{"version":"1.0.0","episode":{"title":"Great Photos Make Great Listings, with Matt Schiller, CEO of Snappr","url":"http://getcarcurious.com/episodes/great-photos-make-great-listings-with-matt-schiller-ceo-of-snappr","audioUrl":"https://anchor.fm/s/4b0db308/podcast/play/110083077/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-9-23%2Fad4b3f94-eafc-d30b-0912-9ade2af97383.mp3","description":"Alex and Beck sit down to catch up with Matt Schiller, CEO of Snappr—the professional-photos-anywhere agency that supports our BaT Plus listing photography service. The Australian Bay Area transplant talks about starting the company in Sydney with no intention of moving into the automotive space; assures us that even CEOs have excuses for looking at BaT instead of working; reviews the importance of accurate and numerous photos for large purchases made over the internet; and goes into some very telling stats gleaned from Snappr's seven-year relationship with BaT (the numbers don't lie: better photos sell more cars for higher prices!).The trio talk about the importance of keeping AI out of automotive sales photography, and also keeping a creator in the loop when using generative AI for non-automotive applications. All three are pilots at various levels, so fair warning: the tail(dragger) end of the conversation descends quickly into airplane madness.Links for things mentioned in this episode:37:10   Aircraft and related auctions on BaTGot suggestions for our next guest from the BaT community or One Year Garage episode? Let us know at podcast@bringatrailer.com!\n"},"annotations":[{"startTime":1168.799,"endTime":1172.24,"type":"car","title":"Porsche 911","url":"/cars/porsche/911","image":"https://upload.wikimedia.org/wikipedia/commons/c/c6/2013_Porsche_911_Carrera_4S_%28991%29_%289626546987%29.jpg","quote":"...my like 2025 911? There's expectations now. Like it doesn't really even matter whether or...","canonicalId":"car:porsche:911","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Porsche 911 is a renowned sports car known for its distinctive design and performance. The 2025 model continues the legacy of this iconic vehicle, offering advanced technology and driving dynamics.","simplifiedExplanation":"The Porsche 911 is a famous sports car that many people love for its speed and style. The 2025 version has new features and improvements that make it even better.","imageAttribution":"David Villarreal Fernández (CC BY-SA 2.0)"}},{"startTime":1215.3,"endTime":1216.2,"type":"concept","title":"million-dollar car","url":"/glossary/million-dollar-car","quote":"...told us, \"Oh, you're crazy. No one's ever going to buy a million-dollar car.\" Now, we sell a million-dollar car almost every week...","canonicalId":"concept:million-dollar-car","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A million-dollar car refers to high-end luxury or exotic vehicles that are priced at or above one million dollars. These cars are often rare, feature advanced technology, and are sought after by collectors and enthusiasts.","simplifiedExplanation":"A million-dollar car is a very expensive car that costs at least one million dollars. These cars are usually special or rare and are often bought by wealthy collectors."}},{"startTime":1221.2,"endTime":1223.6,"type":"company","title":"Bring a Trailer","url":"/glossary/bring-a-trailer","quote":"...if Bring a Trailer had the same number of photos per listing as cars.com.","canonicalId":"company:bring-a-trailer","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Bring a Trailer is an online auction platform that specializes in classic, vintage, and collector cars. It allows users to buy and sell unique vehicles through a bidding process, often featuring detailed listings and community engagement.","simplifiedExplanation":"Bring a Trailer is a website where people can buy and sell special cars, like classic or rare ones, through online auctions. It helps connect buyers and sellers in the car community."}},{"startTime":2228.96,"endTime":2231.92,"type":"car","title":"Lucid Air","url":"/cars/lucid/air","image":"https://upload.wikimedia.org/wikipedia/commons/7/76/Lucid_Air_Bahrain_Front.jpg","quote":"... annual or it's like a project kind of. We had an air coupe project. You know what an air coupe is?","canonicalId":"car:lucid:air","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Lucid Air is a luxury electric sedan produced by Lucid Motors, known for its impressive range, high performance, and advanced technology features. It represents a significant step forward in the electric vehicle market, competing with established brands like Tesla. The discussion around the Air often highlights its innovative design and capabilities in the growing EV landscape.","simplifiedExplanation":"The Lucid Air is a fancy electric car that can go really far on a single charge. It's made by a company called Lucid Motors and is known for being high-tech and stylish, making it a big deal in the world of electric vehicles.","imageAttribution":"ToyGTone (CC0)"}},{"startTime":2435.76,"endTime":2439.119,"type":"car","title":"Chevrolet Bel Air","url":"/cars/chevrolet/bel-air","image":"https://upload.wikimedia.org/wikipedia/commons/c/cd/1955-1957_Chevrolet_Bel_Air_in_the_SunRice_Festival_parade_in_Pine_Ave.jpg","quote":"Carlos as well. >> Oh, nice. At Bel Air. >> Uh, no, at Fly Bay Area.","canonicalId":"car:chevrolet:bel-air","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Chevrolet Bel Air is a classic American car produced by Chevrolet from the 1950s to the early 1970s, known for its distinctive design and cultural significance. It became an icon of the era, often associated with the post-war boom and the rise of car culture in the United States. The Bel Air is frequently discussed for its vintage appeal and as a symbol of classic Americana.","simplifiedExplanation":"The Chevrolet Bel Air is an old-school car that was very popular in the 1950s and 60s. It's known for its cool design and is often seen as a symbol of American car history, making it a favorite among classic car lovers.","imageAttribution":"Bidgee (CC BY-SA 3.0 au)"}},{"startTime":2447.6,"endTime":2451.3,"type":"term","title":"bench racer","url":"/glossary/bench-racer","quote":"I like to talk about it more than I to actually do it. They call it a bench racer with cars.","canonicalId":"term:bench-racer","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A 'bench racer' is someone who enjoys discussing and analyzing cars, racing, and automotive performance without actively participating in those activities. They often share opinions and knowledge but may not have hands-on experience with cars or racing themselves.","simplifiedExplanation":"A 'bench racer' is someone who talks a lot about cars and racing but doesn't actually race or work on cars themselves. They enjoy discussing the topics but aren't involved in the action."}}],"speakers":[{"id":"s1","name":"Bring a Trailer Auctions","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/great-photos-make-great-listings-with-matt-schiller-ceo-of-snappr/transcript.vtt","type":"text/vtt"}]}