{"version":"1.0.0","episode":{"title":"Inside NSXPO 2025: Acura NSX, YouTube Grind & EV Future w/ Jonathon Rivers of Drive Culture","url":"http://getcarcurious.com/episodes/inside-nsxpo-2025-acura-nsx-youtube-grind-ev-future-w-jonathon-rivers-of-drive-culture","audioUrl":"https://anchor.fm/s/b319574/podcast/play/109098373/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-9-2%2F408515808-44100-2-689da842b7505.mp3","description":"EP296 In this episode of the Hard Parking Podcast, host Jhae Pfenning welcomes back Jonathon Rivers of Drive Culture, fresh off the NSXPO 2025 banquet in Tacoma, Washington. As a 15-year veteran at American Honda and a passionate YouTuber, Jonathon shares insights on the grind of building a YouTube channel, from battling monetization woes to navigating copyright claims and the importance of audience engagement over subscriber counts. The duo dives into the thrilling NSXPO experience, discussing the scenic group drive through Washington’s tight, twisty roads, a near-miss with a dead deer, and the challenges of leading a convoy of Acura NSXs. Jonathon reflects on the auto industry’s evolving landscape—electric, hybrid, and hydrogen powertrains—and the complexities of product planning amidst tariffs and consumer shifts. With heartfelt thanks to Acura’s support for NSXPO, this episode is a must-listen for car enthusiasts, YouTube creators, and anyone curious about the behind-the-scenes of automotive events and content creation.You can find Jonathon Rivers at: ⁨@Drive_Culture⁩  Main Show Sponsors:Right Honda:⁠⁠⁠ ⁠⁠https://righthonda.com/Right Toyota: ⁠⁠⁠⁠⁠https://www.righttoyota.com/⁠⁠⁠⁠⁠Arcus Foundry: ⁠⁠⁠⁠⁠https://arcusfoundry.comAutocannon Official Gear: ⁠⁠⁠⁠⁠https://shop.autocannon.com/⁠⁠⁠⁠⁠⁠⁠Contact Hard Parking with Jhae Pfenning: email: Info@HardParking.com Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.Hardparking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/hardparkingpodcast/Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/hardparkingpod/YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@HardParking\n"},"annotations":[{"startTime":1019.4,"endTime":1023.3,"type":"term","title":"power trains","url":"/glossary/powertrain","quote":"...really this major shift and strategy on what type of power trains are available, electric, hybrid, plug-in, gas,...","canonicalId":"term:powertrain","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Power trains refer to the components that generate power and deliver it to the vehicle's wheels. This includes the engine or motor, transmission, and drivetrain. The discussion highlights the shift in automotive technology towards various types of power sources.","simplifiedExplanation":"Power trains are the parts of a car that make it move. They include the engine or motor and the parts that send power to the wheels. The conversation is about how car companies are changing what types of engines they use, like electric or gas."}},{"startTime":1023.3,"endTime":1028.4,"type":"term","title":"plug-in","url":"/glossary/plug-in","quote":"...power trains are available, electric, hybrid, plug-in, gas,...","canonicalId":"term:plug-in","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Plug-in hybrid vehicles (PHEVs) can be charged from an external power source and typically have a larger battery than standard hybrids, allowing for a greater electric-only driving range before switching to gasoline.","simplifiedExplanation":"Plug-in hybrids are cars that can be charged using a plug, like charging a phone. They can drive on electricity for a while before needing to use gas, which helps save fuel."}},{"startTime":1023.3,"endTime":1028.4,"type":"term","title":"hybrid","url":"/glossary/hybrid","quote":"...power trains are available, electric, hybrid, plug-in, gas,...","canonicalId":"term:hybrid","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Hybrid vehicles use a combination of an internal combustion engine and an electric motor to improve fuel efficiency and reduce emissions. They can switch between power sources or use both simultaneously.","simplifiedExplanation":"Hybrid cars use both a gas engine and an electric motor. This helps them save fuel and produce less pollution compared to regular cars that only use gas."}},{"startTime":1023.3,"endTime":1028.4,"type":"term","title":"electric","url":"/glossary/electrics","quote":"...power trains are available, electric, hybrid, plug-in, gas,...","canonicalId":"term:electrics","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Electric vehicles (EVs) are powered entirely by electricity, using batteries to store energy. They are part of the broader shift in the automotive industry towards more sustainable and environmentally friendly transportation options.","simplifiedExplanation":"Electric cars run on electricity instead of gasoline. They use batteries to power an electric motor, which helps them move. This is part of a trend where car makers are looking for cleaner ways to power vehicles."}},{"startTime":1023.3,"endTime":1028.4,"type":"term","title":"gas","url":"/glossary/gas","quote":"...power trains are available, electric, hybrid, plug-in, gas,...","canonicalId":"term:gas","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Gasoline-powered vehicles use internal combustion engines that run on gasoline. They are the traditional type of vehicle and are being increasingly compared to electric and hybrid options as the industry evolves.","simplifiedExplanation":"Gas cars are the regular cars that run on gasoline. They use a gas engine to make the car move, which is different from electric cars that use batteries."}},{"startTime":1380.1,"endTime":1381.7,"type":"term","title":"hydrogen fuel cells","url":"/glossary/hydrogen-fuel-cells","quote":"Hey, hydrogen fuel cells are, I have a hydrogen fuel cell on the channel. It's a real thing.","canonicalId":"term:hydrogen-fuel-cells","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Hydrogen fuel cells convert hydrogen gas into electricity, producing only water as a byproduct. They are considered a clean energy alternative for powering vehicles and are part of the broader discussion on sustainable transportation.","simplifiedExplanation":"Hydrogen fuel cells are devices that use hydrogen to create electricity. They are seen as a cleaner way to power cars because they only produce water vapor instead of harmful emissions."}},{"startTime":1386.1,"endTime":1389.8,"type":"concept","title":"hydrogen infrastructure","url":"/glossary/hydrogen-infrastructure","quote":"But again, that is an entire infrastructure play as well, right? You know, so again, if you live in a place that has hydrogen fuel stations that are up and running...","canonicalId":"concept:hydrogen-infrastructure","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Hydrogen infrastructure refers to the network of facilities and stations required to produce, store, and distribute hydrogen fuel. This infrastructure is crucial for the widespread adoption of hydrogen fuel cell vehicles.","simplifiedExplanation":"Hydrogen infrastructure means all the places and systems needed to make and deliver hydrogen fuel for cars. Without enough stations, it’s hard for people to use hydrogen cars."}},{"startTime":1429.9,"endTime":1433.9,"type":"car","title":"Acura Integra","url":"/cars/acura/integra","image":"https://upload.wikimedia.org/wikipedia/commons/4/42/Acura_Integra_%28DE4%29_WGI22.jpg","quote":"...we talked about your Integra, your Integra project. The cool thing about working at OEM...","canonicalId":"car:acura:integra","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Acura Integra is a compact car that has been popular among enthusiasts for its sporty performance and tuning potential. It has a rich history, especially in the 1990s, known for its reliability and engaging driving experience.","simplifiedExplanation":"The Acura Integra is a small car that many people like because it's fun to drive and can be modified easily. It has been around for a long time and is known for being reliable.","imageAttribution":"SmackJam (CC BY-SA 4.0)"}},{"startTime":1836.92,"endTime":1839.84,"type":"car","title":"Toyota Tercel","url":"/cars/toyota/tercel","image":"https://upload.wikimedia.org/wikipedia/commons/8/8e/1978_Toyota_Corolla_Tercel_rear.jpg","quote":"...he was taking his Toyota Tercel or something like that around the, your guy's little test track out there.","canonicalId":"car:toyota:tercel","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Toyota Tercel is a compact car that was produced by Toyota from 1978 to 1999. It was known for its affordability and fuel efficiency, making it a popular choice among budget-conscious consumers.","simplifiedExplanation":"The Toyota Tercel is a small, affordable car that Toyota made for many years. It was known for being good on gas and easy to drive.","imageAttribution":"TTTNIS (CC0)"}},{"startTime":1887.2,"endTime":1891.7,"type":"term","title":"supercar","url":"/glossary/supercar","quote":"...whether it's a really fast supercar or just a average, you know, Econo car, the way you drive on the street is totally different than how you drive on the track.","canonicalId":"term:supercar","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"A supercar is a high-performance sports car that typically offers exceptional speed, handling, and advanced technology. These vehicles are often produced in limited quantities and are known for their luxury features and high price tags.","simplifiedExplanation":"Supercars are some of the fastest and most expensive cars on the market. They are designed for high performance and often have unique features that set them apart from regular cars."}},{"startTime":1891.7,"endTime":1895.0,"type":"term","title":"Econo car","url":"/glossary/econo-car","quote":"...or just a average, you know, Econo car, the way you drive on the street is totally different than how you drive on the track.","canonicalId":"term:econo-car","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"An Econo car refers to an economical vehicle designed primarily for fuel efficiency and affordability rather than performance. These cars are typically smaller, lighter, and have lower horsepower compared to performance-oriented vehicles.","simplifiedExplanation":"Econo cars are budget-friendly vehicles that help you save money on gas and are often less expensive to buy. They are great for everyday driving but don't have the speed or power of sports cars."}},{"startTime":1919.2,"endTime":1923.8,"type":"term","title":"modulating brakes","url":"/glossary/modulating-brakes","quote":"You're modulating in this kind of the slowly, you know, decelerating and trying to bring the vehicle to a stop on the track.","canonicalId":"term:modulating-brakes","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Modulating brakes refers to the technique of adjusting the pressure applied to the brake pedal to control the vehicle's deceleration smoothly. This allows for better control and stability, especially during high-performance driving or on a racetrack.","simplifiedExplanation":"Modulating brakes means gently pressing the brake pedal to slow down instead of just slamming it down. This helps the driver maintain better control of the car while stopping."}},{"startTime":1932.2,"endTime":1934.6,"type":"term","title":"stabbing the brakes","url":"/glossary/stabbing-the-brakes","quote":"...and then, you know, stab the brakes as hard as seemingly possible, right?","canonicalId":"term:stabbing-the-brakes","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Stabbing the brakes refers to the action of applying the brakes suddenly and forcefully, often used in performance driving to achieve maximum deceleration in a short amount of time. This technique is crucial in racing scenarios where quick stops are necessary.","simplifiedExplanation":"Stabbing the brakes means hitting the brake pedal hard and fast to stop the car quickly. It's a technique used by drivers to slow down quickly when needed."}},{"startTime":2216.0,"endTime":2220.7,"type":"term","title":"kicked out","url":"/glossary/kicked-out","quote":"...and then I got the back end of the NSX like this. Yeah, just kicked out.","canonicalId":"term:kicked-out","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"'Kicked out' refers to a situation where the rear wheels of a car lose traction, causing the back end to slide out during a turn. This can happen due to excessive speed or sudden steering inputs.","simplifiedExplanation":"When a car's back end slides out during a turn, it's called 'kicked out.' This usually happens if the driver goes too fast or turns too sharply."}},{"startTime":2216.0,"endTime":2219.72,"type":"car","title":"Acura NSX","url":"/cars/acura/nsx","image":"https://upload.wikimedia.org/wikipedia/commons/5/54/1999_Acura_NSX.jpg","quote":"...like, oh shit. And then I got the back end of the NSX like this. Yeah, just kicked out.","canonicalId":"car:acura:nsx","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Acura NSX is a high-performance sports car that was first introduced in the early 1990s and is known for its innovative design and engineering. It features a mid-engine layout and was one of the first production cars to utilize an all-aluminum body, which contributed to its lightweight and agile handling. The NSX is significant in automotive history for its blend of performance and everyday usability, making it a favorite among enthusiasts.","simplifiedExplanation":"The Acura NSX is a fast and stylish sports car that was made to be fun to drive. It has a special design that helps it handle well on the road, and many people love it because it feels exciting and powerful. It's a car that stands out and is often talked about by car fans.","imageAttribution":"This picture has been taken by Oleg Yunakov. Contact e-mail: yunakovgmail.com. Image can be used in accordance with the terms of the СС-BY-SA license. Other photos can be seen here. (CC BY-SA 4.0)"}}],"speakers":[{"id":"s1","name":"Jhae Pfenning","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/inside-nsxpo-2025-acura-nsx-youtube-grind-ev-future-w-jonathon-rivers-of-drive-culture/transcript.vtt","type":"text/vtt"}]}