INSIDE NEUE KLASSE #02 | DAVID LEISTER: THE BMW PANORAMIC iDRIVE EXPLAINED
About this episode
David Leicester, BMW's UI design lead, dives into the innovative features of the new panoramic iDrive system, highlighting its blend of freedom and control for drivers. The discussion covers the evolution of user experience in BMWs, emphasizing the importance of simplicity amidst advanced technology. Leicester shares insights on personalization options and the design process, revealing how user data shapes new features. The episode wraps up with a fun Lego challenge, showcasing creativity and light-hearted competition while reinforcing the theme of customization.
How does the digital future feel inside a BMW?
In this second episode of Inside Neue Klasse, Nicki Shields sits down with David Leister, BMW User Interface Design Lead, to uncover the story behind the BMW Panoramic iDrive — a new interaction experience designed to bring clarity, personalisation, and seamless integration into every drive.
From early sketches to human-centric digital systems, this conversation explores how the Neue Klasse interior is built entirely around the driver and their digital lifestyle.
The episode ends with a challenge that puts intuitive thinking to the test.
Tune in to see how interaction in the Neue Klasse becomes second nature.
(00:00) Introduction
(03:11) What superpower would David’s dream car have?
(03:46) What makes the BMW Panoramic iDrive seamless?
(12:07) Challenge: Nicki vs. David
(14:00) Outro
Find out more about our host Nicki Shields
Space Chariot
"...namic, flowering plant, environmentally friendly, chariot wins versus what's yours? Just a race car."
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