How Sportscar Vacationland Was Made

Hey guys, welcome to Overcrest, I'm Jake.

And this is Jeff.

That's right.

Yeah, Chris is not here this week because he's like dying of a cough.

He claims he isn't sick, he just is coughing too much, which I don't know if he's just

too proud to admit that he is sick.

No, you know what it is?

California got him sick.

It's California's fault.

That's right.

He didn't say that.

Yeah, he told us it's the dust from California from being at Camp Overcrest last week.

He claims that he ingested a lot of dust and therefore he is ill.

Which I think we all probably inhaled the exact same amount of dust, so I don't know

what that excuse is.

Anyways, that said, that's exactly what we wanted to talk about this week.

We have been head down, busting ass for months, really, but especially the last couple of

weeks before this when we were on the ground in Monterey, where we set up Camp Overcrest

and Sports Car Vacationland, which was the antidote to Monterey car week.

And I feel like, Jeff, we should zoom way out.

I always like assuming, like, oh, if someone's new to the podcast, let's start there, right?

So like what was the vision for Sports Car Vacationland and how would you kind of illustrate

that?

Yeah, for those who've never been to car week, Monterey car week, it's every August

in the middle of the month.

Or even those who maybe haven't been there for like 10 years or so, what's happened

with car week over the last 10 plus years is things have become very untethered from the

automotive enthusiast.

For people who actually like driving cars and people who tend to be into more of the enthusiast

culture, what has happened is the caliber of car and the type of car that really gets

featured and celebrated there has become extremely exclusive, extremely expensive to the

point where you see these events, things like the quail being $1,500 plus to attend.

Just to attend, yeah.

Yeah, for a car show for a day.

And they're at very nice golf courses, they're in very stunning environments.

And not that there's anything wrong with that, but as a whole, car week has really

kind of shifted and moved that way.

You still have the historic at Laguna Seco, which is super, it's awesome, it's incredible.

There are still a lot of really cool events around car week, but as we've noticed and

noted now, things have maybe gone away to the more ritzy, exclusive hypercar culture.

I think it's always been very like exclusive high end because the one event that stands

out that I knew by name years ago was the Pebble Beach Concourse at Lagunce.

And so that was kind of like one of the main anchor events of Monterey Car Week.

And then it became kind of this mecca where like all of the big events in the automotive

world take place out in Monterey during this week.

And so it's always been kind of the highest of the high end, but I think it's to

your point gotten out a hand where now it's like, it's not accessible for normal

people to go out there if you want to see this.

Even if you do want to throw on, you know, a sport coat and go kind of cosplay as a

millionaire and just to kind of see and be around all this, which I don't think

our type of person wants to do anyways.

And yet you want to see car week and experience it because it's a cool experience.

And so that's what we set out to do, right?

Was to make something a more accessible and be really almost a reset or something

aimed more at the, the every man, the actual easiest.

Overcrest doesn't really do car shows.

It's been like we've always said, we don't want to do car shows.

That's not really our jam.

And there's, I mean, hey, there's hundreds of car, thousands of car shows you

can go attend if you want to stare at cars.

We're, we're much more kind of linked to the driving of the cars.

And that's what we've, we've done at our events.

So there's two big requests that we've always gotten.

One is do something in California, please.

So I don't have to leave, you know, my state.

And then the other request that we've gotten is do something that is accessible.

And we hear that because, you know, the rally has just grown in popularity

so much that we are only able to allow in a fraction of those who apply.

And I know that for you, I, Chris, Stephanie,

we just, we feel the pain every year when we have to say no to so many great people.

And that sucks.

So we wanted to do something that, hey, anyone can come to this.

You can come hang out, you can come be with the Overcrest community

for most of the week, which you can talk about that, Jake.

But we created that and this was year one and it was awesome.

Yeah, it was a lot of work.

It was awesome.

It really what I loved.

And I think this was, I mean, this was obviously your kind of your,

your silo or your area to manage was the artist side of things and creative

and how it really was a celebration of, OK, if we're going to do, quote,

unquote, a car show, it has to be Overcrest.

It has to be something that's more dynamic and interesting.

And a lot of that is, you know, bringing in some of these creators and artists

and we could maybe kind of go down the line and just talk about what was there

because I think some of it was so cool.

And you've probably seen, you know, everyone listening

has seen on social media some of these things, but maybe it's more interesting

to talk about how they came about or kind of the behind the scenes.

Yeah, I don't know where we even start, but.

You know, for those on the outside looking and wondering what it was,

we were at a working winery, which people hear winery

and they think Guji Northern California wine.

This is more of like a farm.

Think of it like a working farm.

It was dusty.

It was a little bit dirty at times.

We more or less took over a lot of buildings

that were being used with tractors and storage and whatnot.

And so this space was was outside of car week by what,

an hour or so up in the depending on, you know, the traffic.

And so it's it that's very on brand for us.

I think it was by a design that it took a little bit of sacrifice

to get there. And guess what?

The drive there was amazing.

Everyone that came out was like, oh, my God, these roads out here.

Like I didn't know it was going to be a rally to get out here.

Yeah, it's funny talking to Jeff's work.

He was like, you know, he's like, I put the pin on the on the

count, you know, on the Maps app to drive out there.

And I was like, oh, my gosh, this is going to take me so long.

And then he's like, and then when I turned up Kishawa Road

and he's like, I got three minutes in the twisty, he said,

oh, I see what they're doing here.

And and he's had a great drive up.

So yeah, part of it was we asked people to pay a little bit of a price

to get up there, you know, they're going to have to do some driving

at spirited road with some twisties.

And you had to get a little bit of the overcrest experience.

Yeah, 100 percent.

And then as you as you came in the gates, you know, we had

well, the first thing I guess you're going to see are hay bales.

And I kind of I'm trying to think back to whose idea this was.

I think I need to blame you.

Yeah, because we wanted to do something to tie the event together.

And, you know, the more like the juxtaposition of having a cool car

and then having it anchored by something that is more.

I don't know, natural.

And so hay bales was a really cool idea to have a set piece background.

And I was going to tie all these other components together in the show.

Yep. Well, hay bales are this really interesting intersection

between motorsport and rural life.

And so you've got this is where the idea came from really was the idea that.

So, you know, you've seen in the good wood and all the old rally footage

and whatnot, people use hay bales as barriers in motorsport

and and lots of racing, different kinds of it.

But then, you know, overcrest is really about getting out in the middle

of nowhere. It's about exploring off the beaten path.

And, you know, invariably where we go, there's lots of farms.

There's lots of rural life.

And so hay bales kind of became this this really cool cross

between the two worlds that we used to use as a brand element.

And so with that, we thought it'd be a great idea.

Let's bring in a bunch of hay bales.

And so we ordered 600 of them.

Yeah. And they turned out to be a little heavier than we thought.

It was literally a full semi truck load full of hay bales.

And the property was, you know, so remote down this awesome road

that they couldn't bring an 18 wheeler down there.

So they had, I think it was eight trips where they had to unload

the semi truck onto smaller like delivery trucks and bring them in one by one.

And so 600 hay bales that weighed.

I don't know what they even weighed.

80 pounds a piece, maybe.

Yeah, about 70 to 90 pounds each hay bale.

It was it was a herculean backbreaking effort to get all these in place.

We yeah, we were lucky that we had, you know, Ian and Chase and Ben

and people on our team that just kind of stepped up and said, I'll do that.

And they lifted a lot of hay bales.

Shout out to the bale boys.

The bale boys.

Yeah. So we move, you know, that's maybe a little bit

behind the scenes.

But when people arrived, you saw a large hay bale,

lots of sets of hay bale walls with signage on it.

And it really set the scene and the tone and kind of framed the entire show

was having hay bales and cars and then, of course, artists and artists.

And so I think, you know, for lack of a way to structure, you're talking about all this,

I like the idea of just kind of walking through it

and maybe talking about a little bit of, you know, when you go through a museum,

you can like buy extra, you get the little earpiece and you'll hear about the exhibit,

you know, as you go through, that's what I want this to be.

OK, so you can you can think back and you're going through it.

So did you know that there were over 600 hay bales delivered to the property?

But as you come through this and you saw what you called the chicane.

So after the big hay bale wall where you literally had, you know,

these hay bales to kind of make it a sort of motorsport chicane,

which is really cool.

And then you saw some of our branding and I don't know why we do this.

It is extremely cool, but it's always every time I'm like, that was it.

We we literally hand paint.

I say we it's mostly 100 percent you we hand paint buildings.

This is not vinyl.

This is not washable paint.

This is permanent paint that you painstakingly hand paint multiple murals

and brand everything.

And then literally the day after the event, we paint it over.

Yeah, I have all the photos and the calluses to prove it.

So this is a little bit behind the scenes for folks.

We showed up Sunday before the show was on Thursday.

We showed up Sunday and I think, you know, all of us, Jake,

we felt the like clock ticking.

It was like 100 percent show up, get to work.

So the first night I penciled out all with three large scale

murals on the side of these barns of buildings.

I penciled till about one a.m.

The first night just, you know, mapping everything out with Chase

and you helped a little bit.

And we got that done the second day.

I got up at six thirty a.m. and started painting.

And I took a little bit of a lunch break, but pretty much painted till 11 p.m.

That day it was it was a lot of black paint.

And, you know, invariably, you'd take something like that on.

And, you know, you're you're in hour one, hour two, going,

how is this ever going to happen?

Like, I don't I don't know if we can actually do this.

And then when it's all sudden done and people show up,

you know, every time we go, that was totally worth it.

It was so cool. It was so unique.

And so, you know, do I want to do it again again?

No, but but it was so great to have it.

And I know a lot of people will see that, but it is interesting.

And I think what makes it special, it is just a moment in time

because what's painful for me is the next day, literally taking

a roller and painting right over it like nothing like it never happened.

Like it was never there.

Five gallons of white paint.

We painted all back to normal.

Yeah, it's yeah.

It's crazy that we've done that.

So we had the big murals, one of which was our wheel museum,

which was a really cool exhibit partner with WheelPrice and had a lot

of other cool people, you know, awesome people helping with that

to build that entire room out that was OK.

Here's a little behind the scenes.

When you walk through the WheelPrice Wheel Museum at Sports

Garbication Land, what you were walking through was a horse stable

that when we arrived was full to the brim as a wood store shed.

Yeah, like hundreds of boards.

We had that we had like 15 to 20 friends help us clear it out.

And we did it in under an hour.

We cleared the entire thing out of a swarm of activity

and people that just came and grabbed a few two by fours and moved them.

And it was amazing how quickly we were able to get that place cleaned out.

You and Jason Larson did a ton of work

and then Pele as well on the Wheel Museum, and it turned out awesome.

And I think you should just describe people, you know,

what went into that and what it was.

Yeah, so what, you know, the vision here was to have

and I realized what was it?

It's it's not a museum.

It should be called a gallery.

Yes, but museum sounds cooler, but it really was a gallery

because it was not like the best or most influential wheels of all time.

What we had was, I think, 15 wheels that were selected

just as being like cross sections of automotive culture, motor sport,

just to kind of shine a light on like, look at all these

kind of different, cool, unique facets of things.

And a wheel is like a literal perfect representation of automotive culture

because it's a literally what the car moves on and be it is so distinctive

and so expressive, right?

It's the first thing you customize as a car guy, you get different wheels for it.

So yeah, we had to figure out.

We had some awesome partners and friends that, you know,

lent us these wheels to use, one of which was a Formula One wheel off

of a Honda race team from like circa 2001 or something.

And another one was Benetton.

Benetton car, yeah.

That's what it was. Thank you.

And, you know, then we had Ken Block, Skimkana six,

the vehicle that was in that video.

One of the wheels from that car.

We had, I think it was Richard Petty's Daytona 500 winning.

You know, what was that that would have been the Chevy?

We had that wheel there.

So first of all, I say all this to think, OK, hold on, we got to.

I got to make these secure somehow.

Like we can't just set them in a room and like people can like

walk out with a wheel and be like, what happened to that?

Oh, sorry, you know, partner that lent us this and trusted us with this.

So I ended up fabricating, making, researching.

There was a couple that I found.

Actually, I was about to make like these these mounts for wheels,

but I wanted it to spin.

And so I was going all out and like I had all my welding rig

ready and how I was going to bolt these together.

And I looked online and I was like, oh, yeah, you can get these

from China, Alibaba.

And there was only like a handful.

So we had the Dayton 300 spoke just like your classic, you know,

low rider, just the iconic wheel of that whole scene, the Dayton

300 spoke with the center knockoff.

So we had that on a spinning rig, which is such a cool wheel.

Actually, I've never like really worked with one and how it all

mounts together in the bracketry.

That was cool.

And then we also had these faced brackets for a lot of those other wheels.

We had the Wu Tang wheel, which was newest to me.

I think before we had sourced this and discussed this.

So the Wu Tang clan, of course, apparently had a like a joint.

I don't know what you'd call it.

Some collab with Raceline wheels in like 1999, 98, something like that.

And there's only two sets of these wheels ever created.

And so we got one of them from, I think, Raceline's.

Yeah, Raceline provided a wheel wheel price with it.

And we should also say, like super huge thanks to wheel price for sourcing

so many of these wheels and they make wheel prices a really cool group of guys

and they've got an awesome site, but they sourced a lot of these.

And yeah, some of it was right from the source.

BBS sent us three of their kind of iconic wheels, brand new.

We had a BBS RS01, we had a BBS E88, which is an awesome motor

sport wheel, and then we had a LMR, I believe.

Yes, as well.

So that was super star wheels.

Like there's just a lot of really cool stuff.

Yeah, some really, really rare JDM stuff that was like, that's not even my scene.

But I was like, oh, wow, these are bizarre and really cool.

And so it was it was awesome having that.

And it was literally in a horse barn.

So we had hay on the floor.

Again, just kind of that juxtaposition of like, you know, motor

sport, automotive design, really shiny elements in this kind of very agricultural

setting, which was the vibe.

Yes.

So that was super cool.

Ton of work went into that.

Hopefully, hopefully people enjoyed seeing that.

In the same structure, but it was, you know, had to enter on a different

side was the full barn.

And that barn was one of our largest kind of visible structures at the show.

We partnered with the guys from group chat in Austin, Jim Bauer and Keith and

Jed Rogers and Aaron Ross, they sent their first kind of roadshow version

of manual focus, which is an art show where they feature, you know, prominent

automotive art, they sell art, they auction it at their show, but they wanted

to do a roadshow and it was a perfect opportunity for them to kind of

bring a cross section of what they do into sports car vacation land.

And they transformed the inside of this barn into just a really cool space.

And they had, you know, everything from, you know, prints from, from Sid,

your friend Sid and, you know, sculpture piece from ornamental conifer

and just all kinds of really, really cool stuff, both for sale and just

to look at, they brought in a barn find 9 11 that was non running.

And I heard that was Jim's, what was it?

What did he say?

There was some story behind that car.

Did you talk to him about that?

Yeah, it was the first car you ever, first 9 11 you ever drove.

That's what it was.

Long story short is it's coming back to him to restore.

It was a friend's and so it's coming back to him to restore.

But they brought it to the show and parked it in the gallery.

And it just, it created for a really cool moment.

So yeah, those guys notched out of the park.

I mean, as far as like just being able to give them really the inside

of one of our best structures on the property, they, they did a great job.

And they just ran with it and showed up and showed up right.

And it was awesome what they did.

Put in a ton of work.

I should say too, if you're interested in manual focus, they've

got their next show in Austin on the sixth and seventh of February.

Definitely worth checking out.

Word is overcrest might have something at the show.

So we're, we're, oh yeah.

Oh yeah.

Um, and then in the center of kind of that main area, the square, uh, there

was a 9 11 that was being painted by the artist Felix Holst.

Uh, but it was suspended in midair by its nose, literally hanging vertically

in midair and that was a massive undertaking.

There's so much credit that goes to Jake Solberg for this happening and

everything from like getting the fluids out of the car to, you know, getting

it rigged up, um, Felix had, uh, a team of people in LA build like a rig.

Uh, these are actual Hollywood, um, rigging specialists that made it for

the car, but then it was on you and Felix really to get it on the

car and get the car in the air.

Yeah, there's, I mean, if you want like kind of the quick recap, there's

a really cool video on Instagram, but basically the story is, you

know, we reached out to Felix and we said, we're going to do this thing.

You know, what do you want to do?

And so he said he always had this idea of painting an art car, but doing

it in a way that was literally gravity would drip the paint down as

if it looked like speed lines.

And so how you do that is you literally have to paint the car

vertically in the air and drip paint down it.

And so we were like, yeah, that's cool.

Let's do it.

And so he went out to, it was a, uh, it was a stunt car, like rigging

specialist.

It's the guys that do like all the stunt movie cars.

And so they, he told them the vision and what they were able

to do was basically make these reinforcement brackets that are

able to safely lift a nine 11 up from the front sub sub frame, excuse

me, but then the other problem we were trying to figure out,

because I was on the phone with him this whole time kind of

planning this and you were too, it's like, okay, sure, you can

start lifting from the nose, but all that's going to do is, you

know, crunch the ass end as soon as it gets the wheels off the

ground.

So then they built this whole other kind of like structure that

extended beyond the rear subframe and gave it a position to lift

off of cool, all well and good.

They tested it once it worked.

And then it was basically, okay, now, you know, bring the car

out and everyone, first of all, I would have to say assumed like,

Oh, so is that just like a bear shell?

Like, did you put it together for this?

It's like, dude, no, he, he drove it into place.

Like this was a running, driving nine 12.

And so first things first, you drain all the fluids out of

it so that when it's hanging, it's not leaking all over.

And then you have to figure out how do you safely lift

this thing?

And I was the one that secured the rental telehandler

crane and knowing that I'm also the one that secured our

insurance policy for the event, I go, well, I'm not, and this

was literally my thinking because I was like, okay, in hindsight,

I should not have been the one liable for this, but also I

don't know who else I would want to have liable to do this.

So it was on me to, that was probably one of the sketchiest

things I've done is lift a Porsche with a crane.

Again, I don't mean to sound too much like a corporate

shill, but thank you mobile one for helping us rent that crane.

Yes, 100% because we learned through this process.

It is not cheap to hang a car in the air.

And it took, it took some serious equipment.

And I think watching you, first of all, just get the

fluids out, get the car up in the air.

I will say what's great about having a big telehandler

with big forks is that if you don't have a lift

around, you can literally just lift the car up and now you

have a hoist to work under.

So that was great.

Yes.

Yeah.

So you did get the right equipment, but Jake acquired this

telehandler, which then was able to put the car in the

air, nose up vertically, perfectly vertically.

And after taping the car, I mean, it, I agree.

Like people assumed that it was just a shell or whatnot.

But then when, when Felix actually put it in the air, it

had wheels on it, it had the interior and I mean, it was all

there and for anybody with eyes, yeah, you could see it all.

Yeah, like literally, we just took the car that drove there

and hung it up.

Like it's not a big, you know, it's not a sculpture.

It is a car.

And Felix's work turned out awesome.

I mean, like the spectacle of him painting that in the

middle of kind of like the entire show was so

cool and he had a really cool vision for what he wanted to be.

And he nailed it.

I mean, it was just, it was so fun to stand around and just

wash it happen.

Yeah, that was my favorite part, A, because I had such, you

know, a hand in kind of prepping everything.

And also just because it was such a cool exhibit, like it

was, it was just a spectacle, right?

And having this live painting of it that I think you're

probably going to see around quite a bit because it is

such an iconic, cool thing in the story behind it.

So that was awesome.

We also had, gosh, we had so much else going on.

Yeah, yeah.

We had an artist paddock with eight different bays and

different artists in each bay doing something unique.

Bailey Clayton hand painting a Porsche and then also hand

painting an old truck.

Um, we had, uh, the artist from Oslo actually, his

name is James Martin.

I guess goes by a studio cartoons deluxe.

He partnered with FCP and we had an entire stack of

old CRT TVs with his animations playing on it.

And it just was like, for a static display, it was so

cool.

Yeah.

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Yeah, so next to FCP Euro, we had some other

really cool things.

Jason Whipple from Alterman came and suspended a,

you know, three piece wheel in air using, using lines.

So it looked like almost a 3D.

You've seen like the exploded views of like a diagram

or like a, you know, and that was real.

Right.

And it was really cool.

I loved that.

Yeah.

And so he did a great job.

It's super cool.

Yep.

I, we had, gosh, how many of those bays were there?

I love so.

The building is basically an open-sided, they called

it the tractor barn.

The owner of the property, Greg, called it the tractor

barn.

And you originally, the vision was like, it looks

like a race paddock.

Right.

Cause it's all these open bays.

Yes.

And so we're like, well, this is the artist paddock.

And now, as we are leaving, he kept referring to

that space, not as the tractor barn, but as the paddock.

So I love that we got, we got the owner, calling

his own building the paddock, which, which it does.

It looks like one of those paddocks from Goodwood,

except rather than pavement, it's got, you know,

it's got some concrete, but then right outside,

it's got the dirt.

Um, so it's again, kind of that mix of like motor

sport with rural, it just organically happened in

the space.

And we had, in fact, one of my favorite, like rural

with, with motorsport was, um, 9-Eleven Outlaw was

there. Joel came all the way from, uh, Austria and

camped with us and was such a good sport.

He had a really cool exhibit.

Uh, Joel makes, you know, handmade shift knobs and

mirrors and all kinds of accessories for cars.

But Greg wasn't able to move the old tractor that was

in his bay.

I think it was an Alice Chalmers C, if I remember

correctly, narrow axle.

Uh, and it came with the property and it was not

running.

And he was like, I, it's going to be too much work

to move.

It's big, like, right?

You can't move it.

Or like, that's cool.

Cause Joel flew over here.

He can't bring a huge exhibit.

We'll see if he can make it into his space.

Like, we'll just use it.

And I remember going over there when he

was setting up, I was like, dude, this looks

really cool what you did here.

And he goes, yeah, the one thing here, oh, this

is what I'm known for.

My terrible accents.

Yes, it is.

But Jake, the one thing is, you know, I wish the

tractor here, it has a shifter.

And if I could remove the shift knob and get

to the fit, that would be amazing.

But I tried to just do it.

And so I see that was good.

Wasn't it?

So I, I found a pipe wrench and I was able

to get the shifter off of the tractor.

And then he was able to put one of them on

there.

So it like it perfectly fit now that like it's

an Easter egg of like, wait a minute, the

tractor even has one of these knobs on it.

Yeah, it was his was a cool booth.

We, we also had Chris Runge in there and

Josh, Joshy robots.

Joshy had a really cool exhibit.

He, I mean, he puts so much work into

that booth.

And I, for the people, you know, who

don't know the behind the scenes of how

that actually happened, you know, Josh

worked on basically building almost like a

sim rig, except he built it all by hand,

welded it and he's got a really cool new

product coming out without like pimping

his product too much.

It's basically a sweatshirt that can be

removed while you're driving without

having to pull it over your head.

And so he had a stop clock where

people could, you know, put on one of

the demos of the sweatshirt and time

how fast people could get out of the

sweatshirt.

Just super cool interactive exhibit.

And then, you know, you had Chris Runge

next to him with, I mean,

brought an entire English wheel, showed

metal shaping, he brought the entire

aluminum buck for one of his cars.

Like such a cool, cool exhibit.

Yeah, Chris is a good dude and cars.

Yeah.

Yeah, he's he's a really good dude and

just grateful he came out right next

to that Carrera books set up a like,

I don't know how to describe it,

almost like a little living room with

it was like a lounge, of course, or

yeah, it was like an outdoor lounge.

I don't know.

There was like a carpet and there was

chairs and a lamp, but it was great.

It was almost like a little library or

reading nook.

And you obviously had a hand in this

Jeff, but they put together the

sports car vacation and coloring

book, which is so cool.

I've got one in my hand here.

And yeah, they took a lot of our

artwork that we've used and they

they turned it into black and white

for coloring.

And then they they even made a sports

car vacation line crayons.

And I saw that when I opened I was

like, wait, even branded.

Yes, it was cool.

So a huge shout out to Carrera books.

They they brought their A game.

And I think that's like overall,

you know, there's a lot of artists.

The biggest thing that I took away

is people really got creative and

people really brought a lot of their

own ideas and energy.

And just I was just blown away by

people really embracing the idea of

doing something different and showing

off their creativity.

And that's what made the event.

Jake is like you and I and Chris

and Stephanie and, you know, our

team, we only have so much we can

do. We can paint buildings.

We can create the spaces.

But it's it's people coming in and

adding their flavor that made it so

kind of unique and special.

Yeah, 100 percent.

Yeah, right outside the the paddock

there, the artist paddock was the

guys from 944 driver.

And I loved this.

They they also wanted to do their

own version of like an art car.

And so they had a one of their 944

turbos that was like Safari build

that they wrapped entirely in white.

It was just completely white vinyl

wrap. And then they set up a paint

booth and had people paint it.

This was interactive with with

super soakers full of paint.

Yeah, which was such a rad cool

thing to see.

It was so rad.

So you could walk up to the booth.

They had three different colors

in each in a different super

soaker. So you grab the color

you wanted. You had to stand in

kind of a, you know, an area

they wanted to shoot from.

But they built a paint booth and

you could shoot the car wherever

you wanted.

And it was fun.

Then the next morning they still

had it out there.

Everything was drying, getting up

and just seeing, you know, you can

look up 944 driver and see that

the cars all over the internet now.

But it just super, super cool

concept and it fit their brand.

But it just also gave people like

opportunity to be creative on their

own and have some input into their

thing.

100 percent. Yeah, super cool.

I'm feeling like we're forgetting

people, too, which I don't want to

do. This is not a fully, you know,

inclusive exclusive list, you know,

like Project Cars Anonymous,

Michael Gideon, his new brand and

brainchild was super fun.

I wasn't there when he did

the meeting.

I didn't know I was not there for

the meeting.

I think that was probably the most

people other than the film event,

which we'll talk about at the end

with Petrolicious.

The most people in one spot is

when Michael in one of the

Artist Paddock Bays held

the first project Cars Anonymous

like meeting and

Jake, what was so cool about it is

it was like.

I think people may be expected to be

scripted.

It wasn't even scripted.

It was just guys kind of pouring

out their hearts about their

project cars and all of the,

you know, the cars that got piled

up in their backyard and their

garage. And and it was like a

true self-help.

It was literally a group therapy

meeting. Like it was meant to be

kind of tongue-in-cheek, but it is

a thing.

Yes. And Michael

gave him a lot of credit.

He prepared. He he really

did a great job of just keeping

it hilarious.

I mean, the amount of like times

where laughter was breaking out and

big roars, it was,

you know, I've been to a few

golf tournaments and you hear the

roars break out when, you know,

somebody sinks a big pot a couple

of holes over.

It was like that, like every now

and then you just get this big roar

of people laughing.

And it was the meeting.

So awesome job by Michael.

There was also other just like random

weird fun things happening.

Steve Pelletier, Donuts and Drip,

like Horde, I don't know how many

thousands of dollars into making this

little go cart.

It was a go cart with a vintage

van body on it, which is

so cool.

And then he went all out on this

thing.

Yeah. So he was puttering around

and, you know, Sid, your friend,

Sid, did one of her art

car like installation flowers

on a 90s Diablo,

a rare spec color.

There was just like all kinds

of things to like find and discover.

And, you know, I think it's what

we set out, what we wanted to happen

was just this special

antidote to car week where you could

go and see things.

People expressing themselves

in different ways and see

things you wouldn't otherwise see.

A lot of the artist community came

out. A lot of creatives were there

and it just created almost

like a breath of fresh air.

At least that's what we were told.

We're biased, but

it just was a breath of fresh air.

And I was I'm so proud

and excited of all the artists

that came out and all the car

people that kind of injected

their own spirit and their own flavor

into it, even people like Pickle.

Doing he he did an art car

for for one of the cars that was just

on display, like just so cool.

Yeah, couldn't be more pumped.

There was so much to kind of discover

and that was all by design.

Speaking of discovering, Jeff,

not a sponsor of Sports

Corporation Land, but certainly

How Sportscar Vacationland Was Made

Tesla Semi

BMW E88

Porsche 944

Porsche Cayenne

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