Jeff Miller on Selling 1-Price Subarus, DriveCentric CEO on CRM Innovation | Daily Dealer Live
About this episode
Jeff Miller, CEO of Mark Miller Subaru, shares insights on the one-price sales model and its impact on customer experience and dealership operations. He discusses the transition from traditional negotiation to a fixed pricing strategy, emphasizing its benefits in efficiency and customer satisfaction. The episode also features Matt Leone, CEO of DriveCentric, who announces a strategic partnership with Automotive Mastermind to enhance CRM capabilities through data integration. The discussion highlights the importance of leveraging technology and data to improve dealership performance and customer engagement.
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