Jada Toys VP of Marketing - Mike Jimenez
About this episode
Mike Jimenez, VP of Marketing at Jada Toys, shares insights into the toy industry and the challenges of creating diecast models. He discusses the evolution of Jada Toys from focusing solely on vehicles to expanding into various collectibles. The conversation touches on the importance of appealing to both urban kids and diehard collectors, as well as the complexities of licensing and production. Mike also shares personal anecdotes about his journey in the company, his love for cars, and the impact of pop culture on toy trends.
ep 171 - episode recorded 3/26/2023
Mike Jimenez - Jada Toys VP of Marketing is this weeks guest. From cartoons and toys we all grew up with, to the car scene today, this episode is unscripted and as fun as you'll ever hear on Hard Parking because two grown men nerd out on everything while still folding in the ebb and flow of marketing and business product development. Mike's answer to the "perception vs reality" question is mind blowing yet makes perfect sense.
Did you know why there is often many of the same item on the shelf at the toy store instead of a variety?
Mike's Instagram: www.instagram.com/seven14.s/
Follow and learn about Jada Toy's https://jadanextlevel.com/
Contact the show:
Patreon.com/hardparkingpodcast
Jhae instagram: www.instagram.com/jhaepfenning/
GMC Cyclone
"...VF ones the the all the way up to the the the the Cyclones at know, the do Cyclones are so no, dude. I am so..."
Chevrolet Corvette
"... was at I was I think I was a seaman, there was a Corvette, it was really cool. But everything was like in t..."
Toyota Supra
"...vehicle side, okay? And I'm talking about on your Supra. Yes, super. I didn't have time to do much of the..."
Chevrolet Camaro
"...wing up for me. My dad had a 67 67 or 68 68 Chevy Camaro horse. Yeah, and still in the family, which is ni..."
Toyota Celica
"...y after that, so that the thoughts And five tens, Celica Civics, all that stuff started getting getting bi..."
Toyota MR2
"...t one of my, my dream cars, which was a 91 Toyota MR2 non-turbo do, but it was a narrow tube. And that'..."
Mazda Rx7
"at that your dream car. Yeah. It wasn't until high school that I I saw and fell in love with an NSX and that became my attainable dream car, but I also wanted an RX-7, you know, and FDR extol, you know, so I had that pamphlet and then obviously here, which if B, if C it wasn't the 93, right 93.9, or whatever? Yeah, because I didn't, I didn't have a car dolls like 20. Yeah, but I had friends cars,"
Nissan R34
"...ut 10 years old came over and said, oh, that's an R34 Ximena. Yes, yeah, that's when I was like. Okay, ..."
Nissan Gtr
"Some, some things are just really difficult to do. Like, I don't know if you've seen that that gold Skyline GT-R with all the etching in the every channel. Yeah, that thing that would be really difficult to do justice for. We wouldn't be able to do"
Toyota Ae86
"...'t know if you know Alan. Who has that a the gold AE86? I don't. He's so Ali Island."
Toyota Tundra
"...and then I have it 714 dot Excel which is the The tundra reminds me of my vanity plates on my cars. Yeah. ..."
Infiniti Fx
"...the NSX is V. F1 s NSX. Yeah. We're gonna have an Infiniti FX 50s and well and that license plate is my fat X."
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