HUGE PRICE CUTS ARE COMING TO THE CAR MARKET | Episode 1052
CarEdge Live
CarEdge Live Apr 15, 2026
HUGE PRICE CUTS ARE COMING TO THE CAR MARKET | Episode 1052

HUGE PRICE CUTS ARE COMING TO THE CAR MARKET | Episode 1052

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HUGE PRICE CUTS ARE COMING TO THE CAR MARKET | Episode 1052
Company

Progressive

Progressive is an insurance company that sells auto insurance. They’re saying that if you switch to them (or shop around), you may be able to lower your insurance bill with discounts.

Concept

auto customers earn at least one discount

They’re saying most people who buy auto insurance with Progressive get some kind of discount. That discount could be based on things like how you drive or what other insurance you have.

Company

CarEdge.com

CarEdge.com is the website sponsoring the podcast. It’s probably related to helping people shop for cars and understand pricing.

Concept

Q1

Q1 is just the first three months of the year. Companies use it to report how things are going over time.

Concept

supply and demand

This is the idea that prices go up when lots of people want something and down when fewer people want it. For cars, it depends on how many are available and how many buyers are looking.

Concept

going up market

“Going up market” means trying to sell more expensive, more premium cars. If customers don’t like the change, the brand may have to lower prices or rethink its approach.

Subaru Solterra
Car

Subaru Solterra

The Subaru Solterra is Subaru’s battery-electric crossover. The host calls it a “bright spot” because its sales were increasing while other Subaru vehicles were down, suggesting EV demand (or incentives) may be helping that model.

Audi A3
Car

Audi A3

The Audi A3 is a smaller Audi model. Here, they’re saying A3 sales are doing better than many other cars in the market.

Audi A5
Car

Audi A5

The Audi A5 is a luxury Audi model. In the discussion, it’s one of the few Audis that’s selling better right now.

Audi A6
Car

Audi A6

The Audi A6 is a bigger, more upscale Audi than the A3/A5. The speaker is pointing out it’s one of the few models still gaining sales.

Subaru
Car

Subaru

Subaru is a car brand. The point here is that Subaru sales are down because many Subaru models got more expensive.

Jeep
Car

Jeep

Jeep is a car brand (mostly SUVs) under Stellantis. They’re saying Jeep’s prices have been dropping compared to last year.

Concept

market share

Market share is a brand’s percentage of total sales in a given market. If a manufacturer loses market share, it often signals weaker demand versus competitors, which can lead to discounting or other incentives to regain sales.

Subaru Impreza
Car

Subaru Impreza

The Subaru Impreza is a smaller everyday car made by Subaru. The podcast brings it up because the speaker says its sales dropped a lot. That’s why it’s part of the conversation about how Subaru’s lineup is doing.

Concept

lift kit

A lift kit is a set of parts that raises a car higher off the ground. They’re saying older Outbacks had a more rugged, raised look.

Subaru Forester
Car

Subaru Forester

The Subaru Forester is a popular Subaru SUV. The hosts are talking about how many people are buying it and how the prices have changed, which can make sales go up or down.

Concept

market day supply

“Day supply” is basically how long the cars on dealer lots would last if sales stayed the same. If it’s low, dealers are selling through cars faster; if it’s high, cars are sitting longer.

Peugeot E208
Car

Peugeot E208

The Peugeot E-208 is an electric small car from Peugeot. They’re using it as an example of how companies are trying to get people to lease EVs with lower monthly payments.

Concept

17 percent increase in sales

They’re saying sales went up by a noticeable amount. The point is that discounts and deals can help sell more cars faster.

Concept

sales are off 25, 26, 30 percent

They’re saying car sales are dropping a lot. When that happens, dealers and brands usually have to change prices or how many cars they’re making to get vehicles sold.

Concept

cross shopping

Cross shopping means a buyer is looking at more than one brand before choosing. If people are comparing options, dealers and brands have to be more competitive on price.

Concept

big incentives and big price discounts

If cars aren’t selling, the company and the dealer may offer deals to get people to buy. That can mean lower prices, rebates, or special financing that reduces what you actually pay.

Concept

affordability

Affordability refers to whether typical buyers can realistically pay the total cost of ownership and purchase price. The hosts argue that even with price cuts, many cars remain out of reach for most people.

Brand

Toyota

They’re saying Toyota is doing better than some brands right now. The idea is that Toyota tends to handle tough market conditions better.

Brand

Lexus

They mention Lexus as another brand that should be okay even if the market is getting harder. It’s a contrast to brands that are dropping more.

Brand

Honda

They’re saying Honda sales are lower, but not as bad as the worst cases. It’s another example of how brands are affected differently.

Concept

dealer discounts

Dealer discounts are extra savings a dealership can offer to get you to buy. The point is that the final price can be significantly lower once those discounts are added.

Concept

CPI data

CPI is a government-style measure of how prices are changing over time. The speaker is using it to show that car prices rose a lot and then settled into a higher level.

Concept

new vehicle price levels

This is basically the trend in what new cars cost over time. The point here is that prices jumped a lot and didn’t fully go back down.

Concept

volatility

Volatility means prices are jumping around instead of staying steady.

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