{"version":"1.0.0","episode":{"title":"“Like Watching Game Tape”: Exposing How Deals Slip on the Floor—And How to Fix It | Jake Cronin, CEO and Founder of Siro","url":"http://getcarcurious.com/episodes/like-watching-game-tape-exposing-how-deals-slip-on-the-floor-and-how-to-fix-it-jake-cronin-ceo-and-founder-of-siro","audioUrl":"https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR9994182237.mp3","description":"Today I’m joined by Jake Cronin, CEO and Founder of Siro. The untapped profit potential hiding in F&I, winning strategies to secure consent to record customers, using data to diagnose dealership challenges—and more.\n\n\n\nThis episode is brought to you by:\n\n\n\n1. BizzyCar – CDG’s Recall Tracker powered by BizzyCar monitors 70M+ vehicles with open recalls, packed with insights: timelines, fix status, campaign numbers—everything you need to bring lost customers back. Transform your recall management today @ https://cdgrecalls.com/\n\n\n\n2.  Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com \n\n\n\n3. Siro - Siro helps dealers unlock the full value of every sales conversation. By combining AI with in-person sales tech, Siro captures, analyzes, and activates showroom interactions so managers and reps can make smarter decisions, faster. Learn more at https://www.siro.ai/\n\n\n\nCheck out Car Dealership Guy’s stuff:\n\n\n\nFor dealers:\n\nIndustry job board ➤ ⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠\n\nDealership recruiting ➤ ⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠\n\nFix your dealership’s social media ➤ ⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠\n\nRequest to be a podcast guest ➤ ⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠\n\n\n\nFor industry vendors:\n\nAdvertise with Car Dealership Guy ➤ ⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠\n\nIndustry job board ➤ ⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠\n\nRequest to be a podcast guest ➤ ⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠\n\n\n\nTopics:\n\n00:22 How will Series B funding help?\n\n01:29 What inspired Jake's sales journey?\n\n04:14 Cero: Google Analytics for showrooms?\n\n06:23 Implementing Cero in dealerships how?\n\n13:35 Overcoming sales team skepticism?\n\n18:39 Fixing fixed ops problems?\n\n19:52 Data insights boost sales how?\n\n21:26 Quantifying Cero's ROI?\n\n35:18 Future of in-person recording?\n\n\n\nCar Dealership Guy Socials:\n\n\n\nX ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nInstagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nTikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nLinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nThreads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nFacebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠\n\nEverything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠"},"annotations":[],"speakers":[{"id":"s1","name":"Car Dealership Guy","role":"host"}],"transcripts":[{"url":"http://getcarcurious.com/episodes/like-watching-game-tape-exposing-how-deals-slip-on-the-floor-and-how-to-fix-it-jake-cronin-ceo-and-founder-of-siro/transcript.vtt","type":"text/vtt"}]}