Live at Digital Dealer InterBrew Series feat. April Simmons

April Simmons shares her insights on the dynamic energy of the Digital Dealer conference, emphasizing the importance of clear communication in the automotive industry. She discusses the need for dealers to engage more in conversations and understand the jargon that often alienates customers. The episode highlights the significance of education and collaboration among dealers and vendors to enhance customer experiences and foster a better understanding of the industry. April also touches on the challenges dealers face today and the necessity of adapting strategies to thrive in a changing market.