{"version":"1.0.0","episode":{"title":"How Hyundai Became a Design Powerhouse | Bradley Arnold, Head of Design","url":"http://getcarcurious.com/episodes/how-hyundai-became-a-design-powerhouse-bradley-arnold-head-of-design","audioUrl":"https://mcdn.podbean.com/mf/web/25fk685pqf54tj5v/mt_the_inevitable_ep133_hyundai_bradley_arnold.mp3","description":"In this episode of The InEVitable Podcast by MotorTrend, the hosts sit down with Bradley Arnold, Head of Design at Hyundai Design North America. Bradley shares his journey from growing up around motorcycles to becoming one of the key designers shaping Hyundai’s bold new design language. The conversation dives into Hyundai’s rapid rise in the automotive world, how the brand approaches design and innovation, and what it takes to create vehicles that stand out in today’s competitive market. They also explore the growing importance of off-road vehicles, lifestyle design, EV platforms, and Hyundai’s future strategy, including how designers balance brand identity, engineering constraints, and customer expectations. If you're interested in automotive design, the future of Hyundai, EVs, or how modern cars are created, this episode offers a fascinating look inside the process. Topics include: \n\nBradley Arnold’s career and design background \nHyundai’s evolution and brand transformation \nThe rise of off-road vehicles and lifestyle design \nEV platforms and future vehicle architecture \nHow car design teams actually work \nWhat’s next for Hyundai and the automotive industry\n\n"},"annotations":[{"startTime":137.78,"endTime":141.66,"type":"car","title":"Nissan Xtrail","url":"/cars/nissan/x-trail","image":"https://upload.wikimedia.org/wikipedia/commons/7/74/2017-2020_Nissan_X-Trail_20X.jpg","quote":"everything from Toyota, TRD, Nissan's trying to make Nismo into their off-road brand,  Honda has done a bunch of, what do they call it, is it X-Trail or?  Yeah, X-Trail. 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