{"version":"1.0.0","episode":{"title":"Inside Trader Interactive: How real-time registrations and marketplace behavior reshape dealer strategy","url":"http://getcarcurious.com/episodes/inside-trader-interactive-how-real-time-registrations-and-marketplace-behavior-reshape-dealer-strategy","audioUrl":"https://pdcn.co/e/www.buzzsprout.com/246908/episodes/17996888-inside-trader-interactive-how-real-time-registrations-and-marketplace-behavior-reshape-dealer-strategy.mp3","description":"Shoppers are researching harder and buying faster, and the old guesswork about what to stock is getting expensive. We sit down with Shannon Pinto, VP of Statistical Surveys at Trader Interactive, to pull back the curtain on how real DMV registrations and real-time marketplace behavior from RV Trader, Cycle Trader, and Boatline turn into a clear picture of demand—down to the ZIP code, make, model, and even RV configurations like slide-outs and sleeping capacity. If you run an RV, marine, or powersports dealership, this is a tactical map for smarter inventory, sharper marketing, and better show results.Shannon explains how their team blends DMV records with first-party search and click data to show what’s actually selling and what shoppers are hunting for right now. We walk through concrete use cases: choosing which units to haul to a combined auto and boat show, balancing new versus pre-owned mix by neighborhood, and targeting local demographics with creative that speaks to real buyers. We also talk access and privacy—why Statistical Surveys serves businesses, how private info stays protected, and how a Carfax-like history layer is rolling out for marine listings to help reduce risk for buyers and sellers.Beyond the interview, we round out the episode with racing highlights, a tour through pivotal auto history moments—from early EV experiments and Ford’s moving assembly line to OPEC’s shock and Tesla’s supercharger buildout—and timely industry news, including supply chain impacts to aluminum-bodied trucks and a major lending investigation. The throughline is simple: when you align registrations (what sold) with marketplace intent (what’s about to sell), you make better calls, faster. Subscribe, share this with a dealer friend who needs fewer hunches and more signal, and leave a review telling us the one metric you’d check first.Be sure to subscribe for more In Wheel Time Car Talk!The Lupe' Tortilla RestaurantsLupe Tortilla in Katy, Texas Gulf Coast Auto ShieldPaint protection, tint, and more!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.---- ----- Want more In Wheel Time car talk any time? In Wheel Time is now available on Audacy! Just go to Audacy.com/InWheelTime where ever you are.----- -----Be sure to subscribe on your favorite podcast provider for the next episode of In Wheel Time Podcast and check out our live multiplatform broadcast every Saturday, 10a - 12nCT simulcasting on Audacy, YouTube, Facebook, Twitter, Twitch and InWheelTime.com.In Wheel Time Podcast can be heard on you mobile device from providers such as:Apple Podcasts, Amazon Music Podcast, Spotify, SiriusXM Podcast, iHeartRadio podcast, TuneIn + Alexa, Podcast Addict, Castro, Castbox, YouTube Podcast and more on your mobile device.Follow InWheelTime.com for the latest updates!Twitter: https://twitter.com/InWheelTimeInstagram: https://www.instagram.com/inwheeltime/https://www.youtube.com/inwheeltimehttps://www.Facebook.com/InWheelTimeFor more information about In Wheel Time Podcast, email us at info@inwheeltime.com"},"annotations":[{"startTime":1142.9,"endTime":1146.9,"type":"concept","title":"Petit Le Mans","url":"/glossary/petit-le-mans","quote":"Last day today is the Petit Le Mans in Atlanta. It's going to be on Peacock at noon today, Eastern's 11 o'clock central.","canonicalId":"concept:petit-le-mans","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Petit Le Mans is an endurance race held annually at Road Atlanta in Georgia. It is part of the IMSA WeatherTech SportsCar Championship and features a variety of sports cars competing over a distance of 1,000 miles or a maximum of 10 hours.","simplifiedExplanation":"Petit Le Mans is a big car race that takes place in Atlanta. It's known for being a long race where different types of sports cars compete against each other."}},{"startTime":1165.7,"endTime":1169.6,"type":"concept","title":"Formula One","url":"/glossary/formula-one","quote":"Formula One is going to be on the 19th, which is next Sunday. I think they're going to be wrapping up their season here in about another few months.","canonicalId":"concept:formula-one","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Formula One is a premier international auto racing sport known for its high-speed cars and competitive teams. The season typically consists of multiple races, known as Grands Prix, held on various circuits around the world.","simplifiedExplanation":"Formula One is a type of car racing where specially designed cars race on tracks. It's very popular and has many races throughout the year."}},{"startTime":1177.0,"endTime":1180.5,"type":"concept","title":"NHRA","url":"/glossary/nhra","quote":"NHRA is this weekend there at Texas Motorplex. Good luck up there to everyone.","canonicalId":"concept:nhra","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The National Hot Rod Association (NHRA) is the largest drag racing organization in the world, featuring a variety of classes and events that showcase high-performance vehicles in straight-line races.","simplifiedExplanation":"NHRA stands for the National Hot Rod Association, which organizes drag racing events where cars race in a straight line to see who is the fastest."}},{"startTime":1177.0,"endTime":1180.5,"type":"concept","title":"Texas Motorplex","url":"/glossary/texas-motorplex","quote":"NHRA is this weekend there at Texas Motorplex. Good luck up there to everyone.","canonicalId":"concept:texas-motorplex","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Texas Motorplex is a drag racing facility located in Ennis, Texas, known for hosting NHRA events and featuring a quarter-mile track for high-speed racing.","simplifiedExplanation":"Texas Motorplex is a place in Texas where cars race in a straight line. It's famous for drag racing events."}},{"startTime":1232.9,"endTime":1234.4,"type":"concept","title":"SEMA","url":"/glossary/sema","quote":"And then right after that event in Las Vegas, then they go to SEMA.","canonicalId":"concept:sema","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"SEMA stands for the Specialty Equipment Market Association, which hosts an annual trade show in Las Vegas. This event showcases aftermarket automotive products and modifications, attracting industry professionals and car enthusiasts alike.","simplifiedExplanation":"SEMA is a big car show in Las Vegas where companies show off parts and accessories for cars. It's a place for car lovers to see the latest upgrades and modifications."}},{"startTime":1327.8,"endTime":1334.3,"type":"concept","title":"moving assembly line","url":"/glossary/moving-assembly-line","quote":"...Then in 1913, Ford introduces the moving assembly line at their Highland Park Plant. Now, this is the first moving assembly line.","canonicalId":"concept:moving-assembly-line","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The moving assembly line is a manufacturing process that allows for the efficient production of goods by moving parts and assemblies through a sequence of workstations. This innovation significantly reduced the time and cost of production, particularly in the automotive industry.","simplifiedExplanation":"A moving assembly line is a way to make things faster by moving parts along a line where workers can put them together one step at a time. This method helps make products, like cars, much more quickly and cheaply."}},{"startTime":1343.44,"endTime":1346.34,"type":"car","title":"Ford Model T","url":"/cars/ford/model-t","image":"https://upload.wikimedia.org/wikipedia/commons/9/95/1924_Ford_Model_T_Flivver_IAA_2023_1X7A0610.jpg","quote":"...the production time for the Model T. It took 12 hours prior. And they got it down to just 93 minutes to build this car. And that's one of the reasons they could build so many of them.","canonicalId":"car:ford:model-t","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Ford Model T was the first mass-produced car, revolutionizing the automotive industry with its affordability and accessibility. It was produced using innovative manufacturing techniques, including the moving assembly line, which drastically reduced production time.","simplifiedExplanation":"The Ford Model T was a very important car in history because it was the first car made in large numbers, making it cheaper and easier for people to buy. It was built using a new method that made making cars faster.","imageAttribution":"Alexander-93 (CC BY-SA 4.0)"}},{"startTime":1376.96,"endTime":1380.3,"type":"brand","title":"General Motors","url":"/glossary/general-motors","quote":"I mean, GM, because he was trying to buy Ford, overextended the company. They almost went bankrupt, so they fired him.","canonicalId":"brand:general-motors","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"General Motors (GM) is one of the largest automobile manufacturers in the world, known for producing a variety of vehicles under several brands, including Chevrolet, Buick, GMC, and Cadillac. GM has a significant impact on the automotive industry and has been a key player in automotive innovation.","simplifiedExplanation":"General Motors, or GM, is a big company that makes cars and trucks. They own several car brands, including Chevrolet and Cadillac."}},{"startTime":1382.4,"endTime":1384.9,"type":"brand","title":"Chevrolet","url":"/glossary/chevrolet","quote":"So he went over and helped form Chevrolet, which in turn started buying a bunch of other companies. And anyway, he ended up getting back into GM as the leader of the GM.","canonicalId":"brand:chevrolet","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Chevrolet is an American automobile brand founded in 1911, known for producing a wide range of vehicles, including trucks, SUVs, and sports cars. It is a division of General Motors (GM) and has become one of the most popular automotive brands in the United States.","simplifiedExplanation":"Chevrolet, often called Chevy, is a well-known car brand in America that makes many types of vehicles, like cars and trucks. It's part of a larger company called General Motors."}},{"startTime":1467.5,"endTime":1468.5,"type":"brand","title":"Chrysler","url":"/glossary/chrysler","quote":"Now, brands like Ford, Chevrolet, and Chrysler actually saw record sales...","canonicalId":"brand:chrysler","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Chrysler is an American automobile manufacturer known for producing a variety of vehicles, including sedans and minivans, and is part of the Stellantis group.","simplifiedExplanation":"Chrysler is a car brand that makes different types of vehicles, including family cars and vans."}},{"startTime":1484.5,"endTime":1485.5,"type":"concept","title":"OPEC oil embargo","url":"/glossary/opec-oil-embargo","quote":"1973, the OPEC oil embargo begins.","canonicalId":"concept:opec-oil-embargo","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The OPEC oil embargo was a significant event in the 1970s when OPEC countries restricted oil exports, leading to fuel shortages and economic impacts in many countries, particularly in the U.S.","simplifiedExplanation":"The OPEC oil embargo was when some oil-producing countries stopped selling oil, which caused gas prices to rise and affected many people's ability to buy cars."}},{"startTime":1519.8,"endTime":1523.3,"type":"term","title":"horsepower","url":"/glossary/horsepower","quote":"where all the horsepower went away, killed the muscle cars, and just changed everything...","canonicalId":"term:horsepower","priority":0.9,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Horsepower is a unit of measurement for power, commonly used to describe the output of engines. In the context of automotive history, a decline in horsepower often signifies a shift in vehicle performance and design philosophy.","simplifiedExplanation":"Horsepower is a way to measure how powerful an engine is. When cars have less horsepower, they usually aren't as fast or powerful."}},{"startTime":1526.2,"endTime":1531.0,"type":"car","title":"smart car","image":"https://upload.wikimedia.org/wikipedia/commons/7/7d/2023-10-29_smart_NYPD.jpg","quote":"And now, 1998 Mercedes-Benz and Swatch watch the smart car. I always loved the name of the smart car.","canonicalId":"car:smart-car","priority":0.5,"confidence":0.9,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The smart car is a compact two-seater vehicle designed for urban environments, emphasizing fuel efficiency and maneuverability. It was developed as a collaboration between Mercedes-Benz and Swatch.","simplifiedExplanation":"The smart car is a small car made for city driving. It's designed to be easy to park and use less fuel.","imageAttribution":"Mlapadu (CC BY-SA 4.0)"}},{"startTime":1569.4,"endTime":1570.4,"type":"concept","title":"electric vehicle infrastructure","url":"/glossary/electric-vehicle-infrastructure","quote":"...this is where it really started getting, where electric vehicle infrastructure started coming out. And they extended the routes across America.","canonicalId":"concept:electric-vehicle-infrastructure","priority":0.5,"confidence":0.85,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"Electric vehicle infrastructure refers to the network of charging stations and support systems that enable the use of electric vehicles. This includes fast chargers, home charging solutions, and public charging networks.","simplifiedExplanation":"Electric vehicle infrastructure means all the places where you can charge electric cars, like charging stations on the road or at home. It's important for people who drive electric cars to have enough places to charge them."}},{"startTime":1611.8,"endTime":1614.42,"type":"car","title":"Ford F150","url":"/cars/ford/f-150","image":"https://upload.wikimedia.org/wikipedia/commons/5/56/2022_Ford_F-150_Lightning_Rear.jpg","quote":"A fire at a New York aluminum plant  of Ford Motor Company's F-150 truck for months  will sap up to $1 billion from the automakers earnings,","canonicalId":"car:ford:f-150","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Ford F-150 is a full-size pickup truck that has been one of the best-selling vehicles in the United States for decades. Its significance lies in its combination of rugged performance, versatility, and advanced technology, making it a popular choice for both work and personal use. The recent fire at an aluminum plant affecting its production highlights the challenges faced by automakers in maintaining supply chains.","simplifiedExplanation":"The Ford F-150 is a big truck that many people use for work and everyday driving. It's known for being tough and reliable, which is why so many people like to buy it. Recently, a fire at a factory that makes parts for this truck is causing problems for Ford, which is important to know if you're interested in buying one.","imageAttribution":"UltraTech66 (CC BY-SA 4.0)"}},{"startTime":1628.06,"endTime":1631.38,"type":"car","title":"Ford F150 Lightning","url":"/cars/ford/f-150-lightning","image":"https://upload.wikimedia.org/wikipedia/commons/5/56/2022_Ford_F-150_Lightning_Rear.jpg","quote":"Meanwhile, Ford is pausing production next week  of the F-150 Lightning Electric pickup in Dearborn  because of the aluminum plant fire,","canonicalId":"car:ford:f-150-lightning","priority":0.5,"source":"hybrid-fuzzy+gpt-4o-mini","data":{"explanation":"The Ford F-150 Lightning is the electric version of the popular F-150 pickup truck, designed to offer a sustainable alternative without sacrificing performance. It features advanced technology and electric powertrains, appealing to environmentally conscious consumers. The pause in production due to the aluminum plant fire underscores the ongoing challenges in the electric vehicle market as manufacturers adapt to new supply chain issues.","simplifiedExplanation":"The Ford F-150 Lightning is an electric truck that runs on batteries instead of gasoline, making it better for the environment. It still has the same strong features as the regular F-150, but with a focus on being more eco-friendly. Right now, production is temporarily stopped because of a fire at a factory that makes parts for it, which is something to keep in mind if you're thinking about getting one.","imageAttribution":"UltraTech66 (CC BY-SA 4.0)"}}],"speakers":[{"id":"s1","name":"In Wheel Time Podcast | Automotive talk with Don Armstrong","role":"host"},{"id":"s2","name":"Michael Marrs","role":"host"},{"id":"s3","name":"Jeff Dziekan","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/inside-trader-interactive-how-real-time-registrations-and-marketplace-behavior-reshape-dealer-strategy/transcript.vtt","type":"text/vtt"}]}