{"version":"1.0.0","episode":{"title":"Know, Like, and Trust — What Reality TV Taught Us About Auto Repair Customers [E233]","url":"http://getcarcurious.com/episodes/know-like-and-trust-what-reality-tv-taught-us-about-auto-repair-customers-e233","audioUrl":"https://episodes.captivate.fm/episode/032eba60-6bc1-49d2-8a10-d88451fae6cd.mp3","description":"The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindSpecial Thanks to Our Sponsor:⭐ Shop Marketing Pros — helping auto repair shops tell their story, attract the right customers, and grow their business.👉 Learn more: shopmarketingpros.com​​Episode Summary: Coach Chris Cotton dives into how reality TV and shows like Friends shaped the way people connect with authenticity — and how those same emotional triggers apply in today’s auto repair world. Using lessons from They Ask, You Answer by Marcus Sheridan and Endless Customers by John Jantsch, Chris shares how shop owners can build deep customer loyalty through transparency, consistency, and storytelling.Key Takeaways:Authenticity beats perfection — customers connect to what’s real.“Know, Like, Trust” isn’t marketing jargon; it’s relationship math.Use video, blogs, and social to educate — not just sell.Highlight your team’s personalities; people buy from people.Deliver consistency — small promises kept lead to lifetime loyalty.​Part of the Automotive Repair Podcast Network:🎙️ Remarkable Results Radio — Carm Capriotto📈 Business by the Numbers — Hunt Demarest🔧 Diagnosing the Aftermarket A to Z — Matt Fanslow💬 Speak Up! Effective Communication — Craig O’Neill🚀 Auto Repair Marketing Podcast — Kim & Brian Walker💥 The Weekly Blitz — Coach Chris CottonTo listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us! Connect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life."},"annotations":[],"speakers":[{"id":"s1","name":"Chris Cotton","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/know-like-and-trust-what-reality-tv-taught-us-about-auto-repair-customers-e233/transcript.vtt","type":"text/vtt"}]}