{"version":"1.0.0","episode":{"title":"If You Build It, They Will Come (But Only If You Build the RIGHT Thing) [E239]","url":"http://getcarcurious.com/episodes/if-you-build-it-they-will-come-but-only-if-you-build-the-right-thing-e239","audioUrl":"https://episodes.captivate.fm/episode/6575e5fa-012d-48be-ba3b-3fe214330011.mp3","description":"The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind✅ SHOW NOTES — “If You Build It, They Will Come (But Only If You Build the RIGHT Thing)”The Weekly Blitz with Coach Chris Cotton Presented by Shop Marketing ProsEpisode SummaryThis episode dives into the Field of Dreams mindset and how the legendary line “If you build it, they will come” applies to auto repair shops — but with a modern twist. Coach Chris Cotton breaks down why so many shop owners build the wrong things, delay the right things, or avoid the hard things, and how that mindset stalls growth, profit, and momentum.You’ll walk away with real, tactical actions to build the processes, team, customer experience, and culture that actually attract customers — not just hope they show up.Big Ideas from Today’s Episode1. Vision requires courage, not permission. Ray Kinsella didn’t wait for the neighborhood to approve his baseball field — and neither should you wait to build the systems your shop needs.2. “Build it” means building the right foundation: Clear processesA signature customer experienceA team that buys into the missionA brand customers trust instantly3. Your shop’s experience IS your marketing. If people walk out feeling great, they will talk. If they don’t feel anything… they won’t remember you.4. Fear delays momentum — and delayed momentum kills profit. If you already know what needs to be built, the cost of waiting is higher than the cost of starting.5. The Field of Dreams Action List:Build a system people can feelBuild consistent standardsBuild a reputation you earn, not buyBuild the future version of your shop, not the fearful versionCoach’s Tactical HomeworkBefore the next episode, write down:What are you building right now?What do your customers actually need you to build?What’s the ONE thing you’ve avoided building because it scares you?If you disappeared tomorrow, what would people miss about your business?Your answers tell you whether you’re building a baseball field… or just mowing grass.Sponsor — Shop Marketing ProsFor auto repair shops ready to attract better customers and build a brand worthy of attention, connect with Shop Marketing Pros. They’re the trusted experts who bring clarity, strategy, and real results. 👉 Visit them to level up your marketing game.Explore more industry-leading podcasts at: 📲 AutomotiveRepairPodcastNetwork.comDownload the mobile app for Apple & Android for fast, easy access to every show.To listen to more episodes, make sure and go over to iTunes and or Spotify.Don't forget to rate and review us!Connect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com..."},"annotations":[{"startTime":247.42,"endTime":250.56,"type":"car","title":"Rolls-Royce Ghosts","url":"/cars/rolls-royce/ghost","image":"https://upload.wikimedia.org/wikipedia/commons/1/1f/Monaco-Rolls-Royce-4071031.jpg","quote":"...ncome, ruin your farm, build a baseball field for ghosts.  No, thanks.","canonicalId":"car:rolls-royce:ghost","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Rolls-Royce Ghost is a luxury sedan known for its opulence, craftsmanship, and powerful performance. Launched in 2009, it represents the pinnacle of automotive luxury, often chosen by those who desire exclusivity and comfort. Its significance lies in its status as a symbol of wealth and prestige, making it a frequent topic in discussions about luxury vehicles.","simplifiedExplanation":"The Rolls-Royce Ghost is a very fancy car that many rich people buy because it's super comfortable and looks really nice. It's like the ultimate status symbol, showing off wealth and luxury, which is why people talk about it a lot.","imageAttribution":"ermell (CC BY-SA 4.0)"}}],"speakers":[{"id":"s1","name":"Chris Cotton","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/if-you-build-it-they-will-come-but-only-if-you-build-the-right-thing-e239/transcript.vtt","type":"text/vtt"}]}