{"version":"1.0.0","episode":{"title":"HUGE PRICE CUTS ARE COMING TO THE CAR MARKET | Episode 1052","url":"http://getcarcurious.com/episodes/huge-price-cuts-are-coming-to-the-car-market-episode-1052","audioUrl":"https://pdrl.fm/3359a6/pscrb.fm/rss/p/mgln.ai/e/1385/injector.simplecastaudio.com/14b42e71-1f9c-41b2-944f-bc8f2b3a3cb9/episodes/515bba50-c3ec-4a39-a03f-2ddb9184d781/audio/128/default.mp3?aid=rss_feed&awCollectionId=14b42e71-1f9c-41b2-944f-bc8f2b3a3cb9&awEpisodeId=515bba50-c3ec-4a39-a03f-2ddb9184d781&feed=gkrQ6WSC","description":"Today on CarEdge Live, Ray and Zach discuss the latest news on automaker sales. Tune in to learn more! Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com\nfor information about our collection and use of personal data for\nadvertising.\n"},"annotations":[{"startTime":5.8,"endTime":33.8,"type":"company","title":"Progressive","url":"/glossary/progressive","quote":"Drivers who switch and save with Progressive save over $900 on average. Pop over to Progressive.com, answer some questions, and you'll get a quick quote with discounts that are easy to come by.","canonicalId":"company:progressive","priority":0.5,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Progressive is a major U.S. auto insurance company. In this segment, they’re being used as an example of how drivers can reduce insurance costs through discounts and switching.","simplifiedExplanation":"Progressive is an insurance company that sells auto insurance. They’re saying that if you switch to them (or shop around), you may be able to lower your insurance bill with discounts."}},{"startTime":15.9,"endTime":20.2,"type":"concept","title":"auto customers earn at least one discount","url":"/glossary/auto-customers-earn-at-least-one-discount","quote":"In fact, 99% of their auto customers earn at least one discount. Visit Progressive.com and see if you can enjoy a little cash back.","canonicalId":"concept:auto-customers-earn-at-least-one-discount","priority":0.5,"confidence":0.75,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"This refers to the idea that many drivers qualify for at least one insurance discount. In practice, discounts can come from factors like bundling policies, safe-driving programs, or vehicle/driver profile.","simplifiedExplanation":"They’re saying most people who buy auto insurance with Progressive get some kind of discount. That discount could be based on things like how you drive or what other insurance you have."}},{"startTime":68.5,"endTime":71.26,"type":"company","title":"CarEdge.com","url":"/glossary/caredge-com","quote":"Today's show is brought to you by CarEdge.com.","canonicalId":"company:caredge-com","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"CarEdge.com is the show’s sponsor and is positioned as a resource for car-shopping. While this segment doesn’t go into details, it’s likely tied to pricing/market guidance for vehicle buyers.","simplifiedExplanation":"CarEdge.com is the website sponsoring the podcast. It’s probably related to helping people shop for cars and understand pricing."}},{"startTime":107.9,"endTime":109.9,"type":"concept","title":"Q1","quote":"Why not? Stalantis shipments jumped 12% in Q1 as North America leads recovery debt. Yeah, yes.","canonicalId":"concept:q1","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Q1 means the first quarter of the year (January through March). In auto-market commentary, quarterly figures are commonly used to compare year-over-year or quarter-over-quarter changes in sales, shipments, and inventory.","simplifiedExplanation":"Q1 is just the first three months of the year. Companies use it to report how things are going over time."}},{"startTime":117.0,"endTime":120.6,"type":"concept","title":"supply and demand","url":"/glossary/supply-and-demand","quote":"We've talked about it ad nauseam for years on this channel. Car prices are a reflection of supply and demand.","canonicalId":"concept:supply-and-demand","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Supply and demand is the basic market idea that prices move based on how many cars are available (supply) versus how many buyers want them (demand). When demand falls or supply rises, prices tend to drop; when demand is strong and supply is tight, prices tend to rise.","simplifiedExplanation":"This is the idea that prices go up when lots of people want something and down when fewer people want it. For cars, it depends on how many are available and how many buyers are looking."}},{"startTime":174.4,"endTime":179.0,"type":"concept","title":"going up market","url":"/glossary/going-up-market","quote":"[172.1s]  more than their competitors did.\n[174.4s]  Price cuts for a brand that decided to go up market\n[179.0s]  and then abandon its customers.","canonicalId":"concept:going-up-market","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Going up market” means shifting a brand’s strategy toward higher-priced vehicles and typically more premium positioning. If that move alienates existing customers, the brand may later need to adjust pricing or product strategy to win buyers back.","simplifiedExplanation":"“Going up market” means trying to sell more expensive, more premium cars. If customers don’t like the change, the brand may have to lower prices or rethink its approach."}},{"startTime":218.26,"endTime":221.44,"type":"car","title":"Subaru Solterra","url":"/cars/subaru/solterra","image":"https://upload.wikimedia.org/wikipedia/commons/f/f8/2023_Subaru_Solterra.jpg","quote":"The bright spot was the Solterra actually increasing sales.\n\n50%","canonicalId":"car:subaru:solterra","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Subaru Solterra is Subaru’s battery-electric crossover. The host calls it a “bright spot” because its sales were increasing while other Subaru vehicles were down, suggesting EV demand (or incentives) may be helping that model.","imageAttribution":"UltraTech66 (CC BY-SA 4.0)"}},{"startTime":252.06,"endTime":252.06,"type":"car","title":"Audi A3","url":"/cars/audi/a3","image":"https://upload.wikimedia.org/wikipedia/commons/6/67/2024_Audi_A3_8Y_Sedan_IMG_1019.jpg","quote":"Some of the only vehicles over there, the A3, A5, and A6,\n[254.6s]  are the only ones that have increased in sales.","canonicalId":"car:audi:a3","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Audi A3 is a compact sedan/hatchback in Audi’s lineup. In this segment, it’s used as an example of a model line whose sales increased while other vehicle categories declined.","simplifiedExplanation":"The Audi A3 is a smaller Audi model. Here, they’re saying A3 sales are doing better than many other cars in the market.","imageAttribution":"Alexander-93 (CC BY-SA 4.0)"}},{"startTime":252.06,"endTime":252.06,"type":"car","title":"Audi A5","url":"/cars/audi/a5","image":"https://upload.wikimedia.org/wikipedia/commons/3/34/Audi_A5_Avant_B10_DSC_7040.jpg","quote":"Some of the only vehicles over there, the A3, A5, and A6,\n[254.6s]  are the only ones that have increased in sales.","canonicalId":"car:audi:a5","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Audi A5 is a compact luxury car line (often a coupe, sportback, or sedan depending on market). The speaker groups the A5 with the A3 and A6 as the few models seeing sales growth.","simplifiedExplanation":"The Audi A5 is a luxury Audi model. In the discussion, it’s one of the few Audis that’s selling better right now.","imageAttribution":"Alexander-93 (CC BY-SA 4.0)"}},{"startTime":252.06,"endTime":252.06,"type":"car","title":"Audi A6","url":"/cars/audi/a6","image":"https://upload.wikimedia.org/wikipedia/commons/3/3d/Audi_A6_Allroad_Quattro_C8_1X7A0301.jpg","quote":"Some of the only vehicles over there, the A3, A5, and A6,\n[254.6s]  are the only ones that have increased in sales.","canonicalId":"car:audi:a6","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Audi A6 is Audi’s midsize luxury sedan (and related body styles). Here it’s cited as one of the few models whose sales increased even as broader categories softened.","simplifiedExplanation":"The Audi A6 is a bigger, more upscale Audi than the A3/A5. The speaker is pointing out it’s one of the few models still gaining sales.","imageAttribution":"Alexander Migl (CC BY-SA 4.0)"}},{"startTime":297.8,"endTime":300.2,"type":"car","title":"Subaru","image":"https://upload.wikimedia.org/wikipedia/commons/3/35/2014_Subaru_Impreza_WRC_2001_a.jpg","quote":"[297.8s]  Why are Subaru sales down so bad right now?\n[300.2s]  Many Subaru vehicles saw their prices go up significantly.","canonicalId":"car:subaru:subaru","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Subaru is a mainstream automaker known for models like the Outback and Forester. The speaker attributes Subaru’s weak sales to significant price increases on many vehicles, likely driven by cost pressures.","simplifiedExplanation":"Subaru is a car brand. The point here is that Subaru sales are down because many Subaru models got more expensive.","imageAttribution":"Jacek Halicki (CC BY-SA 3.0)"}},{"startTime":310.5,"endTime":310.5,"type":"car","title":"Jeep","image":"https://upload.wikimedia.org/wikipedia/commons/8/88/GPW_%28Jeep%29_9502.jpg","quote":"[306.4s]  They've actually done, over there, they've done price cuts.\n[309.1s]  They have done price cuts.\n[310.5s]  Jeep and many of the models have actually seen their MSRP decrease","canonicalId":"car:jeep:jeep","priority":0.5,"confidence":0.75,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Jeep is a brand under Stellantis known for SUVs and off-road-focused vehicles. The speaker specifically mentions Jeep models seeing MSRP decreases year over year, tying it to broader price-cutting strategy.","simplifiedExplanation":"Jeep is a car brand (mostly SUVs) under Stellantis. They’re saying Jeep’s prices have been dropping compared to last year.","imageAttribution":"Chris Light (CC BY-SA 4.0)"}},{"startTime":360.8,"endTime":366.6,"type":"concept","title":"market share","url":"/glossary/market-share","quote":"And now have to cut their pricing in order to recoup some of the losses that they're seeing in the market share. Yeah.","canonicalId":"concept:market-share","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Market share is a brand’s percentage of total sales in a given market. If a manufacturer loses market share, it often signals weaker demand versus competitors, which can lead to discounting or other incentives to regain sales."}},{"startTime":393.56,"endTime":397.86,"type":"car","title":"Subaru Impreza","url":"/cars/subaru/impreza","image":"https://upload.wikimedia.org/wikipedia/commons/5/5a/1994_Subaru_Impreza_WRX_STi.jpg","quote":"...ne in on this because if you look here, Dad,  the Impreza saw sales fall off by 51 percent.  The outback, t...","canonicalId":"car:subaru:impreza","priority":0.5,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Subaru Impreza is a compact car that serves as an entry point to Subaru’s lineup, often associated with all-wheel-drive availability and everyday usability. In the podcast context, it’s mentioned because sales reportedly fell significantly, which helps explain broader shifts in Subaru’s model performance. That makes it relevant to discussions about which models are gaining or losing momentum.","simplifiedExplanation":"The Subaru Impreza is a smaller everyday car made by Subaru. The podcast brings it up because the speaker says its sales dropped a lot. That’s why it’s part of the conversation about how Subaru’s lineup is doing.","imageAttribution":"TTTNIS (CC0)"}},{"startTime":417.9,"endTime":422.6,"type":"concept","title":"lift kit","url":"/glossary/lift-kit","quote":"And I really want to hone in on this because if you look here, Dad, the Impreza saw sales fall off by 51 percent. The outback... saw sales decline 42.9 percent. Well, that's because you've got ugly. Take a look at it recently. My God. They decided that the outback... always looked like a station wagon that a lift kit had been put into some degree...","canonicalId":"concept:lift-kit","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A lift kit raises a vehicle’s ride height, typically to improve ground clearance and give it a more rugged stance. The hosts mention a lift-kit-like look on earlier Outbacks to contrast with the newer styling direction.","simplifiedExplanation":"A lift kit is a set of parts that raises a car higher off the ground. They’re saying older Outbacks had a more rugged, raised look."}},{"startTime":481.9,"endTime":490.0,"type":"car","title":"Subaru Forester","url":"/cars/subaru/forester","image":"https://upload.wikimedia.org/wikipedia/commons/1/13/2015-2018_Subaru_Forester_XT.jpg","quote":"What about Forester? Forester sales are even down 10 percent. That's their biggest seller over at Subaru. What do we know about Foresters? Prices of Foresters went up significantly.","canonicalId":"car:subaru:forester","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Subaru Forester is a compact crossover SUV and one of Subaru’s best-selling models. In this segment, the hosts discuss how Forester sales and pricing have shifted, which matters because it affects Subaru’s overall market performance.","simplifiedExplanation":"The Subaru Forester is a popular Subaru SUV. The hosts are talking about how many people are buying it and how the prices have changed, which can make sales go up or down.","imageAttribution":"TTTNIS (CC0)"}},{"startTime":500.4,"endTime":505.1,"type":"concept","title":"market day supply","url":"/glossary/market-day-supply","quote":"Subaru used to be one of the brands when you and I would look at market day supply. They always had the lowest day supply.","canonicalId":"concept:market-day-supply","priority":0.5,"confidence":0.75,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“Day supply” is an inventory metric that estimates how many days it would take to sell the current stock at the current sales pace. Lower day supply often indicates tighter inventory and stronger demand, while higher day supply can signal slower sales or more inventory.","simplifiedExplanation":"“Day supply” is basically how long the cars on dealer lots would last if sales stayed the same. If it’s low, dealers are selling through cars faster; if it’s high, cars are sitting longer."}},{"startTime":540.2,"endTime":543.4,"type":"car","title":"Peugeot E208","image":"https://upload.wikimedia.org/wikipedia/commons/5/58/Motorraum_Peugeot_e208.jpg","quote":"France is offering the Peugeot E208. 150 euros a month for a lease with no down payment.","canonicalId":"car:peugeot:e208","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The Peugeot E-208 is an electric version of the Peugeot 208. The segment uses it as an example of how Stellantis is promoting aggressive lease pricing in Europe to stimulate demand.","simplifiedExplanation":"The Peugeot E-208 is an electric small car from Peugeot. They’re using it as an example of how companies are trying to get people to lease EVs with lower monthly payments.","imageAttribution":"Tomás Freres (CC BY-SA 4.0)"}},{"startTime":558.7,"endTime":564.5,"type":"concept","title":"17 percent increase in sales","url":"/glossary/17-percent-increase-in-sales","quote":"it yielded a 17 percent increase in sales in the United States of America and North America. Shipments.","canonicalId":"concept:17-percent-increase-in-sales","priority":0.5,"confidence":0.75,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"A “17 percent increase in sales” indicates a significant improvement in demand or sales performance over a prior period. The segment ties it to pricing strategy, suggesting incentives and promotions can quickly move unit volume.","simplifiedExplanation":"They’re saying sales went up by a noticeable amount. The point is that discounts and deals can help sell more cars faster."}},{"startTime":690.9,"endTime":698.0,"type":"concept","title":"sales are off 25, 26, 30 percent","url":"/glossary/sales-are-off-25-26-30-percent","quote":"What's going to happen in a world where sales are off 25, 26, 30 percent, they're going to have to lower prices significantly.","canonicalId":"concept:sales-are-off-25-26-30-percent","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"The speaker is describing a significant drop in new-car sales volume. When sales fall by that much, automakers and dealers often have to adjust pricing and inventory strategy to move cars.","simplifiedExplanation":"They’re saying car sales are dropping a lot. When that happens, dealers and brands usually have to change prices or how many cars they’re making to get vehicles sold."}},{"startTime":801.2,"endTime":804.4,"type":"concept","title":"cross shopping","url":"/glossary/cross-shopping","quote":"No one's, I mean maybe someone's cross shopping and Audi and a Subaru,","canonicalId":"concept:cross-shopping","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Cross shopping is when a buyer considers multiple brands/models before deciding. The speaker suggests that shoppers comparing Audi and Subaru can increase competitive pressure, pushing dealers to offer better pricing to win the sale.","simplifiedExplanation":"Cross shopping means a buyer is looking at more than one brand before choosing. If people are comparing options, dealers and brands have to be more competitive on price."}},{"startTime":811.7,"endTime":819.0,"type":"concept","title":"big incentives and big price discounts","url":"/glossary/big-incentives-and-big-price-discounts","quote":"And so I do think what happens when cars don't sell, [814.4s] they end up with big incentives and big price discounts from the manufacturers and from the dealers.","canonicalId":"concept:big-incentives-and-big-price-discounts","priority":0.9,"confidence":0.95,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"When a manufacturer and its dealers need to move inventory, they often use incentives (cash rebates, financing deals, lease specials) and discounts to reduce the effective price. These can make the same car feel dramatically cheaper than its sticker price, especially late in a model year or during slow sales.","simplifiedExplanation":"If cars aren’t selling, the company and the dealer may offer deals to get people to buy. That can mean lower prices, rebates, or special financing that reduces what you actually pay."}},{"startTime":1061.6,"endTime":1067.0,"type":"concept","title":"affordability","url":"/glossary/affordability","quote":"The point is today's show is not about affordability. Cars are not affordable for many of us.","canonicalId":"concept:affordability","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Affordability refers to whether typical buyers can realistically pay the total cost of ownership and purchase price. The hosts argue that even with price cuts, many cars remain out of reach for most people."}},{"startTime":1142.3,"endTime":1147.5,"type":"brand","title":"Toyota","url":"/glossary/toyota","quote":"... And for other brands like Toyota and Lexus, Godspeed.","canonicalId":"brand:toyota","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Toyota is referenced as a brand that’s holding up better than some others, even as the market gets tougher. The hosts imply that Toyota and Lexus may be more resilient to pricing pressure.","simplifiedExplanation":"They’re saying Toyota is doing better than some brands right now. The idea is that Toyota tends to handle tough market conditions better."}},{"startTime":1142.3,"endTime":1147.5,"type":"brand","title":"Lexus","url":"/glossary/lexus","quote":"... And for other brands like Toyota and Lexus, Godspeed.","canonicalId":"brand:lexus","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Lexus is mentioned alongside Toyota as a brand the hosts expect to fare better during the affordability squeeze. It’s part of the broader comparison of which automakers can maintain demand.","simplifiedExplanation":"They mention Lexus as another brand that should be okay even if the market is getting harder. It’s a contrast to brands that are dropping more."}},{"startTime":1147.5,"endTime":1152.7,"type":"brand","title":"Honda","url":"/glossary/honda","quote":"[1147.5s] Yeah, Honda. Yeah, Honda sales are off, but they're not off enough on many of the models.","canonicalId":"brand:honda","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Honda is discussed as having sales that are down, but not as severely across many models. The hosts use it to show that some brands are slipping, but not collapsing.","simplifiedExplanation":"They’re saying Honda sales are lower, but not as bad as the worst cases. It’s another example of how brands are affected differently."}},{"startTime":1324.1,"endTime":1329.3,"type":"concept","title":"dealer discounts","url":"/glossary/dealer-discounts","quote":"Your higher terms are down almost $20,000 before incentives and dealer discounts.","canonicalId":"concept:dealer-discounts","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Dealer discounts are reductions from the vehicle’s advertised price that dealers apply to close sales. The speaker contrasts “before incentives and dealer discounts” to emphasize that the real-world deal can be much larger than the sticker price suggests.","simplifiedExplanation":"Dealer discounts are extra savings a dealership can offer to get you to buy. The point is that the final price can be significantly lower once those discounts are added."}},{"startTime":1664.3,"endTime":1672.0,"type":"concept","title":"CPI data","url":"/glossary/cpi-data","quote":"Look at this for a second. So, we looked at the chart. This is new vehicle price levels. This is from the CPI data.","canonicalId":"concept:cpi-data","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"CPI (Consumer Price Index) is a widely used inflation measure that tracks how prices change for everyday goods and services. The speaker uses CPI data to support the claim that new vehicle prices “skyrocketed” and then shifted to a new normal.","simplifiedExplanation":"CPI is a government-style measure of how prices are changing over time. The speaker is using it to show that car prices rose a lot and then settled into a higher level."}},{"startTime":1664.3,"endTime":1672.0,"type":"concept","title":"new vehicle price levels","url":"/glossary/new-vehicle-price-levels","quote":"Look at this for a second. So, we looked at the chart. This is new vehicle price levels.","canonicalId":"concept:new-vehicle-price-levels","priority":0.5,"confidence":0.78,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"“New vehicle price levels” refers to the overall pricing trend for new cars, often tracked via indices or market data. In this segment, it’s used to explain how pricing moved from pre-COVID levels to much higher levels and then partially eased.","simplifiedExplanation":"This is basically the trend in what new cars cost over time. The point here is that prices jumped a lot and didn’t fully go back down."}},{"startTime":1675.52,"endTime":1680.3,"type":"concept","title":"volatility","url":"/glossary/volatility","quote":"Look at used car prices. So much more volatility in the used car market. But look at where they are today compared to where they were in 2020, in early 2020.","canonicalId":"concept:volatility","priority":0.5,"confidence":0.8,"source":"hybrid-fuzzy+gpt-5.4-nano","data":{"explanation":"Volatility describes how quickly and how much prices move around. In car markets, volatility often reflects changing financing costs, inventory, and buyer demand.","simplifiedExplanation":"Volatility means prices are jumping around instead of staying steady."}}],"speakers":[{"id":"s1","name":"Ray","role":"host"},{"id":"s2","name":"Zach Shefska","role":"host"},{"id":"s3","name":"Bleav","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/huge-price-cuts-are-coming-to-the-car-market-episode-1052/transcript.vtt","type":"text/vtt"}]}