell the story of, you know, finding this car and driving at 10,000 kilometers.
And I would love to meet the creator of the color. And he had as much passion as me.
And he put it together. He just, he took over from where everyone else had kind of like,
you know, listened to me and said, have a nice day. And he went with it. He believed in it so
much. And when he told me, we've got the creator and, you know, her name's Velosta Hatter, and she's
happy to meet you. And I spent the day with her. And it was like, it was just awesome. And I think,
and, you know, one thing that he said to me, and I think that all of us can probably feel this is
like no other brand has this type of passion, only Porsche that would do this. And I think when you
said the intro of like getting access to the archives and all these different parts,
it's honestly my passion. It's getting in front of, you know, the CEOs or whoever it was at this
one time and showing them like, wow, this guy really loves this stuff. He's really into that.
And it's not because I have like, you know, friends and connections and know the family
and all this stuff. It's literally just like persistence and passion that have got me into that
area. So yeah. I found that when my dad and I took the tour of the factory and, and thanks to
friends I've met, you know, got not as in depth of a dive into the archives, but got to peek into
the archives. And, you know, the more and I just went, and you know how this is Justin, I just nerded
out. And I, you know, he would, you know, they'd have those big rollers and they'd move it back
and like, here's every race factory race car starting in the sixties. You know, and I, and
the more you showed I was so freaking excited that he just kept on, they were so proud. I don't
know if you notice that they're so proud. If you, if this really got you going, you should check out
this and they kept going and going. But so just to correct, so the you already had one of the
documentaries come out, the one that's going to be launching September 30th is called Moon Phase,
right? That's the second installation. The second one is Rare Shades Moonstone. The first one that
Kevin and I, Kevin McCauley at Capturing the Machine did was in 2023. Exactly. Man, you're
like quick with these photos. They're like, bam. He's got it. Kevin and I did one in 2023 that
was more like about me. And I could segue real quick to how that came to be. If you want to
hear that backstory, it's up to you. Yeah, yeah, absolutely. Okay, cool. So like, it's so funny,
the first rent sport I went to, I think it was 2018. And I have to say, like I was, I was so into
Porsche, but I wasn't in the same level that I am now. So I'm like walking the parking lots and I
see this Martini SC and then it has like a capturing the machine, you know, sticker on the back. And
I'm just like looking at the car and his dad came over and was wearing a McCauley creative hat.
And he was telling me about his son. And I think later I met Kevin like in passing. So like, that's
the very first time I ever heard of him or, you know, you know, touch base with Kevin's family.
I don't even know if I was on Instagram then. But then this is Paul like this, then I moved to
San Antonio and I went to the Texas Hill Country Rally and I drove the 76 911 Magenta car and Kevin
was like, man, what is this car exactly? He probably took that photo. I did. I love this car.
And we started talking and I'm like, yeah, I love colors. And well, do you have any other cars? I'm
like, well, I'm into this color called Moonstone. He's like, were you the guy in that Panorama
article, which another article was in 2021 called Moonstone Destiny. And that's when I found my 924
and then that SC. And Kevin really loved that story. And so he was like, man, I really want to like
do a little film on you and do that. And so then we made that film. And I think that, you know,
he realized also that I'm a creative type, like I've played music my whole life. I love art and
music. And so like we came together and kind of worked on that film together. And then like,
I just when I got this 928, I was like, let's make another film. And then I just kept getting
interesting stories because I kind of morphed from doing music a lot to also kind of writing
and doing biographies type of stuff for different magazines. And so I just kind of like started
finding all these unique stories about colors. And they're really actually about the owner,
you know, people are like, well, what color is next? And what are you going to do? And it's
really about the owner. Actually, it's like who I meet and I feel connected to. Because, you know,
you could have like a Ruby stone car that never even leaves a garage and is in an air bubble.
And that's not really the story to me. I want to find someone that's just like,
this car has changed their life and they're just so connected to it. And that's kind of like the
story. So the color is like there is a visual, but it's really about the human and the emotion
that they have with the ownership of their car. So you know, I was going to say is Dave,
who owns Sunderwood works, he's in a unique position because he's restoring these cars.
So he gets to deal one on one with a customer who wants colors. And I'm just curious, Dave, do you
see any influence like maybe from Justin's films, all of a sudden people want to restore their car
into Moonstone? Or is there a trend that you can tell in kind of your microcosm?
Well, the bright colors for sure are coming out. And we just finished, I would throw it up if I was
as prepped as you, Paul, but we just finished another magenta car that's going to we're going
to have at Luft, which is a fantastic color. And one of my guys here at the shop decided to pick
that color and we're going to go with a black and white class interior on that car. I did have a
question for Justin though, which was, you know, what is the secret sauce of that phone call to
get in there? I mean, if it's spent, if you spent six years trying to get into these archives to
meet all these people, how I mean, I don't want to give any away your trade secrets here, but I'm
sure there's a ton of people would love to have access to some of the information that you got
and some of the people you had access to. Was it a conversation about on bringing a film crew? I
mean, did that help unlock anything? Or what was it that you really felt helped you get in the
door there and make all that happen? Yeah, I think like it wasn't spoken. I think that was kind of
like a trade is that Christophers gets the exclusive rights to the story in writing and then,
you know, we're there to film it. So that was like a benefit for both parties. But, you know,
ironically, I went to the archives before I was there in 2018. That's a funny story too. Again,
it's passion. I was in Spokane, Washington, because I'm from Seattle. And I went to the
Porsche Parade. And again, this persistence, Oliver Blume was there. And he gave a speech.
Actually, it's probably 2017, because he gave a speech and someone asked a question like,
what car do you daily drive? And he answered, Oh, I drive a 2016 911 R. And I thought that was
just awesome. And he had like jeans and a t-shirt on because, you know, they come to parade. It's
like more time to relax. They're not in the boardroom. And but he had these bright red adidas
and Spokane's a small town and everybody stayed at the same hotel. So I'm at the buffet. And like,
I looked down and I just see these bright red adidas right next to me. And it was Oliver Blumex.
So I said, What chassis number is your 911 R to like break the ice? And he's like, Oh, it's number
68. The year I was born. Oh, what color is it? It's Carrera white. I think it was a paint to
sample. It's a special it's like more like an RS white. And then I was like, Oh, single mass fly
wheel and you know, just geeking out and nerding out. And so we talked, he disappeared. But I like
waited, I swear for like 45 minutes or an hour for him to come out of like whatever boardroom he
was with with Wolfgang Porsche and Detlef on Platten. And like again, this persistence, I just
started walking next to him. And I'm like, if you like those shoes, you'll love my car. Would you
come take a look at my car? So at that time, I had a 997 that was a paint to sample RS green,
and it was an arrow kit in a Carrera S. And it had like everything green, like center console vents,
door handles like it's crazy. And so I got him and Detlef on Platten to come up to the car in
the parking lot and they literally spent like a half an hour with me and my wife and my wife has
some little terrible probably blackberry or Nokia video of it. And he was looking at the car like,
wow, you did all this stuff. I was like, no, you guys did all this stuff like because it was, you
that's when I told him this idea to make films on color. Because I was like, it's such an important
part of the brand, I think, and the lineage of the brand, because you can have like a Mycin Blue
356 and you can have like a Mycin Blue brand new PTS car. And like there's a time machine there and
the time machine is really the color, although the cars come so far. And I just thought like,
we've never celebrated who created these colors and how much impact they've had on us. And so I
thought that, you know, that's that was my idea. And Detlef on Platten really liked the idea.
And he's like, oh, that's a great idea. We should do that. I was like, we should do that, you know,
me, let me do it. And so nothing really happened. And then I went to Orange County, Paul, and my
brother's friend opened the Porsche dealer there and Irvine. I think it was an auto nation store
it used to be, but he was he was actually the GM up in Seattle at Bellevue Porsche and they put
him down there to start it. So I went to the opening of that with my brother, he invited me.
And I ran into Detlef on Platten again. And in my typical sarcastic mood, I went up to him,
and I think he was having a good time. I said, where's my movie? And he's like, huh? I was like,
where's my movie? You never made the movie. And I reminded him of all of our conversation.
And he like took a business card out of his pocket and like played and toyed with me to
like try to get it. So I finally took it from him. And I wrote this crazy long stupid email,
which by the way, no to disclaimer, like when you're writing to a CEO or anyone,
keep it short. That's really hard for me. Yes, yes or no, yes or no questions. Yeah.
So I wrote like this crazy story. And I put like pictures of mice and blue 356's and GT3RS 997
PTS cars and all this stuff. And like he never wrote back to me. So weeks later, I'm sitting
in the marine industry job eating my lunch by myself. And I open up my personal email.
And there's a response to my email, which the subject was really just colors, all caps and
Porsche, all caps. And it was Klaus Zelmer, the CEO of Porsche that wrote it and added the marketing
team and all these people. And that's the first time I ever got to go back to the archives.
They invited me back. So I was back in Stuttgart. And they opened the doors at that time. And at
that time, I got to meet with like Daniela Milosevic and Boris Oppenbrink, who runs Thunderwunch,
Daniela's color and trim. Now I would say like the modern version of Velosta Hatter.
And again, it was all passion. The films never got made. And actually, when this film got made,
I sent that with fun platinum, just a short sweet email. You guys didn't do it. So I did.
Here's the link. So hopefully you'll enjoy it. You know, and what people don't realize when we're
and I don't know if it was the same for you, Justin, but we went into the archives. There's a
new person running it who has a doctorate in history. He said they get about 8000 requests
a year to go into the archives. And they can allow something ridiculous like 20.
And it's not because they don't want to. They just don't have the bandwidth. And these are people
who are going to do research. When I went there, it was through my friend Torsten Klein who works,
he's taken over Grant Larsen's job. And we were just supposed to spend an hour with this poor guy.
I mean, I drilled him for four hours and got more and more stuff. But one of the things,
and I'll just, we got to see the sneak preview. Thank you of your film coming out September
30th, the second part. It's great. It's awesome. And it is awesome because here's the funny thing
is I've known Tony Hatter for 25, 30 years. I've talked to him about his wife who recently was
ill. I had no idea she was connected to the color. And the thing that amazed me, and I don't want to
give it away, but when she finally got to see your 928 in Moonstone was that was the first time
she saw the color on a car, right? She'd only dealt with samples and models. No. Well, yeah,
I would say so. Like, yeah, I know the part of the film you're talking about. Because I asked her
when's the last time you saw one, she said today. So she'd never seen one since it really came out.
But here's the crazy part, Paul. And it's, it was hard to portray this. And hopefully,
hopefully we could have done it well in the film is that Ernst Ferman had a Moonstone 928.
So when, when Christophorus knew that I found this car, and they wanted to find out, like,
how many of them are there? And they, they're already talking to Velasta Hatter. She goes,
oh, maybe it's Ernst Ferman's car. And they're like, what? Yeah, maybe it's Ernst Ferman's car
that Justin found. So I gave him the van. And, you know, it wasn't, but he had a 78 928 in Moonstone
with a gray Connelly leather and Pasha. And like, you know, if you've ever seen the original
build sheets of Porsche, like the, you know, the typed ones with the engine stickers and everything
like it's two pages of options. It's insane how much spec it had. Where that car is, I have zero
clue. But another funny little nerdy thing like you touched on Casey about digging deep is that I
was holding that design card of Ferman's car. And I noticed that Velasta Hatter had signed
like the approval of his car on December 2nd, 1977. And my SC, which is Moonstone, is already built
in March of 77. So nine months before Ferman got a 928 in Moonstone, the SC was already driving
around. So I think that was the test color car is the Targa that I have. Vin number 11,
it's the first SC Targa, that one exactly. Yeah, they're there. Yep. There weren't many,
there weren't many made, you know, mostly 9, 924s, right? Justin, I mean, yeah, and I disagree with
that. It's really small. Yeah. So Porsche says there's 223 total cars of 196 of the 924s. And
like, I've only seen two ever. Thomas Aumann was like, I've never seen one. Velasta has never seen
one. I could get super geeky what I think that is. I, you know, there's there's paint codes,
right? So like Porsche or Glaseritz paint code is probably 601 or LM7A. But internally,
or on brochures, Porsche would consider Moonstone for the 930, the 928 and the SC as U1,
and the 924 would be A5. So the 924 had a different internal code for Moonstone
than the all the other cars. Interesting. So, so exactly. So A5 could have been Mocha Black
in 78. And it could have been, you know, Mars Red in 81. So like, if the number didn't, like,
if it didn't internally change, I think they could be counting cars that really aren't Moonstone.
So A5 for the 924, I, if I, here's how I can prove it is I need to find a US VIN 79, 924.
Because then if I have the VIN, I can go back to the production records and look,
and if it's A5, then hey, there's 196 of them. But if it's like B1, then we're in
some weeds here and we, you know, we can't go take a time machine back and correct this error.
But so anyways, if there's 196 cars, that leaves, you know, 27 cars left for the 930,
the line 11 SC Coupe, the line 11 SC Targa, and the 928. So very few. And actually, I have more
VINs than 27. So it's... How many posers do you think are out there? Are there guys that
are repainting their cars in Moonstone? Yeah, I've seen, there's a couple that I've seen.
There's like a convertible, there's another Coupe, I think an 81 Coupe in the US. I get hit up like
on my Instagram of like, a guy that's painting as Corvair. And actually, it's super exciting to me.
Because it's like, people are having fun, you know, they're like, you know, on a Corvair,
that's awesome. I love Corvair's. And it's like, yeah, cool, they never made one, but you know,
let's do it today. And you know, one of the confusion things, I think you correct me when
I was on a German trip, I didn't realize the new paint to samples called Moon Gem.
And what I don't understand is there's some throwback colors like Averinting Green or whatever
that they'll just keep the same name. Why can't they do Moonstone? And why do they have to rename
it? Is it really different or they won't do it or what's going on?
Yeah, so I haven't ever seen a Moonstone car, but I did talk to the creators of the color.
And they said there's like legal reasons why they can't call it Moonstone.
And they wouldn't have called it Moonstone because they couldn't replicate the color.
The closest they could get was what Moonstone is. It's an interesting story how that color came to be.
I could indulge us. It was a paint to sample plus, you know, right when that got launched.
Someone, I believe it was an East Coast doctor said, I want a Moonstone GT3.
And so he basically gave them the color chip and, you know, whatever feasibility study comes
out and they're like, this is the closest we can get. So that car gets built. It's the actual first
one. It's featured on PTSRS way back. However, it was not the first car delivered because it had
so many options in the interior that it took forever to build the car. So Moon Gem cars were
already coming over and this car was stuck in the guy paid the PTS plus premium, which is like 40
grand. And everyone after that gets to pay like 14. Because yeah, because once it's once it's in the
PTS plus world, it moves down to, hey, everyone can have that. So that's a, I mean, you saw when I
was at the Fat Mankind thing up in the Gross Glocker Pass that Ferdy Porsches, is it his Dakar,
his Moon Gem was a purple interior. Yeah. Yeah. And it's, and it's, I try to take,
it's darker than Moonstone. It's just a little bit darker because it photographs,
it's easier to photograph and get the purple lilac kind of color out of it.
But so, but we were the only market that called it Moonstone, right? Just US? Exactly. Yep. Because
well Velosta Hatter and the sales department, you know, they would come up with names
that would try to be universal for, you know, I mean, every languages are different, right? So
it won't translate into some languages. And they didn't feel like Lilac was a really strong
candidate to sell cars in America. So they just come up with these fantasy names, like,
for example, Ruby Stone, right? Ruby Stone could have been called a bunch of different stuff.
But that's kind of like what stuck or Zanzibar Red. Or even, even Viper Green is Emerald Green.
And I don't know why we call it Viper Green, but it's Emerald Green. Yeah. So that, you know,
that was just sales, really. It sounded precious and amazing. Not precious enough for people to
write a check, though. So Justin, when you, a lot of the video, which I won't scoop you too much on,
but they talked about the inability to recreate the color again with modern pigments, pigments,
rather, are your cars, your SC, your 9, well, I think the 928 was repainted, correct?
I repainted portions of the 928 for sure. Yep. So have you seen your like a completely original car
in the first paint? And I know that it's, I mean, because if you look at the picture behind Paul,
like the color is so, I've never seen a color change that much, shy of one of those 95 Mustang
Cobras that's designed to change colors. But like, I've never, Mr. Chrome? No, I do not own one. I've
just, I've seen it. Let's be friends. I love that color. So, well, Justin, I thought we were friends.
So anyway, if you, if you look at the, if you look at the picture behind, like me, for instance,
and if you even look at the picture behind Dave, for instance, those colors don't look the same.
Like if those, if you, if I saw a fender painted one color and a door painted another color, I'd
be like, that's a problem. So how close when you got your car fixed up, I'm assuming it wasn't using
the original pigments from back in the day, it's using modern water-based paint. How close can they
get it? Yeah. So the 9, my 924 is 100% original. But ironically, it's LM7A. So a lot of people see
it darker. When I had the cars, I had five cars on display at Porsche Parade. And actually the SC,
the, the, the, the Moonstoner, the first one is very original, although it was hidden in a
basement in San Francisco. So it's got a lot of patina. But people saw the 924 as a darker
purple. And I've heard a lot of people say the 924 is like slightly darker.
Interesting enough, when in the 928 was all original minus the fender. But the 928, like,
you know, the stone guards on the bottom, like the 928 is kind of porous, that had just been chipped
forever. There was parts around the windshield, pretty common on 928s where water sits. So there's
like little, like rust starting to happen. And I wanted to clean the car up and make it just,
I like drivers, I'm not into concours at all. So I cleaned that car up. And at some point,
someone like painted the sunroof and it looked like it had like brushstrokes. It was so bad.
So my paint shop that I use is in Seattle, because that's where I'm from. And I've known those guys
since 2005. And they've seen like all the Moonstone cars. And when they went this last time to do the
928, I think it was a Glaseret discontinued the 601 paint because, or maybe it was PPG,
I think it was PPG. PPG discontinued their 601. But their 601 was so almost identical to the
original. And it was single stage paint. I've been using single stage paint. And then that's
not available. They had to go to Glaseret and he showed me a spray out and it's like totally darker.
So they just matched to the 928 and blended it to make it light like it was. So I think if you
went in and just did a custom car, you're going to have a darker Moonstone car. If you have a car
that's got original paint that you can make a reference to, you'll get a match. But also,
Porsche's whole thing is it's what's available to them that's proven itself in all these different
feasibilities. You could go to an auto body shop and they're going to be able to make you a paint.
Porsche, it's a whole different world because, you know, who's their distributors?
What's the cycle? All those different things. So I think you could make the paint.
But I don't think Porsche has that much interest to really go that far out of their scope of supply
to do it. And so they're like, here's what we can do. I did, I work with a client that I look
after his cars now, but we got Nagaro Blue Pearl Effect approved for Porsche Paint Disample.
And if I'm not mistaken, it took 20 months. It took a really long time before they were happy
enough to paint a 2017 Carrera S that color. So I can't imagine what it would have taken them to do.
I guess, I mean, Porsche doesn't even call it Pearl Effect and Porsche, they call it metallic.
But if you put his Nagaro Blue cars next to his factory Nagaro Blue 911, they look
99.8%. He's probably a little bit more particular than I am. But that's pretty insane.
Dave and I were talking about other historic colors. Dave, why don't you bring up the question
that you and I talked about last night? I guess I'd like to know, Justin, you know,
color for you is kind of what you're doing right now in terms of finding other cars.
What are the colors that you'd seen from the past that you'd love to see these guys bring back now?
And then I guess the question is, well, I'll let you answer that one first, then I'll follow up.
So what are the other great colors that you see from this time period that you'd like to see again?
Well, colors that I really love. And I can't guarantee they'd ever make a comeback. I mean,
I like a lot of the brown colors of the 70s. Like bitter chocolate is such the best brown
I've ever seen in my life. I love it. And mocha black. Mocha black is such a beautiful color.
So I would say like from the 70s, that's the colors I'd really like to see. And then I think in
the 90s, the 996, like I've thrown this out to the audience, I'm looking for an ocean jade metallic
996. I love this color. And also, I just get so turned on by that no one ordered it. Like,
all the colors I like are really standard colors or like optional colors. None of them were
paint to sample. Like Moonstone's not paint to sample. Magento was a special color.
Aubrey and I was standard. Free color. Those are the stories to me because
those could have just been in a showroom, you know, and it's just like I've talked to the
the story that they told me, it's so genuine. I mean, they didn't know in like 1978 when they
went to order a 79 that, you know, six years ago, some geek would just drool and go on this mission
to discover the color and the crater through that car, the 930. And they literally bought it because
10 years before the moon landing, and they thought it looked like the moon and they just thought
it's such a pretty color. Porsche called the dealership and was like, are you sure they want
this color? And they, you know, and like now people are ordering one of one car specifically
by design. They had zero interest how many of those Moonstone cars were ever going to be built.
They ordered the car for themselves. They kept it most of its life. He ordered actually a paint
to sample green 930 at the same time. But he told me he's like, well, the Moonstone one always
drove better. So I sold that one. And probably, yeah, probably was built on a Wednesday, right?
So I think that's what's so fascinating. So like ocean jade metallic is that it's like this color
that was available. No one ordered it. And I think that's really cool. That's the so I'd love to see
someone do like an ocean jade metallic. And yeah, so there's my answer. Yeah, cool. I mean, you know,
it's funny is Justin, my dad had it ordered a brand new 996 Turbo, which he still has today.
When he ordered it, he bought from the dealer, I use 993 Turbo. He ordered it, his car black.
The 993 Turbo he got was midnight metallic blue, fell in love with the color,
basically long story short order switched the color to midnight blue metallic. But it wasn't
available in 2002. So he had to pay back then $4,500, which pissed my dad off, because he's like,
you just made the color a few years ago, just use the same color. He didn't understand all the
different processes involved to change color, because the car was completely different. And
he wanted black leather interior. And Porsche, and the funny thing that cracks me up is,
they kept refusing the order, they kept saying, no, no, no, if you're getting a navy blue car,
you should want gray or tan, not black. And it was this fight to go on forever. And even now,
you look for navy blue, rare to find black interior until you get to like the 2010s. And then the
final straw, which he almost canceled the order, he wanted sports seats with supple leather. And
they wouldn't. Oh, yeah. And they would never seen that. No, and they won't. And it was just this
every step of the way was this fight delaying to order to the point where Porsche just was based
like, you know what, you're not getting a car. And your dad's like, probably can't have me number
one for Porsche. And the bitter kind of gut kick was the next model year, 2003 midnight metallic
blue is available as a optional color for an extra $1,100. And it just, he did the same thing
your guy did. It blows my mind. They don't even offer dark blue and sports cars anymore. I mean,
they've got two kind of medium blues like Genshin and something else, but you can't even get a dark
blue anymore. And the Bruce spec that what we always call because black and blue, I mean,
that's a great color combination. And if you notice Jeff Swart, he he has ordered dark blue
non metallic colors on like his 911 R his GT3 RS 4.0. And they're all paint to see blue all
paint to sample off a cayenne color, their SUV colors. Well, that's a great color. It did remind
me of we're talking about these deep sea blues. There's this really cool Sunderwanche. I think
it's an 84 85 911 G body for sale. Now it I think it's RSC motors in Europe. Special wishes blue
interior has the recaro, I think through the CSE with the you know, like all the electric stuff on
the right side so you can control from the factory, wood trim, all of that stuff. Do you think that
they were in its its Rolls Royce Exeter blue? Do you think they waited 20 months to get Exeter blue
in 1984? I feel like the guy brought it in there like cool, come back, well, Carl be ready in three
months. And I think part of shooting it by hand though, right? They were they were shooting it
out of a gun and talking about the feasibility, you know, the feasibility and the environmental
stuff is really the killer. And yeah. But back then when you're painting an SC, you've got steel
and a few bits of aluminum aluminum bumpers and aluminum mirrors. And the rest is all steel.
Now you've got plastic aluminum, several different versions of steel. And they got to make sure that,
you know, I think the big part is the plastic bumpers they didn't have. But back then,
makes it really hard to do the color. In an age is a lot like you've seen 90s cars that are
or bands sex. Yeah, where it's white and the bumpers yellow, you know, so it changes and
that's just something they have to account for. So what about Justin, what about interior colors?
Because obviously, you know, I have a major affinity for fantastic interiors. What the color
combinations that Portia was doing during some of this period were just crazy. Do you have
favorite interior colors or patterns that you like that you would like with a moonstone car in
particular? Yeah, and it's so funny because like, for one, all of the moonstone cars I have,
all have different interiors, like the nine to eights tartan, the nine to fours Pasha,
the SC Targa is pinstripe. And Mike, Mike drop, I just found another coupe that I picked up that's
an 80. And it's a Japanese car and it has that like weird kind of heart. It's like an hourglass
shaped cloth. You know what I'm talking about? I do. It's not the most attractive cloth in my
opinion. But it's interesting. It almost looks like a doily or something. It's really weird.
But I love, yeah, I love the interiors. And honestly, I think now today, that's where I would
spend my money. I wouldn't probably do a PTS car. I do like an interior to sample like I'd love to
go to a car show and find like a white Carrera base model with like a beautiful, like bright green
interior or something like that. Like I would rather spend the money on the interior and not do
all the PTS stuff because like you're spending all the time inside the car anyway. And I think
that's I think that's a totally different thing like that no one's really looking at now is that
like, I don't know, I think PTS is great. But I'm again, I'm really into the standard colors. I feel
like there's more value. Like I'd rather pay, you know, like when Frozen Berry Metallic came out,
it was like $650. Like what a great $650 to spend versus now it's like $14,000. So I'm just also
kind of frugal in that sense that I think I'd get more money, more value out of having a really
cool interior. Obviously, I love nephrite green from the 996. I'm stoked they brought Pasha back,
which I think you just mentioned your friend Torsten. He was behind that project.
Over the 70, the Porsche 70. Yep. And honestly, like today, like I'm not really into the newest
stuff. I think I kind of tinker off at the 997, although there's some really cool stuff in the
991. But if I were like to walk into a Porsche dealership today, I most likely would buy a base
Carrera. And I would buy it in the color Provence because it was inspired by Lilac as well. And it
was created by Daniel Milosevic. And I would probably do the Pasha interior. And only two
options. Like I wouldn't want anything else. Like I'd have to really hardly resist to not spend $0
on the smoking package. The funny thing was the smoking package drives me nuts as a car dealer.
Like it was horribly named. They should have just been extra outlet because I'm putting battery
tenders on us. I'm like, oh, they didn't get the smoking package. I got to lean down in the front
footwell to plug it in. But but leading on to what you're saying, Justin, okay, I understand the
frugal part. And I'm the same way, you know, my my green rally car looks like shit on the outside,
but the inside nice, you know, not really nice interior would work by my dad. And going back to
what you said, I like a nice interior. But let's just say you had unlimited budget. You
Thunderwood stores were open. You've been in there before, you know, they can do all kinds of crazy
stuff, especially if your last name is Porsche. Let's just assume your last name is Porsche.
You're going to order something. What are you going to order? And how are you going to order it?
Yeah, so I think the ship has sailed. But I would have probably got a Dakar. And I think the color
that I was wanting to see so bad that no one ordered. Let's do a little drum roll. Heru red.
I thought with everything good. Yeah, I thought Peru red because of its earth tones, like kind of
Moab inspired kind of deserty. I probably would never wash the car. And I would do sofas because
I would want to be comfortable. And I'm not concerned about resale value. And honestly,
I'd probably try to not not stack it with a bunch of options. I don't I I think less options is
better, especially that we're living in such a technological world. I remember like driving in
an s class Mercedes and going, what the heck is going on? It was like, every time we turned the
seat bolstered me and was pushing air into one or whatever mechanism it was to hold me in place.
I'm like, who's going to fix this thing? And in 10 or 20 years, they're going to throw this stuff
out. No one's going to know how to work on any of this stuff. So I think less is more.
But what interior color? So unless I get that, I agree, no rear axle steer, all that stuff. But
what would be the interior you would match with Peru red color wise? Well, my friend and I helped
him get this car a really nice 75 Carrera and it has cinnamon interior. I think cinnamon would
look really great on a Peru red Dakar car. Maybe a quarter a quarter a inserts. Hey,
is it my car, Paul? Or is it your car? I don't know. I want this car now. I want to know that.
I would like quarter right. That would be cool. You like that. You can just come with me. Let's
spec it. Perfect. This car behind me is actually Talbot yellow. It has a cinnamon colored interior.
So yeah, but I can't even figure out what color of the carpet is in this car because it is this
ridiculous kind of wild off yellow tan thing. And I've seen two cars with it. So I know it's
factory, but I can't tell whether or not it's just faded in the sun after 40 years or what. But
not the greatest color combo with Talbot yellow, unfortunately. And Justin, can you guess this
color? This was a slight upgrade just because it was metallic. It was 80. It's on an 83 SC.
It changes colors in light. Most of the paints are original. Can you tell? And it's funny.
Another color you never see replicated in PTS today, like people forgot about this color.
Yeah, it's tricky because there's so many greens. I don't know. Is it moss green metallic?
Boom. You got it. Look at that. Mr. Color Man. Moss green metallic.
I was starting to sweat. I was like, here's the moment. They're going to know I'm a fake.
So Paul and Dave, Paul and Dave lightning round. You had to pick one color from Porsche's past to
paint a modern car. What is it? Leaf green. My all time favorite color. Leaf green. Okay. All right,
Dave. I know what I'm kind of going where Justin was. I like copper brown metallic right now is
one of these colors that I'm seeing a lot of on some cars that we're doing. And I really like it.
It's in an earthy kind of look. And I think that's a cool color too.
That's awesome. So Justin, just in wrapping up, thank you again for being here with us today.
I do know that there are plans for more movies. Are you allowed to talk about what future plans
are with your collaboration with Triple Zero? Yeah, I am. So we filmed pretty much like it's
four part series and we filmed all the movies but one. I filmed, well, I'll just drop the beans.
I did one on Magenta that's going to probably premiere at the Rare Shades in New York, May 16th.
And yeah, I own a Magenta car, but it's not about me. It's actually
funny that that car has united me with other Swedish Magenta owners and Swedish cars.
And it's a beautiful story about reuniting this woman with her dad's original Magenta 9-11,
50 years later. So we filmed that in Sweden. And that also led me to meet Dietmar Henneke,
who was a prolific photographer for Porsche and did all of the calendars and a lot of the
SC brochures, 928 stuff, lots of stuff from Mercedes. And he shot my car in Sweden on an
ice bed for the 1977 calendar. So I just again, persistence, contacted him and wanted to learn
more about the photo because ironically, they took off the whale tail for the calendar. Porsche
Photoshopped it. But I knew through the archives and me geeking out over 20,000 VIN numbers for
1976, 9-11s that only four Magenta cars were made. Two of them were Swedish. So I had my Swedish car
and then I had the VIN number of the other Swedish car. And in Sweden, it's public record.
If you have a VIN number, it's like a Google search, you can find out who owns the car.
So I tracked down the owner of the car and over time built confidence to go and see the car and
then told him that, you know, I'd love to tell the story about the original owner because
the daughter and she'd love to see the car. So we traveled back there earlier this year
and reunited her with her dad's car. But so these again, these are the emotional stories I'm looking
for. And then I want to run a parallel historical element to it. So like Deepmar Henneke would be
the historical element. And then the emotional part is the human, you know, that owned the car.
And unfortunately, Deepmar Henneke passed away two or three weeks after we left.
So it was, you know, I didn't spend other than a day with him, but the amount of
photographs and stuff that he had done in his career was just insane. And I would have never
known probably about my car being the calendar car if I didn't touch base with him because he had
the original photos with the whale tail on it. And he never even looked at the calendar and went,
oh, my God, they photoshopped my stuff, which probably in 76 when it was shot,
they probably just, you know, it was in the snow. So they probably took like some white paper and
just kind of covered it so it disappeared in the snow. I mean, why would they,
the whale tail was a brand new thing and it was exciting. Why would they take it off in the photo?
What was there that they didn't like about it? Well, the funny thing is he drew the concept of
the calendar. It all started actually from that photo. He drew a guy, a naked Swedish dude,
getting out of a sauna. And Portia was like, no. So, but he did go to Sweden and the car was there.
But the car's on an ice bed with the fisherman that has drilled a hole in the ice to catch fish.
I don't know if a fisherman needs a whale tail. That's kind of my ideas that maybe it's a little
too sporty for the nature of the picture. And maybe just someone in Portia. But the funny thing,
Paul and all of us here that are Portia geeks is it still has the front spoiler, right? And you know
that there's never a factory car with the front spoiler, no rear spoiler. The Germans could not
process that. And in this picture behind you, Paul, it has the mud flaps. And that's another
Swedish thing for sure is the mud flaps and the snorkel headlight washers. Oh yeah. Yeah,
there you go. I love that. And that's a cool whale tail it has. That was one of my favorites.
Well, that's not the original one. I got the original one, which is the one it's on now,
which I love and everyone hates. It's the big, heavy black rubber tail.
Oh, the black polyurethane one. We have been trying for like three months now to do one of
our segments on tails and we never really get to it. We will. I've never understood. I've sold
one car with that tail. I loved that car, that black SC. It was amazing. And I remember no one
understood it. I didn't understand it. I thought it was fake. It did so much research and I was like,
who the hell would put this on and it weighs so like when we went, I think we finally, the guy
wanted to sell it and I think shipping was like a third to a half of the cost of the thing to ship
across country. It was so heavy. In my research on that tail, a lot of the UK SCs had that tail
and they called them the SC sport and then also Japanese Carrera three leaders. So that it really
was around probably in 77, you know, maybe very late 76, but I love the tail. And again, because
you don't know that it's stock and I love those types of stories where you're like, no, it's not
some like pet boys hat on. It's like some moments of Porsche. Exactly. But yeah, so heavy. Yeah.
I've only seen one on a car, Justin. You'd like this thing. It's an SC and it was painted. It's
all original. The guy got it from the original family. It's local to me. It's Byzantine gold
metallic. Have you seen that car? I met the owners in Oklahoma City. Oh, you met Bob. Yeah.
That's an awesome car, isn't it? Yeah, I love it. And I had a 73, 450 SE in Byzantine gold.
I bought it off, bring a trailer when they didn't have auctions. They had bad exclusives
and they featured this car in Craigslist. What a heap of yeah. No, Bob. No, Bob, Bob,
Bob and Ellen are great people. I'm glad you got to meet them. And I was gonna say, you know,
it's on my kind of dream board, Justin, a car that I know one day when it falls in my lap,
I hope the timing's right, is a 997.2. I'll take a .1 also, C4S Targa in Nordic Gold.
Yeah. And the Targas are so rare in all of the water cooled stuff until we came to like the
traditional Targa top, like the 996, you barely see 997, you never see super cool.
I think the Y body, I think the 4S, there's a guy I met up on the mountain who's just a nerd
about it. I think the 4S manual Targas, they made .1 and .2 for North America are like under 30 cars.
Yeah. No in order. Yeah, yeah. It's awesome. My favorite, I delivered. So the reason why that
the Nordic Gold ones were rare is they used it as a communication color, but it was also
paint to sample, which doesn't make any sense. But my favorite, if we're going to get real nerdy
on second gen 997 Targas, I delivered one in Malachite. Malachite over black and tan, full
leather, deviated black carpet and a stick. And that thing was awesome. If that thing ever fell
back into my lap, I'd own it and I don't like Targas. So, but Justin, I'm super appreciative
for you taking the time to be with us today. This is fun. There's a whole nother dynamic to your
business, which I want to get into in a future episode where we talk about the locating, finding,
and sourcing of these insanely rare cars that you get out of Europe because that Tahoe Blue
964 Turbo that you found with the interior to sample with the original drawings is one of
the most insane cars that I've ever seen. So I'm super appreciative. Paul and Dave, thank you guys
for taking the time today. And Justin, I'm super stoked for this this thing to drop. And we look
forward to we look forward to following along with all the future videos. Yeah. And Justin, how does
where will where will it drop? How do they people view it? And also, how do they connect with you
if they want to hire you to find something cool and different? Oh, hire me to find stuff that
they're going to do that. They're going to they're going to kick my tires forever, Paul. No, that's
go to triple zero. It'll be on their website. Or on and I think it's probably just embedded to
YouTube. You want to find me or connect with me? I'm on Instagram at 33 Boss Hog. And was there
another question in there? Oh, yeah, kicking my tires. That was I think I answered the first
question. Yeah. Oh, and Casey, if you like that turbo, there's another one summer yellow
964 X 33 with a full summer yellow interior.
Very weird. Yeah, that's a lot, man. That's a lot. All right, you got to wear sunglasses. Yeah.
Thanks, Justin. Wait, so the dashboards yellow too. And the steering wheel. Oh my gosh. Yeah,
you got to send me a picture of that. All right, gentlemen, super appreciative. Everybody,
thanks for tuning in today to this new kind of version of this. If you're into this, let us know
because we'd like to do more because Dave's got a whole bunch of people that he knows in the industry.
Paul's got people, everybody knows everybody that Paul knows. But we'd like to do more of these. I
think these interview shows are fun. We'll be back on Wednesday, probably with our traditional
full throttle talk. But thank you guys a ton and look forward to talking with you again.
All right, thanks guys. Thanks guys.
About this episode
Justin Roeser shares his passion for rare Porsche colors, particularly Moonstone, in a deep dive into the history and stories behind these unique shades. He discusses his journey of uncovering the origins of Moonstone, including a documentary release that showcases his findings. The conversation touches on the emotional connections owners have with their cars, the significance of color in automotive history, and the challenges of sourcing rare vehicles. Roeser also hints at future projects, including films that explore other unique Porsche colors and their stories.
Original notes
In this Full Throttle Talk Features, we sit down with filmmaker Justin Roeser, the creative mind behind “Rare Shades: Moonstone”, now streaming on the 000 Magazine YouTube channel.
This beautifully shot short film dives into the story and emotion behind Moonstone, one of the rarest Porsche paint colors ever created. Justin shares insights into the filmmaking process, his collaboration with 000 Magazine, and how he captures the spirit of automotive culture through cinematic storytelling.
🎥 Watch “Rare Shades: Moonstone” on 000 Magazine’s YouTube
🎧 Subscribe to Full Throttle Talk for weekly conversations on cars, design, and the people who bring them to life.
In This Episode:
Behind the scenes of Rare Shades: Moonstone
Why Moonstone is one of Porsche’s most elusive colors
How storytelling elevates car culture
Collaborating with the 000 team
The beauty of rarity and design in automotive history
About the Guest:Justin Roeser is a filmmaker known for blending visual storytelling and automotive passion. His latest film, Rare Shades: Moonstone, celebrates subtlety, design, and the rare spirit of Porsche’s color archive.
Full Throttle Talk
Tim Harris
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